Where to Sell Clothes Online: Top 15 Platforms and Apps
Selling clothes has become one of the most effective ways to generate income, whether you're clearing out your closet or starting a business of your own. Clothing is consistently in demand across all demographics, prompting many to ask, "Where can I sell clothes for money?" The answer is simple: online.
In this article, we’ll explore 15 of the best places to sell clothes online in 2024-2025. We’ll also cover different types of clothing products, from gently used items to new fashion pieces.
Table of contents
What to Consider When Choosing an Online Platform
When deciding where to sell clothes online, it's important to evaluate several key factors that can impact your success. Here are some key considerations:
Your goals: Decide whether you intend to clear out your wardrobe, promote a personal brand, or launch a resale business. Depending on your particular goal, each one aligns best with specific platforms.
Your target audience: Choose a platform based on your audience’s demographics, as certain generations tend to prefer different sales channels. You also need to consider the type of clothing you’re selling to ensure that your chosen platform suits your product category and target market.
Usability comfort: Some platforms simplify the process by managing technical details for you, while others let you create your own custom website for more control. Additionally, consider any relevant policies on fees, shipping, and customer support.
With these specifics in mind, let’s explore the top platforms for selling clothes online. These options offer diverse opportunities to help you make money from home.
Five Platforms for Selling Used Clothes
Selling used clothes is an excellent way to give unwanted apparel a second life, promote sustainability, and earn extra cash. However, profit margins can be relatively small, and scaling this type of business may be challenging for those aiming to generate substantial income.
These five platforms are among the best for secondhand clothing sales:
thredUP
thredUP is a popular choice for selling women’s and children’s clothes, but doesn’t cater to men’s apparel. This site features premium, plus-size, and kids’ sections, making it versatile for selling different types of old clothing. The platform evaluates items based on brand and quality, and sets prices accordingly, allowing sellers to earn a commission from each sale. For greater control over pricing, you can opt for a premium account.
Facebook Marketplace
Facebook Marketplace offers a quick and fast way to sell used clothes by uploading your items for free. While there is no listing fee, Facebook does take a percentage of each sale transaction. Buyers can connect with sellers directly, making it ideal for local “near me” sales and those looking for cash transactions. This platform is a great choice for those who want to make quick sales near their own location.
Vinted
In addition to the United States, Vinted also allows you to sell your clothes in the U.K. and other European countries. You can sell designer pieces, vintage products, electronics, and items from a variety of other categories. Vinted also enables you to set your own price for your products, giving you full control over your listings. Additionally, you have the option to sell in bulk on this platform, which can be advantageous for larger businesses.
Nextdoor
Nextdoor allows you to sell items or give them away for free, with a focus on hyper-local transactions within nearby neighborhoods. This platform is used by residents in approximately one-third of neighborhoods across the USA. It’s free to use, but you must be in a neighborhood that’s been registered for at least 21 days in order to participate. Beyond buying and selling, this site also serves as a social platform for connecting with neighbors.
VarageSale
VarageSale is available in several countries, with its largest user base of people in the U.S., Australia, and Canada. To get started, you need to connect your Facebook account and complete a verification process. Once you’re verified, you can upload your products, set prices, and sell to local customers. While the platform is primarily known as a clothing-selling app, it also supports a wide range of other categories as well.
When selling used items, it's important to be forthcoming about the product's condition and provide details about any defects, along with photos that show them. This transparency will help you avoid returns and increase your chances of making a successful sale.
Five Marketplaces Where You Can Resell Apparel for Profit
Reselling is one of the fastest ways to start your own business, as there’s no need to wait for apparel production. Sellers can achieve higher profit margins with branded items in particular by sourcing them at low costs and selling at a premium, due to their established demand. Additionally, you can start out paying the lowest fees by finding a supplier that agrees to work on consignment.
Here are five platforms where you can kickstart your reselling journey:
eBay
Selling on an online marketplace is one of the easiest ways to make a sale, thanks to its large customer base. eBay is well-known for selling discounted clothes and accessories. Sellers can take advantage of different formats, such as auctions and "Buy It Now" options. However, it’s also important to remember that eBay is very customer-oriented and may penalize sellers if customers are dissatisfied.
Shopify
Shopify is a platform that makes it easy to build your own website, allowing you to create a personalized boutique for reselling goods. This gives you full control over aspects like packaging, return policies, and branding. However, in order to enhance your store’s theme and functionality, customization is often necessary, which can come with additional costs.
Poshmark
Poshmark is well-known for fashion, but it also offers other categories, including both new and secondhand clothes. To increase engagement, Poshmark hosts “Posh Parties”, where shoppers can browse and share listings. While the platform offers a variety of tools for sellers, it’s also important to note that their commission on each sale is 20%.
