The Most Profitable Products to Sell Online: 50 Ideas and How to Find Them
Launching a business selling products online can be an exciting opportunity, but choosing the right products to sell can be challenging. The key factor for a product to be worthwhile is profitability. However, with countless options available, finding such items can be overwhelming.
In this article, we’ll share examples of 50 profitable products and practical tips to help you easily identify the best items to sell online.
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What Are the Key Criteria for Finding Profitable Items to Sell
To find a promising product to sell, you need to conduct thorough market research. While the specifics may vary depending on your specific business goals, there are a few universal criteria that significantly impact product profitability. These include:
Market demand: In order to drive sales, your product should match current market demand. Beginners often opt for evergreen products with stable demand, and avoid seasonal items that require more advanced strategies and inventory management.
Profit margin: This amount should not only cover your expenses but also allow for business growth. A margin of over 20% is generally a good benchmark for reinvestment potential.
Scalability: A profitable product should be easy to source in larger quantities, and offer marketing opportunities like bundling or creating variations to increase its appeal and expand your sales potential.
Product weight and size: Compact and lightweight items can help you save significantly on shipping and storage costs, especially if you use services like Amazon FBA, which charge based on dimensions.
Checking Google Trends or viral items on TikTok and Instagram are great starting points to help you find profitable products and gauge current consumer demand. Marketplaces like Amazon or eBay also offer bestseller lists that highlight top-performing products. However, these manual methods can be time-consuming and often lack precise data, such as monthly sales or profit margins, making it harder to evaluate a product's potential.
Luckily, Amazon sellers can leverage analytical tools tailored to this specific platform. One of the top choices for tools is the AMZScout Product Database, known for its user-friendly interface and efficient approach to identifying profitable products. Lets see how to use it to find promising products.
How to Identify Lucrative Products Among Amazon Products
The AMZScout Product Database contains data on over 600 million products, enabling sellers to sort items based on parameters that matter to them. Let’s explore how to use it with the criteria mentioned earlier.
How to find profitable items with the Product Database:
1. Open the AMZScout Product Database. Enter your email address to start a free trial (no credit card information is required). 2. Set your product parameters. You can customize your search using 16 available filters. Here’s how to align your preferences with profitable product characteristics:
Category: Choose from 24 categories to match your interests or niche.
Estimated Sales: Look for products with at least 300 monthly sales to ensure steady demand.
Weight: Focus on non-fragile, lightweight items under 5 lbs to minimize shipping and storage costs.
Product price: Set a price range (for example, $30–70) to increase your potential profit margin after accounting for expenses.
Optional: Check the "New and Trending" box to view recently-added products that are performing well.
3. Generate your list of product ideas. Click ‘Find Products’ to display a list of products that meet your requirements. By reviewing the list, you can pinpoint products that interest you most and then compare suppliers’ offers to find the best deal. This allows you to secure competitive sourcing that boosts your profitability after the sale.
This streamlined approach saves you time and effort by helping you identify products with a solid foundation for profitability. Now, let’s explore 50 examples of profitable products.
50 Most Profitable Products to Sell Online
While individual products may vary in performance, certain categories consistently show strong results. Here are 10 high-performing product categories, along with examples of some of the most profitable items to sell online:
Note: The following information is provided for reference purposes only and does not constitute product recommendations. This information is accurate as of the time of writing.
Health and Wellness Products
This category remains profitable due to growing consumer awareness of the importance of health and wellness. The global health and wellness market is projected to grow from $6.57 trillion in 2024 to nearly $11 trillion by 2034. Many products in this niche are either everyday essentials or great gift options, and appeal to a broad audience and ensure consistent sales.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Eye Mask for Travel & Sleep – generates over $18,000 in monthly revenue
Towel Warmer Bucket for Bathroom – brings in nearly $30,000/month
Whitening Toothpaste – earns over $40,000 monthly
Bubble Mate Foot Spa for Home – exceeds $50,000 in monthly revenue
Leg Massager with Heat and Compression – generates over $17,000 monthly
Beauty and Skincare Products
Women traditionally spend significantly on cosmetics, and there’s also a growing trend among men in this market. Additionally, there is an increasing demand for anti-aging solutions, with a shift toward natural and organic beauty products.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Beauty Advent Calendar – generates nearly $10,000 in monthly revenue
Eye Balm for Dark Circles – earns over $95,000/month
Facial Sponges – bring in over $20,000 monthly
Hair Straightener Brush – reaches nearly $165,000 in monthly revenue
