Top Trending Products on Amazon: How to Find and Identify Trends
Choosing the wrong product to sell is usually the main reason that most new eCommerce businesses fail. With so many items to pick from, it can be challenging to figure out which item will have the best potential for success. This process becomes even harder as competition increases.
One of the most sure-fire ways to select a winning product for your business is to focus on trending products. These items have strong demand and allow you to tap into the current interests of a large number of consumers. In this post, we will examine how to find trending products to sell on Amazon.
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What are Amazon Trending Products?
Trending products are products that are experiencing a steady increase in sales. Amazon is a an absolutely massive marketplace. There are constantly new trends emerging. The categories in which we most often find new, rising trends are the following:
Beauty & Personal Care
Toys & Games
Sports & Outdoors
These categories see regular trends, but the specific products that are trending will continue to change over time. This is why it is essential to know how to check for the most recent trending products on Amazon.
How to Find and Check Amazon Trending Products
Here are some of the best methods for finding products that are trending on Amazon:
1. Use Product Research Tools
The first way to find trending Amazon items is to use product research tools. These tools have access to historical data that lets you see how a product’s sales are increasing over time.
Below, we will demonstrate how you can use the AMZScout Product Database to find what’s trending on Amazon:
Step 1. Log in to your AMZScout account.
Step 2. Select Product Database from the menu. This is included in the comprehensive AMZScout Seller’s Bundle.
Step 3. Use the search filters to set your product criteria. To find trending things, you can use various sales filters so that the results only show you products with high sales volumes.
Choose a target number of monthly sales and enter that amount into the Est. Sales filter.
To find the top-selling items in any category, use the Categories filter to select one of the 24 categories.
You can also use one of the ready-made Product selections to see the top 1,000 items in any category.
Step 4. Narrow down your search to see low-competition ideas. You can use the Reviews filter to have the app only show goods with low numbers of reviews. With fewer reviews, you have the opportunity to attract more business and outsell competitors. After you generate your results, you can also click the Reviews column to sort your results by those with the least reviews.
Step 5. Focus on the best trends. You can check the "Trending Products" box to find items whose sales have grown by more than 20% over the last one to three months.
Step 6. Click “Find Products” to get your results.
Step 7. Make a list of the items you’re most interested in. For each item, you can see all of the most important metrics (sales, reviews, fees, etc.) you’ll need to help you assess its viability and profit potential.
After you find interesting products, you’ll want to carefully monitor them to ensure they don’t lose interest. With the AMZScout Product Tracker can you can create a list of products and it will show you their average daily sales. If this number decreases the product is losing interest.
Get 1,000+ Trending Ideas for What to Sell
In addition, when you subscribe to an AMZScout account with an Annual or Lifetime Bundle plan, you’ll also get 1,000+ product ideas. You’ll have access to:
The hottest Amazon trending items every month and market trends
19 data-driven reports on new product ideas, updated weekly
Using this data will allow you to find new products for your business easily. With the AMZScout bundle, these reports will be available for the whole year.
2. Check the Amazon Best Sellers Page to Find the Most Interesting Options
The next approach for finding Amazon trending products is to check the best sellers pages on Amazon.com. Amazon finds the top-performing items in each category and lists them so that shoppers can quickly find the best products. This page is regularly updated so you can ensure that many of the items are trending.
The Best Sellers page gives you a list of top products but it does not provide further detail. With the AMZScout PRO Extension, you can analyze key sales metrics for the top products to see if they are a good fit for your business.
Below are the steps you can take to find trendy things using the Amazon Best Sellers page and the AMZScout PRO Extension.
Step 1: Start by obtaining the AMZScout PRO Extension. Once it’s installed, you’ll see an AMZScout icon in the upper right corner of your browser.
Step 2: Go to the Amazon Best Sellers and start exploring product ideas. The items are segmented into categories. When you click a category from the left-hand menu, you will see the top items in that niche.
Step 3: Open the AMZScout PRO Extension.
Step 4: Click the Est. Sales column to filter results by sales. This will ensure that you only see products with the highest sales.
Step 5: Focus on products with the best potential. You will want to review the historical performance of the items you want to sell. Click “Product History” to see historical data for a specific item. This will show you a product’s price, rank, and sales and how these metrics are changing over time.
Step 6: Narrow down your search. Finally, if you are interested in a particular product, enter a few words into the Amazon search box to analyze other results in that niche.
Step 7: Estimate the demand by reviewing the average metrics for the niche. You can review the Niche Score and Niche History in the PRO Extension to ensure the niche is still trending upwards. Niche Score provides an overall rating for the niche and Niche History shows a chart with historical sales.
The Best Sellers page can be a great place to discover trending items. If you don’t find any products that interest you, or if you need more data, you can always take an item from the list and search for it on Amazon. You can then open the PRO Extension to analyze even more products.
3. Use the Keyword Search Tool to Identify Amazon Search Trends
To help you discover popular and frequently searched products on Amazon, let’s utilize the Keyword Search tool.
Start by opening the AMZScout “Keyword Search” tool. You can either log into your existing AMZScout account, or create a new one if you don't have an account yet.
In the search box, enter your seed phrase. This phrase can be any product idea you want to check out (for example: “lamp”).
Choose your criteria. You have the option to filter your results based on word count or monthly search volume.
Click "Find Keywords".
Evaluate your list of keywords. Examine the monthly search volume for the product you're analyzing; this will provide insight into how frequently people search for that product.
Examine the Search History. You have the option to review the historical search volume to see how the demand for that product fluctuates over time.
4. Join an Online Webinar and Get Winning Product Ideas
Attending online webinars is a great way to discover trending product ideas. These webinars are led by experienced sellers who share their strategies and reveal insider knowledge. You also have the opportunity to inquire about specific topics of interest to you. By participating in these webinars, you can find potential niches and products, allowing for further in-depth analysis so you can select the optimal choice for your needs.
