How to Find and Analyze Amazon Trending Products in 2026
Choosing the wrong product to sell is usually the main reason that most new eCommerce businesses fail. With so many items to pick from, it can be challenging to figure out which item will have the best potential for success. This process becomes even harder as competition increases.
One of the most sure-fire ways to select a winning product for your business is to focus on trending products. These items have strong demand and allow you to tap into the current interests of a large number of consumers. In this post, we will examine how to find trending products to sell on Amazon.
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How to Find and Check Trending Products on Amazon
Analytical tools are the most efficient way to discover trending products on Amazon. These tools help analyze frequently-searched keywords and sales data, revealing hot products and emerging trends. You can also check the Amazon bestseller list for current top-selling items. The products listed here can be both evergreen and seasonal, so it’s important to check the sales and search data.
Now, let's walk through each method, step-by-step, to find trending products on Amazon:
1. Use Product Research Tools
The first way to find trending Amazon items is to use product research tools. These tools have access to historical data that lets you see how a product’s sales are increasing over time.
Below, we will demonstrate how you can use the AMZScout Product Database to find what’s trending on Amazon:
Step 1: Go to the AMZScout Product Database.
Step 2: Log in to your account or start your free trial. The sign-up only requires an email address and a password, no credit card is needed.
Step 3. Use the search filters to set your product criteria. To find trending things, you can use various sales filters so that the results only show you products with high sales volumes.
Choose a target number of monthly sales and enter that amount into the Est. Sales filter.
To find the top-selling items in any category, use the Categories filter to select one of the 24 categories.
You can also use one of the ready-made Product selections to see the top 1,000 items in any category.
Step 4. Focus on the best trends. You can check the "Trending Products" box to find items whose sales have grown by more than 20% over the last one to three months.
Step 5. Click “Find Products” to get your results.
Step 6. Make a list of the items you’re most interested in. For each item, you can see all of the most important metrics (sales, reviews, fees, etc.) you’ll need to help you assess its viability and profit potential.
After you find interesting products, you’ll want to carefully monitor them to ensure they don’t lose interest. With the AMZScout Product Tracker, you can create a list of products and it will show you their average daily sales. If this number decreases the product is losing interest.
Additionally, with AMZScout’s Annual or Lifetime Bundle plan, you'll receive weekly reports on 19 new product ideas and a monthly list of top-selling Amazon items. This provides you with over 1,000 product ideas for your business effortlessly. These reports are based on the most precise market data, enabling you to choose the most sought-after items.
2. Check the Amazon Best Sellers Page
The next approach for finding Amazon trending products is to check the best sellers' pages on Amazon.com. Amazon finds the top-performing items in each category and lists them so that shoppers can quickly find the best products. This page is updated hourly so you can ensure that many of the items are trending.
You can find product ideas on the Best Sellers list and then assess similar products. Pay attention to the following key metrics:
The number of reviews and the rating: A higher number of reviews and a strong rating indicate customer satisfaction and product popularity.
Sales: Although Amazon’s “10k bought in the past month” isn’t precise, it can still help you gauge product demand.
Brand presence: Look at the top brands in the category to understand market dominance.
Customer questions & answers: Review common customer concerns to spot emerging trends or potential gaps in the market.
Badges: Look for "Amazon's Choice" or "Prime" badges, as these products tend to have high customer satisfaction and stronger performance.
Review sentiment: Analyzing patterns in reviews can provide insights into customer preferences and trends.
However, keep in mind that the Amazon Best Sellers list doesn't provide precise sales data; it only shows the top products in each category. This can be a problem because a low-ranked product in a broad category (like clothing) may actually generate more sales than a product ranked number one in a smaller niche.
Therefore, conducting proper product research is essential in order to accurately assess demand and potential profitability.
3. Check Forums and Communities
Forums and communities on platforms like Quora, Reddit, and Facebook are valuable resources for insights from both sellers and customers about trending products. Users often discuss their needs, share experiences, and highlight emerging trends.
By monitoring these discussions, you can spot growing demand before a product becomes mainstream or uncover trends you might have missed. Engaging with these communities gives you real-time feedback and helps you discover new opportunities based on what people are actively searching for or talking about.
4. Use the Keyword Search Tool to Identify Amazon Search Trends
Keywords reflect trends by highlighting what people are frequently searching for. Popular keywords or those rising in popularity indicate increasing interest in specific products or categories.
