Find Winning Products to Sell on Amazon

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by Travis F.posted on 14.02.2020

The Best Items to Sell on Amazon: Popular and Easy Ideas

Amazon is the most popular online retailer in the world right now and their sales continue to grow. Prime memberships are extremely common now, and many are using the website for all of their shopping needs. Based on the current situation, there’s never been a better time to sell on Amazon. That’s why many entrepreneurs have decided to start selling their products on the platform, which has led to a number of success stories.

However, just because Amazon sells a lot of products doesn’t mean anything you list for sale on the website will sell. If you want to grow a successful business you need to choose the right items to sell. By finding items that have great profit margins and generate a lot of sales you’ll make money extremely fast.

So, what are the best things to sell on Amazon? We’ve created this extensive guide to help you quickly and easily identify the right products to build your business around.

Why is it Important to Sell the Right Items?

If you’re a beginner when it comes to selling on Amazon, you’re probably wondering why you need to spend time finding the right products. With hundreds of millions of people buying things on the website does it really matter what you sell?

The short answer is yes, if you’re serious about building a profitable business.

Sure, you could throw anything up for sale on Amazon and you might get a few sales here and there. But wouldn’t you rather consistently generate 10, 20, 30 or more sales per day? Don’t you want to get to the point where you’re selling so much on Amazon that you can quit your day job?

If those are the types of goals you have then you need to do some research before you get started. How many products you sell is largely determined by what you’re selling. In order to generate the most amount of sales possible, you need to do your research and find out what types of items are actually selling. You also want to find a niche that isn’t overcrowded.

best items to sell on amazon research

Deciding what to sell on Amazon is likely the most important decision you’ll make when building your Amazon business. It can be the difference between someone whose earnings come in under their goals and someone who posts year-end numbers that greatly exceed their expectations.

What to Consider When Choosing Your Product

There are a number of things to consider when choosing the right product for your business. Below are a few other factors to think about as you go about your research:

New, Used, or Homemade Items?

Amazon doesn’t just offer new products. It also offers used and homemade items as well. Here’s what you need to know about each:

  • New Products: This is obviously the most popular category. When most people want something they want it to be new, so new products generally generate more sales. However, new products are also more expensive to source so that’s something to keep in mind.

  • Used Products: While new products generally sell better, used products can also sell well, especially if they’re vintage items. Plus, used products can also be sourced for cheap at thrift stores or garage sales. You might even already have some items around your house you can sell. This makes selling used items a good strategy for new sellers.

    best items to sell on amazon used items

  • Homemade and Handmade Items: If you’re able to make custom products yourself this can be a great option. Just keep in mind this can be very time-consuming and you need to make sure you’re creating items that are in demand. 

Each option has its pros and cons, so consider your options and choose the strategy that works best for you.

How Big Should Your Product Be?

Ideally, the items you choose to sell should be small and lightweight. There are three reasons for this:

  1. Cheaper to Buy: Smaller items are generally cheaper for you to purchase. By sourcing low-cost items you’ll only have to make a minimal investment in your business to start.

  2. Cheaper to Ship: Small products that don’t weigh much are inexpensive to ship. This is especially important if you want to import items from China.

  3. Fewer Fees: If you plan to use Amazon’s FBA program for order fulfillment then you’ll need to consider the size of your product. Larger, heavier items will result in higher fees which will cut into your profit margins.

best items to sell on amazon fba fees standart

So, even if you find a large item that meets your criteria, it’s best to avoid it and find something that’s smaller and lighter to minimize your expenses. Remember, running a successful business is just as much about the dollars going out as the dollars coming in.

What’s the Best Price Point for a Product?

Price doesn’t matter as much as profit margin. A $20 item that has a $12 profit margin will make you more money than a $50 item that only has a $5 profit margin. That being said, items that are priced extremely high don’t sell as much as lower priced items, and the cheapest items don’t offer great profit margins, so it is something you need to consider.

Try to aim for products that retail between $15 - $100. These items should offer good profit margins while also providing you with a good sales volume.

What Amazon Categories are Best?

Picking the right category to sell in matters. Some categories sell better than others. And some categories like clothes, jewelry, grocery, and food items are restricted which means you’ll have to jump through some hoops to sell in them.

best items to sell on amazon categories

Generally speaking, some profitable categories for Amazon sellers are:

  • Books

  • Electronics 

  • Toys & Games

  • Home & Kitchen

  • Lawn and Garden

  • Beauty and Personal Care

Of course, you can find profitable products in other categories as well. But these are good places to start your search. It helps to choose a niche or category you’re interested in yourself or that you know lots about already. For example, women with kids might choose to focus on baby items. Try to find the niche that’s right for you.

How Should You Source Your Products?

When it comes to sourcing your products you have a few different options. 

  • Dropshipping: With this strategy, you don’t hold any inventory yourself. Instead, when you make a sale you send it to your supplier and they fulfil the order and drop ship it for you. This is great for individual sellers who don’t have a lot of money to invest upfront since you don’t have to buy any inventory.

  • Wholesale: Wholesale sellers offer great prices on products. However, they also require you to buy in bulk. All wholesalers have minimum order requirements, and the more you buy the better deal you’ll get. So, this strategy requires a lot of capital.