Cleansing Balm – exceeds $62,000/month
Tech Gadgets and Accessories
In today’s world, technology plays a crucial role in streamlining everyday tasks. Global spending on devices is projected to reach $5.6 trillion in 2025, representing a 4% increase from 2024. With the constant release of new gadgets, tech products and accessories are becoming increasingly sought-after.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Power Bank – generates nearly $400,000 in monthly revenue
Bluetooth Speaker – earns over $10,000/month
Coffee Mug Warmer – brings in nearly $54,000 monthly
Phone Docking Station – exceeds $212,000 in monthly revenue
Movie Projector – reaches nearly $140,000/month
Pet Products
Pet owners are deeply devoted to caring for their pets, and are often willing to invest in premium products to ensure their comfort and well-being. By offering high-quality items, you can build a loyal customer base, as these buyers frequently return for repeat purchases.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Probiotic Chews – generate over $245,000 in monthly revenue
Automatic Cat Litter Box – earns nearly $285,000/month
Pet Stairs or Ramp for Beds – brings in nearly $100,000 monthly
Cat Water Fountain – reaches nearly $235,000 in monthly revenue
Pet Stroller – generates over $55,000/month
Baby and Kids Products
Parents tend to be willing to invest in safe, high-quality products for their children. This category sees consistently strong demand, especially during the holidays and back-to-school seasons. The global Baby & Child market is expected to generate over $5 billion in revenue in 2025.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Kids’ Play Tent – generates nearly $85,000 in monthly revenue
Magnetic Drawing Board – earns over $100,000 per month
Holiday Pajama Sets – bring in nearly $35,000 monthly
Toddler Lawn Mower Toy – reaches nearly $83,000 per month
Sleep Soother – generates over $107,000 monthly
Fashion and Apparel
This category combines everyday essentials with items that help customers express their personal style. These products appeal to a wide range of ages and genders, ensuring broad market appeal.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Beanies – earn over $10,000/month
Scarves – generate around $20,500 monthly
Backpacks – bring in nearly $220,000/month
Long Sleeve Tops – reach nearly $60,000 in monthly revenue
Sunglasses – generate over $180,000/month
Sports and Outdoor Gear
Playing sports is a fantastic way to stay fit, while outdoor activities offer fun opportunities to spend time with family. This category is particularly appealing for resellers, as many products can be sourced at lower costs, allowing for higher profit margins. In the U.S., sports equipment revenue is forecast to rise by $3.5 billion between 2025 and 2029, reaching $23.86 billion by 2029.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Kids’ Backyard Soccer Set – earns over $35,000/month
Camping Chair – generates over $210,000 in monthly revenue
Giant Golf Game – brings in nearly $130,000/month
Sports Equipment Organizer – reaches nearly $20,000 monthly
Outdoor Playset – generates nearly $100,000/month
Jewelry
Jewelry continues to be in high demand. These items are valued both as stylish accessories and, in the case of fine pieces, as a long-term investment. The growing trend for personalized designs adds further appeal. However, selling luxury jewelry may require certification.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Earrings – generate over $45,000/month
Necklace Holder – earns nearly $20,000 monthly
Charms – bring in over $10,000/month
Portable Ring Cleaner – reaches nearly $60,000 in monthly revenue
Message Bracelets – generate over $10,000/month
Vintage
Vintage items can be highly profitable, driven by growing interest in nostalgia, rare finds, and sustainable fashion. With less competition due to their unique or limited-edition nature, these types of products often offer high margins. However, selling collectibles on platforms like Amazon may also require additional certifications.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Record Player – generates nearly $170,000/month
Nostalgia Popcorn Maker – earns over $110,000 monthly
Old Books – bring in over $10,000/month
Vintage Luggage Suitcase – reaches nearly $135,000 in monthly revenue
Collectible Coins – generate nearly $15,000/month
DIY and Craft Products
The DIY market in the U.S. is projected to generate over $677 billion in revenue in 2025. People enjoy spending when it comes to their passions, hobbies, and creative home improvement projects, finding joy in making something uniquely their own. Many of these items are lightweight, which helps sellers save on shipping costs.
The following products show strong revenue potential on Amazon, based on average monthly sales volume estimated by AMZScout:
Journaling Kit for Beginners – generates nearly $15,000/month
DIY Hydroponic Garden – earns over $10,000 monthly
Home Repair Kits – bring in nearly $55,000/month
Mosaic Craft Sets – generate over $20,000 monthly
Snow Globe Kit – reaches nearly $20,000 in monthly revenue
Each of the above-mentioned categories has its own bestsellers, and the performance of every product needs to be carefully assessed to ensure that it aligns with your store’s goals. By selecting products strategically that resonate with your audience, you’ll not only drive sales but also foster long-term business growth and brand success.
Conclusion
To ensure the success of your online selling business, thorough research into product selection is key. Consider using AMZScout to simplify this process by identifying the most profitable items to sell online with minimal effort. By leveraging these insights, you can increase your sales potential and build a strong foundation for long-term business growth.