Walmart
Selling on a well-known marketplace comes with the added benefit of customers discovering your products and making purchases. Walmart, a major competitor to Amazon in the U.S., provides a wide range of products, from baby items to electronics, with apparel being among the top sellers. You can take advantage of Walmart's extensive reach—nearly 500 million monthly visits —along with their streamlined logistics and integrated advertising solutions.
Amazon
Amazon is the largest online marketplace with the biggest market share in the US, attracting over 160 million customers. The platform streamlines the seller experience with services like FBA, PPC, and more. Sellers can also benefit from access to Prime customers (who are known for their frequent shopping habits), plus the opportunity to participate in events like Prime Day.
For reselling, it's crucial to choose products with high demand and manageable competition in order to secure solid profits. Without access to sales data, manual research can be time-consuming and challenging. That’s why using analytical tools to verify whether a product is worth your effort and financial investment is a more efficient approach. Let’s explore how to identify profitable products easily using AMZScout.
Find Ideas for Hot Products to Reselling
AMZScout is a powerful tool for Amazon analytics that offers advanced features for gathering product statistics and assessing profitability. While the tools are designed for Amazon, the insights they provide are applicable to other marketplaces as well, since Amazon leads the industry, and buyer trends often align. Here's how to use it:
1. Install the AMZScout PRO Extension. Enter your email address to start a free trial.
2. Start your search. Use the Amazon search bar to look up any specific branded item you plan to sell (such as “Adidas T-shirt” or “Nike shorts”). Open the page of any product that interests you.
Note: To avoid potential issues, it’s important to check whether the brand permits resale of its products. You can use websites like Trademarkia to verify if the brand is officially registered and access its contact details.
3. Open the extension. Click the AMZScout icon in your browser extension bar in the upper right-hand corner of the page.
4. Review product data. Using the extension, examine the information displayed about the product. Focus on these key parameters, shown in the column on the right side, which indicate the product's potential:
Rating: At least 4.5, confirming customer satisfaction
Number of reviews: 100+, ensuring the product's popularity
Estimated sales: 200+/month, validating consistent demand
Number of sellers on the listing: 2-10, indicating manageable competition and avoiding private label products that cannot be resold
Amazon not listed among competitors: Ensures you're not competing directly with Amazon
5. Check product alignment with your business model. Click the Product Score next to the product to see how well it aligns with reselling, and understand the reasoning behind it.
6. Assess sales trends. Click Product History under the product to verify that the sales trend is either growing or stable.
7. Assess your potential profit. Use the Profit Calculator under the product to determine your profit margins after accounting for costs. Ideally, aim for a margin above 20% to cover expenses and support sustainable growth.
This approach helps you identify apparel with sales potential and validate the viability of your ideas. It also protects you from poor investments, fostering business growth and profitability.
Five Places to Sell Your Own Fashion Brand
Launching your own brand is perfect for entrepreneurs looking to showcase their style and build a unique presence. While it requires upfront investments in production and promotion, a strong brand can foster loyalty and drive long-term profits.
Here are five sites where you can sell your brand:
Depop
Depop is known for selling 2nd hand and unique items. In December 2023, the platform attracted nearly 15 million visits, making it a worthwhile option for showcasing your brand. Users on Reddit often ask, “Can I sell my own brand on Depop?" , and the answer is yes. However, be mindful of pricing, as Depop shoppers typically look for deals, making it less suited for high-end products.
Etsy
Etsy is a top choice for selling handmade and artisanal goods. The site features a variety of categories, with dresses and accessories being especially popular. One key advantage of this platform is the ability to customize your storefront, helping you stand out. Selling on Etsy is simple, but they do charge a $0.20 listing fee/item, and a commission on each sale.
TikTok Shop
This platform appeals highly to younger generations, and if your target audience is Gen Z, it’s definitely worth exploring. The advantage here is that products often go viral, driving significant sales. Collaborating with influencers can also help you build a strong presence, and enhance your brand's visibility and credibility.
WooCommerce
Having your own brand requires a solid marketing strategy, a key component of which is having a website. With WooCommerce, built on WordPress, you can fully customize your store to match your style and goals. However, you may need a development team to set it up, and will need to promote your site to drive traffic.
Mercari
Mercari is a marketplace app with various categories, including clothing. You can list items for free with no selling fees, and the platform provides prepaid shipping labels for easy fulfillment. This platform is a cost-effective option, but you must ship items within three business days to avoid order cancellation.
When choosing a platform to sell your brand, make sure it aligns with your identity. Opt for platforms that allow you to use branded packaging and included thank-you cards to engage customers and strengthen loyalty.
Conclusion
Choosing the right platform for selling clothes depends on your specific goals and preferences. If you're aiming to start a business rather than simply declutter, success often hinges on selecting high-demand apparel. Consider using AMZScout to help you assess profitability and competition, helping you identify high-potential items. This will streamline your efforts and set a more stable foundation for your business venture.
