Product Research Guide: How to Find Winning Products to Sell in 2025
Selecting the right products is essential for achieving success in an ecommerce business. The process demands thorough research to discover opportunities and anticipate potential challenges. With the right approach, you can identify winning products and steer clear of costly mistakes.
In this article, we’ll break down the best strategies for product analysis and introduce five powerful tools to simplify the process.
What Is Product Research?
Product research is the process of gathering and analyzing information about potential products to sell. It involves studying various factors such as market demand, competition, production or acquisition costs, profit margins, and more. This allows you to find viable products for resale and even gain insights into creating new products.
Effective product research provides sellers with several key benefits:
Reduced risk: By understanding market trends, you can avoid investing in products that won’t sell, preventing wasted investments and costly mistakes.
Competitive advantage: Research helps you identify market gaps and emerging trends, allowing you to offer products that outperform your competitors.
Increased profit chances: By identifying high-demand and profitable products, you can choose items that provide the best return on your investment.
Understanding the specifics of your products allows you to meet customer demand efficiently and make more informed business decisions that boost your chances of generating a profit.
Now, let’s explore the most effective methods for conducting product research.
Product Research Methods
To increase your chances of success, it's better to rely on research rather than guesswork to create a solid foundation for your product decisions. Below are some key methods for conducting comprehensive analysis that will guide you in making data-driven choices:
Audience Analysis
Before creating a product or choosing one to resell, it's important to find out who your customers are. Here are a few ways to gain insights into your audience:
Surveys: You can ask your target audience directly about their needs and pain points by conducting surveys. To encourage participation, offer a discount or incentive in exchange for completing the survey.
Social media analysis: Monitor popular trends, hashtags, and comments on platforms like Instagram, Facebook, and TikTok to gain insights into what types of products your audience is engaging with.
Review analysis: Study customer reviews to help you understand what users like or dislike about similar products, while being mindful of subjective opinions and focusing on recurring patterns.
By gaining insights into who your customers are, their preferences, and the problems they want to solve, you can tailor your product offerings more effectively. This approach increases your chances of meeting customer demand and driving growth.
Effective product research helps you identify opportunities, minimize risks, and optimize your marketing strategies. With time, you will determine which methods work best for your business and adjust your strategy accordingly.
Trends and Demand Analysis
Understanding market demand is a crucial step in product research, as it helps you identify products with strong sales potential. There are several tools available to assist sellers with assessing demand, with the main ones being:
Google Trends: Monitor search interest for specific products over time and across regions to spot emerging trends or seasonal opportunities.
TikTok: Explore trending hashtags or viral videos to find products gaining popularity among a broad audience.
Amazon: As the world’s largest marketplace, Amazon provides valuable insights into purchasing patterns, product demand, and competitive trends.
While each source offers unique data, Amazon stands out as the most direct way to evaluate the market. This is due to specialized tools designed to streamline Amazon product research. One of the top choices is AMZScout PRO AI, valued for its user-friendly interface and detailed analytics. Let’s explore how to assess trends and demand effectively using this tool.
Conduct Research on Amazon Trends and Demand with the PRO AI Extension
Individual products might succeed due to factors like ads, luck, or a seller’s personal skills. In order to make informed decisions, it’s better to start by assessing the niche as this enables you to identify broader market trends. Here’s how to do this using the PRO AI extension:
1. Install the AMZScout PRO AI Chrome Extension. Enter your email address to start a free trial.
2. Search for a product on Amazon. Enter the name of the product you want to analyze into Amazon's search bar, such as “beauty sets”.
3. Open the extension. Click the icon in the top-right corner of the page to access the PRO AI Extension.
4. Assess the niche’s performance. Click on the ‘Niche Score’ in the upper-right corner to get a rating based on the combination of demand, competition, and profit potential. A score of 7 or higher suggests strong potential.
5. Assess demand trends. Consider checking the following factors:
Overall demand: At the top of the window, look at the ‘Average Number of Sales’ to get an idea about demand within the niche.
Sales trend: Check the ‘Niche Sales History’ in the upper-right to see how sales have evolved over time.
6. Check any product’s potential. For any product that catches your interest, click ‘AI Product Insights’ to access a summary of opportunities and threats. This analysis helps determine whether the product aligns with your business goals.
By following these steps, you can efficiently analyze a niche, assess demand, and spot trends. This will help you identify products that meet market needs.
Competitor Research
Understanding your competition is key to identifying what works in your niche and carving out a unique position for your products. By analyzing your competitors' strengths and weaknesses, you can uncover opportunities to stand out and refine your strategy. To do this effectively, you should collect and analyze data on key aspects of their business operations (like sales volume, pricing, product quality, shipping methods, and more).