  • Private Label: Private label products are unique items you design yourself that have your own branding on them. This strategy requires you to go straight to the manufacturer. Like wholesalers, these companies require you to buy in bulk. But if you create a product that’s unique and better than the competition it can result in a lot of sales.

The strategy you choose will largely depend on your budget and your business plan. Make sure to take the time and choose the option that will give you the best chance at success.

Where Can You Find Items to Sell on Amazon?

It’s all well and good to know what you’re looking for in a product. But where do you actually find those items? Luckily, there are a number of places to choose from when you’re looking for places to source products from.

  • Alibaba: This is a great place to go for both wholesale and private label products. There are thousands of suppliers who are offering affordable items for you to purchase and resell. Most suppliers here have minimum order requirements, and the more products you can purchase at once the better deal you’ll get.  Many of the suppliers on Alibaba are also manufacturers as well. So, if you’re interested in creating your own private label products you can contact them about that. Most will be happy to work with you to customize and brand your items.

  • Aliexpress: You can also find products on Aliexpress. This site is like Alibaba, however, it’s intended for consumers. Because of this, prices will be higher. However, you won’t have to deal with minimum order requirements which can be a big plus.

  • Brick and Mortar Stores: Believe it or not, you can actually find items to sell on Amazon at local retail stores like Walmart. Most everyday shoppers don’t know this, but in many cases products can be sold cheaper in certain states or countries than in others.  You might be able to find items at a store that are being discounted or sold in bundles. This could result in them being sold cheaper there than on Amazon, which will allow you to sell them on the website for a profit. In fact, there are actually apps that can help you find items in stores to sell on Amazon. This strategy is known as retail arbitrage. 

  • Other Online Marketplaces: Just like retail stores, you might also be able to find products to sell on other online marketplaces like eBay. If you can find something being sold there for less than it’s being sold on Amazon then it definitely has resale potential.

  • Garage Sales: If you’re interested in selling used items garage sales can be a gold mine. Oftentimes, people selling items at garage sales don’t know how much their items are truly worth. This can lead to some great finds and excellent deals.

Of course, these aren’t the only places to find items to sell on Amazon. Make sure to do your research and scour the internet. You never know what you might find.

The Easiest Way to Find Products to Sell on Amazon

You may be thinking that finding profitable products to sell on Amazon sounds like a lot of work. But luckily there is software available that makes it extremely quick and easy. 

AMZScout Product Database

If you’re looking for some ideas for potential products there’s no better way to do this than by using the AMZScout account.

This easy-to-use app gives you access to dozens of different filters to help you quickly find products that meet your criteria. You can search for items based on category, seller type, price, rank, estimated sales, reviews, and more. Once you have your list of items you can easily pick and choose the ones that interest you the most. 

AMZScout Web App Database

amzscout web app logo

Brainstorm New Niche and Product Ideas


After you’ve selected some products based on the search you performed with the AMZScout Product Database, it’s time to analyze them using AMZScout’s Pro Extension.

AMZScout Pro Extension

Once you have the extension installed, go to Amazon and search for the product you’re interested in. When you have your search results, click the AMZScout icon in the top right corner of your screen. This will open up the extension, which will include valuable data on all sorts of metrics such as average price, average sales, average reviews, and more.

what to sell on amazon amzscout pro

It will also assign a score to the niche based on demand and competition. This will give you a quick indication of whether or not a product or niche is profitable.

what to sell on amazon amzscout niche score

This is the simplest way to analyze products. Plus, the Pro Extension is free to try so give it a shot and see if it works for you.

AMZScout Pro Logo

AMZScout Pro Extension


5 Examples of Great Items to Sell on Amazon

There’s no definitive answer when it comes to what the best item to sell on Amazon is. However, there are certain products that will bring you more success than others. Here are some examples of some good items you should consider selling:

  1. Books: Good old-fashioned print books may seem boring, but they are still an extremely popular item to both buy and sell on Amazon. Books are easy to source as they’re readily available at garage sales, retail stores, and wholesalers. Plus, you likely have a number of books lying around your house that you can sell. Books also have a huge profit margin which makes them a great choice for virtually any seller.

  2. Baby Items: There are a number of reasons why selling baby items is good for business. First, most of these products are small and lightweight which makes them cheap to ship. Second, they are always in high demand. And third, babies are continually growing out of various items which means parents have to keep buying new ones. 

  3. Electronics Accessories: Everyone loves their gadgets, and luckily there are new ones coming out all the time. And each new gadget usually has a variety of accessories that you can sell. This market can get a little saturated, but with so many different categories in electronics, there’s still plenty of potential. If you stay on top of the trends and learn what items are hot you could definitely build a successful business.

  4. Kitchen Accessories: More and more people are paying attention to what they eat, which means it’s a great time to sell kitchen accessories. Simple accessories like knives, ladles, spatulas and placemats are always in demand. Plus, these products are small, lightweight, and easy to ship meaning you can keep your expenses low.

  5. Toys: As long as there are kids there will need to be toys. If you stick to small and simple toys like dolls, board games, and card games this is a great area for individual sellers. Have a look to see what types of toys are currently trending and see if you can come up with something similar or better.

best items to sell on amazon all


Choosing what product you’re going to sell is arguably the most important part of building a successful Amazon business. If you follow the tips above and use the tools offered by AMZScout you shouldn’t have any problem finding awesome items to sell online.

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