The Best Easy Products to Sell for Profit in 2025
Starting a business can be rewarding, but it often comes with challenges like inventory management and significant upfront investments. Selling things online can simplify the process and help you avoid many of these obstacles. There’s a wide variety of products that will allow you to launch your business quickly and easily.
In this article, we’ll highlight the easiest things to sell, and provide a strategy for how to identify them with the greatest potential to help your business thrive.
Table of contents
Six Categories of Easy Products to Sell Online
Some product categories are easier to enter when selling online, making them especially ideal for small businesses. Here are a few worth considering:
Digital Products
Examples: E-books, guides, online courses, printables (planners, worksheets), templates (resumes, social media, presentations), stock photos, digital art, fonts
Selling digital products allows you to generate passive income without having to worry about inventory or sourcing. Since digital items can be sold an unlimited number of times, they also offer high scalability. However, if you don’t already have an established audience, you’ll need to invest in marketing in order to drive sales.
Print-on-Demand Products
Examples: T-shirts, hoodies, tote bags, mugs, phone cases, posters, notebooks, stickers
If you're creative, print-on-demand is a great way to monetize your designs. Platforms like Amazon Print-on-Demand will handle production and shipping, so you don’t have to manage any inventory. However, keep in mind that earnings typically come in the form of royalties, which can be relatively low per sale.
Handmade or DIY Products
Examples: Handmade soap, knitted or crocheted items, artworks, art prints
If you enjoy crafting, selling handmade products allows you to turn your skills into profit. Since you create the items yourself, your sourcing costs are lower, but speed of production also depends on your timeframe. The demand for unique, personalized products is growing, but standing out in a crowded market requires strong branding.
Everyday Essentials
Examples: Smart lightbulbs, cookware, reusable water bottles, storage containers
These types of products are always in demand since they cater to a broad audience. Many consumers prioritize practicality, aesthetics (e.g., decorative vases), or sustainability (e.g., wooden utensils). With a wide range of suppliers available, sourcing costs are typically low, making it lucrative to resell these kinds of items for a profit.
Work and Study Essentials
Examples: Laptop stands, wrist rests, desk lamps, planners, noise-canceling earplugs
More and more people work and study from home, which ensures continued popularity of work and study essentials. Demand for these products spikes before the start of the school year, making ad campaigns a great way to boost sales. Just remember that some items, especially those with batteries, may require certifications in order to sell them online.
Pet Products
Examples: Interactive pet toys, grooming gloves, travel-friendly pet carriers, smart pet feeders
Pet supplies are easy products to sell due to their large and dedicated customer base. Many pet owners are willing to pay a premium for high-quality items and often become repeat buyers. To reduce competition, consider focusing on a specific niche, such as products designed for large dog breeds.
Now that we’ve covered which types of products are easy to sell, let’s explore what makes a product profitable in the next section.
How to Choose Products to Sell and Make Money
When deciding what to sell, it all comes down to starting with a strong idea. Your store should feature not just easy items to source and sell, but also products that are profitable enough to make your efforts worthwhile. This means thoroughly reviewing market research to assess demand, competition, and other essential factors. Whether you're selling on an online marketplace or other platforms, these are the key points to consider when choosing physical products:
High demand: Choose products with over 200 sales/month to ensure strong consumer interest.
Low competition: Opt for products with fewer sellers on the listing and no dominant brands to increase your chances of success, if selling on a marketplace.
Price range: Find a balance between competitive pricing and profitability to maximize your margins.
Profitability: Make sure the product can still be profitable after factoring in costs like goods, shipping, and ads.
Product size: Select items that aren’t fragile or heavy to reduce storage, shipping costs, and the risk of damage.
While these factors are essential for determining a product's profitability, they can be tricky to assess, especially for beginners. Next, we’ll guide you through the process of evaluating these aspects using Amazon as an example, since it is one of the largest e-commerce platforms and accurately reflects market trends and consumer behavior.
Evaluating Product Potential using Amazon’s Marketplace
One of the key advantages of using Amazon as a point of reference is that the insights gained here can be applied to other platforms as well, as e-commerce trends tend to align across the board. For this research, we’ll use the AMZScout toolkit, which offers precise data on Amazon’s performance and simplifies the product evaluation process.
Here's how:
1. Install the AMZScout PRO AI Extension. Enter your email address to begin your free trial.
2. Start your search. Use Amazon’s search bar to find products of interest (consider exploring the categories described in the previous section). For example, try searching for “wooden spoon” and explore the available options. After that, open the PRO AI Extension by clicking on the icon in the bottom left corner of your screen.
3. Evaluate niche viability. To assess a product's potential, it's important to understand how it performs within its niche. Click the Niche Score button in the top-right area of the extension to see the score, which is determined by evaluating the combination of demand, competition, and profit potential. A score higher than 7 typically indicates a promising niche.
4. Analyze the product’s performance. If the niche looks favorable, delve deeper into data on the individual product. Click on Product History to view price and sales trends over time. A steady or upward trend in these areas suggests that a product is well-positioned for continued success.
Optional: Sort products by various metrics represented by column names like "Estimated Sales" to find the top performers.
5. Assess profitability. Use the Profit Calculator to determine whether the product is financially viable. Enter estimated costs to calculate your potential profits, (you can check Alibaba to see sourcing costs, and shipping costs are automatically calculated as FBA fees). A profit margin higher than 20% is generally considered a good starting point, allowing adequate room for advertising and growth.
Optional: Add products with high potential to your “Favorites” list for easy future access.
6. Leverage AI insights. Click on AI Product Analysis to receive a detailed breakdown of the product’s strengths and weaknesses. These insights will help you determine if the product aligns with your business goals and whether any potential challenges it presents are manageable.
Optional: Once you narrow down your options, you can access them through the “Favorites” tab in the PRO AI Extension. Click “Product Comparison” to view key metrics side-by-side, such as demand, competition, profitability, and more. This comparison will help you confidently select the best products for your store.
By following these steps, you’ll streamline the process of finding high-potential products that are easy to sell online. This approach will help you establish a strong foundation for your Amazon business or any other platform, as these insights are broadly relevant.
FAQs
What are the easiest kinds of stuff to sell online?
Easy things to sell online are usually those items that are in high demand, compact, and simple to ship. Here are some great options:
Beauty products – These items are consistently popular and profitable, but always be sure to check expiration dates.
Books – Used books are a great budget-friendly option for reselling.
Clothing – Apparel pieces are lightweight and appeal to a wide audience.
Baby products – Parents are willing to pay a premium for quality and safety.
Phone accessories – With new technologies emerging, these types of accessories are always in demand.
Kitchen utensils – Essential for every home, these items are in constant demand throughout the year.
What is the easiest website to sell products on?
Marketplaces are the easiest places to sell online since they provide a built-in customer base and simple setup. Amazon, eBay, and Etsy are among the largest platforms, each with its own pros and cons. You can even sell on multiple sites to expand your reach, but be sure to check for any selling fees.
What is the best type of DIY product to sell?
DIY things are becoming increasingly popular, with handmade jewelry, candles, baby products, and home decor consistently ranking among the bestsellers. The "make and sell" approach allows you to create one-of-a-kind items that stand out in the market. This attracts buyers seeking unique items and gives you the flexibility to customize products based on trends and demand.
Conclusion
While opting for easy products to sell can give you a quick start, you also need to ensure that they’re profitable in the long run. Consider using the AMZScout toolkit to help you identify the best items for your online business. This approach helps you lay a strong foundation for success, increasing your chances of growth and maximizing your profit potential.
