List of 50 Best Online Marketplaces
Online marketplaces have revolutionized the way we buy and sell all kinds of goods. With the rise of e-commerce, there's no shortage of platforms where sellers can showcase their products and buyers can find what they need in just a few clicks. From household items to unique handmade crafts, there's an online marketplace for virtually every type of product imaginable.
In this article, we'll review a list of online marketplaces that cater to a wide range of sellers and shoppers, offering unique opportunities for both buyers and sellers alike.
Top 50 Online Marketplaces
1. Amazon.com
GEO: Worldwide
Traffic: 2.7B
Amazon was founded in 1994 by Jeff Bezos and has become the world's biggest platform for e-commerce, offering a wide range of products and services. With Prime membership, customers can enjoy fast shipping and access to streaming services like Prime Video.
Amazon's state of the art technology, including Alexa and AWS, has expanded its influence beyond the realm of e-commerce. The company's commitment to customer satisfaction and innovation has made it a global leader in the digital marketplace. In December 2023, Amazon’s traffic was up to 2.7 billion, 84% of whom were from the USA.
2. eBay
GEO: Worldwide
Traffic: 755m
eBay is a renowned website for buying and selling various types of products worldwide. Founded in 1995, this platform offers a diverse range of items, including electronics, fashion, collectibles, and more. In December 2023, eBay’s traffic almost hit 755 million. However, over the last three years, the popularity of this site has fallen by 345 million visits.
With its auction-style listings and "Buy It Now" options, eBay provides a dynamic shopping experience trusted by millions all around the world. Its seller tools, buyer protection policies, and international shipping options make eBay a convenient platform for both buyers and sellers.
3. Walmart Marketplace
GEO: 19 countries
Traffic: 507m
Walmart, founded in 1962, is a global retail giant that offers a vast array of products across numerous categories. Known for its affordable pricing and convenient shopping experiences, Walmart serves millions of customers worldwide through both its physical stores and online platform.
Walmart’s number of site visits in December 2023 was 507 million, which is 15.2 million (or 2.91%) less than in 2022.
4. Etsy
GEO: Worldwide
Traffic: 547.4m
Etsy, established in 2005, is a renowned e-commerce platform known for handmade, vintage, and unique goods. It serves as a hub for independent artisans and crafters to showcase their creations, offering a diverse range of products including jewelry, clothing, art, and home decor. With its focus on creativity and individuality, Etsy is a go-to destination for shoppers seeking unique treasures.
The number of visits to Etsy in December 2023 was 547.4 million. It’s also interesting to note that this site is quite popular among residents of the UK, whose share among the total volume of visits was 9.2%
5. Alibaba
GEO: Worldwide
Traffic: 85.4m
Alibaba, founded in 1999 by Jack Ma, is a Chinese multinational conglomerate focused on e-commerce, retail, and technology. It operates platforms like Taobao, Tmall, and Alibaba.com, offering diverse products and services worldwide. As a major player in global e-commerce, Alibaba has had a significant impact on the digital marketplace. Alibaba's traffic in December 2023 was 85.4 million.
6. Rakuten
GEO: Japan, Worldwide
Categories: All
Rakuten is a Japanese e-commerce platform that hosts a variety of sellers and offers cashback rewards for purchases made through its site.
7. Newegg
GEO: USA and 19 countries
Categories: All
Newegg is an online retailer specializing in computer hardware and electronics, providing a wide selection of products and deals for tech enthusiasts.
8. Bonanza
GEO: USA and 10 countries
Categories: All
Bonanza is an online marketplace that focuses on unique and handcrafted items, offering sellers a platform where they can showcase their products to a global audience.
9. Wish
GEO: Worldwide, except some countries
Categories: All
Wish is a mobile e-commerce platform that connects shoppers with merchants selling a wide range of products at discounted prices.
10. Zalando
GEO: Europe
Categories: Clothing, Shoes, Accessories
Zalando is Europe's leading online fashion platform, offering a wide selection of clothing, shoes, and accessories from various brands and designers.
11. MercadoLibre
GEO: Latin America
Categories: All
Latin America's largest online marketplace, MercadoLibre, offers a wide range of products, including electronics, fashion, and home goods, to customers across the region.
