“Tiktok Made Me Buy It” Products and “Amazon Finds” Online Sellers Can Learn From

From funny videos to creative music videos, TikTok has also become a great place to find and buy products. With its wide range of items, this platform has become the go-to source for everything from new fashion trends to the latest tech gadgets.

You’ve probably heard of the hashtags #TiktokMadeMeBuyIt and #Amazonfinds. Users include these hashtags to showcase products they have purchased after seeing them featured in a video or to share something they have discovered on the Amazon marketplace. Some videos with these hashtags garner millions of views, resulting in several items becoming bestsellers.

In this blog post, we will introduce you to products that have gained tremendous popularity through TikTok videos, and explain how Amazon sellers can leverage this social media platform to their benefit. 

TikTok for Amazon Sellers

In today's e-commerce landscape, TikTok is not only a source of entertainment but has also become an effective tool for online merchants, particularly when it comes to its impact on Amazon sales. Consequently, products that have gained traction on TikTok have become highly lucrative, thanks to the heightened attention and interest of users.

As an Amazon seller, you can reap your own benefits from this social media platform. TikTok can be a valuable tool in two ways:

1. To help you identify and capitalize on trends. By using TikTok’s search feature, Amazon sellers can discover which products and services have become popular in the TikTok community. You can also use the platform’s hashtag feature to find out  which topics and products are trending.

2. Reach new customers. By creating engaging and entertaining content, sellers can build brand awareness, increase their visibility and reach, and drive traffic to their Amazon listings. Content may include informative product tutorials, unboxing videos, customer reviews, and more. Additionally, TikTok offers several paid marketing options, such as influencer marketing, which can help sellers further reach their target demographics.

Utilizing TikTok to help you discover trending products and connect with potential customers can be a valuable and effective strategy for a variety of e-commerce businesses. Neglecting this platform can result in missed opportunities for expanding your reach and boosting profits.

How to Identify Trending Products on Amazon

While the marketing opportunities on TikTok are limitless, this doesn't always mean that every item with millions of views will result in a million sales. You need to utilize certain data to help you understand whether that product is a new bestseller and worth selling on Amazon.

Get Professional Research of TikTok Shop Viral Products

Product research requires significant time and expertise in data analysis. For those in need of an easier approach, we present an alternative method - AMZScout’s TikTok Shop Trends Report. 

AMZScout offers a done-for-you service in which experts provide a personalized TikTok shop analysis and send you a list of hot product ideas tailored to your business. 

To access this service, follow these steps:

1. Review the service page.

2. Place your order. Choose how many product ideas you want to receive—either one or five.

3. Receive your report. It will be emailed to you within 8-10 business days.

You’ll also receive expert guidance on creating targeted content for videos and ads that resonate with your audience to increase engagement and maximize your reach effectively. This combined product and strategy research can boost your success potential, providing actionable product ideas and marketing tips all in one place.

Find Trending Product Ideas with Amazon Seller Tools 

Alternatively, if you prefer to perform your own hands-on research, using AMZScout’s toolkit offers more control over finding product ideas. You can utilize the AMZScout Product Database to discover new and exciting product opportunities.

Let’s examine how to find these hot ideas using this helpful tool.

1. Open the AMZScout Product Database and start your free trial.

2. Use the search filters to narrow down your criteria and apply sales filters to view products with high sales volumes.

   

   

   

   

   

3. Focus on the best trends. Check the Trending Products and New Product boxes to find products with growing sales that are new on the market. 

   

   

   

   

   

4. Click “Find Products” to get your results.

After finding a promising idea, use the extension to analyze it on Amazon. Using this algorithm will help you identify products with high potential, and determine whether they are likely to generate sales revenue.

1. Install the PRO Extension and start your free trial.

2. Search for the product you’re interested in on Amazon and open the extension on the result page.

3. Review the data at the top of the dashboard to analyze the niche. The Niche Score gives you an overall rating for any niche.

   

   

   

   

   

4. Check if sales are growing. Open Niche History to see a chart of that niche’s sales history.

5. Narrow down your search. Analyze each particular product in the niche. To view historical data for a particular item, click on the "Product History". If you see growth in sales, it’s a good sign.

   

   

   

   

   

6. Analyze product profitability. Check Net Margins data to see if it’s profitable to sell this product. 

Utilizing AMZScout’s product research tools offers a systematic way of exploring potential products to sell on Amazon. This approach increases the likelihood of identifying your next bestseller.

15 Viral Products from TikTok That Have Become Best Sellers

Now we're going to look at a list of 15 “TikTok Made Me Buy It” items that have seen a dramatic increase in sales due to their popularity. From kitchen utensils to tech gadgets, the popularity of these products has increased significantly since appearing on the popular app.

1. Cargo Pants

Cargo pants have remained popular since 2020 and continue to be a hit. This is evident from their monthly sales of $165,000 on Amazon alone. Their success is due to their versatility, comfortable fit, stylish design, and popularity among both men and women. Cargo pants remain one of the best fashion trends out there.

