Evergreen Products to Sell: A Successful Long-Term Business Strategy
Achieving success with an online business largely depends on selecting the right products. To minimize their investment risk and ensure stable profits, sellers often opt for evergreen goods. However, identifying high-performing items with low competition can be challenging.
In this article, we'll provide a step-by-step guide on how to find these kinds of products and share examples of the best evergreen niches and top-performing items within them.
Table of contents
What Are Evergreen Products?
Evergreen products are goods with consistent demand, unaffected by seasonal fluctuations or market trends. They typically fulfill daily needs, resulting in frequent reorders and steady sales.
New sellers often prefer evergreen products due to their simpler inventory management and the potential for stable profits, compared to niche items. However, the popularity of evergreen products can also lead to intense competition among sellers.
In order to build an effective selling strategy, it’s crucial to understand the unique characteristics of evergreen items. Here are key features that define these types of products:
Consistent demand: Steady consumer need throughout the year
Long lifecycle: Durable or non-perishable with a long usage period
Essential or basic: Fulfills fundamental needs or daily requirements
Stable market: Less affected by trends, seasonality, or fads
Wide audience: Relevant for a diverse range of consumers
Easier supply search: Abundant suppliers and straightforward sourcing.
The stability of evergreen products makes them a promising choice for those seeking long-term profitability. Now, let’s explore various categories for these kinds of items that offer lucrative returns in 2024.
Evergreen Categories and Products Examples
There are numerous evergreen products to choose from, and one effective way to classify them is by category. Here’s a look at some of the largest evergreen niches worth considering for your e-commerce business:
Personal Care Products
Examples: Plastic-free shampoos, natural bar soap, whitening toothpaste
With the rise of self-care and beauty trends, the demand for personal care products is increasing. Since these types of items are used regularly, you can implement a Subscribe & Save program, which allows customers to reorder automatically and ensures steady profits for your business. This niche is particularly profitable, as customers tend to be loyal to their preferred brands and distributors in the personal care sector.
Household Cleaning Supplies
Examples: Sponge sets, cleaning paste, mops
Home goods are one of the best niches to consider for evergreen products, as these items are essential for a wide range of consumers. Sellers can target individual buyers and also pursue bulk orders from hotels and restaurants for household cleaning products. Furthermore, platforms like Alibaba offer a variety of suppliers, allowing for more cost-effective sourcing and improved profit margins.
Non-Perishable Food Items
Examples: Canned tuna fish, crackers, rice packs
Among evergreen products are non-perishable food items with a long shelf life and easy storage conditions. These products consistently attract consumers who are seeking convenient meal options and emergency supplies. If you’re selling on Amazon, it's also important to note that customers tend to prefer Amazon Prime options for faster shipping, added convenience, and guaranteed quality.
Health Supplements
Examples: Blood pressure support supplements, sleep support pills, vitamin C
Health supplements are in high demand as consumers increasingly adopt healthier lifestyles and prioritize wellness. These products often come with high profit margins due to their premium pricing. However, it’s important to note that selling medical goods may require additional certifications or compliance with regulatory standards.
Basic Clothing Essentials
Examples: Sport T-shirts, socks, outdoor sneakers
Clothing and shoes are essential items that people need consistently, often making them a popular choice for dropshipping due to the abundance of suppliers. While some fashion products can be trend-driven, basic items like plain white T-shirts remain perpetually in demand. Sellers can also target agencies or digital artists who offer print-on-demand solutions, allowing them to secure bulk orders for basic clothing.
While these niches and product types are evergreen, it's also important to evaluate each product individually to ensure profitability and alignment with your business goals. Let’s explore how to assess the potential of evergreen products for your store.
How to Identify Evergreen Products to Sell
When you’re looking for profitable evergreen products to sell, you need to evaluate multiple factors impacting product profitability. In this article, we’ll explain how to do this using Amazon as an example.
As a leader in U.S. e-commerce, Amazon reflects trends and consumer behavior, and insights gained from Amazon are applicable across various platforms. There are also analytical tools created for Amazon (and not available for other platforms) that provide precise and convenient data. One such tool is the AMZScout PRO Extension, which effectively helps identify top evergreen products.
Here’s how to use it:
1. Install the AMZScout PRO Extension. Start your free trial by entering your email address.
2. Search for a product. Enter a product name into the Amazon search field.
3. Open the PRO Extension. Click on the circle icon in the bottom left-hand corner of the page.
4. Analyze niche demand. While individual items can be profitable for various reasons (such as being from a well-known brand), niche analysis provides insights into market trends as a whole.
To evaluate the worthiness of a niche, you need to check two key points:
Niche Score: Click Niche Score to see an analysis of the entire niche. A score greater than 6 indicates a favorable combination of demand, competition, and profit potential.
![Where to find the AMZScout Niche Score]( "AMZScout Niche Score")
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Niche History: Check the historical performance by looking at the Niche History. Review a visual graph of sales to confirm a positive trend and steady demand over time, independent of seasonal fluctuations or fashion changes.
![Open Niche History in AMZScout Pro]( "AMZScout Pro Niche History")
![image]()
5. Narrow down your search. To identify the most promising and evergreen products from the list of search results, consider using the following filters:
Estimated Monthly Sales: Minimum of 200 sales/month to ensure stable demand
Number of Sellers (for reselling): 2–15, meaning the product is open for resale and competition is manageable
Seller Type (for reselling): Exclude Amazon as a seller to avoid direct competition on its platform
Review Count (for private brand): Less than 150 to minimize competition with stronger, more established brands
6. Evaluate the product’s performance. Once you've narrowed down products that align with your goals, evaluate their performance. Click Product History under any item to analyze its historical data. This will give you valuable insights into its past performance so you can ensure that there are no significant drops and that the sales trend remains stable.
7. Estimate the monthly profit. Under products with the highest potential, click on the Profit Calculator to input your data (e.g. product price, production costs). FBA fees will be calculated automatically, and your estimated monthly profit will appear. Target products with a net margin exceeding 20% after accounting for all costs.
With this method, you can find profitable evergreen products to sell on Amazon with low competition. This strategy is also applicable to other platforms and will save you time on product research while yielding precise results.
Real Benefits of Selling Evergreen Products
Selling evergreen products offers numerous advantages that can significantly impact your business's success and stability. Here are the key factors that make them worth your time and investment:
Consistent revenue: Evergreen products generate steady sales over time, leading to reliable and predictable income streams.
Reduced marketing costs: With ongoing demand, you can spend less effort and money on marketing to drive initial interest, as the product sells itself over the long term.
Loyal customer base: Offering products that meet enduring needs helps to build a loyal customer base, as buyers are likely to return for repeat purchases.
Simplified inventory management: Consistent sales reduce the complexity of managing inventory levels, making it easier to forecast demand and streamline supply chains.
Low-risk investment: Evergreen products pose a lower financial risk due to their stable demand, which makes them a safer long-term investment.
As evergreen products remain consistently popular, sellers don’t need to constantly chase trends. This frees them to focus on other essential business tasks like customer service, marketing, and more, leading to a more sustainable business over time.
Conclusion
While evergreen items offer consistent consumer demand, not all are guaranteed to be highly profitable due to various factors like competition, associated costs, and more. To find the best products to sell online, consider using the AMZScout toolkit. This will enable you to save time on research and identify products that can greatly enhance your business’s success.
