Amazon's Upcoming Sale Events Guide
Amazon is gearing up for an exciting lineup of sales packed with fantastic discounts on everything from electronics to home essentials. Whether you’re a savvy shopper or just looking to snag some great deals, this fall promises plenty of opportunities to save on online shopping.
In this article, we’ll outline the key upcoming sales events on Amazon and highlight when the best offers will be available so you can stay informed.
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Upcoming Sales on Amazon 2025
As we step into 2025, here’s a list of major Amazon sales events to help you plan your purchases and maximize your savings throughout the year.
Spring Sale (March 25-31)
Seasonal discounts on home goods, fashion, and outdoor essentials to prepare for the warmer months.
Easter Sale (April 2025)
Special deals on gifts, decorations, and treats for Easter celebrations.
Earth Day Sale (April 22, 2025)
Exclusive offers on eco-friendly products and sustainable brands.
Mother’s Day Sale (May 2025)
Great discounts on beauty products, jewelry, and personalized gifts for Mother’s Day.
Memorial Day Sale (May 26, 2025)
Big savings on electronics, home appliances, and outdoor equipment.
Father’s Day Sale (June 15, 2025)
Deals on tech gadgets, tools, and men’s accessories for Father’s Day.
Amazon Prime Day (Expected in July 2025)
The biggest Amazon-exclusive event of the year with massive discounts across all categories for Prime members.
During this sale, prices can drop significantly. If you want to check the price history from the previous sale, use the AMZScout PRO AI Extension.
Back-to-School Sale (August 2025)
Discounts on school supplies, electronics, and clothing for students and parents.
Amazon Prime Day (October 7-8, 2025)
This is the second Prime Day of the year, featuring exclusive discounts on a wide variety of products for Prime members.
Early Black Friday Deals (October - November 2025)
Pre-Black Friday discounts on tech, home essentials, and holiday gifts.
Black Friday (November 28, 2025)
Amazon’s biggest global sale with huge price drops on thousands of products.
Cyber Monday (December 1, 2025)
Online-only deals on electronics, software, and digital subscriptions.
Holiday Sale (December 2025)
Special offers on Christmas gifts, decorations, and seasonal products.
Boxing Day Sale (December 26, 2025)
Post-Christmas clearance sales and discounts on leftover holiday inventory.
Stay tuned for more Amazon 2025 sales updates, including local promotions and exclusive deals available in your region.
The list above contains international Amazon upcoming sales in 2025. To find out about more local events, proceed to the content below and stay tuned for Amazon updates.
How to Prepare for Amazon Sales
Preparing for Amazon sales is crucial, whether you're a buyer looking for the best deals or a seller aiming to maximize your profits. By using the right tools and strategies, both sides can make the most of these high-traffic events.
As a customer:
To get the most out of Amazon's upcoming sales, start by tracking prices and checking the price history of products you’re interested in. Tools like AMZScout can help you monitor price fluctuations, ensuring you know the best time to make a purchase.
Here’s how you do that:
Go to the Amazon product page you're interested in. Launch the AMZScout PRO AI Extension (it has a free trial).
Click on the Product History. There, you’ll see how the price changed during previous sales, like Prime Day or Black Friday.
![AMZScout PRO AI Product History]( "AMZScout PRO AI Product History")
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Analyze the price trends. This way, you’ll understand when the product was at its lowest price and predict the best time to make a purchase.
You can also create a wishlist of items you’re interested in so you can easily keep an eye on discounts and act quickly when sales go live.
As a seller:
For sellers, preparation is the key to maximizing success during Amazon sales, as you may capitalize on Amazon sales events and boost your revenue. By planning ahead and utilizing the right tools, you can position your products for maximum visibility and sales potential. Here’s how:
First, assess product demand to manage your inventory effectively. This will help prevent stockouts and ensure that you can meet customer needs. Analyze last year’s sales by viewing the Product History in AMZScout’s PRO AI Extension. This is vital for understanding how many items you need to order or produce this year and gauge maximum profitability.
![AMZScout PRO AI Product History]( "AMZScout PRO AI Product History")
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Next, consider setting up competitive discounts to attract buyers while maintaining profitability. Offering time-limited deals or bundling products can also create a sense of urgency, which helps to encourage shoppers to make faster purchasing decisions during the sales event.
Finally, take the time to improve your product listings and optimize your PPC campaigns. This is vital for boosting visibility, which ensures that your offers stand out during high-traffic sale events. Use AMZScout’s Listing Builder to optimize your listing for the best results. Based on AI, it will help you by incorporating all vital SEO keywords into your listing which will make it effective and visible.