Collecting and analyzing this kind of data manually can be time-consuming and complex. Fortunately, Amazon sellers can streamline this process using the AMZScout PRO AI extension to get actionable insights. Let’s dive into how to use it for effective competitor research.
Research Competitors with the PRO AI Extension
The PRO AI Extension simplifies competitor research by providing accurate and up-to-date data, saving you time and effort while delivering actionable insights. To assess your competitors effectively, simply follow these steps:
1. Start your search. Enter any product or category in the Amazon search field to begin your research. 2. Open the AMZScout PRO AI Extension. Click on the AMZScout icon in the bottom-left corner of your browser to activate the extension.
Tip: Optionally, you can sort products based on ‘Estimated Sales’ or other criteria to identify top-performing items quickly.
3. Evaluate the competition within the niche. Consider the following criteria:
Check how long products have been listed: Look at the ‘Available From’ column next to products on the first page of search results. These product listings often have the highest sales, which can provide a clearer picture of the market. Longer availability usually indicates more established competition.
Check the number of reviews: Take a look at the ‘Number of Reviews’ column. A higher number of reviews typically means more competition, which can be challenging for a new listing.
Assess competitor volume: On Amazon, check the ‘Number of Results’ for a specific search term to gauge the overall competition level.
4. Check your competitors’ performance. Click ‘Product History’ under the item you want to analyze further to review detailed parameters, including the following:
Sales and Pricing History: Keep an eye on how competitors' sales and prices have changed over time to understand their business performance.
Review History: Observe how sales trends correlate with the growth in customer reviews, as this indicates product popularity and customer satisfaction.
![AMZScout PRO AI Product History]( "AMZScout PRO AI Product History")
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Tip: Use the time filter in the upper-right corner to view data for specific periods, ranging from one month to the maximum available timeframe.
5. Check product data. Pay attention to the following columns next to each product:
Pricing: By studying competitors' pricing, you can set a price for your product that’s competitive while ensuring healthy profit margins.
Number of sellers: Understanding how many other sellers are offering the same or similar products helps you gauge the level of competition.
Rating: Analyze products with top ratings to identify those with better quality or low ratings to find areas for improvement and opportunities to differentiate your product.
Tip for brand owners: To differentiate your product from others in the market, explore the ‘Product Improvement’ feature. By clicking ‘AI Product Analysis’ under the product, you'll receive tailored suggestions on potential improvements and learn how these changes could enhance your business performance.
By systematically analyzing competitor data, you can identify products with stable demand and manageable competition. This approach enables you to select products that are more likely to succeed in the market.
Profitability Analysis
The goal of any seller is to make a profit, so it's essential to assess how much money you can make with each product. Conducting a profitability analysis is key to determining your profit margin and ensuring that your pricing covers all costs while leaving room for ads and reinvestment. Doing this manually can be time-consuming, so it’s better to use tools for faster and more accurate results. Let’s take a look at how to do this with the PRO AI Extension.
Check Product Profitability with the PRO AI Extension
AMZScout’s PRO AI Extension makes it easy to estimate the profitability of any product on Amazon by providing key data, such as sales estimates, revenue, and margins. This way, you can quickly assess whether a product will generate a positive return, saving you time and effort in your research.
To assess your potential profits, simply follow these steps:
1. Start your search. Enter a product or category into the Amazon search bar to begin your research.
2. Open the AMZScout PRO AI Extension. Click on the AMZScout icon in the bottom-left corner of your browser to activate the extension.
3. Check product profitability indicators. Look at the following criteria displayed in the columns next to the products from the search results:
Estimated sales: Number of units sold per month by other sellers.
Estimated revenue: Monthly revenue generated from the product.
Page sales share: Percentage of total sales on the page attributed to the product.
Page revenue share: Percentage of total revenue on the page from the product.
4. Assess potential costs. To determine the profit margin you need to maintain, it's essential to evaluate potential expenses. While these costs vary for every business, here are some key ways to identify and calculate them:
FBA Fees: Check the ‘FBA Fees’ column next to the product in the search results. This will show you how much Amazon's fulfillment services will cost. You can use this information to decide whether the product is suitable for this fulfillment method.
Production costs (for brand owners): Click ‘Find a Supplier - Alibaba’ under the product you're interested in to view supplier offers for manufacturing under your brand. Don’t forget to factor in additional expenses, like packaging and delivery when evaluating production costs.
Sourcing costs (for resellers): For online arbitrage and wholesale, click ‘Find a Supplier’ or ‘Find on Google’ under the product you are interested in to explore sourcing options. This helps you understand the price range for purchasing the product in bulk or from other platforms.
Other costs: Account for expenses associated with your business, such as visual content creation, delivery costs if using FBM, customs duties for international sourcing, advertising expenses like PPC campaigns, influencer collaborations, and more.