To search for trending keywords manually, you can use Amazon’s search bar by typing in general terms related to your niche. However, this method lacks crucial data like search volume, trends and other metrics. For more accurate insights, use AMZScout’s Keyword Search tool to identify popular keywords and track Amazon search trends.
Here's how to use it.
Start by opening the AMZScout “Keyword Search” tool. Enter your email address to start a free trial.
In the search box, enter a product name or a related phrase (such as “lamp”). You can also specify optional criteria like keyword count and search volume if you like.
![Amazon product discovery with keyword search]( "Amazon product discovery with keyword search")
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Get a list of keywords. Click "Find Keywords" to view monthly search volume, examine search trends over time, and assess average monthly sales for relevant products on the first page of search results.
Tip: Explore different word variations and synonyms related to your product to uncover more keyword ideas.
This helps you understand customer search behavior, align your product selection with demand, and increase your chances of generating sales.
5. Leverage Google Trends
Google Trends is a powerful tool for tracking consumer interest over time, based on Google search data. You can filter by location, discover popular searches, and adjust the time frame to gain deeper insights.
By typing "Amazon" in the search bar, you can focus on trends related to the platform. While this is a great way to expand your product ideas, keep in mind that Google Trends reflects search data from Google, not Amazon, so it doesn't provide Amazon-specific insights (like product sales or search volume).
Current Trending Items on Amazon
Staying on top of Amazon trending products is key to running a successful Amazon store. Identifying what’s popular helps sellers cater to current customer needs and capitalize on emerging trends.
Using AMZScout tools, we’ve gathered a list of Amazon trends that reflect consumer demand and rising popularity in various niches. These products are capturing buyers’ attention due to their functionality, unique appeal, and ability to solve everyday problems.
Kitchen & Dining
The kitchen & dining segment continues to boom in 2025, driven by consumers’ increasing focus on home comfort, sustainability, and convenience. Demand for reusable drinkware and compact appliances is rising, especially as more people work from home, entertain at home, or embrace eco‑friendly lifestyles. For example, the reusable water bottle market is estimated at about USD 9.0 billion globally as of 2025, with strong growth projected through the decade.
Stanley Quencher
The Stanley Quencher has become a must-have for anyone looking to stay hydrated in style, boasting an impressive 11,066 average monthly sales, according to AMZScout PRO AI. Its sleek, durable design and trendy appeal make it a consistent favorite among consumers. Demand shows no signs of slowing down, making it a reliable product to stock for both new and seasoned sellers.
Countertop Icemaker
The countertop icemaker has become a kitchen essential, loved for its convenience and ability to churn out ice on demand. Steady sales and demand show that homeowners and entertainers alike can’t get enough of it. Its popularity isn’t just about function; its compact design and reliability make it a must-have for small spaces and busy households. Generating an impressive $336,484 in average monthly revenue, as indicated by AMZScout PRO AI, this product proves that smart, practical appliances can be a serious money-maker.
Owala FreeSip Insulated Stainless Steel Water Bottle
The Owala FreeSip has quickly become one of Amazon’s top hydration essentials, with an impressive 75,722 average monthly sales and $2,146,692 in monthly revenue, according to AMZScout PRO AI. Its smart dual-sip lid, leak-resistant design, and stylish colors make it a favorite for daily use, from the gym to the office. With strong demand and a modern, functional appeal, it’s a standout product for both shoppers and sellers alike.
Beauty & Personal Care
The beauty & personal care segment remains a powerhouse in 2025 and beyond, driven by growing consumer interest in self‑care, wellness, and at ‑home treatment solutions. The global market for beauty & personal care products is currently projected at about US$677.2 billion. Alongside traditional cosmetics and haircare, devices and supplements are gaining traction, partly because of rising online shopping and demand for convenient, at‑home solutions.
Hair Growth Serum
The hair growth serum is quickly becoming a favorite for anyone chasing thicker, healthier hair, riding the wave of self-care and beauty trends. With 7,345 monthly sales and an average price of $35.98 per AMZScout PRO AI, it’s clear this niche has strong appeal and steady momentum. Its niche score of 7 out of 10 signals great potential for sellers ready to tap into the booming haircare market.
