Things to Make and Sell: Crafts to Sell on Amazon for a Profit
Starting an eCommerce business does not mean you need to find products from a supplier to sell. Across major online marketplaces, do-it-yourself (DIY) products perform just as well as those procured through traditional sourcing methods. While many think first of Etsy when it comes to selling homemade items, Amazon is an equally popular marketplace to profit from the stuff you make at home.
In this post, we will go through the best things to make and sell on Amazon and how you can ensure that you choose a product that customers want.
Table of contents
Why Is Amazon a Good Place to Sell Handmade Goods?
There are many reasons Amazon is the best place to make money with handmade products. Let’s examine some of the biggest advantages:
Large Audience
Amazon has a massive audience. The site receives billions of visits each month and customers place millions of orders. When you list your products on Amazon, you have the opportunity to get your items in front of a large number of customers without having to pay for marketing.
Solid Profits
With low product costs, selling your small homemade items can lead to solid profits. Amazon only charges a 15% commission fee which is relatively low given all there is to gain from the marketplace. Plus, there are no fees to list your items.
Unlike markets like eBay and Etsy, you can list as many items (even expensive ones) without having to worry if they go unsold.
Simple Order Fulfillment
Amazon offers sellers the most efficient order fulfillment. If you choose to use the Fulfilled by Amazon (FBA) program, the company will store, pack, and ship your products for you. This will make it easier for you to work on your products as you won’t need to worry about handling these responsibilities yourself. Plus, if Amazon ships your products customers will get them quickly and without issue.
Amazon Handmade Program
With Amazon, you not only have the option to sell handmade items on the main marketplace, but the company has a dedicated program called Amazon Handmade that caters to crafts makers and vintage sellers.
The program has its own separate marketplace that customers can use to find cool and custom items. By segmenting the markets, Amazon gives your products the chance to stand out from the mass of items on the regular market.
In the program, you don’t have to pay the typical Amazon professional seller fee. You also do need to get UPC codes for your homemade goods.
Your Handmade store is fully customizable. You can create a custom shop and artisan profile that shows your items in the best possible way. With the program, you can also offer personalized products that your customers can customize during the checkout process.
Amazon has a strict audit process to ensure that you did indeed make the products from home. There are also limits to the categories in which you can list handmade products. This includes:
Accessories
Artwork
Baby
Beauty and personal care
Clothing
Shoes
Home
Outdoor
Jewelry
Kitchen
Pet supplies
Stationery
Toys
Sporting goods
To join the program, you will need to complete an application. Once it is approved you can begin listing your items and customizing your shop.
Choosing a Niche
To start, you will want to know how to find a niche. In theory, you can make and list anything on Amazon but that does not mean that it will perform well. By selecting a niche, you will ensure that you only make products that customers want.
A niche is also important because it lets you focus on a specific group of customers. By doing so, it is easier to market your products.
The most effective way to find a niche is to perform thorough keyword research. This research will inform you what customers look for when shopping on Amazon.
The AMZScout Keyword Search tool is useful for finding popular keyword ideas for handmade products. With the tool, you enter a search term and it gives back a list of related keywords most used by customers.
Click on the link to open the AMZScout Keyword Search.
Then enter the keyword you’d like to analyze.
The results include the total search volume for the phrase as well as details on how its use is trending over time. You can use these to find new ideas and validate the demand for a particular type of product.
The tool comes with filters to make your search quick and easy. You can select a specific number of words in the phrase or target range for the monthly search volume.
The AMZScout Reverse ASIN Lookup feature is another useful tool for finding a niche for your handmade items. With it, you can quickly collect relevant keywords from your most successful competitors.
Click on the link to open the Reverse ASIN lookup.
Enter the ASIN.
The tool will give the top phrases that the competing product currently ranks for.
Finding a Niche with Social Media
Another effective way to find good handmade niches is to look at social media. Sites like Pinterest and Instagram are popular places for makers to show off the stuff they create. You can review these platforms to come up with new ideas and then run them through the AMZScout tools listed above.