5. Analyze net margin. Click on the ‘Profit Calculator’ under the product you're interested in to estimate your profitability. A margin over 20% typically indicates that your business will remain sustainable even with FBA fees and operational costs.
By following these steps, you can quickly determine whether a product is profitable, laying the foundation for your business’s growth.
Supplier and Manufacturer Research
One of the ways to spot product trends and get ideas for product development is by seeing what suppliers and manufacturers are offering. Alibaba, the largest wholesale platform, provides an extensive range of products and suppliers to explore. By using filters, you can narrow down your search to find the exact type of product you're looking for and check available offers.
Additionally, if you're dropshipping, ask your supplier if they offer any product research tools or extensions. Many suppliers provide features that help dropshippers identify trending products with strong sales potential to make informed decisions about what to import and sell. This helps reduce guesswork and aligns your product selection with consumer demand for better sales outcomes.
Keyword Research
Keywords are the terms customers use to search for products, reflecting real demand and interest. By conducting effective keyword research, you can gain insights into what your target audience is looking for and further use these keywords to optimize your ads and product descriptions, boost visibility, and drive traffic. There are two main approaches to keyword research:
Manual: Start by typing relevant words into the Google search bar on and online marketplaces like Amazon. Pay close attention to the autosuggestions that pop up—these often highlight popular search terms. Additionally, reviewing competitors’ listings can reveal frequently used keywords.
Automated: Analytical tools provide more precise data and offer insights into search volume and trends. If you’re selling on Amazon, consider using the AMZScout Keyword Search to identify relevant keywords effortlessly, and the Reverse ASIN Lookup to extract competitor keywords.
Automated tools provide a more streamlined approach to keyword research, allowing you to make data-driven decisions that improve your product selection and market positioning.
Top Tools for Product Research
To make your product research more efficient, consider using analytical tools that automate the tasks of gathering and analyzing data. Here are five popular software solutions that can help sellers streamline the process:
AMZScout Bundle
The AMZScout Bundle is a go-to for Amazon sellers, offering 12 tools for product research and beyond. Here are the most useful features to help you find the most promising products:
Product Database: Access 600 million items to find top product ideas that meet your criteria (e.g., desired monthly revenue).
PRO Extension: Dive deep into product profitability and competitor analysis.
Amazon Keyword Search & Reverse ASIN Lookup: Find the most effective keywords for your listings.
Quick View: Сheck product margins on Amazon instantly without having to open any listings.
Stock Stats: Evaluate competition by viewing stock levels and seeing if Amazon is a seller.
19 Trending Product Ideas: Get weekly reports with fresh, sellable product suggestions.
Monthly Trends Reports: Gain insights into both profitable and risky categories.
These features save you time and effort, making it easier to identify worthwhile investments. You can explore these opportunities with a free trial for an unlimited time, but you’re restricted to a specific number of searches.
Terapeak
Terapeak is specifically designed for eBay, offering product researchers valuable insights to identify the most promising countries for selling, analyze potential sales volumes, evaluate competitors, and more. One of this tool’s key advantages is that it’s free to use, although its advanced features are only available exclusively for subscribers. While Terapeak is praised for being budget-friendly, some users note that it stops tracking searches without regular checks, requiring consistent use to stay effective.
Google Trends
When exploring how to conduct market research for a new product, Google Trends can be an excellent starting point. It highlights customer search trends, offering insights into their interests and preferences within your niche. By identifying seasonal patterns and emerging topics, this tool helps you tailor your product to meet current market demands. However, keep in mind that these insights may vary depending on which platform you plan to sell.
TikTok Insights
TikTok is a powerful platform for identifying trending products, especially among younger generations. By analyzing popular hashtags, you can gain insights into the kinds of things users are searching for. Its tailored insights tool offers valuable data about your target audience, with filters that allow you to narrow down based on location, generation, and more. This information provides a detailed understanding of customer behavior, enabling you to refine your marketing strategies and create content that better resonates with your audience.
eRank
eRank is a comprehensive tool designed specifically for Etsy sellers to help them optimize their product selection and listings. Its primary focus is on keyword research, helping sellers track trends within the Etsy marketplace and assess the performance of their own listings compared to competitors. While eRank provides a free version you can try, it also offers various paid plans for access to more advanced features and data.
Utilizing research tools can help you access detailed data quickly, streamlining the decision-making process. This allows you to focus on other important aspects of your business while having your product selection simplified.
Conclusion
In order to research a product carefully, it's essential to analyze multiple factors, and using specialized software can streamline this process. If you're selling on Amazon, consider using the AMZScout toolkit for in-depth market research to help you identify profitable products. This will enable you to improve your product selection and boost your chances for business growth and profitability.
