Trending Products on Amazon: How To Find and Identify Trends

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by Bradley T.posted on 01.03.2022

Choosing the wrong product to sell often causes new eCommerce businesses to fail. With so many items to pick from, it is challenging to know which has the best potential for success. It is even harder as competition continues to increase.

One of the most sure-fire ways to select a winning product for your business is to focus on trending products. These items have strong demand and allow you to tap into the current interests of a large number of consumers. In this post, we will examine how to find trending products to sell on Amazon.

What are Amazon Trending Products?

New, trending products are often the best type of item to sell for both new and experienced Amazon sellers. These products are those that are experiencing a steady increase in sales. Different businesses use different metrics to measure whether a product is trending.

It is common to look at the product’s growth rate over a specified period, typically over the course of recent months. Products with a longer trend are those that have experienced a consistent increase in sales going back years.

Amazon never lacks an abundance of trending products. Some of the categories that frequently see strong trends among their items include:

  • Beauty

  • Home

  • Pet products

  • Fashion items

  • Toys

  • Electronics accessories

These categories see regular trends but the specific products that are trending will regularly change over time. This is why it is essential to know how to check for the most recent trending products on Amazon.

How to Find and Check Amazon Trending Products

Here are some of the best methods to find products that are trending on Amazon:

1. Use Product Research Tools

The first way to find trending Amazon items is to use product research tools. These tools have access to historical data that lets you see how a product’s sales are increasing over time.

Below, we will look at how you can use the AMZScout Product Database to find what’s trending on Amazon:

Step 1. Log in to your AMZScout account

Step 2. Select Product Database from the menu. This is included in the comprehensive AMZScout Seller’s Bundle.

Step 3. Use the search filters to set your product criteria. To find trending things, you can use various sales filters so that the results only show products with a high sales volume.

  • Choose a target number of monthly sales and enter that amount into the Est. Sales filter.

  • To find the top-selling items in a category, use the Categories filter to select one of the 24 categories.

  • You can also use one of the ready-made Product selections to see the top 1,000 items in a category.

AMZScout Product Database Categories filter

Step 4. Narrow down your search to see low-competition ideas. You can use the Reviews filter to have the app only show goods with a low number of reviews. With fewer reviews, you have the opportunity to gain more and overtake them. After you generate your results, you can also click the Reviews column to sort your results by those with the least reviews.

Step 5. Focus on the best trends. You can check the "Trending Products" box to find items whose sales have grown by more than 20% over the prior 1 to 3 months.

AMZScout Product Database Trending products box

Step 6. Click “Find Products” to get your results.

Step 7. Make a list of the items you’re most interested in. For each item, you can see all the important metrics (sales, reviews, fees, etc.) needed to assess its viability and profit potential.

After you find interesting products, you’ll want to carefully monitor them to ensure they don’t lose interest. With the AMZScout Product Tracker can you can create a list of products and it will show you their average daily sales. If this number decreases the product is losing interest.

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Get 1000+ Trending Ideas for What to Sell

In addition, when you subscribe to an AMZScout account with an annual or lifetime bundle plan, you’ll also get 1,000+ product ideas. You’ll have access to: 

  • The hottest Amazon trending items every month and market trends

  • 19 data-driven reports on new product ideas, updated weekly 

Using this data will allow you to find new products for your business easily. With the AMZScout bundle, these reports will be available for the whole year.

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2. Check Amazon Best Sellers Page to Find the Most Interesting Options

The next approach to find Amazon trending products is to check the best sellers pages on Amazon finds the top-performing items in each category and lists them so that shoppers can quickly find the best products. The page is regularly updated so you can ensure that many of the items are trending.

The Best Sellers page gives you a list of top products b

ut it does not provide further detail. With the AMZScout PRO Extension, you can analyze key sales metrics for the top products to see if they are good for your business.

Below are the steps you can take to find trendy things using the Amazon Best Sellers page and the AMZScout PRO Extension.

Step 1: Start by obtaining the AMZScout PRO Extension. Once it’s installed, you’ll see an AMZScout icon in the upper right corner of your browser.

Step 2: Go to the Amazon Best Sellers and start exploring product ideas. The items are segmented into categories. When you click a category from the left-hand menu, you will see the top items in that niche.

Step 3: Open the AMZScout PRO Extension. 

Step 4: Click the Est. Sales column to filter results by sales. This will make sure you only see the products with the highest sales.

Step 5: Focus on the products with the best potential. You will want to review the historical performance of the items you want to sell. Click “Product History” to see historical data for a specific item. This will show you a product’s price, rank, and sales and how these metrics are changing over time.

How to check Product History with AMZScout PRO Extension

Step 6: Narrow down your search. Finally, if you are interested in a particular product, enter a few words into the Amazon search box to analyze other results in the niche.

Step 7: Estimate the demand by reviewing the average metrics for the niche. You can review the Niche Score and Niche History in the PRO Extension to ensure the niche is still trending upwards. Niche Score provides an overall rating for the niche and Niche History shows a chart with historical sales.

Check AMZScout Niche Scores to find products to sell on Amazon

The Best Sellers page can be a great place to discover trending items. If you do not find any products that interest you, or if you need more data, you can always take an item from the list and search for it on Amazon. You can then open the PRO extension to analyze even more products. 

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Current Trending Items on Amazon

Now that you know how to check for trending products using multiple methods, let’s take a look at a few products that are currently trending on the Amazon marketplace:

Squid Game Masks 

Chances are, you are familiar with the TV series Squid Game. It was one of the most popular shows of 2021 and has quickly become a trend on social media platforms and eCommerce marketplaces.

Trending products on Amazon - Squid Game Masks

One of the most iconic parts of the show is the masks worn by the contestants. These black masks featured various shapes on the front and helped the participants remain anonymous.