2. Smart Weighted Fit Hoop

This widget has attracted a large audience, racking up at least one million hits, which may have led to strong sales of this product on Amazon, given its impressive numbers of 1,200 sales/month at a price of $24. Its popularity can also be attributed to its ease of use - whether you're skipping the gym or just want to keep your body in shape, this product can be beneficial.

3. Leggings

Leggings are a famous product from the clothing category that have received much online attention, with thousands of comments and shares on TikTok, effectively making it among the must haves on this platform. One interesting fact about these pants is that on Amazon, they are actually called “TikTok leggings”. This highly sought-after product generates over $360,000 in sales alone! The popularity of leggings can be attributed to their comfortable and versatile design, as well as their fashionable appearance.

4. Cloud Slides

Although this product may not have millions of views or thousands of comments, there are still many people who are genuinely interested in it. Since Cloud Slides feature a lightweight design, unique style, and availability in multiple colors, they have proven to be a popular choice among customers. In fact, these slides generate over $90,000 in sales each month on Amazon.

5. Cat Brush

With approximately 70% of the US population owning a pet, and half of those pets being cats, it's unsurprising that videos featuring domestic pets receive millions of views. Even videos featuring tools for pet grooming are extremely trendy on TikTok. Also, since pet owners are seeking to keep their pets clean and healthy, this is another reason why grooming products are perceived among the best things to buy on Amazon. These factors may explain why this item brings in around $36,000 a month.

6. Laser Projection Bluetooth Virtual Keyboard

This product has become an instant sensation, with many people eager to get their hands on it. In fact, one video of this product has almost two million views. Also, this product has been performing exceptionally well on Amazon, with an average of $30,000 in monthly sales. This is a product that goes beyond typical keyboards and has the potential to be a successful addition to your store.

7. Sticky Balls

The popularity of these balls is rapidly increasing online, as evidenced by the high number of video views, comments, and likes they are receiving. In fact, some people have even made purchases based solely on watching videos of the product. This partially explains why this product generates an average of $85,000/month in revenue on Amazon.

8. Splatypus

Splatypus is the product of a trend. With just one viral video featured, this item has amassed 44 million views. Other videos showcasing the same product also have a significant number of views, ranging from 30,000 to almost 20 million, garnering numerous comments and likes. Its popularity is its practical use in everyday life, making life easier in the kitchen. This product has a proven track record of success, with Amazon merchants generating over $19,000 in monthly revenue from its sales.

9. Carpet scraper

The carpet scraper gained massive popularity from an Amazon finds video with over nine million views, 1.6 million likes, and nearly 3,000 comments. The reason behind its popularity is its cost-effectiveness. For just $14, this item allows people to clean their carpet without spending hundreds of dollars on cleaning services that may not even get the job done well.

10. Digital Measuring Spoon

Another great and relatively new kitchen tool has gained a lot of attention online, with many views, comments, and likes. This gadget's rising trendiness is due in part to its capacity to take the place of mini-scales in the kitchen. Moreover, this useful product can generate almost $8,000/month in revenue on Amazon, with low competition in the market.

11. Pink Stuff Paste

This cool stuff is a cleaning pink paste that has become famous and has gained a lot of attention in “TikTok made me buy it” videos, showcasing its effectiveness in cleaning dirty walls and receiving up to 10 million views. Its popularity stems from its ability to solve common household problems while being cost-effective. In fact, this product generates an average revenue of $122,000/month on Amazon, making it a great example of how a simple product for the home can become a bestseller.

12. Chunky Sweater

This cute clothing product has also been promoted successfully on TikTok, much like cargo pants. It is fashionable, comfortable, and trendy. Some videos featuring this product have garnered up to 5 million views, showing its immense popularity among people. Its popularity may be attributed to unique designs that are highly regarded, with many of them being handcrafted.

13. Tie-Dye Kits

Tie-dye kits are no longer solely aimed at kids, as adults also find joy in using them and showcasing their creations on different platforms. The popularity of tie-dye kit videos going viral highlights a significant demand for this type of content and products. It's worth noting that tie-dye kits have the potential to generate a monthly revenue of $8,900 on Amazon. However, this niche is competitive, so ensure you are adequately prepared before entering.

14. Soap Dispenser for Kitchen

Although this product reached its peak in popularity in 2020, it continues to be popular. This kitchen stuff has a clear level of demand, as evidenced by its sales figures: it sells approximately 16,000 units/month at around $9 each, resulting in a healthy profit on Amazon. While this item may not be as well-known as some other kitchen tools, there is a market for this product among consumers seeking innovative solutions to everyday problems.

15. Popcorn Maker Machine

This product has been featured in videos and has gained a lot of attention, with one video alone reaching 19 million views. It's a great invention for those who want to enjoy popcorn while watching movies or TV shows from the comfort of their home. This item generates in around 30,000 monthly sales on Amazon.

Conclusion

The eCommerce industry has been considerably affected by "TikTok Made Me Buy It" and "Amazon finds" videos, which have helped numerous people discover various products through TikTok's extensive reach and influence. While millions of people use this platform for entertainment, you can also leverage the app's popularity to run a successful business by choosing the right product and creating an effective marketing strategy around it.