eBay Selling Fees: How Much, Types, How to Calculate
If you’re looking to sell products on eBay in 2025, you’re not alone. Millions of sellers use the platform, balancing its reach with the fees that come with each sale. But how much does it actually cost to sell on eBay?
Most sellers pay around 12–15% of their item’s final value, though the exact percentage depends on the category and total sale amount.
Knowing how eBay’s fees work is essential to making sure your sales stay profitable. So if you want the ultimate breakdown of eBay selling fees in 2025, keep reading.
Table of contents
Types of eBay Fees
eBay has six different fee types:
Insertion Fees.
Final Value Fees.
eBay Store Fees.
Advertising Fees.
Shipping Fees.
International Fees.
1. What are Insertion Fees?
An insertion fee is the cost to list your item on eBay. You get 250 free listings per month if you don’t have a store. After that, each listing costs $0.35. These fees are non-refundable, even if your item doesn’t sell.
If you list in multiple categories, you’ll pay for each category.
One listing with multiple variations only counts as one insertion fee.
Duplicate listings are each charged separately.
Store subscribers get a larger free listing allowance.
Motors/vehicles:
Cars & trucks = $50 per listing
Motorcycles & boats = $20 per listing
Optional listing upgrades (extra fees):
Bold title: $5
Gallery Plus (enhanced images): $5
Subtitle: $5
Value Pack (Subtitle + Gallery Plus + Listing Designer): $7
Reserve price: $49 (up to $75,000), $99 above $75,000
Additional photos: Free up to 24 photos (beyond this may vary)
Buy It Now option for auction listings: $10
2. What are the Final Value Fees?
Final value fees are the percentage eBay takes once your item sells. This fee is based on the total sale price, including item cost, shipping, and any applicable taxes.
Here are the current final value fees in 2025:
Most categories: 13.25–13.6% (up to $7,500 per item), plus 2.35% above $7,500.
Books, Movies & Music: ~15.3% up to $7,500, plus 2.35% above.
Electronics: ~12.9–13%.
Sports cards & collectibles: ~12.35%.
Clothing, Shoes & Accessories: ~15% (lower if high-value).
Sneakers ≥ $150: Flat 8%.
Musical instruments & gear: 6.35–6.7%.
Jewelry & Watches: Tiered — 15% (up to ~$1,000), then 6.5%, then 3%.
Coins, Paper Money, Bullion: 12.35% (up to $7,500), then 7%.
Heavy Equipment (Business/Industrial): 3% (up to $15,000), then 0.5% above.
NFTs: 5%.
Vehicles (eBay Motors): Different rules, plus a deposit processing fee (2.8% + $0.30).
If you sell vehicles and make a deposit, you will need to handle a deposit processing fee of 2.8% of your value and $0.30.
3. What are eBay Store Fees?
Opening a store on eBay comes with a few perks, but you need to be willing to pay subscription fees to get them.
2025 eBay Store subscription costs:
Starter: $4.95/month (no annual option)
Basic: $27.95/month ($21.95 if annual)
Premium: $74.95/month ($59.95 if annual)
Anchor: $349.95/month ($299.95 if annual)
Enterprise: $2,999.95/year (annual only)
eBay store owners gain additional perks, which include the following:
Extra fixed-price listings (from 1 thousand to 100 thousand a month).
More auction listings (from 250 to 2,500 per month).
Reduced costs on final value fees.
Optional listing upgrades (like subtitles or auction reserve prices).
Determining whether these perks are worth it to you depends on the number of products you sell on your eBay store.
4. eBay Promoted Listing Fees (Advertising)
The eBay Promoted Listing Standard fee is only charged if someone purchases your product from the promoted listing. The cost is based on current ad rates that depend entirely on your competition for that time.
Ad rates can vary from 2% to 15%, depending on how many other sellers effectively sell what you want to sell.
5. How Much Does Shipping Cost on eBay?
eBay does not automatically include shipping costs, so you will need to calculate them yourself. Shipping costs might vary depending on your preferred provider.
Here are your options:
UPS - UPS has a shipping calculator for people who use their services.
USPS - USPS has a shipping calculator as well.
FedEx - You can estimate shipping rates using this tool.
If you have a shipping center from any of the above providers, you can get them to estimate your per-package costs. You can typically save money by opening a business account.
eBay Managed Delivery was eBay's fulfillment program, but it was closed before leaving the pilot stages.
6. What are eBay's International Fees?
If the buyer’s shipping address is outside your registered country, you’ll pay an international fee of 1.65% (in addition to final value fees and shipping). This replaces the old country-specific rates.
If you are not part of the European Union but in Europe, you pay nothing for shipping to the Eurozone or Sweden.
