The Best High Demand Products to Sell on Amazon in 2023

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by Travis F.posted on 03.06.2021

When you’re looking for items to sell on Amazon, one of the main metrics you should analyze is demand. You could be selling one of the best and most innovative products available. But if there isn’t any demand for it you’re not going to make any money.

So, how do you determine what’s in demand and how do you measure how popular an item is on Amazon?

In this guide, we’ll share some tips on how to find these types of products. We’ll also share some of the highest demand items currently on Amazon.

What is a High Demand Product?

High demand items are ones that are desired by a large number of consumers. Demand is generally measured in sales, but the number of sales needed for a product to be considered “high demand” really depends on your situation.

For example, a large retailer may consider a high-demand product to be any item that generates over 10,000 sales per month. These sellers have higher operating costs, so they need to focus on higher-selling products in order to make money.

However, if you’re a small independent seller, your idea of a high-demand item will be very different. Your costs aren’t nearly as high, and you only have to pay yourself, so lower selling products will still be profitable for you. Plus, items with fewer sales generally have low competition, which is beneficial for new sellers.

With that said, for most Amazon sellers a high-demand product is considered to be any item with over 300 sales per month. This should provide you with more than enough sales to build a profitable business.

Why is Demand so Important?

Before you start selling an item you want to make sure there are actually customers out there who are interested in it. The last thing you want is to buy thousands of dollars of inventory only to discover they have low demand and nobody wants them. That’s why it’s critical to make sure there’s a high level of demand for any item you sell.

This doesn’t mean that just because a product is generating a high number of sales it will definitely be profitable. But it at least shows you there’s the potential to make money.

For this reason, demand is the first metric you should analyze when researching items to sell. Once you determine there are enough sales you can start looking at other factors (competition levels, profit margins, seasonality, etc.).


How to Find High-Demand Products to Sell on Amazon

So, now that you know what high-demand items are and why you should sell them, we need to go over how you actually find them.

1. Use Product Research Tools

Use AMZScout’s Product Database and AMZScout’s PRO Extension to find high-demand products. AMZScout’s PRO Extension will help you narrow the best options further by searching estimated monthly sales, potential revenue, and net margins for anything on Amazon.

Finding Product Ideas Using the AMZScout Product Database

The AMZScout Product Database is excellent for finding high-demand products. Follow these steps to get started:

1. Go to the AMZScout Product Database. You can receive this along with a comprehensive set of tools in the AMZScout Seller's Bundle.2. Log in to start.

3. Set product criteria. The search filters will help you find products by specific criteria (like monthly sales). Try the Product Selections ready-made searches if you don’t know what criteria to use.

How to find products with the AMZScout Product Database

4. Get your results. Click Find Products.

5. Choose the most profitable and non-competitive products to analyze them with the AMZScout PRO Extension.

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Find Profitable High-Demand Products with the AMZScout PRO Extension

To find the most effective outcomes, you need to know how to use the AMZScout PRO Extension. Use these instructions to use this second extension effectively:

1. Click here to get the AMZScout PRO Extension. 2. Open AMZScout PRO Extension

  • will open automatically.
  • Search for a product or niche that you found was in high demand and engaging from the steps above
  • The top right corner of your browser has an AMZScout icon you can click to open the extension. 

3. Analyze niche and product profitability. The results table will pop up after clicking the extension, showing you net margin, sales, and a product score.

4. Calculate estimated monthly profit. 

  • Click on the line with your chosen product (a new line will appear).

Where to find the product Line in PRO Extension
  • If you want to evaluate the profitability of a particular product click Profit Calculator.

  • Put in your information (product price, costs, etc.)

  • The estimated monthly profit will appear.

5. Analyze niche demand. The Niche Score gives you an analysis of the entire niche. 

Analyze your competition with AMZScout Amazon Niche Score

6. Make sure demand is high consistently. Check the Niche History to see historical data on how the niche performs as seasons change. 

Open Niche History in AMZScout Pro

7. Analyze competition. Check the number of reviews or the number of sellers:

  • If you're planning to sell existing branded products, check the number of sellers. If there are several sellers (two or more) on the listing, it is likely open for resale. However, if there are more than 20 sellers, intense competition is possible.

How to check the number of sellers in PRO Extension

  • If you're going to launch your brand, check the number of reviews - a niche gathering a lot of reviews means there will generally be intense competition. 

How to check the number of reviews with AMZScout
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In addition to the data you can receive from our tools when you sign up for an AMZScout annual or lifetime subscription, members also have access to:

  • Monthly reports on high-demand Amazon products and market news

  • 19 new trending product ideas, updated weekly

With all of this comprehensive information at your fingertips, you’ll never have trouble coming up with new product ideas. AMZScout's annual bundle provides you with everything you need to run a successful business.

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Look at the Amazon Best Seller’s Page

This page lists all the highest-selling products currently on Amazon. If a product is listed here you know it’s in high demand. The only issue is you can’t see sales numbers, which makes it difficult to judge exactly what the level of demand is.

How to find high demand products on Amazon

The Top High-Demand Categories on Amazon

When you’re looking for in-demand products it’s a good idea to start with the most popular categories. What’s considered high-demand in one category may actually be considered low-demand in another. So, you want to look for items in the categories with the most sales.

Here are the best categories for Amazon sellers:

Home & Kitchen

This is probably the most popular category amongst Amazon business owners, especially new eCommerce sellers. People love decorating their homes and everyone needs items for their kitchen. Because of this, demand is high and sales are consistent all year long. 

Plus, a lot of products in the category are simple, meaning they’re easy for customers to understand and there’s a smaller chance of your items being defective.

