How to Find and Analyze Amazon Trending Products in May 2025
Choosing the wrong product to sell is usually the main reason that most new eCommerce businesses fail. With so many items to pick from, it can be challenging to figure out which item will have the best potential for success. This process becomes even harder as competition increases.
One of the most sure-fire ways to select a winning product for your business is to focus on trending products. These items have strong demand and allow you to tap into the current interests of a large number of consumers. In this post, we will examine how to find trending products to sell on Amazon.
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Current Trending Items on Amazon
Staying on top of Amazon trending products is key to running a successful Amazon store. Identifying what’s popular helps sellers cater to current customer needs and capitalize on emerging trends.
Using AMZScout tools, we’ve gathered a list of Amazon trends that reflect consumer demand and rising popularity in various niches. These products are capturing buyers’ attention due to their functionality, unique appeal, and ability to solve everyday problems.
Shoe Protector Spray
With the rise in sneaker culture, this spray is trending as an essential item to keep footwear looking fresh and protected from the elements. With the end of summer and the start of fall, the rainy season has begun, making this product indispensable.
Sensory Activity Board
This toy is popular among parents and educators, as it helps children develop their motor skills and keep them engaged, making it a trending choice in the educational toy category. This item can even be useful for adults as well, since the board helps to alleviate stress.
Vitamin C Serum
Skincare remains a top priority for many buyers, and this product is trending due to its reputation for brightening skin and fighting signs of aging, making it an appealing choice for beauty enthusiasts everywhere. This serum, a recent addition to Amazon's consistently popular Korean skincare lineup, has rapidly gained traction since its launch. According to AMZScout data, it achieves over 300 sales per month, potentially generating more than $4,000 in monthly revenue.
Travel Steamer for Clothes
This 2-in-1 Steamer for Clothes (Travel Steamer & Iron) is the perfect choice for travelers and those who love multifunctional tools. Its compact size and convenient storage bag make it easy to pack, while the quick, 10-second heat-up time ensures fast, efficient steaming. Sellers can take advantage of this product's innovative features, especially before the travel season, by running ads in advance.
Natural Fire Starters
Natural Fire Starters are perfect for outdoor enthusiasts, and ideal for camping, hiking, and barbecues. They bring families and friends together around the fire, while offering an easy, hassle-free fire-starting experience for both beginners and professionals. Sellers can highlight their multiple uses, making these items practical and economical for any outdoor activity.
Kids Smart Phone
This product is perfect for both boys and girls, and offers an easy-to-use design. It combines educational and entertainment features, with puzzle games, music, and the ability to take photos and videos. This phone makes an ideal gift since it’s in high demand, and parents love how these toys keep kids engaged. However, sellers should also check for any restrictions, particularly due to the inclusion of lithium batteries.
These high-demand products on Amazon highlight how consumer needs are shifting toward practical, innovative, and stress-relieving items. By staying aware of these types of trends, sellers can position themselves for long-term success in the ever-changing marketplace.
How to Find and Check Trending Products on Amazon
Analytical tools are the most efficient way to discover trending products on Amazon. These tools help analyze frequently-searched keywords and sales data, revealing hot products and emerging trends. You can also check the Amazon bestseller list for current top-selling items. The products listed here can be both evergreen and seasonal, so it’s important to check the sales and search data.
Now, let's walk through each method, step-by-step, to find trending products on Amazon:
1. Use Product Research Tools
The first way to find trending Amazon items is to use product research tools. These tools have access to historical data that lets you see how a product’s sales are increasing over time.
Below, we will demonstrate how you can use the AMZScout Product Database to find what’s trending on Amazon:
Step 1: Go to the AMZScout Product Database.
Step 2: Log in to your account or start your free trial. The sign-up only requires an email address and a password, no credit card is needed.
Step 3. Use the search filters to set your product criteria. To find trending things, you can use various sales filters so that the results only show you products with high sales volumes.
Choose a target number of monthly sales and enter that amount into the Est. Sales filter.
To find the top-selling items in any category, use the Categories filter to select one of the 24 categories.
