The Best Selling Products on Amazon that New Sellers Can Learn From

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by Travis F.posted on 23.01.2023

The first thing new sellers often want to know is what are the best selling products on Amazon. And it’s a valid question. You want to sell products that are in demand and there is plenty you can learn from analyzing which items sell the most on the platform.

By looking at the top-selling products on Amazon and finding out why they’re so popular, you’ll be better able to choose items to sell that will generate a high amount of sales. Just remember that what sells really well in one country might not sell well in another. 

For example, an item that’s a best seller in the US and Canada won’t necessarily perform well in the UK, Germany, or India. So, when you’re doing your research make sure you’re looking at the marketplace you plan on selling in.

With that being said, here’s how to determine best selling items on Amazon and what you can learn from these products.

How to Find the Top-Selling Items on Amazon

While Amazon doesn’t release exact sales numbers for the products sold on its website, they do have a number of best seller lists that let you know what products are most popular at that moment. There are also several software tools that can estimate sales numbers with a very high level of accuracy.

When looking for best selling items, remember that you don’t need to be selling products in the top 100 or at the top of the all-time sales. Even products that rank in the top 1000 or 10,000 can still be profitable.

With that in mind, here are three ways to identify Amazon’s best-selling products:

AMZScout Product Database

If you want the best way to search for Amazon products, this is what you’re looking for. The AMZScout Product Database is a powerful product search tool with a variety of filters to quickly discover amazing products with specific criteria. 

The benefit of this tool is that it allows you to go beyond identifying products that sell well. You can also add other criteria to find items that have untapped potential. These filters include sales, reviews, category, size, weight, and more.

Here is how it works:

Step 1: Start by opening the AMZScout Product Database. You can receive this along with a comprehensive set of tools in the AMZScout Seller's Bundle.

Step 2: Log in to get started.

Step 3: Use the search filters to define your criteria. You can find the best selling products using the sales filter to focus on items that have a high number of sales (for example, monthly sales greater than 1000). You can also use the category filter to narrow your search to specific categories. The Product Selections feature also has ready-made set-ups using search criteria with proven success. 

Find best selling products on Amazon using AMZScout Product Database

Step 4: Focus on booming trends. Check the "Trending Products" box to find products that had sales growth over the past one to three months.

Step 5: Click “Find Products” to get your results.

Step 6: Make a list of the items you’re most interested in. You can focus on important stats (sales, reviews, etc.) necessary to ensure your product will be a success.

Additional search options provided make the AMZScout Product Database the best option for finding top-selling products on Amazon.

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AMZScout PRO Extension

Sellers must evaluate both single products and entire niches to ensure it's worth joining across multiple complementary products. You can use the AMZScout PRO Extension to find this out (currently available for a free trial). This handy Google Chrome extension allows you to view historical sales data on any Amazon product and niche.

Step 1: Simply get and install the AMZScout PRO Extension.

Step 2: Browse Amazon to get product ideas. Open Amazon and search for a Product or Niche using the standard search bar.

Step 3: Open the extension. Once on the results page, click the extension in the upper-right-hand corner.

Step 4: Check the overall quality of the niche and product. Click on “Niche Score” (found at the top) and “Product Score” (found next to each product) to analyze niche and product demand, competition, and profitability.

Check AMZScout Niche Scores to find products to sell on Amazon

Step 5: Estimate the demand. You should immediately see average monthly sales of the niche and each particular product. Products with high sales volume are over one thousand per month. 

Step 6: Check the number of reviews.

  • When selling existing branded products with other sellers, stick with a high number of reviews.

  • If you want to sell your personal branded product, having more product reviews across the niche might mean it is more competitive. 

Step 7: Check the historical performance and seasonality of sales.  Click on “Niche History” to analyze niche trends and “Product History” to see historical data for a particular product. This will show you how sales, price, and rank have been changing. Historical data tells you of the long-term viability of your product.

How to check Product History with AMZScout PRO Extension

The AMZScout PRO Extensions is the best digital tool for in-depth tracking and sales data over time.

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Find profitable products with the AMZScout PRO Extension


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The Amazon Best Seller Lists

You can go to the Amazon Best Sellers page where you’ll be able to quickly find the most popular items on the website. The list is based on sales volume and is updated hourly with their most recent data. It’s divided by category so you can see which products are most popular in every Amazon category.

