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How to Sell on Facebook in 2024: a Step-by-Step Guide

Hero image for How to sell on Facebook marketplace
by Cart2Cart C.posted on 19.12.2023

With over 2.7 billion active users per month, Facebook is a great platform for selling purposes. If you want to sell your products online via the world’s biggest and most famous social network, this article is for you.

We’ll explain how to sell on Facebook marketplace using the most popular e-commerce platforms such as WiX Store or Shopify. Also, knowing how to link a WiX website to Facebook or use Shopify for the same purpose will help you in developing your online business.

Why Sell on Facebook

Before we start talking about the strategies and techniques of selling through Facebook, let’s consider the main reasons why it’s worth considering.

1. Customers Are Ready for It

More than 20% of online shoppers are willing to make purchases through Facebook because they believe it is very convenient. They can browse products, opt for the best variants, and complete their deals as they go about their day. Navigating many online shopping sites can be complex, so shopping easily on Facebook is appealing.

2. E-commerce Traffic Is Boosted

About 39% of all referrals related to e-commerce go via Facebook. These statistics prove the fact that online buyers prefer shopping or just looking for the things they need on Facebook. You can make the process easier for them by letting them buy products immediately through the platform.

3. Adding a Facebook Store to Your Other Uses of This Platform Is Convenient

You may have already been using Facebook for sharing content, advertising, or developing your brand. If you add the selling option to this list, audience engagement will be even more productive.

4. Customers Feel Safer When They Buy from Facebook

Facebook is one of the top three social platforms, so billions of people feel more confident when making purchases here than from an individual site that they do not know much about.

5. More Purchases Are Completed

Facebook users tend to visit the platform every day. So, if they don’t buy something immediately, they are likely to complete the purchase later when they visit the same page. As a result of selling on Facebook, completed deals increase as well as your profits. 

Statistics prove how effective Facebook is for selling. 78% of Americans use Facebook options to look for the products they need. 30% of them tend to purchase things on Facebook. One of four e-commercial business owners has already started selling on Facebook, and they seem quite successful. 

How to Sell on Facebook - A Quickstart Guide

To start selling on Facebook, you need to establish your store on the platform. This can be easily done on your own without a web developer. Just follow the steps provided below and have your Facebook Shop ready to go:

1. Go to your Facebook Page and add Store.

How to sell on Facebook marketplace - the first step

2. Set up your shop details.

Selling on Facebook marketplace - the second step

3. Configure your payments.

4. Add products to your Facebook store.

5. Manage your orders.

That’s it!  You now have a fully functioning Facebook Store as part of your page. You can display products, answer customer questions, and collect payments, all from your store.

Alternatively, you can connect your Shopify store to Facebook (or Wix, for example), or upload the product category manually. This can be done through your personal profile. Your brand and its value will be considerably improved in the eyes of your potential customers if they can follow it from your Facebook store to your commercial website and vice versa.

There are three methods for creating a Facebook product catalog that are the most convenient to use:

  1. Use a product feed by using the feed optimization software. Facebook Dynamic Ads is a convenient method for doing this.

  2. Link the products immediately from the database used on your site, such as Shopify or WiX Store. The great benefit here is that you do not need to perform much online maintenance.

  3. Manual catalog creation can be done, but only for a small number of products, and you would also need to continuously do all future updates manually.

Learning how to connect WiX Store to Facebook shop or using Shopify for the same purpose is quite an easy and convenient way of starting sales on Facebook.

Top E-Commerce Platforms to Sell on Facebook

Many website hosting platforms provide the option of being connected to Facebook. Their automated data and catalog transfers make the process of Facebook store creation and development much easier. Also, if there are any changes in your inventory, they will be automatically shown in the created feed.

There are many platforms that provide immediate API integration with Facebook. The most popular of them are:

  • Shopify;

  • WiX Store;

  • BigCommerce; 

  • Ecwid;

  • 3dcart; and

  • Magento.

However, the most popular choices among online merchants are WiX Store and Shopify. Let’s consider them in more detail.

1. Is Linking a WiX Website to Facebook Worth Your Effort?

WiX is a stunning website builder that works through cloud technology. In fact, more than 600,000 online stores are now powered by WiX. You can sell anything here, and connect it to Facebook for easier client access. 

If you want to start selling online, connecting WiX to Facebook is a great option. You can use the free version first to get a feel for the platform. To continue, follow these steps:

  1. Log in to Facebook and make sure that all of the necessary permissions for WiX are received. 

  2. Use the Facebook tab on WiX to make the dashboard visible, and click ‘Start Now’. 

  3. Click “Continue As [your name]” and press “OK” , then accept the terms. 

When you connect your WiX store to Facebook, keep in mind that Facebook can review your products and reject some of them. You will need to make certain changes on WiX for the products Facebook has rejected. However, all of the changes will be shown automatically on your Facebook page.