Massage Gun
Massage guns have exploded in popularity, becoming a go-to for fitness enthusiasts, office workers, and anyone looking to relieve tension at home. The keyword “massage gun” has an estimated 135,000 monthly searches, as AMZScout Keyword Search tool shows, showing huge consumer interest and awareness. Beyond muscle recovery, these devices are praised for improving circulation, reducing soreness, and bringing a spa-like experience into everyday life. For sellers, this trend is backed by strong demand and repeat purchases, making massage guns a smart product to feature in fitness and wellness niches.
Nutrafol Women’s Hair Growth Supplement
This supplement enjoys strong popularity on Amazon, with about 64,738 units sold per month and a massive $4,856,571 in estimated monthly revenue, according to AMZScout PRO AI data. With high demand and excellent margins (scoring an 8/10 on Product Score for Private Label) it stands out as a potentially lucrative item for sellers looking to enter the hair-care market. Its reputation for promoting fuller, healthier hair makes this product a consistent bestseller with solid potential for long-term profitability.
Electronics
The electronics segment continues to expand strongly, driven by rising demand for convenience, portability, connected home devices, and smart lifestyles. The global consumer electronics market is estimated to be worth around USD 864.7 billion as of 2025, and is projected to grow to roughly USD 1,782.6 billion by 2030. As buyers increasingly search for versatile, easy-to-use, affordable devices, “product trends” are shifting toward portable audio, smart home accessories, and affordable security, making this an ideal time for sellers to tap into electronics demand.
Portable Bluetooth Speaker
Portable Bluetooth speakers have carved out a strong niche in the lifestyle and tech market, appealing to music lovers, travelers, and anyone who enjoys on-the-go entertainment. With 5,881 average monthly sales (according to AMZScout PRO AI), it’s clear that consumers keep coming back for their favorite sound companion. For sellers, this product combines consistent demand with high profitability, making it a standout in the crowded electronics space.
Blink Outdoor Wireless Security Camera
The Blink Outdoor wireless security camera sees about 10,661 units sold each month on Amazon, pulling in roughly $996,412 in monthly revenue, per data from AMZScout PRO AI. With an 88% net margin, this product offers strong profitability, an attractive option for sellers focused on security gear. Its blend of reliable performance, wireless convenience, and steady demand makes it a solid addition to any home-security lineup.
Pet Supplies
The pet supplies market is booming, as more people treat their pets like part of the family, increasing spending on hygiene, convenience, treats, and gear. Worldwide, the overall pet‑supplies market is estimated at about US$63.75 billion as of 2025. The broader global pet‑care sector (food, supplies, wellness, etc.) is forecast to grow at a healthy rate over the next few years, reflecting rising pet ownership and customers’ willingness to invest in quality products for their animal companions.
Dog Paw Cleaner
The dog paw cleaner has won over pet owners who want a quick, mess-free way to keep their furry friends clean. With 4,637 average monthly sales and healthy profitability, as shown by AMZScout PRO AI data, it’s clear that this practical pet accessory is flying off the shelves. Its popularity comes from its versatility. Designed to accommodate a wide range of pet sizes and customer preferences, it appeals to both small dog lovers and owners of larger breeds.
PetSafe ScoopFree Self-Cleaning Cat Litter Box Refills
The PetSafe ScoopFree refills are pure trending stuff in the pet-care category, with roughly 50,314 average monthly sales and $3,375,672 in monthly revenue, based on marketplace intelligence from AMZScout PRO AI. Their hands-free convenience and steady demand keep them high on shoppers’ lists, making this a strong, fast-moving product for sellers targeting everyday pet essentials.
INABA Chicken Lickable Creamy Variety Pack
The INABA Chicken Lickable Creamy Variety Pack has earned its place as #1 in Treat Pastes for Cats, becoming a go-to favorite for cat owners worldwide. Market insights from AMZScout PRO AI indicate this product averages 81,728 monthly sales and generates approximately $2,666,885 in monthly revenue, reflecting its massive popularity. Its irresistible flavor, smooth texture, and trusted brand reputation make it a proven bestseller in the pet treats category.
Toys and Games
The toys & games category remains a vibrant and growing segment, driven by rising demand for both traditional playthings and interactive, experience‑based toys. The global toys and games market, including traditional toys, games, electronics and video games, was valued at around USD 118.7 billion last year. Many industry forecasts expect the market to climb to roughly USD 174.3 billion by 2033.
