Top Selling Items on eBay in 2023: What is Trending Now
If you’re looking to start an eCommerce business then eBay is a great place to sell your products. It’s the second-largest online marketplace and receives 1.7 billion visits per month from around the world, including the USA, UK, and Australia. So, you’ll have plenty of customers.
But what exactly should you sell on eBay? There are literally thousands of options, which makes it really tough to choose. The first thing you need to do is to determine what items are most popular. This way, you’ll at least know that there’s a customer base for your products.
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In this guide, we’ll show you the best selling items on eBay. We’ll also let you know what’s been trending over the last year so you have even more ideas of what to sell. Finally, we’ll give you some tips to help you find the most profitable products.
Top Products & Categories on eBay: Best Sellers for 2023
Shopping stuff on eBay this year promises to be great! Currently, items that are bought the most frequently are not only toys, electronics, and pet supplies. Here are a few more categories to check out! We’ve prepared alist of some tips and ideas on the best categories and best things to sell on eBay in the UK, the USA, Australia, and globally.
The best selling items on eBay
Home & Garden (Small Kitchen Appliances, Heating, Cooling & Air Equipment, Building Materials)
Health & Beauty (Fragrances, Vitamins & Minerals)
Clothing, Shoes & Accessories (Men's & Women's Clothing, Shoes & Accessories, Women's Bags)
Sporting Goods (Bicycles and Bicycle Components, Parts & Clothing)
Herbal Remedies & Resins
Crafts (Jewelry, Stone Beads, and Scrapbooking & Paper Crafts)
Jewelry & Watches (Necklaces & Pendants, Wristwatch Bands)
Home & Garden
The Home & Garden category is classic! It has remained popular among a vast audience for years, and is continuing to trend this year as well. Kitchenware and garden supplies are always in high demand. While certain items from this category tend to be seasonal, most items are bought frequently throughout the year.
This category offers many options both for beginners and experienced sellers, as most items are lightweight, do not require any approval, and you can easily find a variety of low-price products to get more significant margins.
When selling goods from this category, remember to choose products of higher quality, or consider making improvements to existing ones, since it is pretty popular. You have to find ways to win your competitors’ buyers over.
The easiest products to consider selling first from this category are:
Small Kitchen Appliances
Cooling & Air Equipment
Health & Beauty
The great thing about Health & Beauty products is that almost all of them are things that people use and then need to replace. Personal items like makeup, lotion, and shampoo all run out eventually. This means that if you sell great products from this category, the same customers will return to buy more.
Sales are also highly consistent all year long. You can see this when looking at the Amazon sales stats over the last two years, courtesy of AMZScout:
Because Health & Beauty products are often consumed or used on the skin, there are a lot of regulations around them. It’s important to make sure you're aware of these before you start selling items from this category. Also, be sure to check eBay's policies on used cosmetics.
So far in 2023, some of the top-selling items in this category are:
Vitamins and minerals
Acne patch treatments
Clothing, Shoes & Accessories
Clothing and shoes are two things that everyone needs. This means that your customer base will be massive. With this category, you can create your own designs or sell existing items from known brands to earn money fast.
Keep in mind that one of the issues with selling clothing is there are many counterfeits, especially when it comes to some of the biggest brands. So make sure you're using a quality supplier. This niche also depends on trends, so you'll need to stay up-to-date on what styles are hot.
Finally, if you sell used clothing, you need to ensure that you adhere to eBay's guidelines.
This is another category that saw an increase in sales last year. Here's a snapshot of the Amazon sales history using AMZScout:
So far in 2023, some of the best-selling items in this category are:
Double buckle sandals
For further access to important sales data, you can use the AMZScout PRO Extension. Here are the steps you can take to use this powerful research tool properly.
Step 1: Install the AMZScout PRO Extension. Click the Add to Chrome button on the extension's page. You'll see the icon for the PRO Extension in the upper-right-hand corner.
Step 2: Browse Amazon to get product ideas. The extension interacts with Amazon's site. To start, search for any niche or product you want from Amazon's search bar (found at the top of most Amazon web pages).
Step 3: Open the extension. Clicking the Extension in the corner while on a product or search results page will open the PRO Extension dashboard.
Step 4: Check the overall quality of the niche and product. The Niche Score (found at the top) and Product Score (near each product) inform you about demand, competition, and profitability. The highest scores indicate high product and niche potential.
Step 5: Check the historical performance and seasonality of sales. Click on Niche History or Product History to see historical data for niches and products. Knowing whether the product or niche is trending upward will impact your decision to purchase the product.
Step 6: Get additional data to help you make the right decisions. Reviewing monthly sales, reviews, average sales price, and more allows you to make the most effective sales decisions.
This category of products has continued trending recently, just like in 2021 and 2022, when so many people turned to home gyms and buying products from home due to COVID-19 limitations. It includes everything from huge expensive bicycles to small and lightweight products, with no need to visit physical stores — the great benefit is that you are free to grow in one chosen category continuously, try different subcategories, and still profit.
Your priority is that the segment of your target audience, who are ready to pay more, aim to buy brand items. This means you should carefully choose what to sell and target your decisions to your chosen audience correctly.
Here is the subcategory that is seeing the highest sales this year:
Bicycles and Bicycle Components, Parts & Clothing
Even though so many of us have moved to digital and internet use, people still use plenty of ink in their company offices and home offices to print documents. The ink category features an unexpectedly huge amount of options to offer: specific ink, universal ink, both at a lower cost and more expensive inks. It should be easy to find your best seller among them!
