Top Trending Products on Amazon: How to Identify Trends in July 2024
Choosing the wrong product to sell is usually the main reason that most new eCommerce businesses fail. With so many items to pick from, it can be challenging to figure out which item will have the best potential for success. This process becomes even harder as competition increases.
One of the most sure-fire ways to select a winning product for your business is to focus on trending products. These items have strong demand and allow you to tap into the current interests of a large number of consumers. In this post, we will examine how to find trending products to sell on Amazon.
Table of contents
What are Amazon Trending Products?
Trending products are those currently experiencing mass amounts of purchases. For example, innovative products may become extremely popular if they respond to trends, such as:
Self-care
Healthy lifestyle
New technology
While emerging trends can be unpredictable, certain categories tend to yield best-selling items consistently, including:
Apparel and accessories
Pet products
Toys and games
Interior design pieces
Trends vary by country, making it crucial to check the hottest items based on each specific marketplace, such as Amazon based in the USA. Also, as product popularity evolves over time, sellers need to know how to check the latest data to help them identify Amazon trending products.
How to Find and Check Amazon Trending Products
There are various methods available for discovering trending products on Amazon, but analytical tools stand out as the most efficient. With these, you can analyze the most frequently-searched keywords and sales data to identify hot products, emerging trends, and other valuable insights. You can also consult the Amazon bestseller list to find out which products are bestsellers right now.
Now, let's walk through each method, step-by-step on how to find trending products on Amazon:
1. Use Product Research Tools
The first way to find trending Amazon items is to use product research tools. These tools have access to historical data that lets you see how a product’s sales are increasing over time.
Below, we will demonstrate how you can use the AMZScout Product Database to find what’s trending on Amazon:
Step 1. Log in to your AMZScout account.
Step 2. Select Product Database from the menu. This is included in the comprehensive AMZScout Seller’s Bundle.
Step 3. Use the search filters to set your product criteria. To find trending things, you can use various sales filters so that the results only show you products with high sales volumes.
Choose a target number of monthly sales and enter that amount into the Est. Sales filter.
To find the top-selling items in any category, use the Categories filter to select one of the 24 categories.
You can also use one of the ready-made Product selections to see the top 1,000 items in any category.
Step 4. Narrow down your search to see low-competition ideas. You can use the Reviews filter to have the app only show goods with low numbers of reviews. With fewer reviews, you have the opportunity to attract more business and outsell competitors. After you generate your results, you can also click the Reviews column to sort your results by those with the least reviews.
Step 5. Focus on the best trends. You can check the "Trending Products" box to find items whose sales have grown by more than 20% over the last one to three months.
Step 6. Click “Find Products” to get your results.
Step 7. Make a list of the items you’re most interested in. For each item, you can see all of the most important metrics (sales, reviews, fees, etc.) you’ll need to help you assess its viability and profit potential.
After you find interesting products, you’ll want to carefully monitor them to ensure they don’t lose interest. With the AMZScout Product Tracker can you can create a list of products and it will show you their average daily sales. If this number decreases the product is losing interest.
Additionally, with an AMZScout’s Annual or Lifetime Bundle plan, you'll receive weekly reports on 19 new product ideas and a monthly list of top-selling Amazon items. This provides you with over 1,000 product ideas for your business effortlessly. These reports are based on the most precise market data, enabling you to choose the most sought-after items.
2. Check the Amazon Best Sellers Page to Find the Most Interesting Options
The next approach for finding Amazon trending products is to check the best sellers pages on Amazon.com. Amazon finds the top-performing items in each category and lists them so that shoppers can quickly find the best products. This page is regularly updated so you can ensure that many of the items are trending.
The Best Sellers page gives you a list of top products but it does not provide further detail. With the AMZScout PRO Extension, you can analyze key sales metrics for the top products to see if they are a good fit for your business.
Below are the steps you can take to find trendy things using the Amazon Best Sellers page and the AMZScout PRO Extension.
Step 1: Start by obtaining the AMZScout PRO Extension. Once it’s installed, you’ll see an AMZScout icon in the upper right corner of your browser.
Step 2: Go to the Amazon Best Sellers and start exploring product ideas. The items are segmented into categories. When you click a category from the left-hand menu, you will see the top items in that niche.
Step 3: Open the AMZScout PRO Extension.
Step 4: Click the Est. Sales column to filter results by sales. This will ensure that you only see products with the highest sales.
Step 5: Focus on products with the best potential. You will want to review the historical performance of the items you want to sell. Click Product History to see historical data for a specific item. This will show you a product’s price, rank, and sales and how these metrics are changing over time.
Step 6: Narrow down your search. Finally, if you are interested in a particular product, enter a few words into the Amazon search box to analyze other results in that niche.
Step 7: Estimate the demand by reviewing the average metrics for the niche. You can review the Niche Score and Niche History in the PRO Extension to ensure the niche is still trending upwards. Niche Score provides an overall rating for the niche and Niche History shows a chart with historical sales.
The Best Sellers page can be a great place to discover trending items. If you don’t find any products that interest you, or if you need more data, you can always take an item from the list and search for it on Amazon. You can then open the PRO Extension to analyze even more products.
3. Use the Keyword Search Tool to Identify Amazon Search Trends
To help you discover popular and frequently searched products on Amazon, let’s utilize the Keyword Search tool.
Start by opening the AMZScout “Keyword Search” tool. You can either log into your existing AMZScout account, or create a new one if you don't have an account yet.
In the search box, enter your seed phrase. This phrase can be any product idea you want to check out (for example: “lamp”).
![Amazon product discovery with keyword search]( "Amazon product discovery with keyword search")
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Choose your criteria. You have the option to filter your results based on word count or monthly search volume.