![AI Listing Builder dashboard blank]( "AI Listing Builder dashboard")
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By leveraging the right tools (like those available from AMZScout) and preparing strategically, both customers and sellers can make the most of Amazon's sales events. For buyers, tracking prices and planning purchases ensures that you get the best deals, while sellers can optimize listings and manage inventory for maximum profitability. Whether you're shopping or selling, being proactive is the key to success during these high-traffic periods.
Amazon Shopping Events Calendar
Keeping track of Amazon's sales events can be challenging, but following a clear calendar simplifies the process. This guide outlines the key dates and events to watch for in 2025, helping both shoppers and sellers stay informed about upcoming discounts and opportunities.
January
New Year’s Sale: Early January, focuses on clearance and post-holiday discounts
Winter Sale: Throughout January, offers deals on winter apparel and home goods
February
Valentine’s Day Sale: February 1-14, features discounts on gifts, jewelry, and romantic items
March
Spring Event Sale: Begins in late March (started March 25 in 2025), with deals on spring fashion, gardening supplies, and home improvement
April
Spring Event: Continued from March, offers seasonal discounts
May
Mother’s Day Sale: May 1-12, offers discounts on gifts for moms, including electronics, beauty products, and home goods
June
Summer Sale: Mid to late June, features deals on summer clothing, outdoor gear, and home essentials
July
Prime Day: Typically mid-July, with major discounts on a wide range of products exclusively for Amazon Prime members
August
Back to School Sale: Throughout August, focuses on school supplies, electronics, and clothing
September
Labor Day Sale: Early September, with discounts on appliances, electronics, and outdoor furniture
October
Early Holiday Deals: Late October, with pre-Black Friday discounts and promotions
Prime Day: Additional Prime Day, following July’s event
November
Black Friday: Late November (typically the day after Thanksgiving), with major discounts across various product categories
Cyber Monday: The Monday following Black Friday, features online-exclusive deals, especially on tech and electronics
December
Holiday Sale: Throughout December, with discounts on gifts, decorations, and seasonal items
Boxing Day: December 26, features post-Christmas deals and clearance sales
The events mentioned above represent the primary shopping occasions that take place on Amazon. There are also additional various themed celebrations and sales (such as St. Patrick's Day and April Fool’s Day) where special products are available at discounted prices.
Special Events Worldwide
Shopping events around the globe often reflect local cultures and traditions, offering unique opportunities for consumers to engage in festive purchasing on Amazon worldwide. From significant sales tied to religious observances to local festivals, these events highlight the diversity of the shopping experience. These include:
Amazon's Great Republic Day Sale: In India, this day is set to kick off in mid-January (on January 13-17 in 2025), featuring discounts on a wide range of products, including smartphones, laptops, tablets, smart devices, TVs, and home appliances.
Amazon Great Indian Festival: This is one of the biggest sale events of the year, and is truly the great Indian sale, which usually occurs around late September to early October, and aligns with major Indian festivals like Diwali. This year, it starts on September 27th.
Big Billion Days (Flipkart’s Sale): While this sale is primarily Flipkart’s event, Amazon India often has competing deals around the same time.
Japan Golden Week: This is a major shopping event that coincides with one of the country's most popular holiday periods, typically occurring in late April to early May. Amazon offers significant discounts and promotions across various categories, making it a prime opportunity for consumers to find deals on everything from electronics to fashion.
Ramadan Sale: This sale is a special shopping event that takes place during the holy month of Ramadan. Amazon offers discounts on a range of products in countries with significant Muslim populations, such as Saudi Arabia, Turkey, Egypt, and the UAE.
White Friday: White Friday is celebrated at the end of November (analogue of Black Friday) in the United Arab Emirates (UAE), the Kingdom of Saudi Arabia (KSA), and other Middl Eastern countries, including Kuwait, Oman, Bahrain, Qatar, and Egypt.
These diverse events not only drive significant sales but also celebrate the rich tapestry of cultural practices worldwide. As global shopping trends continue to evolve, these local festivities play an essential role in shaping consumer behavior and preferences.
Conclusion
While these major sales may offer significant discounts, remember that Amazon features numerous deals and discounts every day. Tracking prices can help you identify the best times to buy or optimize your offerings. Whether you're looking to score a bargain or enhance your sales strategy, being proactive and aware of price trends will help you make the most of what Amazon has to offer throughout the year.