Bear in mind that the ink quality is the most important here. Nobody wants to use bad ink and spoil their paperwork. However, you can always score sales by finding cheap supplies that still offer quality. As of right now, buyers mainly aim to buy the cheapest ink that will suit their needs, find a balance between price and quality, and your sales will thrive.
Think about starting out with these items:
Toner refills and kits
Herbal Remedies & Resins
This is an era when people are focused on their health! The benefit of this category is that the popularity of natural health supplies keeps growing, as people are stressed and are turning their attention to their well-being.
Your target audiences include all kinds of people— stressed office workers, sports lovers, people with specific diets, and more. The wide range of potential buyers allows for trying different subcategories and finding the one that will allow you to make money without losing a profit.
Be careful choosing which vendor to buy from. As these products are mostly related to human health and the body, once you start selling low-quality products, you are likely to encounter problems (anywhere from unhappy customers to breaches in the law). Ensure that all of your goods have a proper license and are safe to use.
These products present excellent options for anyone who wants to sell and ship a lot, and is ready to offer a great assortment. Due to the light weight of most of these items, they are easy to handle and cost-effective for shipping, which can help generate the quickest profits.
Most people who create homemade items prefer to buy all their materials from the same place, where they can easily view and get everything they need. This means that this category is perfect for cross-sales and up-sales. Therefore, it would be great if you choose the whole niche (e.g., Jewelry or Christmas gift kits) and sell everything the buyer might need.
When choosing from this category, look up all of the ins and outs of each subcategory to find a niche that is rated well. The competition is relatively high, so you’ll need to be the fastest in terms of tracking DIY trends, and moving from one niche to another accordingly.
In the coming year, check out these very popular subcategories:
Scrapbooking & Paper Crafts
Jewelry & Watches
A significant advantage to selling in this category is that almost all of the items are small and light. This will save you a lot of money in shipping, leaving you with higher profits after every sale.
However, you'll need to look out for fake and counterfeit products. For example, you might come across many counterfeit watches that collectors will not buy. The last thing you want is to buy an item that appears valuable to resell, only to find out it's not worth as much as you paid. Selling counterfeit goods is also not allowed on eBay, so make sure you familiarize yourself with their policies.
So far in 2023, some of the best-selling items in this category are:
Each category features some best-selling products, but how do you know if the item you choose to sell is the best one? First, start with the features eBay offers.
How to Find the Best Products to Sell
While offering the hottest-selling products might seem like a good idea, it’s not always the case. There are a lot of other factors to consider, like profit margins, size, weight, cost, and more. The easiest and quickest way to find items that meet your criteria is to use eBay’s filters:
Look up a category and subcategory that you’re interested in.
Use the filters on the lefthand side to find the best products.
Under “Condition” pick “New.”
Set your price range from $10 - $60 to focus on products with good sales margins.
Under “Buying Format” pick “Buy it Now” to filter out items that are up for auction.
View your results and look for items that:
Are under 5 lbs
Are smaller than 18” x 14” x 8”
Have less than 100 reviews and are rated low (these items will be easier to overtake in search results)
Have at least 15 sales in the last 30 days. Some items include their purchase history. On the listing page, click the red sold link to see how many sales the product has generated recently.
Have consistent sales. For example, you don’t want to offer items that only sell well on certain holidays like Christmas, Valentine’s Day, or July 4th.
Make a list of a few different products that adhere to the above requirements, and then compare them against each other to find the best one. This method is free, but it's time-consuming to explore each product. To make the research faster and more data-driven you need the tools.
Once you make the list of products that adhere to these demands, you need a tool that can leverage this. The AMZScout Product Database allows you to get many ideas using specific criteria with these steps.
How to Find Product Ideas with the AMZScout Product Database
Step 1: Go to the AMZScout Product Database.
Step 2: Start your free trial. No credit card is required, you just need an email address.
Step 3: Use the search filters to define your criteria. Specific criteria may be entered at the top of the page. Click “More Filters” to find more information. Try and focus on monthly sales of 1000 or more, these are high-volume items worth selling.
Step 4: Narrow down your search. Product categories may be selected on the left half of the database search criteria. You can also use pre-made searches by clicking “Product Selections”.
Step 5: Focus on booming trends or new releases. “New Products” refer to products that were released within two weeks. “Trending Products” enable you to specify products with sales growth over the past one to three months. Both are incredibly useful tools for finding fast growth items for sale.
Step 6: Click “Find Products” to get your results.
Step 7: Make a list of the items you’re most interested in. You can place each of the items that fit your criteria from the filters you selected on a separate list for later review.
Step 8: Verify your ideas. Go to eBay to find out how many people are selling your target products. Find out its condition and the number of sales. You also want to ensure the product is in high demand.
Despite the AMZScout Product Database being geared to Amazon, it is effective for any eCommerce platform. Typically, when a product has potential on one website, it can be just as effective on others.
Top Selling Items in 2023
Product trends really shifted in 2023, and many of those have carried over into this year. Here are some of the most sold products from last year that are still trending right now:
Car phone holders
Car LED lights
Just remember that not all trends last forever. Some of these items might fall out of favor, so do your research before selling any of these products.
Every day there are people logging on to the internet and shopping from home for all kinds of stuff, from toys to musical instruments and homemade items. So now is a great time for online stores.
There are a lot of different items on eBay, so make sure to do your research and find the best ones. Start with the most popular products, then look at other factors like competition, size, and profit margins to find the items that will actually make money.