Amazon Trending Products: How to Identify Amazon Trends in November 2024

Choosing the wrong product to sell is usually the main reason that most new eCommerce businesses fail. With so many items to pick from, it can be challenging to figure out which item will have the best potential for success. This process becomes even harder as competition increases.

One of the most sure-fire ways to select a winning product for your business is to focus on trending products. These items have strong demand and allow you to tap into the current interests of a large number of consumers. In this post, we will examine how to find trending products to sell on Amazon.

Current Trending Items on Amazon [November 2024]

Staying on top of Amazon trending products is key to running a successful Amazon store. Identifying what’s popular helps sellers cater to current customer needs and capitalize on emerging trends.

Using AMZScout tools, we’ve gathered a list of Amazon trends that reflect consumer demand and rising popularity in various niches. These products are capturing buyers’ attention due to their functionality, unique appeal, and ability to solve everyday problems.

• 4-in-1 Mini Waffle Maker:

  

  

  

  

  

  This kitchen gadget is versatile, compact, and popular due to its ability to create different types of waffles, making it appealing to both home cooks and brunch lovers. The dinosaur-shaped waffles are also sure to be a hit with kids.

• Shoe Protector Spray:

  

  

  

  

  

  With the rise in sneaker culture, this spray is trending as an essential item to keep footwear looking fresh and protected from the elements. With the end of summer and the start of fall, the rainy season has begun, making this product indispensable.

• Ocean Wave Projector Light:

  

  

  

  

  

  This device has become a truly viral phenomenon, thanks to TikTok. Teenagers adore all different kinds of light projectors. Following the previous popularity of projectors featuring a sunset and starry sky , now the Ocean Wave design is increasingly in demand .

• Sensory Activity Board:

  

  

  

  

  

  This toy is popular among parents and educators, as it helps children develop their motor skills and keep them engaged, making it a trending choice in the educational toy category. This item can even be useful for adults as well, since the board helps to alleviate stress.

• Vitamin C Serum:

  

  

  

  

  

  Skincare remains a top priority for many buyers, and this product is trending due to its reputation for brightening skin and fighting signs of aging, making it an appealing choice for beauty enthusiasts everywhere. This serum recently launched on Amazon and, as a new addition to the consistently popular Korean skincare lineup, has quickly gained popularity.

These high-demand products on Amazon highlight how consumer needs are shifting toward practical, innovative, and stress-relieving items. By staying aware of these types of trends, sellers can position themselves for long-term success in the ever-changing marketplace.

How to Find and Check Trending Products on Amazon

Analytical tools are the most efficient way to discover trending products on Amazon. These tools help analyze frequently-searched keywords and sales data, revealing hot products and emerging trends. You can also check the Amazon bestseller list for current top-selling items. The products listed here can be both evergreen and seasonal, so it’s important to check the sales and search data.

Now, let's walk through each method, step-by-step, to find trending products on Amazon:

1. Use Product Research Tools

The first way to find trending Amazon items is to use product research tools. These tools have access to historical data that lets you see how a product’s sales are increasing over time.

Below, we will demonstrate how you can use the AMZScout Product Database to find what’s trending on Amazon:

Step 1: Go to the AMZScout Product Database.

Step 2: Log in to your account or start your free trial. The sign-up only requires an email address and a password, no credit card is needed.

Step 3. Use the search filters to set your product criteria. To find trending things, you can use various sales filters so that the results only show you products with high sales volumes.

• Choose a target number of monthly sales and enter that amount into the Est. Sales filter.

• To find the top-selling items in any category, use the Categories filter to select one of the 24 categories.

• You can also use one of the ready-made Product selections to see the top 1,000 items in any category.

Step 4. Narrow down your search to see low-competition ideas. You can use the Reviews filter to have the app only show goods with low numbers of reviews. With fewer reviews, you have the opportunity to attract more business and outsell competitors. After you generate your results, you can also click the Reviews column to sort your results by those with the least reviews.

Step 5. Focus on the best trends. You can check the "Trending Products" box to find items whose sales have grown by more than 20% over the last one to three months.

Step 6. Click “Find Products” to get your results.

Step 7. Make a list of the items you’re most interested in. For each item, you can see all of the most important metrics (sales, reviews, fees, etc.) you’ll need to help you assess its viability and profit potential.

After you find interesting products, you’ll want to carefully monitor them to ensure they don’t lose interest. With the AMZScout Product Tracker can you can create a list of products and it will show you their average daily sales. If this number decreases the product is losing interest.

Additionally, with AMZScout’s Annual or Lifetime Bundle plan, you'll receive weekly reports on 19 new product ideas and a monthly list of top-selling Amazon items. This provides you with over 1,000 product ideas for your business effortlessly. These reports are based on the most precise market data, enabling you to choose the most sought-after items.

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2. Check the Amazon Best Sellers Page to Find the Most Interesting Options

The next approach for finding Amazon trending products is to check the best sellers pages on Amazon.com. Amazon finds the top-performing items in each category and lists them so that shoppers can quickly find the best products. This page is regularly updated so you can ensure that many of the items are trending.

The Best Sellers page gives you a list of top products but it does not provide further detail. With the AMZScout PRO Extension, you can analyze key sales metrics for the top products to see if they are a good fit for your business.