Otherwise, you pay 1.2% for shipping to the UK. You also pay 1.6% for shipping to the US, Canada, and all other European countries. You have a 3.3% rate for all other countries.
If your country is not on this list, check out eBay's official page.
Receive a List of Profitable Items Tailored to Your Individual Requirements
In order to run a successful eBay business, you need not only to correctly calculate your fees, but also choose a product that will generate a consistent profit.
Sellerhook provides specialized services to help you optimize your product research process. By utilizing advanced AI algorithms, Sellerhook’s team of researchers conducts comprehensive product research tailored to your specific requirements. As a result, you will receive a product report that includes ideas for items that meet your criteria.
How to Calculate eBay Fees
To calculate eBay fees, you'll want to have a formula set aside for plugging things in. You can create this formula using an excel spreadsheet.
Here is a quick roundup of everything you should expect:
You will pay 0.35 cents if you have exceeded 250 sold items this month (insertion fee).
You will pay 0.30 cents and XX% of the sold value of your item (final item value).
You will pay sales taxes of XX% of the sold value of your item (depending on your local laws).
You will pay for any optional listing bonuses you used (see above for the list).
You will pay for any promotional fees you applied for (percentage of total sold value).
You will always pay shipping costs (calculated through your preferred provider).
You will pay international costs (assuming you are shipping internationally).
Subscription fees are not included because you do not pay them for items.
The formula should look like this:
0.35+0.30+(item's value * final item percentage) + (item's value * sales tax taken out) + optional listing bonuses + (item's value * promotional percentage fee) + shipping costs + (item's value * international cost percentage)
By creating an excel spreadsheet that contains all of these figures for you, all you need to know is what you sold your product for.
eBay's fees are pretty huge compared to other providers. When you specialize as an auction-based service that sells products individually, this is the struggle.
However, there are ways you can reduce these fees.
How to Reduce eBay Seller Fees
If you want to reduce your seller fees, here are some quick tips:
Do not exceed the 250 item-per-month limit on your storefront (if possible).
If you plan on regularly exceeding this per-item limit, pay for an eBay subscription.
To determine whether an eBay subscription is worth it, note your difference in the final value fee. Typically, you can save about 3% off the price per item listing.
If you list a large number of smaller products (i.e., collectors tickets, gift cards, stuffed animals), a subscription is almost always worth it.
Try to set up your account with direct deposit (so you can avoid PayPal fees).
Amazon vs. eBay Selling Fees
When you compare Amazon selling fees and eBay fees, Amazon typically wins. Amazon has a flat rate of about $39.99 a month on their subscription if you want to be a professional seller.
Amazon doesn't charge you a per-item listing fee if you are willing to become a professional seller. However, expect $0.99 per item as an individual seller. If you sell more than 40 items per month, becoming a professional seller is more cost-effective.
Amazon Sellers also pay a combination of referral fees which are similar to eBay's final value fees. However, you can save incredible amounts of money by becoming an FBA seller. For a simple calculation on the comparison, you can use this Amazon FBA Calculator from AMZScout.
The two sites might be comparable, but those starting professional stores will typically prefer Amazon's greater reach.
Conclusion
When comparing the selling fees between these two companies, it's always suitable for you to have a total breakdown between the two. The two fee breakdowns are similar, but eBay shines when you consider its ability to attract a unique audience who appreciates an auction shop.
You can also become a professional store on eBay with some potential, but you might want to compare your options. Typically, Amazon has a better breakdown on businesses that want something to scale quickly.
FAQs
What percent does eBay take in 2025?
In 2025, eBay takes around 12–15% of the final sale price, depending on the category. This percentage includes the item price, shipping, and taxes. Some categories have lower rates, like heavy equipment (3%), while others, such as books or clothing, can be closer to 15%. International sales add a flat 1.65% fee.
How much will eBay take from a $100 sale?
On a $100 sale in most categories, eBay will deduct about $13 to $15 in fees. For example, if the final value fee is 13.25%, that equals $13.25. Certain categories may be slightly higher or lower. If the buyer is international, add an extra 1.65% ($1.65) to the total fee.
Can I avoid eBay selling fees?
It’s not possible to completely avoid eBay selling fees in 2025. However, you can reduce costs by using your 250 free monthly listings, subscribing to an eBay Store for discounted rates, and pricing items strategically. You can also limit optional upgrades like bold titles or subtitles, which add extra listing costs beyond the standard fees.
What is the cheapest way to sell on eBay?
The cheapest way to sell on eBay in 2025 is by sticking to your free 250 listings, using categories with lower final value fees, and avoiding unnecessary listing upgrades. High-volume sellers often save money with an eBay Store subscription, which offers reduced fees and extra free listings. Efficient shipping choices also help keep overall costs lower.