Top Things to Make and Sell Online
Here are some of the top product ideas to make and sell on Amazon:
1. Apparel (Merch)
Apparel products are one of the easiest homemade products to sell on Amazon. Whether you make the garments entirely yourself through sewing, or screen print your design onto the fabric, customers are always looking for new and creative merch.
According to AMZScout Keyword Search, “custom t-shirts” receive over 12,000 monthly searches, while “funny graphic tees” get around 8,000, showing strong ongoing interest in unique, personalized clothing.
Sellers often succeed by targeting niche audiences. For example, shirts with hobbies, celebrities, or viral phrases.
2. Candles
Candles are another easy product to make and sell. You can find plenty of videos online on how to create them, and their small size makes shipping inexpensive. On Amazon, scented, beeswax, natural, or eco-friendly candles can generate strong profits.
According to the AMZScout PRO AI Extension, the average seller can expect monthly revenue of roughly $4,500–$7,000 for high-quality handmade candles.
Sellers often succeed by focusing on niche scents, seasonal collections, or eco-friendly branding to attract repeat buyers.
3. Beauty
Beauty products have traditionally been a great category to sell on online marketplaces. They’re ideal for handcrafting since you don’t need special equipment, just low-cost, readily available materials. Popular items include lip balms, bath soaps, lotions, and creams.
As the AMZScout PRO AI Extension indicates, handmade lip balm sellers can generate around $6,000 in monthly revenue, making this a highly profitable niche. Seasonal or specialty products, like holiday-themed soaps or organic skincare, often sell even faster.
Focusing on natural, organic, or uniquely scented items can help your products stand out in the crowded beauty market.
4. Kitchen
Kitchen products are a versatile category with plenty of opportunities for handmade or custom items. Many sellers use woodworking, pottery, or other crafting skills to create functional and decorative products like utensil trays, cutting boards, bowls, and paper towel holders.
According to the AMZScout PRO AI Extension, handmade cutting boards sell on average 220–250 units per month, with an average price of $35–$45 per item, generating roughly $7,500–$9,000 in monthly revenue. Other kitchen accessories, such as custom utensil trays or wooden bowls, often perform similarly when marketed as unique or giftable items.
Sellers can increase profits by offering personalized engraving or bundled sets, which also appeal to gift buyers and home décor enthusiasts.
5. Artwork
Art products are often one of the first things that come to mind when thinking about handmade items. Whether you create paintings by hand or design digital prints using tools like Adobe Illustrator, there is strong demand for unique and creative pieces.
According to the AMZScout Keyword Search tool, “original wall art” receives around 9,000 monthly searches, while “digital prints” get approximately 6,500 searches, showing steady interest in both physical and downloadable art. Average prices for handmade prints typically range from $25–$80, depending on size and style, with monthly sales volume often reaching 150–200 units for established sellers.
Focusing on niche themes, personalized artwork, or limited-edition collections can help your pieces stand out and attract repeat buyers.
6. Toys and Games
Toys and games are a popular category for handmade sellers, appealing to both kids and collectors. You can craft unique items from wood, metal, or other materials, such as toy blocks, wooden cars, fidget spinners, and board games.
AMZScout PRO AI Extension shows that handmade wooden toys typically sell 180–220 units per month, with an average price of $20–$40 per item, generating roughly $4,000–$7,000 in monthly revenue. Customizable or educational toys often see higher demand, especially when marketed as safe and eco-friendly.
Adding personalization options or themed sets can help your products stand out and encourage repeat purchases from parents and gift buyers.
7. Pet
Pet products are in high demand as consumers increasingly spend on their furry friends. Amazon shoppers are looking for a wide range of items, including clothes, treats, toys, furniture, leashes, and hygiene supplies, making this category perfect for handmade or custom creations.