Below are the steps you can take to find trendy things using the Amazon Best Sellers page and the AMZScout PRO Extension.

Step 1: Install the PRO Extension. Start your AMZScout free trial. Enter your email to get started for free.

Step 2: Go to the Amazon Best Sellers and start exploring product ideas. The items are segmented into categories. When you click a category from the left-hand menu, you will see the top items in that niche.

Step 3: Open the AMZScout PRO Extension. 

Step 4: Click the Est. Sales column to filter results by sales. This will ensure that you only see products with the highest sales.

Step 5: Focus on products with the best potential. You will want to review the historical performance of the items you want to sell. Click Product History to see historical data for a specific item. This will show you a product’s price, rank, and sales and how these metrics are changing over time.

Step 6: Narrow down your search. Finally, if you are interested in a particular product, enter a few words into the Amazon search box to analyze other results in that niche.

Step 7: Estimate the demand by reviewing the average metrics for the niche. You can review the Niche Score and Niche History in the PRO Extension to ensure the niche is still trending upwards. Niche Score provides an overall rating for the niche and Niche History shows a chart with historical sales.

The Best Sellers page can be a great place to discover trending items. If you don’t find any products that interest you, or if you need more data, you can always take an item from the list and search for it on Amazon. You can then open the PRO Extension to analyze even more products.

3. Use the Keyword Search Tool to Identify Amazon Search Trends

Keywords reflect trends by highlighting what people are frequently searching for. Popular keywords or those rising in popularity indicate increasing interest in specific products or categories.

To search for trending keywords manually, you can use Amazon’s search bar and start typing in general terms related to your niche. Amazon's autocomplete will suggest popular searches, which can help you identify current trends. To help you identify popular and frequently searched products on Amazon, it’s better to use special tools, one of which is AMZScout’s Keyword Search tool. Here are instructions for how to find Amazon search trends using this tool:

1. Start by opening the AMZScout “Keyword Search” tool. You can either log into your existing AMZScout account, or create a new one if you don't have an account yet. 

2. In the search box, enter your seed phrase. This phrase can be any product idea you want to check out (for example: “lamp”).

   

   

   

   

   

3. Choose your criteria. You have the option to filter your results based on word count or monthly search volume.

   

   

   

   

   

4. Click "Find Keywords".

5. Evaluate your list of keywords. Examine the monthly search volume for the product you're analyzing; this will provide insight into how frequently people search for that product.

6. Examine the Search History. You have the option to review the historical search volume to see how the demand for that product fluctuates over time.

   

   

   

   

   

4. Join an Online Webinar and Get Winning Product Ideas

Attending online webinars is a great way to discover trending product ideas. These webinars are led by experienced sellers who share their strategies and reveal insider knowledge. You also have the opportunity to inquire about specific topics of interest to you. By participating in these webinars, you can find potential niches and products, allowing for further in-depth analysis so you can select the optimal choice for your needs.

Tips for Selling Trendy Products

Selling trendy products on Amazon can be a great way to build a profitable business, but it’s important to think about what kinds of products you want to offer strategically. To maximize your success, focus on products that not only meet current demand but also allow room for growth and expansion. Below, we will share some useful tips.

1. Sell Something That Can Lead to a Line of Multiple Products

When you are starting your Amazon store, always keep in mind that if things go well, you’re going to be adding more products to your catalog in the future. 

If you have a product that is selling fairly well, you can upsell your former customers by attaching your brand to a new, similar, or complementary product. You should have a handful of star products, but adding additional products to your line gives more credibility to your brand and also helps you reach new customers who might not be interested in buying your star products. 

2. Improve an Already Decent Product 

If you are searching for a new product and you come across a niche that is attractive and has a lot of demand, you cannot just source a carbon copy of a product and expect to make a lot of sales. The goal is to find a way to stand out from the rest of the offers. 

You want to find a way to make a product more attractive. This can be as simple as finding an attractive color pattern, or you can look into ways to improve its functionality or adding more features.

You can also identify a weakness of a product by looking into the reviews. See what most people are complaining about and find a way to fix that issue. 

Another method for increasing your sales is to offer more units of a single cheap product in a pack, or create a bundle that includes complementary items.

3. Be Careful with Selling Seasonal Products

If you are a complete beginner, it’s best to steer clear of seasonal products. There are plenty of things that can sell extremely well during certain times of the year, like snorkels, beach towels, ski masks, Christmas/Halloween decorations, etc.

The biggest challenge with these products is inventory planning, which is one of the most challenging aspects of being an Amazon seller. You always need to find a way to order enough units from your supplier that you believe you can sell, yet on the other hand you don’t want to go out of stock. There is also the issue of planning your finances effectively to ensure that you can afford those orders. 

You actually have to have a bit of stock left over after the season so you don’t lose your organic rankings, and sustain them as much as you can until next season. Some experienced sellers sell seasonal products, but they usually have really big lines of products in their own warehouses.

Conclusion

Today’s eCommerce market continues to grow rapidly, making it more important than ever to stay on top of emerging trends. You can overcome increasing competition by conducting regular research in order to identify new trendy products to add to your assortment. With this post, you now know how to see what is trending on Amazon so that you can find the best items for your business.