How To Find Products To Sell on Amazon and Generate Profit

Find Perfect Products to Sell Main Image
by Travis F.posted on 22.05.2023

If you’re thinking about starting your own online business, selling on Amazon is one of the best strategies. Covering nearly 60% of all U.S. online purchases, this platform is still a great option for beginners, which makes it a perfect place to start your eCommerce venture. Amazon offers a vast variety of products to sell. The only challenge is deciding which items are the right ones for you.

So, how do you find products to sell on Amazon? First, you need to do your research: check trends on Google and other marketplaces, look at Amazon’s best-seller ranks, and use product research tools to help you analyze demand and competition levels. Finding products to sell doesn’t have to be challenging. This guide will teach you how to choose a winning item for your business.

Choosing a Million Dollar Idea Within Your List of Products

As a new seller, you’re likely to have a long list of potential items to sell. But how do you figure out which one will make you the most money? For this question, you’re going to need some in-depth product research software to help you find products with a high chance of success. This type of software will help you learn how to know which option is the right one for your business and find the right product.

If you already have a niche in mind for your Amazon business, you can validate its viability using the AMZScout PRO Extension. This user-friendly Chrome extension makes it easy to quickly analyze items and discover the most profitable products to sell on Amazon. 

Here’s how to use it:

1. Start by obtaining the AMZScout PRO Extension.

2. Go to Amazon and open the extension

  • Search for a product or category to analyze

  • Click the AMZScout icon in the left corner after the results load

How to install and open AMZScout PRO

3. Explore the data for those products. If you are unsure which metrics to analyze, we have compiled a list of recommendations below to point you in the right direction.

Things you can analyze using the PRO Extension:

  • Check Sales Trends: Click the arrow to the left of any product and then click “Product History”. Here, you’ll see the item’s sales history over the last two years. You want to make sure this product sells consistently throughout the year, and avoid seasonal items that are only popular during certain times of the year.

How to check AMZScout Amazon Product History
  • Calculate Your Sales Margins: Click the arrow to the left of any product and then click “Profit Calculator”. Enter your costs for that item (price to buy the product, shipping expenses, etc.) to see your profit margins. The Extension will automatically calculate your Amazon fees and show you how much you’ll make on every sale.

Where to find the AMZScout Profit Calculator
  • Analyze Niche Demand: Click on the "Niche Score" in the top right corner of the extension. This will give you a breakdown of the profit, demand, and competition of the niche. Look for a score of 7 or higher.

Where to find the AMZScout Niche Score
  • Analyze Demand for Specific Products: Click the “Product Score” rating for a single product to review the demand, sales, and competition for that item. This score is available for both resale and white-label sourcing.

Where to find AMZScout Product Score for PL

Now that you know how to analyze your product ideas using the PRO Extension, below we will examine the specific product criteria that experienced sellers recommend looking for the best products to sell.


What Types of Products Should You Sell?

Not every private label product will make money. In fact, certain kinds of items won’t even sell at all. This is why, when it comes to deciding what to sell on Amazon, it’s so important to have strict criteria.

Here are some things that experienced sellers recommend paying attention to when searching for the best items to sell on Amazon FBA:

  • High Demand: Look for products that have at least 300 sales per month. This will work out to 10 sales/day, which is a good benchmark.

  • Low Competition: Ideally, you want to find good products that not many other people are selling. This will make it easier for your listing to appear at the top of Amazon rankings.

  • Fewer Reviews: Customer feedback is a big part of Amazon’s search algorithm. If the top products in a niche all have thousands of reviews, it will be tough to get noticed. Look for niches where the top sellers have less than 400 reviews.

  • Weight Below 5 lbs.: Items that are heavy cost more to ship and are expensive to store. This is especially important if you’re importing products from China. Look for lightweight items to reduce your shipping costs. Fewer expenses mean high profit margins.

  • Size Below 18” x 14” x 8”: Bigger products also cost more to ship, and since they take up more room on the shelf, you’ll be charged more for storage. So, if you want to keep your costs low, look for smaller items.