AMZScout PRO AI Extension data indicates that handmade pet toys sell around 200–240 units per month, with an average price of $15–$30 per item, generating approximately $3,500–$6,000 in monthly revenue. Eco-friendly or personalized pet products often perform best, especially for dogs and cats.
Adding customization, such as embroidered pet names or themed treat bundles, can help your items stand out and encourage repeat buyers.
8. Home Decor
Home décor products are consistently popular on Amazon, making them a strong choice for handmade sellers. You can create unique or stylish decorations for buyers looking to refresh their living spaces.
According to the AMZScout Keyword Search tool, “handmade throw pillows” receives about 8,500 monthly searches, while “decorative rugs” gets roughly 6,000 searches, showing steady interest in both small and larger home décor items.
Top-selling items include throw pillows, rugs, bath mats, calendars, and curtains. Adding personalized or seasonal designs can help your products stand out and encourage repeat purchases.
9. Furniture
Handmade furniture appeals to buyers seeking quality and unique designs. While crafting these items can be more challenging, the potential rewards are significant due to higher price points.
As per AMZScout PRO AI Extension, handmade wooden chairs or small tables sell around 50–70 units per month, with an average price of $200–$350 per item, generating roughly $10,000–$18,000 in monthly revenue. Customization, such as personalized finishes or dimensions, can further increase value and attract niche buyers.
Sellers should account for larger shipping costs, and many choose to offer local pickup or flat-rate shipping options to manage expenses.
10. Souvenirs
Souvenirs are popular because they capture memories and make great gifts, making them an ideal category for handmade products. Items like postcards, ornaments, fridge magnets, key rings, and shot glasses are easy to craft and ship.
Based on data from the AMZScout PRO AI Extension, handmade souvenir items sell around 150–200 units per month, with an average price of $8–$15 per item, generating approximately $1,800–$3,000 in monthly revenue. Seasonal or location-themed souvenirs tend to sell best, particularly around holidays or tourist seasons.
Offering unique designs, local themes, or personalization options can help your souvenirs stand out and encourage repeat buyers.
11. Jewelry
Jewelry is a popular category with a wide variety of items, including rings, necklaces, bracelets, and earrings, making it ideal for skilled makers. Simple pieces like beaded necklaces or bracelets are inexpensive to produce and easy to assemble, while more intricate designs can command higher prices.
Insights from the AMZScout Keyword Search tool indicate that “handmade earrings” receives around 12,000 monthly searches, while “custom necklaces” gets about 9,000 searches, showing strong ongoing demand for personalized and unique jewelry.
Finding a niche, such as minimalist, boho, or personalized jewelry, can help your items stand out and attract repeat buyers.
12. Gifts
Handmade gifts are a great way for buyers to offer something unique and personal. They’re especially popular for occasions like weddings, birthdays, and holidays, and are often purchased by kids or adults looking to show appreciation.
As per the AMZScout PRO AI Extension, handmade gift items sell around 180–220 units per month, with an average price of $15–$35, generating roughly $3,500–$6,000 in monthly revenue. Customized or themed gifts, such as engraved keepsakes or personalized gift sets, tend to perform best and encourage repeat customers.
Focusing on thoughtful, unique, or seasonal designs can help your handmade gifts stand out in a crowded marketplace.
13. Accessories
Crafty accessories are a strong option for sellers looking for unique product ideas. Most items are small and easy to make without complex equipment, making them ideal for handmade sellers. Popular crafts include masks, hair buns, hair clips, wallets, mittens, and scarves.
Data from the AMZScout Keyword Search tool shows that “handmade hair clips” receives about 8,000 monthly searches, while “custom scarves” gets roughly 5,500 searches, highlighting consistent demand. Well-ranked accessory items can reach a top 10 placement in their category with 100–150 monthly sales, providing strong visibility and steady revenue.
Offering seasonal designs, personalized options, or matching sets can help your accessories stand out and attract repeat buyers.