![What are the Keyword Search Filters]( "Keyword Search Filters")
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Click "Find Keywords".
Evaluate your list of keywords. Examine the monthly search volume for the product you're analyzing; this will provide insight into how frequently people search for that product.
Examine the Search History. You have the option to review the historical search volume to see how the demand for that product fluctuates over time.
![How to check Search Volume History]( "Search Volume History")
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4. Join an Online Webinar and Get Winning Product Ideas
Attending online webinars is a great way to discover trending product ideas. These webinars are led by experienced sellers who share their strategies and reveal insider knowledge. You also have the opportunity to inquire about specific topics of interest to you. By participating in these webinars, you can find potential niches and products, allowing for further in-depth analysis so you can select the optimal choice for your needs.
Current Trending Items on Amazon
Now that you know how to check for trending products using multiple methods, let’s take a look at a few specific products that are currently trending on the Amazon marketplace.
The information in this article was accurate at the time it was written, but keep in mind that data can change. For the most up-to-date information, please refer directly to the app or other relevant sources.
Travel Size Toiletries
Sales Trend: Growing
Average Monthly Revenue: $82,118
Average Monthly Sales: 11,057
In 2024, the popularity of travel is expected to reach new heights, leading to a surge in demand for travel kits that make lives easier for those taking trips. These bottle sets stand out due to their high score for private labeling, so you can create a unique design that stands out from the competition.
Furthermore, with its affordable product price, there's ample room to create markups and generate higher profits. You need to craft an excellent product listing in order for your item to rank higher among search results and outsell your competitors.
Bread Banneton Proofing Basket
Sales Trend: Stable
Average Monthly Revenue: $51,455
Average Monthly Sales: 1,724
There's a widespread desire among people to enhance the aesthetic appeal of their homes, which drives a constant search for tasteful, decorative stuff. This niche has shown that these products maintain steady demand throughout the year, even if there's a slight dip in sales from time to time.
Additionally, since these types of products are lightweight, you'll save on shipping costs. With an average margin of over 60% in this niche, there's a significant opportunity for profit.
LED Headlight Bulbs Combo
Sales Trend: Stable
Average Monthly Revenue: $79,267
Average Monthly Sales: 1,340
LED bulbs are free from toxic materials and boast superior energy efficiency compared to other bulbs. The increasing adoption of eco-conscious practices among consumers results in a robust monthly revenue within this niche.
With margins averaging 80% and prices ranging from $15 to $40, sellers can expect to earn substantial profits. Keep in mind, it's crucial to get numerous positive reviews in order to stay ahead of competitors in this bustling market.
Foil Fun Art & Craft Activity
Sales Trend: Growing
Average Monthly Revenue: $59,303
Average Monthly Sales: 3,507
There is a growing trend towards early childhood development, so many parents are looking to buy creativity sets for their children. Unlike other product categories, there aren’t too many dominant brands to compete with here, and sales can be made even with limited reviews.
Additionally, thanks to the vast number of suppliers on platforms like Alibaba, there are plenty of opportunities to personalize products. This allows sellers to secure competitive prices and ensure profitability by differentiating their items from those of their competitors.
Drink Dispenser for Parties
Sales Trend: Growing
Average Monthly Revenue: $40,273
Average Monthly Sales: 890
Nowadays, many people resort to online shopping when looking for home decor items to beautify their space for parties and events. The monthly revenue in this niche is quite high, driven by a growing trend in sales. Additionally, the competition in this market remains relatively low, providing a prime opportunity for a new seller to stand out.
Furthermore, many products in this category have low ratings. By focusing on improving the quality of the product, there's a strong chance of capturing the market share and becoming a top seller.
Tips for Selling Trendy Products
1. Sell Something That Can Lead to a Line of Multiple Products
When you are starting your Amazon store, always keep in mind that if things go well, you’re going to be adding more products to your catalog in the future.
If you have a product that is selling fairly well, you can upsell your former customers by attaching your brand to a new, similar, or complementary product. You should have a handful of star products, but adding additional products to your line gives more credibility to your brand and also helps you reach new customers who might not be interested in buying your star products.
2. Improve an Already Decent Product
If you are searching for a new product and you come across a niche that is attractive and has a lot of demand, you cannot just source a carbon copy of a product and expect to make a lot of sales. The goal is to find a way to stand out from the rest of the offers.
You want to find a way to make a product more attractive. This can be as simple as finding an attractive color pattern, or you can look into ways to improve its functionality or adding more features.
You can also identify a weakness of a product by looking into the reviews. See what most people are complaining about and find a way to fix that issue.
Another method for increasing your sales is to offer more units of a single cheap product in a pack, or create a bundle that includes complementary items.
3. Be Careful with Selling Seasonal Products
If you are a complete beginner, it’s best to steer clear of seasonal products. There are plenty of things that can sell extremely well during certain times of the year, like snorkels, beach towels, ski masks, Christmas/Halloween decorations, etc.
The biggest challenge with these products is the inventory planning, which is one of the most challenging aspects of being an Amazon seller. You always need to find a way to order enough units from your supplier that you believe you can sell, yet on the other hand you don’t want to go out of stock. There is also the issue of planning your finances effectively to ensure that you can afford those orders.
You actually have to have a bit of stock left over after the season so you don’t lose your organic rankings, and sustain them as much as you can until next season. Some experienced sellers sell seasonal products, but they usually have really big lines of products in their own warehouses.
Conclusion
Today’s eCommerce market continues to grow rapidly, making it more important than ever to stay on top of emerging trends. You can overcome increasing competition by conducting regular research in order to identify new trendy products to add to your assortment. With this post, you now know how to see what is trending on Amazon so that you can find the best items for your business.
