Best Health and Wellness Products to Sell: A 2025 Guide
The Health and Wellness industry has experienced a meteoric rise in recent years, driven by a global shift toward healthier lifestyles and an increased emphasis on self-care. Online marketplaces like Amazon have become hubs for health-conscious shoppers looking for everything from fitness equipment to relaxation tools. For entrepreneurs, this represents a golden opportunity for profits. But what kinds of products should you sell, and how can you make the most of this booming niche?
In this guide, we’ll explore the best health products to sell online, provide tips on identifying profitable opportunities, and share strategies for selling them successfully right from home.
Table of contents
The Best Health and Wellness Products to Sell on Amazon
When choosing Health and Wellness products to sell, focusing on evergreen categories with consistent demand is key. Below are some of the most popular types of products to consider.
1. Health Supplements
Health supplements continue to be a top-performing category for online sellers, driven by rising interest in fitness, immunity, and overall wellness. According to recent projections, the global health supplement market is expected to grow from $151.8 billion in 2024 to $266.8 billion by 2033.
Best-selling products include multivitamins, protein powders, and herbal supplements such as ashwagandha and turmeric, valued for their stress-relief and anti-inflammatory benefits. These items appeal to a broad audience—from athletes to older adults seeking to support their immune systems or fill nutritional gaps.
As consumers increasingly prioritize preventative health, supplements offer strong margins, repeat purchase potential, and long-term profitability in the e-commerce space.
Products from this category need to be bought wholesale, and you’ll also need to obtain a special license and certificates to purchase these products and sell them online.
A perfect example from this niche is Bronson Milk Thistle Silymarin Marianum & Dandelion Root Liver Health Support capsules. According to the AMZScout PRO AI Extension, this product’s estimated monthly revenue is $95,899, and there’s currently only one other seller offering this item.
2. Skincare Products
The rise of the self-care movement has placed skincare at the forefront of consumer interest, especially within the beauty and wellness space. Shoppers are increasingly choosing natural, organic, and cruelty-free products, driving strong demand for items like essential oils, facial massagers, and plant-based creams.
Natural ingredients such as aloe vera, shea butter, and tea tree oil remain consistently favored. Tools like gua sha stones and facial rollers, often promoted as part of daily beauty rituals, also sell well. One trending product in the organic segment is Wild Yam cream, known for its hormone-supporting properties.
With skincare bridging both wellness and beauty, this category offers broad appeal and high repeat-purchase potential. According to Statista, the global skincare market is expected to reach $198.35 billion in revenue by 2025—making it one of the most lucrative niches for online sellers.
This is the most popular category of products to be sold under the White Label—this is when you sell items with the seller’s logo, but the products themselves are manufactured by a third party.
In this niche, our choice is BAIMEI IcyMe Gua Sha & Jade Roller Facial Tool with an estimated monthly revenue of $422,917. There are currently six other sellers offering this product, which was determined using the AMZScout PRO AI Extension.
3. Fitness and Workout Gear
The home fitness boom sparked during the pandemic has turned workout gear into a lasting bestseller. Products like yoga mats, resistance bands, and dumbbells remain in high demand as shoppers seek affordable ways to stay active outside the gym. In the U.S., sports equipment revenue is projected to grow by $3.5 billion between 2025 and 2029, reaching $23.86 billion by the end of that period.
Consumers prioritize equipment that’s both durable and portable, making compact items—such as foldable yoga mats and travel-sized resistance bands—especially attractive. Bundling gear with digital extras like workout videos or guides can further increase value and sales potential.
With fitness habits evolving alongside remote work and wellness trends, home workout products continue to offer strong resale opportunities.
The AMZScout PRO AI Extension shows that a successful product from this niche is the Push Up Board, Home Gym, Portable Exercise Equipment, Pilates Bar, which generates an estimated monthly revenue of $724,139, and is only being sold by two other sellers in the niche.
4. Relaxation and Stress-Relief Products
Stress management is a growing global priority, driving strong demand for products that promote relaxation. According to MRFR, the global stress relief supplements market is projected to reach $900 million by 2032, reflecting steady growth within the wellness sector.
Top-selling items in this category include aromatherapy diffusers, weighted blankets, and meditation kits. Weighted blankets are especially popular for easing anxiety and improving sleep, while diffusers paired with essential oils help create a calming atmosphere. Meditation tools—such as guided card decks and app-based kits—combine traditional practices with a modern, digital approach.
With stress relief being a near-universal need, these products offer broad appeal and strong resale potential, making them a smart choice for sellers targeting the wellness market.
