Find Winning Products to Sell on Amazon

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by Travis F.posted on 14.01.2021

How to Find Products to Sell on Amazon and Generate Profit

If you’re thinking about starting an online business, selling on Amazon is one of the best strategies. It’s accessible for beginners and highly profitable, largely due to Amazon’s success.

The company has a 50% share of the eCommerce market, meaning half of the world’s online purchases are made on their website. If you’re going to sell online then Amazon is the place to be.

Amazon has 50% share of the market

Many sellers are finding that private label products are the most profitable. These are unique items or new versions of existing products that have your own branding on them.

So, how to find products to sell on Amazon?

In order to find profitable products, you need to do your research. This includes checking trends on Google and other marketplaces, looking at the best seller ranks on Amazon, and using product research tools to analyze demand and competition levels.

Finding a good private label product can be challenging, but this guide will cover everything necessary to learn how to choose winning items for your business.

What Types of Products Should You Sell?

Not every private label product will make money. In fact, certain kinds of items won’t even sell. This is why, when it comes to deciding what to sell on Amazon, it’s so important to have strict criteria.

Here are some things to look for when searching for the best products to sell on Amazon FBA:

  • High Demand: Look for products that have at least 300 sales per month. That will work out to 10 sales a day, which is a good benchmark.

  • Low Competition: Ideally, you want to find products that not a lot of other people are selling. This will make it easier to get to the top of the rankings.

  • Not Many Reviews: Customer feedback is a big part of Amazon’s search algorithm. If the top products in a niche all have thousands of reviews it will be tough to get noticed. Look for niches where the top sellers have less than 200.

  • Weight Below 5 lbs.: Items that are heavy cost more to ship and are expensive to store. This is especially important if you’re importing products from China. Look for lightweight items to reduce your shipping costs. Fewer expenses mean high profit margins.

  • Size Below 18” x 14” x 8”: Bigger products also cost more to ship, and since they take up more room on the shelf you’ll get charged more for storage. So, if you want to keep your costs low look for smaller items.

  • Sales Price Between $10 - $70: You want to sell products that aren’t so cheap that you can’t make any money from them, and aren’t priced so high that it will scare customers off. $10 - $70 is usually the sweet spot.

  • Cost 25% of Sales Price: Look for products that you can sell for roughly four times what it costs you to source it from a wholesale supplier.

  • Everyday Use Items: Items people need on a daily basis tend to sell really well.

We encourage you to create your own requirements, but make sure to use the above suggestions as guidelines. Pretty much all the best things to sell have the traits listed above.

How to Find Products to Sell on Amazon

So, now that you have an idea of what you’re looking for, how do you find items to sell? 

Where to Find Products to Sell on Amazon:

  1. Find ideas on Pinterest

  2. Look at the Amazon best sellers page to see the top selling products 

  3. Check out the Amazon trend report for suggestions on what to sell

  4. Use Product research tools

  5. Click the best seller links on Amazon product pages

  6. Perform a keyword search

  7. Look at other marketplaces to see how products are selling there

Search these sources and use the items you find there to inspire your private label products. Let’s dive into each of these strategies to learn more.

1. Pinterest

This social media platform lets users “pin” images they like to a board that can be seen by anyone. A lot of times these pictures are of items they’re interested in, including brand name products or more generic white-label stuff.

  1. Go to

  2. Search for a product that you’re interested in

  3. Click on images that look interesting and make a list of the products you find

  4. Go to Amazon to see if it’s sold there

This is a great place to start. Remember, the more pins an item has on Pinterest the more it’s trending online. It’s also one of the best ways to find ideas for private label products to sell. If you find something that’s trending on Pinterest that isn’t currently available on Amazon that could be a huge opportunity.

2. Check the Amazon Best Sellers Page

Want to find out what sells the most on Amazon? The easiest solution is to visit their best sellers page where you’ll see all the hottest and best-selling products. 

  1. Go to the Amazon best sellers page

  2. Click on the category you’re interested in

  3. Narrow your search by picking several sub-categories. 

  4. Make a list of any products you think would be good to sell

Keep in mind that the top products found here are all based on recent sales, so the results might be influenced by fads or seasonal trends. Make sure to check yearly sales trends before making a final decision.

3. Look at the Amazon Trend Report

Amazon offers a page that has all the products that are trending on their platform. This is a great resource for sellers who want to see what’s currently hot with consumers.

  1. Go to the Amazon trend report

  2. Scroll to the bottom of the page to find the top trending items

  3. Click the “Learn More” links to see additional products that are trending

  4. Make a list of all the items that meet your criteria

Here’s an example of what you’ll find on the page:

Use the Amazon trend report to find products

As of the time of this writing, activewear and sports gear is trending on the site so this is primarily what’s being displayed on the site. This will change throughout the year though so make sure to check back frequently for new updates.

Like the best sellers list, this trend report is only based on recent activity, so keep that in mind.

4. Use Product Research Tools

There are many software products that will help you pick profitable products to sell on Amazon. One of the most effective is the AMZScout Product Database.

