How to Sell on Temu - A Step-by-Step Guide
Selling products on Temu, a popular and fast-growing online marketplace, is an exciting opportunity for anyone looking to dive into the world of e-commerce. Compared to other established online selling platforms, Temu may present less competition, which can allow new sellers to build a business more easily.
Table of contents
In this guide, you will learn how to become a seller on Temu, which types of products you can sell, and get answers to the most common questions.
What is Temu?
Temu is a rapidly expanding online marketplace celebrated for its ultra-low-price products and broad selection. As of Q2 2025, the platform boasted approximately 416.5 million global monthly active users (MAUs), a striking 68% year-over-year increase, with daily active users reaching 70.5 million. Backed by parent company PDD Holdings, Temu leverages a powerful supply chain to deliver direct-from-factory savings and fast shipping. Although previously the most-downloaded shopping app in the U.S. in 2024, it now faces headwinds from recent tariff changes impacting its U.S. competitiveness.
Selling on Temu can still be a savvy strategy due to its explosive global growth and relatively lower competition. Many sellers appreciate the higher visibility and chance for market infiltration compared to platforms like Amazon or eBay. Despite regulatory and policy shifts in certain markets, Temu continues to present a compelling opportunity for both new and seasoned sellers aiming to reach price-conscious consumers worldwide.
What to Sell on Temu
On Temu, you can sell a wide range of things that cater to various customer needs and interests. This platform is known for its diverse selection, including but not limited to:
Fashion and Apparel: Includes clothing, shoes, accessories, and jewelry.
Home and Garden: Items like home decor, kitchenware, gardening tools, and furniture.
Electronics and Gadgets: Mobile accessories, audio devices, and smart home stuff.
Beauty and Health Products: Items for skincare, personal care, makeup, and wellness supplements.
Sports and Outdoor Equipment: Products for fitness, outdoor activities, and sports.
Toys and Games: Ranging from children's toys to board games and hobby supplies.
Pet Supplies: Items for pet care, including food, toys, and grooming products.
It's important to check Temu's specific guidelines and policies, as certain products might be restricted or have specific selling requirements.
Key Criteria for Selecting Products on Temu
Selecting the right products to sell on Temu is critical for the success of any business. Your choice of products not only shapes your brand identity but also impacts your market positioning and growth potential. To ensure that you make informed decisions, consider the following key criteria:
Demand: Choose items that are in high demand to ensure consistent interest and sales.
Competition: Aim for a balance between popular and less saturated items to help establish your unique market presence.
Profitability: Select products that offer a favorable cost-to-selling price margin to ensure a sustainable business.
These criteria will help you refine your product selection in order to align with both market needs and your business goals. Keep in mind that finding inspiration for what to sell can be challenging at times. Here are some places where you can search for product ideas.
Where to Look for Product Ideas
One of the best resources to help you identify new product ideas and check current trends is Amazon. By exploring Amazon’s best selling items, you can gain insight into which products are currently in high demand.
Explore the Amazon Marketplace: Investigate Amazon's Best Sellers and other similar lists to identify trending products. Pay attention to customer reviews for insights into market gaps and consumer preferences.
Use Product Research Tools:
Launch AMZScout's PRO AI Extension to find high-demand, low-competition products, and assess their profitability with the Profit Calculator.
![AMZScout PRO AI Profit Calculator]( "AMZScout PRO AI Profit Calculator")
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Cross-Reference with Temu: Compare your findings with Temu’s listings to help you identify products that are performing well on Amazon but might be less saturated on Temu, indicating potential opportunities.
Social media platforms, particularly those focusing on trends and lifestyle, such as Instagram and Pinterest, are excellent sources that can help you come across emerging product ideas and consumer interests. Trade shows, industry publications, and Chinese B2B marketplaces (like Alibaba) offer insights into upcoming trends, unique products, and supply chain options, providing a broader perspective on potential items to sell on Temu.
How to Start Selling on Temu
Now that you’ve selected a product, let’s discuss your next essential steps to help you navigate the process efficiently, from setting up a seller account to listing products. This guide will equip you with the necessary information you need to begin selling successfully on Temu.
Step 1: Set Up Your Seller Account
The first step is creating your seller account on Temu’s official seller portal.
Register your business: You’ll need to provide legal business details (business license, tax information, ID verification for individuals, etc.).
Review seller terms carefully: Temu is strict about compliance, product authenticity, and pricing. Understanding the rules from the start prevents future penalties.
Optimize your profile: A complete, professional-looking seller profile (logo, banner, description) builds trust and can improve your visibility on the platform.
Tip: before signing up, check Temu’s restricted product categories. Items like counterfeit goods, unsafe electronics, or unverified cosmetics can get your account suspended.