Analysts highlight that as lifestyles evolve, consumers are increasingly seeking toys that combine entertainment, learning, and active play, making this a strong space to watch for sellers interested in both nostalgia-driven and modern‑play product trends.
SEREED Toddler Balance Bike
The SEREED Toddler Balance Bike follows today’s strongest product trends in early-learning toys, blending safety, simplicity, and active play in one smart design. Performance data from AMZScout PRO AI shows an average of 16,342 monthly sales and $749,946 in monthly revenue, reflecting steady consumer demand. With a perfect 10/10 score for reselling, it stands out as a high-potential item for sellers and a trusted favorite among parents alike.
YLL Karaoke Machine with Microphones
The YLL Karaoke Machine is a strong performer in the children’s toy category, currently ranked #5 in Toys & Games. AMZScout PRO AI reports 17,999 average monthly sales and $425,993 in monthly revenue, highlighting its solid market demand. With consistent sales and high visibility, this product is a reliable option for sellers looking to tap into a fast-moving, family-focused toy segment.
Tips for Selling Trendy Products
Selling trendy products on Amazon can be a great way to build a profitable business, but it’s important to think about what kinds of products you want to offer strategically. To maximize your success, focus on products that not only meet current demand but also allow room for growth and expansion. Below, we will share some useful tips.
1. Sell Something That Can Lead to a Line of Multiple Products
When you are starting your Amazon store, always keep in mind that if things go well, you’re going to be adding more products to your catalog in the future.
If you have a product that is selling fairly well, you can upsell your former customers by attaching your brand to a new, similar, or complementary product. You should have a handful of star products, but adding additional products to your line gives more credibility to your brand and also helps you reach new customers who might not be interested in buying your star products.
2. Improve an Already Decent Product
If you are searching for a new product and you come across a niche that is attractive and has a lot of demand, you cannot just source a carbon copy of a product and expect to make a lot of sales. The goal is to find a way to stand out from the rest of the offers.
You want to find a way to make a product more attractive. This can be as simple as finding an attractive color pattern, or you can look into ways to improve its functionality or adding more features.
You can also identify a weakness of a product by looking into the reviews. See what most people are complaining about and find a way to fix that issue.
Another method for increasing your sales is to offer more units of a single cheap product in a pack, or create a bundle that includes complementary items.
3. Be Careful with Selling Seasonal Products
If you are a complete beginner, it’s best to steer clear of seasonal products. There are plenty of things that can sell extremely well during certain times of the year, like snorkels, beach towels, ski masks, Christmas/Halloween decorations, etc.
The biggest challenge with these products is inventory planning, which is one of the most challenging aspects of being an Amazon seller. You always need to find a way to order enough units from your supplier that you believe you can sell, yet on the other hand you don’t want to go out of stock. There is also the issue of planning your finances effectively to ensure that you can afford those orders.
You actually have to have a bit of stock left over after the season so you don’t lose your organic rankings, and sustain them as much as you can until next season. Some experienced sellers sell seasonal products, but they usually have really big lines of products in their own warehouses.
Conclusion
Today’s eCommerce market continues to grow rapidly, making it more important than ever to stay on top of emerging trends. You can overcome increasing competition by conducting regular research in order to identify new trendy products to add to your assortment. With this post, you now know how to see what is trending on Amazon so that you can find the best items for your business.
FAQs
What are the most trending products on Amazon right now?
Trending products on Amazon include items with high sales velocity, consistent reviews, and growing search demand. Popular categories often feature home & kitchen gadgets, personal care and beauty items, electronics, pet supplies, and toys. Tools like AMZScout help track real‑time product trends, revealing which items are capturing consumer attention and generating strong revenue in 2026.
How can I find trending products on Amazon?
You can find trending products on Amazon by using keyword research tools, analyzing sales data, monitoring best‑seller lists, and tracking social media buzz. Tools like AMZScout PRO AI provide insights into monthly sales, revenue, and niche potential. Observing customer reviews, seasonal spikes, and emerging categories also helps identify products gaining popularity and staying ahead in competitive markets.
How do I know if a product is trending or just seasonal on Amazon?
To determine if a product is truly trending or seasonal, analyze sales patterns over multiple months. Consistent growth and high demand year‑round indicate trending products, while spikes around holidays or specific events suggest seasonality. Tools like AMZScout PRO AI track monthly sales and revenue trends, allowing sellers to distinguish lasting popularity from short-term seasonal interest.