  1. Go to the AMZScout Product Database

  2. Use the search filters to define your criteria. You can search based on sales, reviews, size, weight, and more.

  3. Choose what types of products you want to focus on. If you wish, you can choose to only search for new products (items added to Amazon less than two weeks ago) or trending products (items whose sales have grown by 20% or more over the last 1 - 3 months).

  4. Click “Find Products” to get your results.

  5. Make a list of the items you’re most interested in

Here’s an example search:

Use AMZScout to find products to sell on Amazon

As you can see, in the example above we set the filters to items with prices between $10 - $70, less than 200 reviews, monthly sales over 300, and a weight of less than 5 lbs. Now that your search has been narrowed to only products that meet our requirements it will make it much easier to find one that will work for your business.

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5. Click the Best Seller Links

If you decide you’re interested in an item on Amazon you can click the best seller links at the bottom of the listing to get more ideas.

  1. Go to the listing of an Amazon product you’re interesting in

  2. Scroll down the page until you see the links to the categories it’s ranking in

  3. Click the links to see other similar items that are ranking in that category

Finding items with Amazon Best Seller Links

This is really just another way to access the best seller list, but it helps you find related products in niches you’re interested in.

6. Perform a Keyword Search

One of the best ways to discover what shoppers are looking for is to see which keywords are receiving the most searches online. There are a couple methods for doing this:

Google Trends

  1. Go to Google Trends

  2. Type in a product or niche you’re interested in

  3. Look at the graph to see it’s search trends throughout the year

  4. Click on “Related queries” for more ideas

  5. Make a list based on your findings

Here’s an example of a Google Trends search and the kinds of results you’ll get:

Use Google trends to find products to sell on Amazon

As you would expect, when you look at “hedge trimmers” you see that searches spike in the summer when they’re most likely to be used and then fall back down in the winter months. You ideally want to find items that have a high amount of searches all year round, as that means more consistent sales.

Keyword Research Tools

There are many different keyword research tools available, like AMZScout’s Keyword Search.  The best part about AMZScout’s tool is it tells you how many searches a term receives on Amazon, which gives you a better idea of its demand on the platform.

  1. Go to AMZScout’s Keyword Search Tool

  2. Type in a product or niche you’re interested in

  3. Look at the keywords with the most searches and use these to come up with product ideas

  4. Create a list based on Amazon’s most popular search terms

Check keywords with AMZScout to find products

Remember, the more people are searching for something the more they’re buying it, so items found this way are usually in high demand.

7. Look at Other Marketplaces

Amazon isn’t the only eCommerce giant. There are plenty of other places people go to shop online, and it’s worth looking at those sites as well to see what’s popular there.

  1. Go to other marketplaces like Alibaba, Aliexpress, and eBay

  2. Find sections that list trending items. On Alibaba, you’ll find this in the “What’s Trending Now” section. On eBay, click on “Explore Popular Categories.”

  3. Create a list of the items that meet your requirements

  4. Look those products up on Amazon and see where they’re listed on the best sellers page.

Trends extend across the internet, so if something is popular on one marketplace it’s likely popular elsewhere. Plus, if you see underpriced items on these sites you can purchase them there and resell them on Amazon. This is what’s known as online arbitrage.

Choosing a Million Dollar Idea Within Your List of Products

By this point, you likely have a long list of potential items to sell. But how do you find the one that will make you the most money? For this step, you’re going to need an in-depth product research tool that will provide you with all the necessary data to make an informed decision.

If you’re looking for apps or software to find products with, try the AMZScout Pro Extension. This user-friendly Chrome extension makes it easy to quickly analyze items and discover the most profitable products to sell on Amazon.

Here’s how to use it:

  1. Install the AMZScout Pro Extension

  2. Go to and search for the items you found using the methods above

  3. When the search results come up, open the extension

  4. Explore all the data, including average monthly sales, reviews, average price, sales trends, and more

Choose profitable products with AMZScout

If you followed our advice from earlier in this guide then all the items you review should be small and lightweight. Your next step is to check for sales (the average should be more than 300) and reviews (the average should be less than 200). You’ll also want to ensure the average sales price is in our sweet spot of $10 - $70.

Once you’ve verified all that, here are a few other things you can do with the Pro Extension:

  • Check Sales Trends: Click the arrow to the left of a product and click “Product History.” Here you’ll see the item’s sales history over the last two years. Make sure it sells consistently all year round. Avoid seasonal items that are only popular during a certain time of year.

  • Calculate Your Sales Margins: Click the arrow to the left of a product and click “Profit Calculator.” Enter your costs for sourcing the item (price to buy the product, shipping expenses, etc.) to see your profit margins. The extension will automatically calculate your Amazon fees and show you how much you’ll make on every sale.

  • Product and Niche Scores: Click on the Niche Score in the top right corner of the extension. This will give you a breakdown of the profit, demand, and competition of the niche. Look for a score of 7 or higher. You can also click on the scores next to each product to get a breakdown of individual items.

Use our criteria at the start of this guide, along with the insights found with the Pro Extension, to select products that have the best chance of making you money. Then, take those items and put your own unique spin on them to create winning private label products.


As you can see, if you have a solid strategy and the right tools then finding items to sell on Amazon isn’t that difficult. Follow the advice here to discover your first product and build a successful private label business.

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