If you want to get to your Facebook store from your WiX dashboard, go to the special tab named ‘Marketing Home’ and scroll down. 

If you add a ‘Shop Now’ button to your Facebook store connected to WiX, it will immediately redirect your customers to your new WiX store. All of these methods are very convenient, meaning that using WiX with your Facebook store is a good idea.

Where is the Shop now button on Facebook

If you wish to give WiX Stores a try, use a WiX migration tool to migrate all of your store data over automatically.

2. Selling on Facebook with the Help of Shopify

Shopify is another great commercial solution that helps you to set up your online store on Facebook. It has been cooperating with Facebook since 2015. 

To start working with it, go to your Shopify panel and set up the Facebook Channel app. When completed, Shopify can transfer all of your products to the Facebook store.

However, keep in mind that all Facebook restrictions and limitations will be applied. For instance, Facebook in your country may not allow selling of certain products so using Shopify would not be helpful in this case.

To install a Facebook shop with Shopify, you will need to complete the following steps:

1. Arrange Your Online Store on Shopify

Create your account at You may also use a 14-day free demo version to get used to the platform. To start selling products, you need to commit with a $29/month Shopify plan. 

2. Link Your Shopify Store to Your Facebook Shop

To do this, use a specific algorithm that includes the following:

  1. Click the tab “Sales Channels” and the “+” icon there.

  2. Add Facebook as a channel.

  3. Click “Connect Account”.

  4. Press “OK” to move on.

  5. Choose the Facebook page and click “Connect Page”.

  6. Read the Terms and Conditions and agree by clicking “Accept Terms”.

3. Choose the Products for Sale on Facebook

You can choose certain products you want to sell from your Shopify Store on Facebook.

1. Click the tab “Products” on the Shopify dashboard and choose what you want to offer.

2. Then, click “Action” to reach the menu and press “Make Products Available”. You can add a whole collection of products in a similar way. Clearly, knowing how to connect Shopify to Facebook is quite helpful.

An Alternative to Facebook: Selling on Amazon

If you’re looking to grow your business and reach new customers you may want to consider selling on Amazon. As the world’s largest online marketplace it gives sellers the opportunity to drastically increase their sales.

Are you interested in listing your products on Amazon? Here’s a quick step-by-step guide:

1. Register for an Account

Before you start selling on Amazon you’ll need to get a seller account, which you can sign up for here. You’ll have two choices: an individual account or a professional account.

The individual account is free, but you’ll pay an additional $0.99 for each sale. On the other hand, the professional account costs $39.99 per month but the $0.99 fee is waived. The professional account is usually the best option, as it has more features and is actually cheaper if you sell more than 40 products a month.

2. Do Niche and Product Research

In order to have the most success, you’ll want to do some research to see what’s popular on Amazon. Product research tools like AMZScout’s PRO Extension give you the insights you need to find profitable items.

Amazon product analysis with AMZScout

With the PRO Extension, you can see important data like average monthly sales, reviews, average price, competition levels, sales trends, and more for any product currently being sold on Amazon.

3. Find Suppliers

Need suppliers for your Amazon products? Once you find a product you like with the PRO Extension, click the “Local and global suppliers and” button within the tool.

How to find Amazon suppliers with AMZScout

You’ll see all the suppliers who offer that product and can sort them based on price, minimum order quantity, and rating.

4. Choose a Fulfillment Method

Amazon offers two fulfillment methods:

  1. Fulfillment by Merchant (FBM): You’ll be responsible for storing all your inventory and packing and shipping all your orders.

  2. Fulfillment by Amazon (FBA): You’ll ship all your inventory to Amazon. They’ll store it for you and send all your orders to your customers.

As an eCommerce seller, you may already have a fulfillment system in place. But if you’re looking for a way to reduce your workload FBA is a great choice.

5. Create Your Listings

A good listing doesn’t just help with conversions, it also improves your chances of showing up in Amazon searches. Here are a few tips for creating your listing:

  • Include lots of high-quality photos that show your product from many different angles.

  • Include informative descriptions that focus on benefits, not features.

  • Use tools like AMZScout’s Keyword Search and Reverse ASIN Lookup to find relevant keywords, then include those terms throughout your listing.

AMZScout Keyword Search for Amazon

6. Promote Your Products

To ensure your products get seen by as many customers as possible it’s a good idea to promote them using Amazon ads. 

With these ads, you can target relevant keywords and show up in more searches. You can also advertise your items on product pages, throughout Amazon’s website, and on other sites.


Now you have a clear idea of how to sell on Facebook using e-commerce platforms such as WiX and Shopify. You will have a great opportunity to offer your products to a much bigger audience and increase your number of potential customers. You can also tag products you want to draw your clients’ attention to in your Facebook posts. Your sales could increase because users can shop right on Facebook without having to go somewhere else.

Create your Facebook store with WiX or Shopify to gain complete control over your e-commerce processes and boost your online business. 

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