You can also use one of the ready-made Product selections to see the top 1,000 items in any category.
Step 4. Focus on the best trends. You can check the "Trending Products" box to find items whose sales have grown by more than 20% over the last one to three months.
Step 5. Click “Find Products” to get your results.
Step 6. Make a list of the items you’re most interested in. For each item, you can see all of the most important metrics (sales, reviews, fees, etc.) you’ll need to help you assess its viability and profit potential.
After you find interesting products, you’ll want to carefully monitor them to ensure they don’t lose interest. With the AMZScout Product Tracker, you can create a list of products and it will show you their average daily sales. If this number decreases the product is losing interest.
Additionally, with AMZScout’s Annual or Lifetime Bundle plan, you'll receive weekly reports on 19 new product ideas and a monthly list of top-selling Amazon items. This provides you with over 1,000 product ideas for your business effortlessly. These reports are based on the most precise market data, enabling you to choose the most sought-after items.
2. Check the Amazon Best Sellers Page
The next approach for finding Amazon trending products is to check the best sellers pages on Amazon.com. Amazon finds the top-performing items in each category and lists them so that shoppers can quickly find the best products. This page is updated hourly so you can ensure that many of the items are trending.
You can find product ideas on the Best Sellers list and then assess similar products. Pay attention to the following key metrics:
The number of reviews and the rating: A higher number of reviews and a strong rating indicate customer satisfaction and product popularity.
Sales: Although Amazon’s “10k bought in the past month” isn’t precise, it can still help you gauge product demand.
Brand presence: Look at the top brands in the category to understand market dominance.
Customer questions & answers: Review common customer concerns to spot emerging trends or potential gaps in the market.
Badges: Look for "Amazon's Choice" or "Prime" badges, as these products tend to have high customer satisfaction and stronger performance.
Review sentiment: Analyzing patterns in reviews can provide insights into customer preferences and trends.
However, keep in mind that the Amazon Best Sellers list doesn't provide precise sales data; it only shows the top products in each category. This can be a problem because a low-ranked product in a broad category (like clothing) may actually generate more sales than a product ranked number one in a smaller niche.
Therefore, conducting proper product research is essential in order to accurately assess demand and potential profitability.
Identifying Trending Products in Amazon’s Best-Sellers
The Best Sellers page gives you a list of top products but it does not provide further detail. With the AMZScout PRO AI Extension, you can analyze key sales metrics for the top products to see if they are a good fit for your business.
Below are the steps you can take to find trendy things using the Amazon Best Sellers page and the AMZScout PRO AI Extension.
Step 1: Install the PRO AI Extension. Enter your email address to start a free trial.
Step 2: Explore product ideas on the Amazon Best Sellers page. Click on any product category in the left-hand menu to view the top items in that niche. Open the PRO AI Extension via the icon at the bottom-left corner of the page.
Step 3: Filter results. Click the Estimated Sales column to see top performers.
Step 4: Determine if the product is trending. Click on the Product History feature under the product you’re interested in to identify trends from previous seasons during this period and see whether sales are currently growing.
Step 5: Check profitability. Use the Profit Calculator to determine whether a product is financially viable. Input estimated costs to calculate profit margins. A margin above 20% is a good benchmark, since it gives you room for advertising expenses and reinvestment.
Tip: Click the heart icon to save any promising products to your “Favorites” list. You can then access your Favorites in the top-left corner, and use the Product Comparison tool to evaluate each product and select the best fit for your store.
Step 6: Examine the niche’s popularity. After identifying a product of interest, you need to assess how similar products perform, as individual success can vary. Enter the product name in the search bar, and then click Niche History in the upper-right corner. You’ll be able to check the sales performance in that product’s niche over time to assess its demand.
Note: If you don’t find any products that interest you, you can also use the “Product Ideas” feature in the upper-right corner to discover new and trending products.
This approach helps you identify high-potential items and build a strong foundation for your business success.
3. Check Forums and Communities
Forums and communities on platforms like Quora, Reddit, and Facebook are valuable resources for insights from both sellers and customers about trending products. Users often discuss their needs, share experiences, and highlight emerging trends.