In this category, the most profitable products are Body Restore Shower Steamers which generate $1,005,791 in estimated monthly revenue, and are currently offered by only one other seller, according to AMZScout’s PRO AI Extension.
5. Mental Health and Productivity Tools
With the mental health market projected to reach $38.8 billion in 2025, demand for wellness-focused products is rapidly growing—especially as remote work becomes more common. Consumers are actively seeking tools that support both mental health and productivity, making this a high-potential niche for resellers.
Popular products include bullet journals for goal-setting and organization, mindfulness card decks that offer quick stress-relief prompts, and blue light therapy lamps—originally used for seasonal affective disorder but now valued for boosting energy and focus.
When selling in this space, emphasize how these items help users manage stress while staying productive—two priorities that continue to drive purchasing decisions in today’s hybrid work environment.
Based on data from AMZScout’s PRO AI Extension, our choice from this category is the Self-Mastery Journal for Men which generates a monthly revenue of $134,014, and is currently offered by only one other seller.
To succeed, focus on selecting products with proven demand, and consider factors like competition and profitability. Whether you opt to manufacture your own items, buy them wholesale, or use white-label strategies, aligning your offerings with evergreen trends and evolving consumer priorities will position your business for sustained success in this lucrative niche.
How to Choose Profitable Health and Wellness Products to Sell
With so many options, it’s hard to pick products that will generate consistent revenue. Selecting profitable items requires a mix of market research, trend analysis, and the right tools.
Start by analyzing market trends through platforms like Google Trends and exploring customer reviews on existing products. Look for gaps in the market or recurring complaints that your product could address. Competitor analysis is also essential—study top sellers and identify opportunities to differentiate your offering from theirs.
A huge platform that reflects all trending products is Amazon. With millions of available items, this site is a goldmine for finding top-selling products, whether you explore the “Best Sellers” list or simply browse through other trending categories. However, sifting manually through thousands of options can be overwhelming.
This is where a data-driven approach becomes essential. Tools like AMZScout’s Product Database and PRO AI Extension provide valuable insights that simplify this process for you. These tools allow you to filter products based on crucial metrics such as sales volume, competition, and profitability.
1. Access AMZScout's Product Database. This tool offers a completely transparent free trial, with no payment information required. Just go to AMZScout and create an account. Once you're signed in, navigate to the “Product Database” tool from the dashboard.
2. Set your filters for Health and Wellness products. Check the following metrics:
Category: Type a keyword that’s relevant to Health and Wellness.
Sales: Set the minimum monthly sales to ‘300’ to target products with steady demand.
Revenue: Choose a minimum monthly revenue of $5,000 to ensure that the products are profitable.
Price: Select a price range between $15 and $50, which is ideal for Health and Wellness items, offering a balance between affordability and quality.
![Where are the AMZScout Product Database Search Filters]( "AMZScout Product Database Search Filters")
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3. Analyze the results. Click “Search” to generate a list of Health and Wellness products. Now, analyze the results by reviewing key metrics. For example, if you're looking for a product to resell (i.e., buying wholesale from a brand and selling on the same listing), look at:
The Product Score for Reselling: Aim for at least 7
The Number of Sellers: Look for products with 5-15 sellers to ensure that there’s enough demand without excessive competition.
![How to see the AMZScout Product Database Results]( "AMZScout Product Database Results")
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This approach allows you to identify profitable Health and Wellness products with reliable sales and manageable competition.
Next, you’ll proceed with these results to the AMZScout’s PRO AI Extension. Follow these steps:
1. Install the AMZScout PRO AI Extension. The icon will appear next to your address bar once the app is added.
2. Open Amazon and search for your product. Go to the Amazon website and search for any product related to the one you're considering selling. The tool will launch automatically when you perform a search.
3. Analyze competitors’ products. The extension will provide insights on competitor products. You’ll see key metrics such as sales performance, pricing trends, and the number of reviews for similar products.
If you plan to launch your own Private Label, pay close attention to strong brands with a significant number of reviews, especially those with high ratings. If competitors have established a strong foothold, it may be challenging to break into that niche.
4. Analyze the niche. Evaluate the Niche Score (scores above 7 are ideal) and the Niche History to understand the competitive dynamics and sales trends. This will help you gauge whether the niche is stable and has potential for growth.
5. Evaluate pricing strategies. Review the price range of items offered by competitors to help you set the price for your product. Use the AMZScout Profit Calculator to determine your potential profits, especially if you're planning to use FBA. Aim for a net profit margin of at least 20% to ensure that your pricing is both competitive and profitable.
6. Evaluate potential risks. Access the AI Product Analysis tool by selecting AI Product Insights from the toolbar. This feature offers a comprehensive SWOT analysis, helping you identify both the challenges and opportunities within the market. This feature is especially essential for Private Label business owners, as this analysis helps you understand a product’s:
Strengths: What advantages does your product offer?
