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Amazon Categories: How to Choose the Best Category of Products to Sell

Amazon categories hero
by Travis F.posted on 28.02.2023

There are a lot of products sold on Amazon, which means there are a lot of product categories. This begs the question: Which category is the best one to sell in? Unfortunately, there’s no definitive answer.

Every category has its pros and cons, so it will be up to you to do your research and find the one that works for you.

To help you with the process, we’ve put together this guide. If you’re not sure which category you should sell in, keep reading to learn everything you need to know about Amazon categories.

Amazon All Categories List

There are more than 25 thousand categories and sub-categories on So if you saw the full Amazon products list here, it would be pretty overwhelming. Below, you’ll see different lists sorting some of the most compelling product categories.

Amazon’s major product categories list 

The most compelling category for most sellers is where they can sell the most. Despite these looking like the most attractive, you should consider profit margins and other data before committing to these categories. 

  • Video games

  • Digital Music 

  • Health and household items 

  • Patio, lawn, and garden

  • Sports, outdoor, and fitness supplies 

  • Books 

  • Clothing, shoes, and jewelry

  • Home and kitchen items 

  • Pet supplies 

  • Beauty and personal care 

  • Toys and games 

  • Tools and home improvement items 

  • Collectibles and fine arts 

  • Electronics, computers, and accessories 

  • Office products

  • Garden and outdoor items 

  • Kitchen and dining items 

  • Grocery and gourmet food 

  • Major appliances

  • Cell phone accessories 

  • Musical instruments 

  • Industrial and scientific items

  • Kindle store purchases 

  • Other

Amazon categories requiring approval 

Some Amazon categories require approval before you can sell those products. These approvals might be because they limit the category to experienced sellers, accomplished sellers, or sellers with a specific certification of skillset.

These categories are also known as “gated” products, meaning you need approval before you “pass through the gate”.

Here is a list of some product categories you need approval for:

  • Automotive & Powersports

  • Collectibles (coins, fine art, old movies, sports memorabilia, etc.)

  • Gift cards

  • Major appliances (fridges, dishwashers, etc.) 

  • Jewelry and watches 

  • Pesticides 

  • Music, Blu-ray, videos, and DVD 

  • Personal safety products 

  • Alcohol (these products are completely blocked in the US)

  • Streaming media players 

Products requiring approval are known as “gated products”, while all products not requiring approval are “ungated products”. Most people stick to unrestricted categories to save themselves from needing to go through extra steps, but there is some money to be made in gated products. 

Some products have additional requirements, like those in the handmade category. Handmade products need to be made by hand, as suggested by the title. However, you wouldn’t call these products “gated”, because you don’t need approval from Amazon to sell here. 

Some of the more secret product categories also include “outlet” or “Amazon renewed”. To get into these product categories, you need approval from Amazon and need to meet specific requirements.

Which Categories Are Most Popular?

As you can see, there are many categories to choose from. So you’re probably wondering which one is most popular with consumers.

Below are the best-selling Amazon categories, according to Statista. How they rank is based on the percentage of consumers that purchased an item in that category during the 2022 calendar year:

  1. Electricals - 28.3%

  2. Fashion and apparel - 24.7%

  3. Leisure and entertainment - 12.5%

  4. Home and DIY - 10.7%

  5. Other- 6.7%

  6. Health and beauty - 6.4%

  7. Edible grocery - 4.2%

  8. Household and pet care - 3.5%

  9. Office - 3%

Should You Sell in One of The Above Categories?

While the above categories are the most popular as a whole that doesn’t automatically mean you should sell in them. Here’s why:

  • Just because an item is listed under a popular category doesn’t automatically mean it’s a top seller.

  • There’s more to consider than just sales, such as cost, FBA fees (using FBA isn’t mandatory but it comes with many benefits, including allowing your products to qualify for Prime shipping), size/weight, competition, etc.

  • Some of the best categories are gated, which could delay or prevent you from selling in them.

There’s a lot more than just the category to consider when choosing whether or not you should sell a product.

How Do You Choose the Right Category to Sell In?