12. Bed, Bath & Beyond
GEO: USA, Canada
Categories: Furniture, Appliances, Home Goods
This is an online retailer that offers discounted prices on a variety of products, including furniture, home decor, and electronics.
13. Wayfair
GEO: USA, Canada, Germany, UK
Categories: Furniture, Appliances, Home Goods
Wayfair is a leading online destination for home goods, offering a vast selection of furniture, decor, and accessories for every room of the home.
14. Facebook Marketplace
GEO: Worldwide
Traffic: 31.8m
Facebook Marketplace offers a convenient platform for local buying and selling within the Facebook social media ecosystem. Users are provided with a seamless experience where they can browse, communicate, and buy or sell a wide range of items. With its popularity and user-friendly interface, Facebook Marketplace has become a go-to destination for individuals and businesses alike.
15. Craigslist
GEO: Worldwide
Sale of used items
Craigslist is an online classifieds platform where users can buy, sell, or trade a variety of goods and services, with listings organized by location.
16. Best Buy Marketplace
GEO: USA, Canada
Categories: Electronics, Appliances
Best Buy's online marketplace offers a wide selection of electronics, appliances, and tech accessories from third-party sellers.
17. Target Marketplace
GEO: USA
Categories: All
Target's online platform gives third-party sellers an opportunity to list their products alongside Target's own offerings, providing customers with a diverse selection of items.
18. Americanas
GEO: Brazil
Categories: All
Americanas is one of the largest available e-commerce platforms in Brazil, offering a wide range of products from electronics and home appliances to fashion and beauty items.
19. Sears Marketplace
GEO: USA
Categories: All
The Sears online marketplace offers a wide range of products, including appliances, tools, and clothing from third-party sellers.
20. Home Depot Marketplace
GEO: USA, Canada, Mexico
Categories: Appliances, Home Goods, Tools, Home Improvement
Home Depot's online platform is where third-party sellers can list their products alongside Home Depot's own offerings, providing customers with a diverse selection of home improvement products.
21. Etsy Wholesale
GEO: Worldwide (26 countries)
Categories: Handcrafted Products
Etsy's platform connects designers and makers with retailers, offering wholesale pricing on unique and handcrafted products for resale.
22. Nextdoor
GEO: Worldwide
Categories: All
Nextdoor is a local platform for buying and selling within neighborhood communities
23. CustomMade
GEO: USA
Categories: All
CustomMade is an online marketplace connecting buyers with skilled artisans for personalized products, supporting independent craftsmen, and tailored shopping experiences.
24. Ruby Lane
GEO: Worldwide
Categories:Antiques, Vintage
Ruby Lane is an online marketplace specializing in vintage items and antiques, offering a curated selection of unique and collectible items from independent sellers.
25. Poshmark
GEO: USA, Canada
Sale of used items
Poshmark is a social commerce platform where users can buy and sell both new and gently used clothing and accessories, with a focus on fashion and style.
26. Chairish
GEO: USA
Categories: Antiques, Vintage
Chairish is an online marketplace for buying and selling vintage and pre-owned furniture and decor, offering a curated selection of unique and stylish pieces.
27. StockX
GEO: Worldwide
Categories: Fashion, Electronics, Collectibles
StockX is an online marketplace that specializes in sneakers, streetwear, and collectibles, offering a platform for buying and selling limited edition and rare items.
28. Grailed
GEO: Worldwide
Categories: Fashion
Grailed is an online marketplace for buying and selling men's fashion, including clothing, shoes, and accessories, with a focus on streetwear and designer brands.
29. OfferUp
GEO: USA
Sale of used items
OfferUp is a mobile marketplace where users can buy and sell a variety of goods locally, connecting buyers and sellers within their community.
30. Depop
GEO: USA + 6 countries
Sale of used items
Depop is a social shopping app where users can buy and sell fashion items, including clothing, accessories, and jewelry, with a focus on unique and trendy styles.
31. Vinted
GEO: USA, Europe
Sale of used items
Vinted is an online marketplace for buying and selling secondhand clothing and accessories, offering a platform for eco-conscious shoppers to buy sustainable items.