Beauty, Health, & Personal Care

We all want to look our best, so there’s always a market for products that help us feel more attractive. As you may have guessed, this category is especially popular amongst women. However, there’s also a growing market for personal care products targeted towards men.

As an added bonus, these products are generally small and light, which reduces shipping and Amazon FBA fees.

Toys, Kids, & Baby

Parents love to spoil their kids, so good quality items that are geared towards children are always going to be in high demand. The 2020 pandemic has led to a surge in popularity for board games and card games, so keep that in mind if you choose to sell in this category.

Products for newborns are also extremely popular, as parents and grandparents are always eager to spend lots of money on new family members.

Clothing and Shoes

Everyone needs clothes and shoes, so this is another category that’s in demand no matter what time of year it is. The key to this category is researching popular trends. If you keep up with the type of designs that are selling well you’ll be very successful.

It’s worth noting that this category is restricted. But the benefit to that is if you get accepted you’ll face less competition.


This category doesn’t need a lot of explanation. People are always looking for the latest and greatest devices. There are also those who are extremely loyal to certain brands and will buy pretty much any product that brand releases.

The only downside is electronic products can be very complicated, which means there’s more potential for them to fail. So, you’ll need to choose your suppliers carefully and ensure the quality of your items is extremely high.

An e-commerce business will not work effectively without a reliable supplier. Learn how to find local suppliers with high-demand products in the video below. Ace Goldwyn will share insights from his 12 years of experience with you.


High Demand Products with Low Competition to Sell on Amazon

What items are in high demand? To help you get some product ideas, we’ve done some research and found five examples of high-demand products for you to review. We’ve also ensured the items listed below have low competition levels to give you a better chance of success, should you choose to sell any of them.

While this data was taken from the USA marketplace these trends should carry over to most other countries.

#1 Bamboo Paper Towels

Eco-friendly items are super popular right, it’s no surprise bamboo paper towels made our list. As the name suggests, these towels are made from bamboo instead of trees. Because bamboo grows quicker than trees and doesn’t require chemicals to harvest, it’s a much more environmentally friendly material. 

Plus, many bamboo towels are reusable, which cuts down on waste and allows you to use the product much longer.

On average, bamboo paper towels generate 8,483 sales per month, proving these are products in demand. It’s also a new niche with few other sellers. And the sellers that are offering this item aren’t big brand names. This makes it a great opportunity for new sellers.

Bamboo Paper Towels niche is in demand on Amazon

The only potential downside is lower sales margins, but because sales are so high-volume in this niche you should more than make up for that.

#2 Tea Tree Essential Oil

Most people buy multiple items to improve their skin, scalp, hair, and nails. Tea tree oil helps with all these, so naturally, it’s surged in popularity of late. Plus, it’s a natural product derived from tea leaves, which is extremely important to consumers these days. 

It’s also the perfect additive to DIY shampoo, body wash, soap, and deodorant, all of which are hot trends in 2023.

Tea tree oil generates an average of 11,228 sales per month, which is huge. It also has a visibility score of just one. This measures the number of sellers that have looked at the niche. A score of one means that not many other sellers are aware of these products, making it much easier for new sellers to compete.

Tea Tree Essential Oil niche has high demand low competition on Amazon

As you can see from the graphic above, this niche is best suited to reselling an established product, rather than creating your own private label brand. So, keep that in mind if you decide to sell these products.

#3 Microfiber Hair Towel

Anyone who has a lot of hair knows it’s a pain to get it dry. This was the inspiration behind the microfiber hair towel. Made from an extremely soft, light, and absorbent material, these towels dry hair much faster than conventional towels.

Microfiber towels are also durable and long-lasting, making them the perfect item to take with you to the gym, the beach, camping, yoga, and more.

While the average monthly sales of 1,708 is the lowest on this list, it’s still well above the threshold needed to be considered high-demand. Plus, this is a new niche with few sellers and limited big brand competition.

Microfiber Hair Towel niche is in high demand on Amazon

This indicates there’s a low supply of this product currently on the market, making it a profitable opportunity.

#4 Unisex Bucket Hat

Part of being a successful seller is capitalizing on popular trends, and right now bucket hats are driving a lot of sales. These hats are sold in a wide variety of styles. This allows you to carry a wide range of hats to appeal to multiple demographics.

This is also a great time of year to start selling this product, as lots of people will be looking for new hats for summer.

With average monthly sales of 2,679 bucket hats are definitely a hot seller. They also have a visibility score of just one, meaning you won’t be up against very many sellers. 

Unisex Bucket Hat is a high demand low competition product on Amazon

As with tea tree oil, this isn’t the best choice for a private label product, but it’s an excellent option for resellers. See what brands and designs are selling really well and then find a supplier to buy those from to start taking advantage of this niche.

#5 Rug Pad Gripper 

Rugs are a great way to make a room feel cozier and to add a little extra color to the floor. Unfortunately, they’re also prone to slide which not only scratches the floor but also makes them a safety hazard. Rug pad grippers are placed under rugs to hold them in place and protect the floor underneath. 

They can also be placed under futons, seat cushions, and mattresses to prevent them from sliding.

Rug Pad Grippers are products in demand on Amazon right now

This niche averages almost 7,000 sales a month, proving that there are a lot of people looking for these types of products. Despite that, there aren’t that many sellers to compete against. So, if you can find a rug pad gripper that’s performing well and offer it at a good price you have a great chance of building a high-profit business.


Finding high-demand products is one of the keys to being a successful online seller. Luckily, with the right knowledge and tools, it’s easier than ever to identify popular items on Amazon. So, what are you waiting for? Start your product research and find your next winning product.

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