How to Find Winning Products for Dropshipping

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by AMZScout T.posted on 22.01.2024

Starting a dropshipping business allows entrepreneurs to create an online store with fewer hassles. To stay competitive, choosing products with the greatest potential is crucial. 

Trending products are a good option for dropshipping, as they have higher demand, potentially leading to more frequent purchases. Customers prefer popular and fashionable items, and these products usually lead to better profit margins.

In this guide, we'll explore the process of choosing the right products for dropshipping and review examples of a few winning products. This information is relevant for all eCommerce platforms and will help your dropshipping business succeed across a variety of online marketplaces.

How to Find Winning Products to Dropship 

Starting your own dropshipping business often involves searching for product ideas on your own. However, it can be challenging making sure you're on the right track. 

To simplify your search process, follow this step-by-step guide on how to identify winning products for dropshipping, especially on platforms like Amazon:

  1. Collect potential ideas: Brainstorm product ideas that align with your interests, hobbies, and expertise. Consider current trends and popular items on Amazon.

  2. Research search volume: Use keyword research tools like Google Trends, Ahrefs, and AMZScout to find out the search volumes for your selected product keywords. Analyze top-performing product listings for new keyword ideas.

  3. Check sales performance: Review sales data for your chosen products to understand their demand and potential profitability. For example, you can select products with a stable number of sales and a minimum of 300 sales/month.

  4. Check for seasonality: Some products have high demand only during specific times of the year or events. Assess whether your potential products have a seasonal component and decide whether it makes sense to sell them.

  5. Analyze competition: Consider the number of other sellers offering the same or similar products on your chosen marketplace. A very high number of sellers may make it challenging to compete and generate profits.

  6. Check customer reviews: Look at reviews for top-performing products in your chosen niche. Study customer preferences, likes, dislikes, and product usage. If other factors are equal, selecting the product with the best reviews is a good strategy.

As you can see, when choosing the best products for dropshipping, it's essential to consider a vast variety of factors. This can be challenging without sufficient knowledge or tools. In the next section, we'll explore a few ways to simplify the product research process and save time.

Finding Winning Products on Amazon

Whether you choose to sell on eBay, Shopify, or any other platform, starting your product research on Amazon is a good idea because this marketplace reflects popular trends and can help you identify buyers’ preferences.

There’s an opportunity to find dropshipping products quickly based on your criteria with the help of special tools like AMZScout’s Product Database and PRO Extension. These instruments can help you analyze tons of Amazon data, find potentially profitable product ideas, and perform the most detailed product research.

Explore Product Ideas

Begin with the Product Database, as this tool can assist you with narrowing down your selection of products. Here’s how to find a winning product with the help of the AMZScout Product Database:

1. Go to the AMZScout Product Database and start a free trial.

2. Use filters to narrow down your product search for dropshipping.

You can utilize the following options:

  • Set the number of sellers (usually between 2 and 20 sellers) to exclude private-label and highly competitive products.

  • Customize your filters based on your business needs, including specific product categories and price ranges.

  • Set the minimum monthly sales to see products that sell well, for example at 300. 

  • Apply a Trending Products filter to find products that are on the rise.

Which AMZScout Product Database Filters to choose
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3. Click ‘Find Products’ to see your results.

4. Evaluate each product's sales metrics. Compare the number of sales, revenue, and other metrics to help you choose the most profitable products with high potential.

Analyze AMZScout Product Database results
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5. Compile a list of ideas. Select the ones you like best for a more in-depth analysis.

Detailed Analysis of Potential Products

Continue your research of these ideas for winning dropshipping products with the help of the AMZScout PRO Extension. This product finder will allow you to run the process directly on Amazon's website, providing insights on any product’s historical performance and comparing it with others in the niche.

1. Install the AMZScout PRO Extension.

2. Start a free trial.

How to install and open AMZScout PRO
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3. Search for products on Amazon. Open the Amazon search bar and type in the ideas you've found in the Product Database or any others you prefer.

Amazon search field
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4. Open the Extension. You’ll see a table of data for all of the products from your search results. 