Amazon best selling products

It’s important to note that while this list is useful, it’s more of a reflection of what’s hot or trending at that moment. If you analyze the Amazon best seller list over many months the number one thing you’ll learn is that just because a product is selling well at that moment doesn’t mean it will stay popular forever.

In order to find the best selling products that sell consistently over time, you’ll need to use more sophisticated tools.


The Top 5 Best Amazon Categories to Sell In 2023

It’s not enough to simply know how to check what the best selling products on Amazon are. You need to know what category you should choose to sell in. Not every category is equal and some categories are better to sell in than others.

There are examples of the items at the end of each category to help you better understand each of the categories as you go along:

  1. Pet Supplies

  2. Kitchen & Dining

  3. Office Products

  4. Garden & Outdoor

  5. Grocery & Gourmet Food

Now, let’s explore each category, one by one.

1. Pet Supplies

 Best selling products on Amazon Pet Supplies

According to research done by the American Pet Products Association, 85 million U.S. households include at least one pet— this means approximately one in every three households in America has a furry friend!

That's an enormous market for pet supplies and accessories, which is why it’s no surprise that these items are some of the best selling products on amazon.

There are plenty of options to choose from when it comes to products in this category. Some of these items are more complex and expensive, such as pet dietary supplements, and others are relatively simple, and inexpensive such as pet bandanas or dog socks. 

What You Can Learn From the Best-Selling Pet Supplies

  • Timeless

For as long as humans exist, pets will be their beloved companions. And that means pet supplies like toys, grooming brushes and collars—and all the other paraphernalia that comes along with taking care of a dog or cat—will remain popular for all time.

  • Good Rating

The best way to tell if a category is successful is by looking at the average seller rating. The Pet Supplies category has an excellent best seller rating, which means that sellers are seeing good sales and faster reviews from their customers—all leading to a higher profit!

  • A Very Saturated Niche

This category is very competitive, and there are many sellers competing for the same buyers. This can be a disadvantage to you, but it also presents an opportunity to stand out from those sellers who sell similar products. You just need to create a better listing, run ads that draw attention to your product, and collect positive reviews from customers.

Example: Wool Socks for Dogs

What is the niche score for Wool Socks for Dogs

The niche score of this product is 7, indicating that it generates high revenue figures each month. The average rank suggests that the niche is quite popular; and the average price per item of $20 makes covering expenses easy.

The average monthly revenue indicates that this niche is growing and has good earning potential. All of these numbers suggest that this niche will become more popular over time and reach a great margin rate eventually.

2. Kitchen & Dining

Best selling products on Amazon Kitchen & Dining

Kitchen & Dining is one of the most popular product categories in Amazon's marketplace, and generates huge amounts of sales. This is an excellent category of products to startselling on Amazon.

There are many different products to choose from. Kitchen utensils, oven mitts, and measuring cups are good examples of items that sell well, and often rank among the top selling items on Amazon.

What You Can Learn From the Best Selling Kitchen & Dining Products

  • A Classic Category

Kitchen & Dining remains a steady category when it comes to items like kitchen knives, mixing bowls, and aprons. There is little change in the popularity of these products, and there is not much innovation happening today either.

  • High Margin

What's the first thing that comes to mind when you’re trying to figure out how to determine the profitability of a category? That’s right, margin. Despite the low average rank, the revenue generated by this category is impressive, making it one of Amazon’s most profitable areas.

  • Old Category

However, this category has several big players who are successfully competing for customers. This makes it difficult for newbies to break into the market. What you can do is improve your product's quality, market it aggressively, and solicit positive reviews from customers. Then you'll have a chance to outlast the competition and get your share of sales.

Example: Rainbow Knives Set

Best selling products on Amazon Rainbow Knives Set

This niche has a score of 5, indicating that it might be challenging to turn a profit here due to the presence of old players in this niche. However, its average price, revenue, and rank all suggest that this niche is a perfect place for new companies looking to make money.

You will need experience selling on Amazon to be successful. This can help you compete with other sellers and increase your profit.

3. Office Products

Best selling products on Amazon Office Products

Like the previous category, Office Products are one of the most popular groups of items to sell on Amazon, and with good reason. This category includes supplies that help make work easy.

So, what are the items in this category? Office Products include a wide range of items, from notepads and oversized boss chairs to cartridge replacement and digital office software, such as Microsoft Office. You just need to be careful about choosing which products will be most suitable for your business model, whether it's dropshipping or arbitrage. 

