Is It Hard to Sell on Amazon? Tips to Make the Process Easier
Selling products on Amazon presents an appealing opportunity to start a business. With so many people eager to dive in, there’s no shortage of guides, courses, and resources available. However, with all this information out there, it’s easy to get overwhelmed and wonder how difficult selling on Amazon really is.
In this article, we'll explore the truth about selling on Amazon and share tips from top sellers on how to streamline the process.
Is it Easy to Sell on Amazon?
Selling on Amazon is a straightforward venture, thanks to the platform's user-friendly features and services tailored to sellers. Statistics show that nearly one-third of new sellers achieve profits exceeding $1,000 within their first six months on the platform.
Here are the key factors that illustrate how easy it is to sell products on Amazon:
Quick registration: Signing up is simple, fast, and requires minimal upfront effort.
Streamlined logistics: Amazon’s FBA services take care of your storage, packing, and shipping, saving you time and hassle.
No need for a website: Amazon eliminates the need to spend time and money building a website or dealing with technical issues.
Massive customer base: You can access a global audience of over 300 million potential buyers instantly, without needing to rely on external SEO to drive traffic.
While selling on Amazon offers many advantages, it’s not without its challenges. Let’s explore why this undertaking might be more difficult than it seems at times.
How Hard Is it to Sell on Amazon?
Selling on Amazon doesn’t require specialized skills or formal education, but it does come with its own challenges, particularly in terms of the need to stand out in a competitive marketplace. However, it’s not so hard that numerous sellers can’t achieve success.
If you’re wondering, “Is it hard to sell on Amazon?”, consider these factors:
High competition: With over two million sellers on the site, distinguishing yourself can be a challenge, especially in saturated niches.
Time-consuming processes: Running an Amazon business can be time-intensive, especially without FBA, which can add a significant burden to your workload.
Strict policies: Amazon enforces stringent rules, and any violations—even unintentional ones—can lead to suspension or removal of your account.
With effort and experience, these challenges can be overcome, paving the way for business success. Let’s explore some key strategies and tools that can help you become a successful Amazon seller with ease.
How to Make Selling on Amazon Easier
We’ve analyzed the strategies used by top Amazon sellers, and identified three proven factors that can make selling on Amazon more manageable. Focusing on these things will help to streamline your processes and improve your chances of success. Let’s dive into them:
Utilize Tools to Make Data-Driven Decisions
There are several tools available for accomplishing various tasks that can make selling on Amazon not only easier, but also more efficient. They simplify complex processes, allowing you to focus on growing your business. By using them, you can enjoy numerous benefits like:
Automation: Tools can handle repetitive tasks for you.
Precise data: Access information that isn’t available manually.
Time efficiency: Analyze multiple factors quickly, saving you hours of manual work.
Better decision-making: Use insights to help you optimize your business strategy.
One area where tools are especially valuable is product research. By exploring product demand, profitability, and competition, you can determine whether the item is worth your time and effort.
For beginners, this process can be complex and overwhelming due to a lack of experience in gathering and interpreting data. This is especially risky, as choosing the wrong product could result in wasted investment and losses. Analytical tools can greatly streamline this process by providing the necessary information to identify the right product early.
Amazon's top sellers frequently rely on AMZScout for this type of analysis due to its clear data presentation. Let's review how to use AMZScout to find profitable products.
Find Hot Products to Sell with AMZScout
When you’re trying to decide what to sell, the answer is simple: profitable. To maximize profitability and stand out in the market, sellers often focus on high-demand products with low competition. To eliminate guesswork and avoid hours of research, utilize AMZScout’s streamlined, user-friendly solution.
Here’s how you can use AMZScout’s tools to identify high-potential product ideas:
1. Access the AMZScout Product Database. Sign up with your email address to start your free trial. Start your research by exploring over 600 million products.
2. Set your product criteria. There are 16 filters available to help you pinpoint products that align with your goals. For example, you can use the following filters to find in-demand products with low costs:
Category: Choose from 24 categories based on your interests, and refine them further by adding relevant keywords (like “eco shampoo”).
Estimated sales: Set a minimum of 200 sales/month to ensure steady demand.
Weight: Limit items to under 3 lbs for easier and more cost-effective shipping.
![How to find products with the AMZScout Product Database]( "Find products with the AMZScout Product Database")
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3. Limit competition. Based on your selling model, check the following criteria:
For resellers:
Number of sellers: Look for products with 2-15 active sellers to maintain manageable competition and avoid oversaturated niches.