32. ThredUp
GEO: USA, Canada
Sale of used items
ThredUp is an online consignment and thrift store offering a curated selection of secondhand clothing, shoes, and accessories for women and children.
33. 1stdibs
GEO: Worldwide
Categories: Luxury items, Fashion, Furniture
1stdibs is an online marketplace specializing in luxury and designer goods, offering a curated selection of high-end furniture, decor, and accessories.
34. Faire
GEO: USA, Canada, Europe
Categories: All (wholesale)
Faire is an online wholesale marketplace connecting retailers with independent creators and artisans, offering a wide selection of unique and handcrafted products.
35. Revolve
GEO: Worldwide
Categories: Fashion
Revolve is an online fashion retailer offering a curated selection of trendy and stylish clothing, shoes, and accessories from popular brands and designers.
36. Farfetch
GEO: Worldwide
Categories: Fashion
Farfetch is an online luxury fashion platform offering a curated selection of clothing, shoes, and accessories from boutiques and designers around the world.
37. ASOS Marketplace
GEO: Worldwide
Categories: Fashion, Vintage
ASOS's platform is designed for sellers of independent brands and vintage boutiques, offering a curated selection of unique and trend-led fashion items.
38. Houzz Marketplace
GEO: Worldwide
Categories: Furniture, Decor
Houzz Marketplace is an online platform focused on home-remodeling and design, offering a curated selection of furniture, decor, and home improvement products from various sellers.
39. Folksy
GEO: UK
Categories: Handmade Crafts
Folksy is a UK-based online marketplace that specializes in handmade and craft items. It provides a platform for independent artists and makers to sell their unique creations directly to buyers.
40. Mercari
GEO: USA, Japan
Categories: All
Mercari is a mobile marketplace where users can buy and sell a variety of items, including electronics, clothing, and collectibles, with a focus on simplicity and convenience.
41. AliExpress
GEO: Worldwide
Categories: All
AliExpress is an online marketplace owned by Alibaba, offering a wide range of products at wholesale prices, with shipping available worldwide.
42. Taobao
GEO: China
Categories: All
Taobao is a Chinese online marketplace owned by Alibaba, offering a wide selection of products at competitive prices, with a focus on the Chinese market.
43. Lazada
GEO: Southeast Asia
Categories: All
Lazada is an online marketplace owned by Alibaba, offering a wide range of products at competitive prices, with shipping available across Southeast Asia.
44. Allegro
GEO: Europe
Categories: All
Allegro is a Polish online marketplace offering a wide selection of products at competitive prices, with a focus on the Polish market.
45. Flipkart
GEO: India
Categories: All
Flipkart is an Indian e-commerce platform offering a wide range of products at competitive prices, with shipping available across India.
46. Cdiscount
GEO: France
Categories: All
Cdiscount is a French online marketplace offering a wide selection of products at competitive prices, with shipping available across France.
47. B&H Photo Video
GEO: Worldwide
Categories: Electronics, Photo and Video Equipment
B&H is an online retailer specializing in photography and video equipment, offering a wide selection of cameras, lenses, and accessories.
48. Catch
GEO: Australia
Categories: All
Catch is an Australian online marketplace offering a wide selection of products at competitive prices, with shipping available across Australia.
49. Trade Me
GEO: New Zealand
Sale of used items
Trade Me is a New Zealand-based online marketplace offering a wide range of products at competitive prices, with shipping available across New Zealand.
50. eBid
GEO: Worldwide
Categories: All
eBid is a diverse online marketplace that caters to various product categories. It offers competitive fees and auction-style listings, making it a popular choice for buyers and sellers worldwide.
Online marketplaces offer a vast array of opportunities for both buyers and sellers. Whether you're a small business looking to expand or a shopper in search of unique finds, these 50 platforms cater to diverse needs. From giants like Amazon and eBay to specialized markets like Etsy and Bonanza, each offers unique features. As e-commerce continues to thrive, these platforms remain vital hubs for online businesses. Explore these marketplaces to discover endless possibilities, whether you're buying or selling.