14. Stationery
Handmade stationery is a highly profitable category on Amazon, thanks to its versatility and appeal for special occasions like weddings, birthdays, and holidays. Items can be created easily with tools like a Cricut machine, and there are many sub-niches for building a loyal audience.
According to the AMZScout PRO AI Extension, handmade greeting cards and stationery sets sell around 160–200 units per month, with an average price of $12–$25 per item, generating roughly $2,500–$4,000 in monthly revenue. Specialty items like wedding invitations, personalized planners, or themed stickers tend to perform especially well.
Focusing on unique designs, personalization, or bundled sets can help your stationery products stand out and encourage repeat buyers.
15. Holiday Decorations
Holiday decorations are a great way to showcase creativity, especially during festive seasons. Handmade sellers can create items like Christmas ornaments, Valentine’s cards, cornucopias for fall, or other seasonal décor.
As per the AMZScout Keyword Search tool, “handmade Christmas ornaments” receives around 14,000 average monthly searches, while “holiday wreaths” gets about 7,500 average searches, peaking in November and December, hence highlighting strong seasonal demand.
Focusing on themed, personalized, or unique designs can help your holiday decorations stand out and attract repeat customers year after year.
16. Eco-Friendly Products
Eco-friendly products are increasingly popular as consumers prioritize sustainability. Handmade sellers can create items like natural skincare, reusable water bottles, straws, bags, and phone cases to meet this demand.
Insights from the AMZScout PRO AI Extension indicate that handmade reusable bags sell around 180–220 units per month, with an average price of $18–$30, generating roughly $3,500–$6,000 in monthly revenue. Products that highlight eco-conscious materials or zero-waste benefits tend to attract repeat buyers and premium pricing.
Offering customizable designs, bundled sets, or unique packaging can further differentiate your eco-friendly products and encourage loyalty.
17. Traditional Handcrafted Goods
The Amazon Handmade marketplace is ideal for traditional handcrafted goods, including metal tools, metal art, handbags, and other items created with skills like woodworking, embroidery, leatherworking, sewing, or glassblowing.
Based on data from the AMZScout Keyword Search tool, “handmade leather bags” receives around 7,500 monthly searches, while “custom metal art” gets about 4,500 searches, indicating strong demand for both functional and decorative handcrafted items.
Sellers can stand out by emphasizing craftsmanship, offering personalization, or producing limited-edition pieces, which often command higher prices and encourage repeat customers.
Tips For Selling Handmade Products
Now that you know some good things to make and sell on Amazon, let’s look at how to sell your products successfully.
1. Choosing a Price for Your Products
Once you’ve chosen a niche, it’s important to price your products effectively. Start by calculating all costs, including raw materials, equipment, and shipping. Handmade products often have lower production costs than externally sourced goods, but you should still ensure your labor is factored in. Research competitors’ prices on Amazon to find a benchmark. Using the AMZScout PRO AI Extension, you can view the average prices of top-selling items in your niche to guide your own pricing strategy.
2. Highlight Your Unique Selling Points
Emphasize what makes your handmade products special, such as personalization, eco-friendly materials, or limited editions. Shoppers are often willing to pay more for items with a clear, unique value proposition. Use product descriptions and high-quality images to showcase craftsmanship, details, and quality.
3. Offer Bundles or Sets
Bundling complementary items can increase the average order value and make your products more attractive. For example, pair scented candles with a matching holder or create a gift set of handmade soaps. Bundles often justify a higher price while giving buyers added convenience and perceived value.
By combining thoughtful pricing, strong branding, and creative product offerings, you can set your handmade business apart from mass-produced competition. These strategies not only help boost sales but also build lasting trust and loyalty with your customers.
Conclusion
This post has outlined some of the best things to make and sell on Amazon. If you’ve been looking for a way to make money from your creative works, the marketplace can give you everything you need. Just make sure to carefully research your market before taking the time to craft your products.