Seller type: Ensure that Amazon itself is not among the other sellers to steer clear of direct competition with the platform.
For private label:
Number of reviews: Focus on products with under 200 reviews to compete effectively against established brands.
Tip: Check the “New & Trending” section to find products that have recently gained popularity and show a spike in sales.
4. Review results. Click Find Products to generate a list of items matching your criteria. This gives you a solid starting point for profitability. However, additional research is needed to ensure that these products align with your store’s goals and to assess factors that may influence their performance. Let’s delve deeper into this step using the PRO Extension.
5. Install the PRO Extension.
6. Start your search. Type the product name from your list into Amazon’s search bar, and then open the AMZScout PRO Extension by clicking the icon in your browser toolbar to review the products data.
7. Evaluate the niche performance. Click on the Niche Score located in the upper right-hand corner of the page. A rating is given based on the evaluation of the combination of competition, demand, and margins. A score over 7 suggests strong potential.
Optional: If the niche appears profitable, consider sorting the products by ‘Estimated Sales’ to see the top performers first.
8. Assess performance trends. Click on the Product History section under the product listing to analyze historical price and sales trends. Positive trends suggest growing demand and profitability, which is a good sign of potential success.
9. Calculate profitability. Click the Profit Calculator under the product to estimate your profit margin after all expenses. Aim for a margin of at least 20% to ensure strong returns and a profitable business venture.
By following these steps, you can identify products that boost sales and profitability. This efficient process saves time while providing reliable insights for smarter decisions on what kinds of stuff to sell in your store.
Outsource Time-Intensive Tasks
While choosing the right product is crucial, success on Amazon also involves efficient logistics, impactful marketing, and optimized listings. Trying to manage everything on your own can be challenging and time-consuming, especially if you lack the necessary expertise.
One key task you might consider outsourcing is creating product listings for items that are not yet sold on Amazon, like private-label products. This process includes:
Crafting compelling, customer-focused descriptions.
Optimizing listings with high-performing keywords to improve search visibility.
Adhering to Amazon’s policies regarding acceptable language and formatting.
Creating a successful listing requires skills in keyword research, writing, and Amazon compliance. To save time and ensure positive results, consider outsourcing this task to Sellerhook.
Get an SEO-Optimized Listing with Sellerhook
The Sellerhook team specializes in creating SEO-optimized listings designed to drive visibility and conversions. Their services include crafting a standout title, detailed descriptions, persuasive bullet points, and strategically-chosen backend keywords.
To get this service, follow these simple steps:
1. Place an order on the Sellerhook website. Select one or three product listings.
2. Fill out a brief questionnaire. Share details about your product, including:
Whether you're currently selling on Amazon.
Links, photos, and unique selling points of your product.
Links to competitors’ products for reference.
3. Receive your listing. In 8–10 business days, you’ll receive your fully optimized listing via email.
Sellerhook uses advanced keyword strategies and engaging, user-friendly content to optimize your listings for relevant searches. This helps you save time, reach a wider audience, and increase the likelihood that you will make money on Amazon.
Build a Solid Foundation for Your Business
To start selling on Amazon smoothly, it’s vital to familiarize yourself with Amazon’s policies and guidelines. While it might seem boring, understanding these rules is key to both your profitability and the longevity of your account. For example, here are a few reasons Amazon might suspend your account:
Not following Amazon’s packaging rules (especially if you're dropshipping and you don’t control the shipping process).
Including prohibited terms in your product listings (such as phrases like "cancer cure miracles").
Excessive order cancellations or defective returns (since Amazon prioritizes customer satisfaction).
And more...
You also can’t sell products containing hazardous materials without obtaining appropriate certifications, or top-brand products without resale permission. If you plan to sell these kinds of things, it's a good idea to prepare the necessary documents in advance to avoid any disruptions to your business.
Tip: Make sure you’re up to date on tax rules to prevent any complications.
Since Amazon's policies can change over time, it’s important to review them regularly to keep your business on track. By doing so, you ensure continued success and avoid unnecessary setbacks.
Conclusion
Selling on Amazon can be a relatively simple undertaking, but like any business, challenges may arise that make your business difficult to maintain. However, solutions for these hurdles are always available.
To make the process easier, consider using AMZScout tools to find profitable products, and leveraging Sellerhook's professional services to create compelling listings. With the right strategies and tools, you can make selling on Amazon a straightforward process and boost your chances of success.