5. Compare sales and other data of products in your niche. Select products with the highest sales and the smallest number of sellers (from 2). If you’re unable to compete with FBA’s fast delivery, choose products with the FBM method. Also, see if the product isn’t being sold by Amazon itself, in which case you’ll have more chances to win the Buy Box.

AMZScout PRO Extension for wholesale product research
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6. Check the performance of each individual product. Click Product Score to see a product’s score for dropshipping on Amazon. Look at the graph in the Product History to understand how its sales have changed over time. A rising trend or stable sales make a given item a better choice that has the potential to generate stable profits.

How to check AMZScout Amazon Product History
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Following these steps will help you make data-driven decisions and choose winning products from millions of options.

10 Trending Niches for Dropshipping

Let's explore popular niches that currently show high demand across various platforms and are well-suited for dropshipping. We’re going to analyze why they have the potential to bring significant profits to sellers.

However, please keep in mind that these are just intended to be used as examples, not recommendations. All figures were current at the time this article was written and may change over time.

1. Biker Shorts for Women

Biker Shorts for Women
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Biker shorts for women are a popular choice for dropshipping due to their high demand. Aligned with growing fitness and athleisure trends, these shorts appeal to a broad audience looking for comfort and style. As a dropshipper, you can profit significantly from this type of product, thanks to the price gap between the market price and the initial product cost.

2. Vitamins & Supplements

Winning products - Vitamins & Supplements
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The health and wellness wave has driven demand for exclusive vitamins and supplements. These products enjoy popularity with an increasing number of people prioritizing their well-being. Dropshipping vitamins and supplements is convenient due to being lightweight, their affordable costs, and the multitude of suppliers in the market.

3. Hair Products

Dropshipping hair products
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The hair care niche is always in-demand, fueled by the continuous pursuit of beautiful hair. Whether it's shampoos or styling tools, there's a consistent demand for quality hair products. Dropshipping in this niche is beneficial because of its diverse product range and affordability.

4. Kitchen Utensils

Dropshipping kitchen utensils
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With the rise of home cooking and culinary enthusiasts, kitchen utensils are becoming increasingly popular. Their practicality, frequent use, and affordable production costs make them an excellent choice for dropshipping. The market is full of suppliers all around the globe, ensuring a smooth and convenient supply chain.

5. Pet Car Seat Cover

Pet Car Seat Cover
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Pet owners want to protect their vehicles. They create a niche market for pet car seat covers. This is not only a best-selling product, but also a profitable one thanks to its high price, which exceeds that of the suppliers.

Check the PRO Extension for the most up-to-date information.

6. Game Headphones

Dropshipping gaming headphones
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The gaming industry's boom has given rise to the demand for high-quality game headphones. They are popular thanks to the amazing gaming experience they offer. Dropshipping game headphones can become effortless with their affordable costs and the variety of reliable suppliers.

7. Makeup Brushes

Makeup Brushes
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Makeup brushes are an essential part of the beauty routine, and their demand remains steady. The ease of production and the abundance of suppliers make makeup brushes an attractive choice for dropshippers looking to tap into the beauty and cosmetics market.

8. Natural Oils 

Natural Oils
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The rise in popularity of natural and organic products has increased the level of demand for essential oils. Oils like rosemary, tea tree, and batana are sought-after for their various benefits. Dropshipping items from the natural oils niche is convenient due to their high marginality and the availability of reputable suppliers.

9. Fitness Accessories

Dropshipping sports products
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The fitness industry's popularity has increased the demand for items like mats and resistance bands. These products can yield high-profit margins due to their low purchase costs and the high prices you can set. With many suppliers serving the fitness market, dropshipping in this niche can be both convenient and profitable.

10. Jewelry

Dropshipping jewelry
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Jewelry, a timeless accessory, always has steady demand. Whether jewelry pieces are trendy or classic, the diverse options in this niche attract a wide audience. Dropshipping jewelry is beneficial because of the variety it offers, affordable production costs, and a large network of suppliers.

Conclusion

In dropshipping, staying successful means staying attuned to market trends. The key is to stay flexible and provide trending products that connect with your target audience. You can choose to search for such products on your own or with the help of specialized tools like AMZScout. Either way, in the end, the right choice will help you succeed in the competitive world of dropshipping.

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