  • Sales Price Between $10-70: You want to sell products that aren’t so cheap that you can’t make any money from them, but aren’t priced so high that it will scare customers off. The $10-70 range is usually the sweet spot.

  • Cost 25% of Sales Price: Look for products that you can sell for roughly four times what it costs you to source it from a wholesale supplier.

  • Everyday Use Items: Items people need on a daily basis tend to sell really well.

We encourage you to create your own requirements, but experienced sellers recommend you select items with the traits listed above. If you still don’t have a good product in mind, don’t worry. There are several other ways to help you figure out which product to sell.

How to Find Products to Sell on Amazon

Below are 7 more ideas you can use to help you find the right product to sell on Amazon, if you are unsure of where to get started.

Where to get products to sell on Amazon:

  1. Use product research tools

  2. Perform a keyword search

  3. Find ideas on Pinterest

  4. Look at the Amazon Best Sellers page to see the top-selling products 

  5. Check out the Amazon trend report for suggestions on what to sell

  6. Click the Best Seller links on Amazon product pages

  7. Look at other marketplaces to see how products are selling there

Search these sources and use the items you find there to inspire your private label products. Let’s dive into each of these strategies to learn more about how to get the product you need.

1. Use Product Research Tools

There are many software products available that can help you pick the best products to sell on Amazon. One of the most effective tools is the AMZScout Product Database.

1. Go to the AMZScout Product Database, which is included in a complete set of tools in the AMZScout Seller’s Bundle.

2. Set your product criteria. Use the various filters to define your criteria. For example, you can filter results by average ratings. If you are unsure which criteria to use, try the pre-made selections in the Product Selections, or use the recommendations above.

Using Product Selections in the AMZScout Product Database

3. Choose which types of products you want to focus on. If you wish, you can choose to only search for new products (items added to Amazon less than two weeks ago) or trending products (items whose sales have grown by 20% or more over the last 1-3 months).

New + Trenging Products Boxes

4. Get your results. Click “Find Products”.

Product Database Results example

5. Make a list of the items you’re most interested in.


Here’s an example search:

Product Database Results example

As you can see in the example above, we have set the filters to include items with prices between $10-70, less than 200 reviews, monthly sales over 300, and a weight of less than five pounds. These criteria are usually recommended for beginners, but depending on your business, your own criteria may differ. Now that your search has been narrowed down to only include products that meet these requirements, it will make it much easier to find good products that will work for your business.

No Time for Research? Receive Hand-picked Product Ideas 

When you sign up for an AMZScout account with an annual or lifetime subscription, you’ll also have access to: 

  • Monthly reports on Amazon's trending products and market news

  • 19 new advanced product ideas every week

With all of this information available to you, you’ll have the opportunity to decide whether you want to add any of these products to your inventory.

With AMZScout's annual plan, finding new products has never been easier. 

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2. Perform a Keyword Search

One of the best ways to discover what shoppers are looking for is to see which keywords are receiving the most searches online. There are a couple of methods how to get this info:

1. Keyword Research Tools

There are many different keyword research tools available, like AMZScout’s Keyword Search.  The best part about AMZScout’s tool is that it tells you how many searches each term receives on Amazon, which gives you a better idea of its demand on the platform.

1. Go to AMZScout’s Keyword Search Tool. You will receive this along with the Product Database, and other tools in the Seller's Bundle.

2. Type in a product or niche you have in mind (for example, “bags” or “bags for women”).

AMZScout Keyword Research Example

3. Come up with product ideas. Look at the keywords with the most searches.

Check volume Keyword Research

4. See a keyword’s search volume history. Click on the graph icon next to the monthly searches. Look for terms that get consistently high searches year-round.

How to check Search Volume History

5. Create a list based on Amazon’s most popular search terms.

Remember, the more people who are searching for something, the more who are buying it, so items found this way are usually in high demand.