This question is asked by a lot of sellers. The truth is, you shouldn’t be worried about what category you sell in. It doesn’t matter how many sales a category averages, but rather how many sales your item averages.

There is no such thing as a bad category on Amazon. However, there are some categories easier to approach than others. Keep these points in mind when selecting a category:

  • Some categories are gated, meaning you have to get approved to sell in them

  • Some sell more than others

  • Some have higher referral fees

You can find successful sellers in every category, and choosing one with more advantages will make it easier for you to grow your business. But to find those advantages, you need to know how to look for the best product criteria. 

Create a list of criteria for your ideal product and then search for items that meet those requirements. If you uncover data that says a product sells about 300 units each month it doesn’t matter what category it’s listed under. You’ve found a profitable item and if you promote it using the right keywords you’re sure to find success.

Don’t go looking for the right category. Look for the right product. Keep in mind too that you can sell in multiple categories, which will give your business some variation.

How to Find Profitable Products

Luckily, there are several tools available to help sellers find profitable products to sell on Amazon. This makes it relatively easy to determine which items will make you the most money.

Follow the steps below to consistently find best sellers:

  1. To generate product ideas use the AMZScout Product Database. This tool’s many search filters allow you to focus on the items that meet your criteria. You can also select which categories you’d like to search for.

  2. Set up filters in the product database: the price to $30 - $70, the maximum reviews to 200, the minimum estimated sales to 300, and the maximum weight to 5 lbs. Then click Find Products.

    How to use AMZScout Product Database to find products

  3. Review the results and choose your three or four favorites.

  4. Go to Amazon and search for the items you’re interested in.

  5. Analyze the niche. When the results come up, or you’re on the listing page of the product you’re interested in, open the AMZScout PRO Extension. You’ll gain access to an in-depth chart with all kinds of useful data that’s not available on Amazon’s website.

    Check AMZScout Product Score to find a niche product

  6. Look for niches with high average revenue, an average net margin over 50%, a visibility score of 1-3 (these are the least competitive), and a niche score of 7 or higher (this means high profitability).

  7. To see product sales over the last two years click Niche History. Look for consistent sales or sales that are trending up. Avoid items that only seem to sell well during certain times of the year.

If a niche or product has all the qualities listed above chances are it will be profitable on Amazon.

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Looking for more information on Amazon categories? Here are our answers to a few of the most common questions we receive:

What is the Amazon Product Category Tree?

The Amazon product category tree refers to the many categories and subcategories on Amazon’s website. Within each primary category, there is a second layer of subcategories and further subcategories under those.

How to choose among Amazon categories and subcategories

Each subcategory “branches off” so to speak and gets more and more specific. When all the categories or laid out it looks like a tree, hence the name.

How to Change a Product’s Category on Amazon

To change a product’s category go to this page. You may need to sign in to Seller Central if you haven’t done so already. Then enter the ASIN of the item you want to update to submit your request.

If you want to change the category of multiple products at once you can use the “Add a Product” tool and upload an inventory file with your desired changes.

What are the Referral Fees for Each Category?

Amazon sellers must pay a referral fee every time they make a sale. This is essentially Amazon’s cut of the sale and the amount varies by category. The referral fees are as follows

Amazon referral fees by category

Ideally, you’ll want to choose a category with a lower referral fee. However, if your profit margins are high enough you may be able to overcome a larger fee.

Which Amazon categories allow variations?

Product variations are a way you can sell multiple products under the same product listing. For example, you might sell the product in a different color or size. Having this information is handy, as it allows you to create a more comprehensive product listing. Here are some of the product categories that allow variations:

  • Clothing, accessories, and shoes 

  • Grocery items 

  • Health and beauty items

  • Toys and games 

  • Sports and outdoor items 

  • Pet supplies 


While some categories sell more than others there’s really no right or wrong category to choose to sell in. Instead, focus on finding profitable products in order to build a successful Amazon business.

AMZScout Amazon Seller's Bundle

Get All Tools You Need to Start Selling on Amazon with a Step-by-Step Course


Find your first product with a free AMZScout Trial!

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