Current Trending Items on Amazon
Now that you know how to check for trending products using multiple methods, let’s take a look at a few specific products that are currently trending on the Amazon marketplace.
The information in this article was accurate at the time it was written, but keep in mind that data can change. For the most up-to-date information, please refer directly to the app or other relevant sources.
Powder Free Disposable Gloves
Sales Trend: Growing
Average Monthly Revenue: $232,748
Estimated Monthly Sales: 24,972
These powder-free disposable gloves offer a hygienic and safe option for buyers. They are ideal for a variety of uses, including food handling and medical procedures. These gloves are latex-free which reduces the risk of allergies, and are comfortable for a wide range of users. They provide convenient hand protection without the mess of powder, and are suitable for accomplishing tasks quickly in various settings.
Looking at these numbers, we can see they are impressive! The powder-free disposable gloves niche has been experiencing a growing trend and generates $232,748 in monthly revenue. But it is also worth remembering that with this type of a product, it will be difficult to stand out among competitors.
Soft Linen Bath Rug
Sales Trend: Growing
Average Monthly Revenue: $38,710
Estimated Monthly Sales: 2,637
People choose soft linen bath rugs to enhance their bathroom experience and decor. These rugs add a luxurious touch and provide a more comfortable feel for your feet, creating a spa-like ambiance in any home. The absorbent nature of soft linen bath rugs also ensures quick and effective drying, helping to maintain a clean and dry bathroom environment while preventing slips and falls.
This product generates less revenue and sales, but the numbers are still relatively good. This product’s design can be customized, giving you an edge over competitors.
Sales Trend: Growing
Average Monthly Revenue: $56,162
Estimated Monthly Sales: 3,990
People opt for travel-sized bottles because they offer a convenient and compact way to carry their favorite liquid toiletries, such as shampoo, lotion, or hand sanitizer, while on the go. Travel bottles are designed for leak-proof performance, ensuring that liquids stay safely contained as they prevent messy spills while preserving valuable supplies.
Demand for this product is growing steadily because many people tend to be resuming their usual travel habits since traveling declined for a couple of years during the pandemic. The average monthly revenue is quite high, and the product itself is cheap, so you have great opportunities to make money.
Sales Trend: Stable
Average Monthly Revenue: $172,546
Estimated Monthly Sales: 8,204
Blackout curtains are a popular choice for anyone who is looking to improve the quality of their sleep, as they effectively block out external light and create a dark and peaceful environment ideal for restful nights. These curtains also offer insulation benefits by helping regulate room temperature, making them a practical choice for those looking to reduce their energy bills and maintain a comfortable indoor climate.
This product has stable demand as many people tend to be more focused on their health now more than ever. The impressive average monthly revenue and estimated monthly sales numbers prove that fact. Keep in mind that if you want to stand out with this product, you will need to develop a unique design.
Broom and Dustpan Set for Home
Sales Trend: Stable
Average Monthly Revenue: $67,892
Estimated Monthly Sales: 3,454
A broom and dustpan set for the home is a practical purchase for anyone looking for an efficient and convenient way to keep their living space clean and tidy. These sets are designed for ergonomic comfort while sweeping up dirt and debris, making the cleaning process less strenuous and more enjoyable and reducing strain on the user's back and hands.
The stable demand for this product is due to the fact that cleaning the home is a universal need for all people, which means this type of product will always be in demand. Also note that the trend for this item is not seasonal. Sales and revenue numbers indicate that this niche is a good choice for sellers. However, keep in mind that you also need to think about how to differentiate yourself from competitors.
Tips for Selling Trendy Products
1. Sell Something That Can Lead to a Line of Multiple Products
When you are starting your Amazon store, always keep in mind that if things go well, you’re going to be adding more products to your catalog in the future.
If you have a product that is selling fairly well, you can upsell your former customers by attaching your brand to a new, similar, or complementary product. You should have a handful of star products, but adding additional products to your line gives more credibility to your brand and also helps you reach new customers who might not be interested in buying your star products.
2. Improve an Already Decent Product
If you are searching for a new product and you come across a niche that is attractive and has a lot of demand, you cannot just source a carbon copy of a product and expect to make a lot of sales. The goal is to find a way to stand out from the rest of the offers.
You want to find a way to make a product more attractive. This can be as simple as finding an attractive color pattern, or you can look into ways to improve its functionality or adding more features.
You can also identify a weakness of a product by looking into the reviews. See what most people are complaining about and find a way to fix that issue.
Another method for increasing your sales is to offer more units of a single cheap product in a pack, or create a bundle that includes complementary items.
3. Be Careful with Selling Seasonal Products
If you are a complete beginner, it’s best to steer clear of seasonal products. There are plenty of things that can sell extremely well during certain times of the year, like snorkels, beach towels, ski masks, Christmas/Halloween decorations, etc.
The biggest challenge with these products is the inventory planning, which is one of the most challenging aspects of being an Amazon seller. You always need to find a way to order enough units from your supplier that you believe you can sell, yet on the other hand you don’t want to go out of stock. There is also the issue of planning your finances effectively to ensure that you can afford those orders.
You actually have to have a bit of stock left over after the season so you don’t lose your organic rankings, and sustain them as much as you can until next season. Some experienced sellers sell seasonal products, but they usually have really big lines of products in their own warehouses.
Today’s eCommerce market continues to grow rapidly, making it more important than ever to stay on top of emerging trends. You can overcome increasing competition by conducting regular research in order to identify new trendy products to add to your assortment. With this post, you now know how to see what is trending on Amazon so that you can find the best items for your business.