Step 2: Find Suppliers and Place an Order
After setting up your account, the next step is finding the right suppliers and products.
Choose reliable suppliers: Use trusted B2B platforms (Alibaba, Global Sources, 1688.com) or establish direct manufacturer partnerships. Always request samples before placing bulk orders.
Negotiate pricing & MOQs (minimum order quantities): Temu shoppers are highly price-sensitive, so secure favorable rates early.
Evaluate product demand: Use Temu’s “hot deals” and trending sections to identify what’s selling well. Tools like Google Trends or TikTok Shop insights can also guide product selection.
Check compliance & safety standards: If you’re selling electronics, toys, or beauty products, make sure they meet U.S. or EU certifications if you plan to ship internationally.
Tip: Avoid selling only generic items as competition is fierce. Instead, look for niche products or bundle sets that add perceived value.
Step 3: List Your Products Effectively
Your product listing is your digital storefront, so strive to make it persuasive and professional.
Use professional images: Upload multiple, high-resolution images (different angles, lifestyle shots, size charts if applicable). Temu favors clear, eye-catching visuals.
Write compelling titles: Include your main keyword, brand, and unique feature (e.g., “Waterproof Hiking Backpack – Lightweight, 40L Capacity”).
Focus on benefits, not just features: Explain how the product solves problems or improves the buyer’s life.
Set competitive pricing: Check competitors’ listings and balance affordability with profitability.
Add variations: Colors, sizes, or multi-pack options improve conversion and average order value.
Update listings frequently: Refresh photos, adjust pricing, and test different keywords based on sales data.
Tip: Use A/B testing for titles and images. Small tweaks can lead to higher conversion rates.
Step 4: Manage Orders and Customer Service
Once your products are live, success depends on how well you fulfill orders and support your customers.
Prioritize fast shipping: Late deliveries hurt your ratings and ranking. Partner with logistics providers who integrate smoothly with Temu.
Communicate proactively: Send polite, automated messages confirming orders and shipping updates.
Handle returns smoothly: Temu offers buyer protection, so make returns easy to avoid disputes.
Monitor reviews & feedback: High ratings improve visibility. Politely respond to negative reviews to show professionalism.
Tip: Consider offering small freebies (like a discount card or thank-you note) in packages. These small touches can improve reviews and build repeat customers.
Step 5: Scale Your Business (Recommended for growth)
Once you’ve mastered the basics, take your store to the next level.
Leverage promotions: Join Temu’s discount campaigns and seasonal sales events to boost exposure.
Experiment with ads: Test Temu’s in-app advertising or TikTok/Instagram ads to drive external traffic.
Track analytics: Use Temu’s seller dashboard to see which products and keywords convert best.
Expand your catalog: Once you find a winning product, consider complementary items to increase average order value.
Tip: Focus on customer lifetime value (CLV). Instead of only chasing new buyers, nurture repeat customers through consistent quality and service.
By following these steps and adding professional touches along the way you’ll not only set up a strong foundation, but also position yourself to grow sustainably on Temu’s fast-moving marketplace.
Conclusion
In summary, selling on Temu can present a unique opportunity for growth and expansion in the e-commerce market. This guide, along with the FAQs above, aims to equip sellers with the knowledge and tools needed for a successful start on the Temu platform.
Understanding the market, adapting marketing strategies, and maintaining customer feedback are all essential for thriving on Temu. With these insights, sellers are well-positioned to leverage the potential that Temu offers.
FAQs
In addition to the basic steps described above, there are other things to consider as you begin selling on Temu. Below you’ll find answers to common queries you might have about the platform.
Can you become a seller on Temu?
Yes, most individuals and businesses can become sellers on Temu, provided they meet the platform's registration requirements and agree to their seller terms and conditions.
Can international sellers use Temu, and are there any specific requirements?
Yes, international sellers can use Temu. They may need to comply with additional requirements like international shipping agreements, customs regulations, and potentially different tax structures.
What are the fees for selling on Temu?
Temu may charge various fees, including commission fees and listing fees. It's important to check the latest fee structure on Temu's seller platform for accurate details.
How to earn money from Temu?
You can earn money on Temu by registering as a seller, sourcing affordable products, and creating optimized listings that attract buyers. Success comes from competitive pricing, quality customer service, and leveraging Temu’s promotional tools to boost visibility and sales in this fast-growing marketplace.
Can I sell things off Temu?
Yes, you can sell things off Temu by registering as a verified seller through its official platform. Once approved, you can list products, set pricing, and manage orders. Temu offers global exposure and a large customer base, making it a strong option for both new and experienced online sellers.