Weaknesses: Are there any product limitations or market challenges?
Opportunities: Are there underserved niches or emerging trends to capitalize on?
Threats: Who are your main competitors, and what pricing strategies are they using?
![AMZScout PRO AI Product insights]( "AMZScout PRO AI Product insights")
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By leveraging these insights, you can create a more strategic approach to selling your product and ensure that you're well-prepared to compete and thrive in the marketplace.
By using these resources, you can easily identify which products are trending, validate their potential for success, and make informed decisions about which items to sell. This strategic approach ensures that you’re not just guessing; you’re tapping into real-time data to optimize your product selection and maximize your chances of success on Amazon.
By combining manual research with these tools, you can confidently choose products that are both profitable and aligned with consumer needs.
Tips for Selling Health and Wellness Products
Success in the Wellness niche requires more than just picking the right products. Below are actionable tips to help you thrive in this competitive market.
1. Choose the Right Platform
While Amazon is a powerhouse for sales of Health and Wellness products, don’t overlook other platforms like Etsy (for handmade skincare items) or Shopify (for niche brands). Choosing the right platform depends on your target audience and product type.
For example, if your products are eco-friendly and artisan-made, Etsy might offer better exposure than Amazon. Conversely, Amazon’s vast customer base is ideal for mass-market items like supplements or workout gear.
2. Understand Your Target Audience
Knowing your audience is critical. Are you targeting busy professionals, fitness enthusiasts, or individuals seeking stress relief? Tailor your product descriptions, imagery, and marketing strategies to address their specific pain points.
Customer reviews can provide valuable insights into what buyers prioritize, whether it’s affordability, ease of use, or premium quality.
3. Comply with Regulations
Health and Wellness products often come with strict regulations. For example, dietary supplements in the U.S. must comply with all FDA guidelines, and skincare products require proper labeling.
Failure to adhere to these regulations can result in penalties or product bans. Invest time in understanding compliance requirements for your specific category and region.
4. Use Influencer Marketing
Influencers in the fitness, skincare, or mental health arenas can help you build credibility and reach your target audience quickly. Partnering with micro-influencers (those who have 1,000–100,000 followers) often delivers better ROI than working with mega-influencers, as their audiences tend to be more engaged.
Collaborate on product reviews, tutorials, or giveaways to boost visibility and sales.
5. Offer Competitive Pricing and Promotions
In a competitive market, pricing plays a significant role in purchase decisions. Use tools to monitor competitors’ prices and ensure that your products are attractive without compromising on quality.
Promotions like bundle deals or discounts on first purchases can also incentivize customers to choose your brand.
Entering the Health and Wellness market is about more than simply riding the wave of popular trends. To truly make an impact, you need to connect with your audience on a deeper level—understanding their needs, preferences, and motivations. Building trust through authentic influencer collaborations and crafting pricing strategies that balance value and quality can help you carve out your own unique space in this competitive industry.
FAQs
What products are considered “health and wellness” items?
Health and wellness products encompass a wide range of items that support physical, mental, and emotional well-being. These may include vitamins, supplements, skincare, mental health aids (such as journals), and self-care accessories like weighted blankets. While the category is broad, all products generally aim to improve quality of life.
Is it legal to sell health and wellness products online?
Yes, selling health and wellness products online is legal, but you must comply with the regulations of your country and the requirements of your chosen platform. In the U.S., supplements must adhere to FDA guidelines, and misleading claims—such as promising miracle cures—are prohibited. Platforms like Amazon may also require lab testing or additional documentation before approving certain products.
Do health products need certifications or approvals?
Requirements depend on the product type and region. In the U.S., dietary supplements must comply with FDA labeling guidelines, while cosmetics and skincare products typically require ingredient safety compliance. Some platforms, such as Amazon, may also require additional certifications or lab testing from approved laboratories before allowing the sale of certain health products.
Which channels are best for selling wellness products?
Top channels for selling health and wellness products depend on your product and audience. Amazon offers massive reach with over 300 million users. Etsy is ideal for handmade or natural items. For building your own brand, Shopify gives full control over your store. You can also explore niche sites like iHerb for supplements or use TikTok and Instagram to reach younger, trend-driven shoppers.
Conclusion
Whether you plan to sell over-the-counter supplements, manufacture your own wellness products, or you opt for a white-label strategy, the key to success lies in thorough research and strategic execution. By combining these actionable tips with quality products and customer-focused branding, you can build a thriving business in the ever-expanding Health and Wellness niche.
