Wholesale Is It Right For You Main Image
Galina Zagumennova
by Galina Z.posted on 14.10.2018

Wholesale on Amazon: Is it Right for You?

Amazon is the most valuable retailer in the United States by market capitalization. It’s the second most valuable company in the world, trailing only Apple. With that kind of success and volume of sales, it is easy to see why many ask themselves “Can I make money on Amazon?”

There are actually several ways to make money on Amazon. One is retail arbitrage, where you buy items in retail stores and then sell them on another marketplace, like Amazon. Usually, items purchased in this manner are bought at a substantial discount. Another is private label selling. This is when you find a manufacturer to make a new, or improve an already existing product and put your own company logo on it to me sold to the masses under your company name. Finally, there is Wholesale, a process of buying items directly from a manufacturer and then selling them as a reseller on Amazon. This means you do not have to spend the considerable time and money to create, build, and launch a brand of your own. Instead you are buying from already established brands.

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How Do I Start Wholesale?

Generally speaking, to sell as a wholesaler on Amazon you will need a wholesale license. Every state and country has their own licensing rules so first check on the requirements in your area.  From there,  spend time building up relationships with manufacturers. Strong relationships with manufacturers will be the lifeblood of your business! Maintaining those relationships is vital in creating, maintaining, and growing your business.

Private Label Selling vs. Wholesaling

The critical difference between private label and wholesale is that with private labeling, you are looking for a manufacturer to make your product concept or idea. That means you need to be able to create a marketable product or enhance one that already exists. Once that is accomplished, you then purchase inventory from the manufacturer and send it to the Amazon warehouse. With wholesale, you simply purchase a manufacturer’s existing products and sell them on Amazon. 

How To Decide What To Sell

With so many products already being sold on Amazon, it can be overwhelming while deciding what product you should be wholesaling. To narrow your potential list down, look for products that:

  • Are an established brand that have a substantial history

  • Are products that are not already sold by Amazon

  • Are not private label products

  • Have high monthly sales

    Wholesale on Amazon

In theory, you could spend hours trying to research and decide which products based on this criteria. A much quicker and more effective solution is to use software like AMZScout Pro to refine your search. This software lets you do your research directly on the Amazon website while displaying the sales trends for products you may be interested in as well as competitors.

Should I Be Wholesaling on Amazon?

Amazon does over $150,000,000,000 in sales annually. While a number like that may tempt you to think that anyone can make money on Amazon without breaking a sweat, the competition for those dollars is fierce. Like any business opportunity, wholesaling has its own set of pros and cons.

Advantages of wholesaling:
  • Wholesaling has the potential for scalable growth

  • You do not need to build your own product or brand

  • As you grow, you can build a team of employees to free up your own time as the owner

  • Very easy to control your expenses

  • You have the opportunity to work with large brands

The potential negatives of wholesaling:
  • It can be difficult to find brand owners that are not already selling on Amazon

  • When you are just starting, it can be difficult to get approved for a wholesale account with a large brand

  • The potential for substantial startup costs such as initial inventory purchases and space to store the products

  • You may be dealing with low-profit margins and large order quantities

    If after you review that list and still feel that wholesaling is right for you, why not give yourself the competitive edge that AMZScout Pro’s host of tools and data give you to succeed in this highly competitive marketplace.

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