Looking to capitalize on the trend, suppliers started making their own version of these masks. This means you have plenty of options for sourcing this product whether through wholesale or dropshipping. Squid Game masks are low cost so you can get a large quantity to immediately start benefiting from the popular trend.

Below are the sales metrics for the top-performing Squid Game masks:

  • Average monthly sales: 4,569

  • Average monthly revenue: $56,528

  • Average reviews: 5,330

  • Average net margin: 58%

This information is from February 2022. Given that a lot can change between years, you should always reference accurate and up-to-date information.

Niche History of Squid Game Masks in AMZScout PRO


The Pink Stuff Paste

The Pink Stuff Paste is a new product that has quickly become a hit in the online cleaning community. Touted as a miracle cleaning product, this item is a tough cleaning paste that you can use to remove stains from pretty much anything.

The Pink Stuff Paste is one of trending products on Amazon

The Pink Stuff Paste is quite popular on TikTok. Once you join the listing, you can use the viral social media platform to market your products and drive immediate sales. Below are the sales metrics for the top Pink Stuff Paste products.

  • Average monthly sales: 4,118

  • Average monthly revenue: $55,033

  • Average reviews: 6,391

  • Average net margin: 50%

This information is from February 2022. Given that a lot can change between years, you should always reference accurate and up-to-date information.

The Pink Stuff Paste Product History in AMZScout PRO

Phone Cases

Phone cases are a simple product that is consistently popular on Amazon. While they have experienced steady demand for many years, they are also prone to benefit from strong trends, especially when new phone models like the latest iPhone are released.

Phone Cases are one of the trending products on Amazon

Phone cases are some of the most popular items on AliExpress. This means you can source these goods with ease and there are plenty of quality suppliers to choose from. Plus, phone cases are rather small, leading to low Amazon FBA fees.

Below are the sales metrics for the top-performing phone cases:

  • Average monthly sales: 4,204

  • Average monthly revenue: $65,652

  • Average reviews: 3,665

  • Average net margin: 71%

This information is from February 2022. Given that a lot can change between years, you should always reference accurate and up-to-date information.

Phone Cases Product History in AMZScout PRO

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Tips for Selling Trendy Products

Here are some extra tips to consider when looking for in-demand items to sell on Amazon: 

1. Sell Something That Can Become a Line of Multiple Products

The first tip when considering trendy stuff is to sell something that can be used to create a line of related products. The idea behind this is that the more products you have the greater your opportunity to generate significant revenue. The best businesses usually have “star” products, but it is rare that successful Amazon sellers only sell one item.

While you should plan around eventually having a line of products, this does not mean you should start by launching a bunch of products from the beginning. Doing so only increases your risk as you do not know which ones will perform the best.

Additionally, it limits your ability to capitalize on Amazon’s flywheel effect. To maximize the value of the platform’s massive audience, you need your products to rank in Amazon search results. This requires sales. If you spread out your initial advertising budget across multiple products, you make it harder for any of them to rank for the best keywords.

After you establish a successful product, you can begin extending your product line. For this, it is best to start by introducing new variations to your existing products. For example, if you sell a black t-shirt, you can add a white one. This allows you to leverage the momentum and success of your current items as they can be nested under the same listing.

You can then create new products, provided they are similar to the ones you currently sell. For example, if you sell a short sleeve t-shirt, after you branch out into different colors, you can start selling a long-sleeve version. This product will have a different SKU and listing but it allows you to expand your offering and attract customers that showed interest in your original items.

2. Improve a Decent Product 

The next tip is to take an existing product idea and improve upon it to create a better offering for your customers. Good products are those that solve a particular pain point that customers have. Because of this, most sellers begin the product development process with an idea of something that customers need. They then conduct thorough research to verify that there is indeed an interest in the product.

This can involve understanding the scope of the market as well as collecting feedback from potential customers. Once you have feedback from potential buyers, you can begin creating an item that satisfies all their needs. By taking customers’ inputs into account when making your items, you have the opportunity to stand out from all your competitors.

Start selling on Amazon tips - check product reviews

Another way to gather insights on what works well and what doesn’t for a particular item is to look at customer reviews for current listings. In the reviews, customers won’t be shy to air out all their complaints with an item and what they think could be better. Amazon makes it easy to find the most useful reviews by allowing you to sort and filter based on rating. They also have a critical reviews filter which lets you see only those with really negative feedback.

3. Be Careful with Selling Seasonal Products

If you want to get consistent sales on Amazon, it is recommended to avoid starting by selling seasonal products. These are items that only sell at a high level during certain times of the year. For example, if you sell Christmas lights, you probably won’t get too many sales during the middle of July.

Holiday decorations are a pretty obvious example of a seasonal product but there are others. Some other seasonal items include: 

  • Suntan lotion

  • Outdoor lighting

  • Swimsuits

  • Winter coats

  • Costumes

  • Crayons

  • Ping pong balls

  • Firecracker

Use Google Trends to find seasonal items

When analyzing seasonality, it is important to distinguish between strongly seasonal items and weakly seasonal items. Strongly seasonal items are those that are typically not even available in traditional marketplaces during most parts of the year. For example, holiday decorations like those mentioned above.

Weakly seasonal items are typically available throughout the year, but their demand experiences extreme fluctuations, making them unviable for most sellers. For example, swimsuits are normally available year-round but many people do not shop for them until springtime.


Today’s eCommerce market continues to grow rapidly, making it more important than ever to stay on top of emerging trends. You can overcome the increasing competitiveness by conducting regular research to identify new trendy products to add to your assortment. With this post, you now know how to see what is trending on Amazon so that you can find the best items for your business.

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