By monitoring these discussions, you can spot growing demand before a product becomes mainstream or uncover trends you might have missed. Engaging with these communities gives you real-time feedback and helps you discover new opportunities based on what people are actively searching for or talking about.
4. Use the Keyword Search Tool to Identify Amazon Search Trends
Keywords reflect trends by highlighting what people are frequently searching for. Popular keywords or those rising in popularity indicate increasing interest in specific products or categories.
To search for trending keywords manually, you can use Amazon’s search bar by typing in general terms related to your niche. However, this method lacks crucial data like search volume, trends and other metrics. For more accurate insights, use AMZScout’s Keyword Search tool to identify popular keywords and track Amazon search trends.
Here's how to use it.
Start by opening the AMZScout “Keyword Search” tool. Enter your email address to start a free trial.
In the search box, enter a product name or a related phrase (such as “lamp”). You can also specify optional criteria like keyword count and search volume if you like.
![Amazon product discovery with keyword search]( "Amazon product discovery with keyword search")
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Get a list of keywords. Click "Find Keywords" to view monthly search volume, examine search trends over time, and assess average monthly sales for relevant products on the first page of search results.
Tip: Explore different word variations and synonyms related to your product to uncover more keyword ideas.
This helps you understand customer search behavior, align your product selection with demand, and increase your chances of generating sales.
5. Leverage Google Trends
Google Trends is a powerful tool for tracking consumer interest over time, based on Google search data. You can filter by location, discover popular searches, and adjust the time frame to gain deeper insights.
By typing "Amazon" in the search bar, you can focus on trends related to the platform. While this is a great way to expand your product ideas, keep in mind that Google Trends reflects search data from Google, not Amazon, so it doesn't provide Amazon-specific insights (like product sales or search volume).
Tips for Selling Trendy Products
Selling trendy products on Amazon can be a great way to build a profitable business, but it’s important to think about what kinds of products you want to offer strategically. To maximize your success, focus on products that not only meet current demand but also allow room for growth and expansion. Below, we will share some useful tips.
1. Sell Something That Can Lead to a Line of Multiple Products
When you are starting your Amazon store, always keep in mind that if things go well, you’re going to be adding more products to your catalog in the future.
If you have a product that is selling fairly well, you can upsell your former customers by attaching your brand to a new, similar, or complementary product. You should have a handful of star products, but adding additional products to your line gives more credibility to your brand and also helps you reach new customers who might not be interested in buying your star products.
2. Improve an Already Decent Product
If you are searching for a new product and you come across a niche that is attractive and has a lot of demand, you cannot just source a carbon copy of a product and expect to make a lot of sales. The goal is to find a way to stand out from the rest of the offers.
You want to find a way to make a product more attractive. This can be as simple as finding an attractive color pattern, or you can look into ways to improve its functionality or adding more features.
You can also identify a weakness of a product by looking into the reviews. See what most people are complaining about and find a way to fix that issue.
Another method for increasing your sales is to offer more units of a single cheap product in a pack, or create a bundle that includes complementary items.
3. Be Careful with Selling Seasonal Products
If you are a complete beginner, it’s best to steer clear of seasonal products. There are plenty of things that can sell extremely well during certain times of the year, like snorkels, beach towels, ski masks, Christmas/Halloween decorations, etc.
The biggest challenge with these products is inventory planning, which is one of the most challenging aspects of being an Amazon seller. You always need to find a way to order enough units from your supplier that you believe you can sell, yet on the other hand you don’t want to go out of stock. There is also the issue of planning your finances effectively to ensure that you can afford those orders.
You actually have to have a bit of stock left over after the season so you don’t lose your organic rankings, and sustain them as much as you can until next season. Some experienced sellers sell seasonal products, but they usually have really big lines of products in their own warehouses.
Conclusion
Today’s eCommerce market continues to grow rapidly, making it more important than ever to stay on top of emerging trends. You can overcome increasing competition by conducting regular research in order to identify new trendy products to add to your assortment. With this post, you now know how to see what is trending on Amazon so that you can find the best items for your business.