Keyword Search Banner

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2. Google Trends

  1. Go to Google Trends.

  2. Type in a product or niche you’re interested in.

  3. Look at the graph to see its search trends throughout the year.

  4. Click on “Related Queries for more ideas.

  5. Make a list based on your findings.

Here’s an example of a Google Trends search and the kinds of results you’ll get:

Use Google trends to find products to sell on Amazon

As you would expect, when you look at “hedge trimmers”, you can see that searches spike in the summer, when they’re most likely to be used, and then fall back down during the winter months. You ideally want to find a product to sell on Amazon that has a high amount of searches all year round, as that will lead to more consistent sales.

3. Sellerhook's Specialists Select Product Ideas Based on Your Product Criteria

Product research doesn't need to require deep knowledge and understanding when you have access to specialized services, like Sellerhook. Unfortunately, oftentimes freelancers may not have the necessary knowledge and expertise required to get the job done.

But Sellerhook has everything you need to find the right product, including expertise, a team of Amazon specialists, access to millions of tracked products, proprietary tools like AMZScout, and successful case studies with great figures. As a result, you get a comprehensive report on trending products based on your criteria.

How does Sellerhook`s product report looks like

To get a report, follow these steps:

  1. Choose the number of products you want to have researched.

  2. Submit payment for your order.

  3. Complete the survey with your product criteria. 

    • Choose your preferred criteria, such as product category, price range, review count, revenue, marketing plan, budget, etc. 

  4. Enter your email address. 

  5. Receive your research report, featuring hot products that match your criteria, within 10 days.

Sellerhook is the perfect choice for anyone who wants to launch their own successful business with minimal effort.


4. Pinterest

This social media platform lets users “pin” images they like to a board that can be seen by anyone. It’s also one of the best ways to find ideas for private-label products to sell. A lot of times, these include pictures of items they’re interested in, including brand-name products or more generic white-label stuff.

  1. Go to

  2. Search for a product that you’re interested in

  3. Click on images that look interesting and make a list of the products you find

  4. Go to Amazon to see if it’s sold there

This is a great place to start. The more pins an item has on Pinterest, the more it’s trending online, so keep that in mind when finding things to sell. If you find something that’s trending on Pinterest that isn’t currently available on Amazon, that could be a huge opportunity.

5. Check the Amazon Best Sellers Page

Want to find out what sells the most on Amazon? The easiest solution is to visit Amazon’s Best Sellers page, where you can see all of the hottest and best-selling products.

  1. Go to the Amazon Best Sellers page

  2. Click on the category you’re interested in

  3. Narrow your search by picking several sub-categories 

  4. Make a list of any products you think would be good to sell

Keep in mind that the top products found here are all based on recent sales, so the results might be influenced by fads or seasonal trends. Make sure to check yearly sales trends before making a final decision.

To get information about the sales and profitability of products from Best Sellers, open the PRO Extension on the same page.

6. Click the Best Seller Links

If you decide you’re interested in an item on Amazon, you can click the Best Seller links at the bottom of the listing to get more ideas.

  1. Go to the listing of an Amazon product you’re interested in.

  2. Scroll down the page until you see the links to the categories where it’s ranking.

  3. Click the links to see other similar items that are ranking in that category.

Finding items with Amazon Best Seller Links

This is really just another way to access the Best Seller list, but it also helps you find related products in niches you’re interested in.

7. Look at Other Marketplaces

Amazon isn’t the only eCommerce giant. There are plenty of other places people go to shop online, and it’s worth looking at those sites as well to see what’s popular there.

  1. Check out other marketplaces like Alibaba, AliExpress, and eBay.

  2. Find sections that list trending items. On Alibaba, you’ll find this in the “What’s Trending Now” section. On eBay, click on “Explore Popular Categories”.

  3. Create a list of the items that meet your requirements.

  4. Look up those products on Amazon and see where they’re listed on the Best Sellers page.

Trends extend across the internet, so if something is popular on one marketplace, it’s likely to be popular elsewhere. Plus, if you see underpriced items on these sites, you can purchase them there and resell them on Amazon. This is what’s known as Online Arbitrage.


As you can see, if you utilize a solid strategy and the right tools, finding items to sell on Amazon isn’t that difficult. Follow the advice here to help you discover your first product and build your own successful private label business.