What You Can Learn From the Best Selling Office Products

  • Enduring Popularity

The traditional “office” concept may be changing, but it’s not dead yet. As long as offices exist, there will be a demand for office supplies—from paper clips to office chairs and everything in between.

And when new Google or Amazon offices open up anywhere on the planet, they only increase that demand further by increasing the number of people who need the office products to work efficiently. Even remote workers still need supplies.

  • Big Demand

The average rank and number of reviews say that people are genuinely interested in this category. This is backed up by high sales volume, which show how much people purchase office products each day. 

  • Strong Competition

The current category, like the first two, has many competitors. It can be a disadvantage to have so many people fighting for customers' attention—but it also means an opportunity to attract more buyers with your well-made product, an astonishing listing, and outstanding customer service.

Example: Desk Laptop Holder

Example of best selling products on Amazon is Desk Laptop Holder

This niche has a score of 6, indicating that it is profitable. This niche—one of the best to enter right now—has incredible revenue and demand figures: almost $42,000/month with over 5,000 reviews on Amazon! There are enough opportunities in this niche that you can pursue without worrying about competition from branded companies or small ones.

4. Garden & Outdoor

Example of best selling products on Amazon is Garden & Outdoor

What makes Garden and Outdoor products a good choice? The first thing that comes to mind is that they’re in demand. People will always devote their time and attention to mowed lawns, planted gardens, a clean yard in the summer, or Santa's Christmasgarden decor in winter.

You can sell all sorts of items from this category, like mens’ or women’s gardening equipment, or basic tools like rakes and shovels.

What You Can Learn From the Best Selling Garden & Outdoor Products

  • Competitive Market

There are competitors, but they are not strong enough to dominate the market; furthermore, you won’t find companies with a recognizable brand name operating in this category. The average number of reviews is low, and the quality of listings is also low. All of these factors can help you make a good profit.

  • Moderate Demand

There is likely to be a discrepancy between the amount of effort required to sell one item, even if it appears on the first page. Make sure you improve your listing, promote a big sale, and maintain at least 4.5 star ratings.

Example: Stained Glass Window Suncatcher

Niche Score of the product Stained Glass Window Suncatcher

This niche has a score of 7, making it a hot niche because it means you can expect high sales volume every month—year after year. This niche also has competitive market rates and high margin rates; for instance, the average price of a single product is almost $28, and covers all your expenses including FBA fees, PPC ads, and shipping.

The average rank and low number of reviews suggest that this niche is not yet well established, but people are interested in these products. It’s better to get in now than miss out.

Grocery & Gourmet Food

Example is best selling products on Amazon is Grocery & Gourmet Food

About 36% of Americans cook at home on a daily basis, which is roughly 120 million people. Eating out is more expensive, so it's not surprising that people will continue to cook at home for all of time. There is a wide range of products to sell, but it's critical that you follow FDA regulations.

What You Can Learn From the Best Selling Grocery & Gourmet Food

  • Eternal Demand

Food is a necessity. People will always have to eat, and there are no substitutes for it—so food will always be in demand. Especially among those who love food and enjoy cooking, food is among the main things that will be found most often in their shopping carts.

Example: Packaged Dry Soup Mixes

Niche Score of the Packaged Dry Soup Mixes

The score for this niche is 6, indicating high profit margins with some challenges. The average revenue of $17,000/month makes this niche lucrative but competitive; it's saturated with old and strong competitors—but no new or branded ones.

Additionally, even if you do well by appearing on the first page of search results, it doesn't mean people will always buy your product. In order to succeed, you need a well-developed strategy, excellent products and marketing.

Actually, this isn’t an easy niche, but not a particularly difficult one either. Those who already have some previous experience will be able to stay afloat.


Selling on Amazon is a great business strategy. With so many people having Amazon Prime memberships, and sales continually growing, they are easily surpassing other retailers like eBay and Etsy. It doesn’t look like the retail giant is slowing down so you might as well jump on board.

Looking at the best selling products on Amazon can teach you a lot about what items you should be selling on the platform. Just remember that it's not enough to simply look at what’s selling best today, this week, or even this month. You need to know what’s been selling all year.

Using tools like AMZScout’s Product Database and PRO Extension will allow you to take a deeper look at the top-selling products and find items that will be profitable. This is the best strategy if you want to make money through your Amazon FBA, dropshipping, or affiliate business.

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