The 8 Best Products to Sell on Amazon in 2025
If you’ve been wondering what to sell on Amazon right now, you’re not alone. As online shopping continues to evolve, 2025 is shaping up to be a defining year for sellers who know how to spot high demand and act fast. Success on Amazon isn’t just about finding any product. It’s about choosing the right one at the right time. For beginners, understanding the market and taking the first steps wisely can make all the difference.
In this article, we’ll break down the top product categories to sell on Amazon, share how to identify a good product to sell, and reveal the top eight products gaining traction across the platform. From emerging trends to consistent best-sellers, these insights will help you zero in on opportunities that can drive real growth this year.
Whether you’re just starting out or scaling an existing store, here’s where to focus your attention in 2025’s top selling landscape.
Table of contents
Top Product Categories to Sell on Amazon
When it comes to selling on Amazon, not all products are created equal. Some categories consistently deliver high demand and profitable returns, while others require a more strategic approach to break into.
Below, we explore the top product categories to sell on Amazon, highlighting best selling and resell-friendly items for 2025.
1. Beauty & Personal Care
The beauty & personal care category on Amazon continues to thrive, with unit sales in cosmetics, eye skincare, and body skincare increasing by 30%, 33%, and 29% year-over-year in 2025, respectively. This growth highlights the sustained consumer interest in self-care and wellness products.
Additionally, the launch of Amazon's dedicated Korean Beauty (K-Beauty) storefront, featuring over 200 new products and more than 60 Amazon exclusives, underscores the platform's commitment to offering diverse beauty solutions to its customers.
Popular Products:
Skincare serums and moisturizers
Hair care treatments and styling tools
Facial cleansers and face masks
2. Home & Kitchen
Amazon's home & kitchen category remains a significant player in the e-commerce space. The introduction of new kitchen gear from major brands like Instant Pot, Yeti, and Zojirushi, with discounts reaching up to 77% during October Prime Day 2025, indicates a strong consumer demand for innovative and affordable home products. This trend aligns with the broader market's focus on convenience and functionality in home essentials.
Popular Products:
Smart kitchen appliances (e.g., Instant Pot, air fryers)
Home organization tools (e.g., storage bins, closet organizers)
Cookware sets and utensils
3. Clothing, Shoes & Jewelry
Amazon's clothing, shoes & jewelry category remains a significant player in the e-commerce space, with independent sellers in the U.S. averaging over $290,000 in annual sales in 2024. The category experienced a 12.4% year-over-year growth in 2024, highlighting its profitability and sustained consumer interest.
Popular Products:
Activewear and athleisure
Seasonal footwear (e.g., boots, sandals)
Fashion jewelry and accessories
4. Electronics
Amazon has captured 30% of the total sales in the electronics and appliances sector, reflecting its dominance in the market. The company's recent unveiling of an updated lineup of smart devices, including new Echo speakers, Fire TV devices, and updated Ring and Blink security cameras, showcases its commitment to staying at the forefront of consumer electronics. These advancements cater to the growing consumer interest in smart home technology and AI integration.
Popular Products:
Smart TVs and streaming devices
Wearable fitness trackers and smartwatches
Gaming consoles and accessories
5. Sports & Outdoors
The sports & outdoors category on Amazon continues to experience growth, driven by increased participation in outdoor activities and fitness routines. The category has reached $32.4 billion in 2024 sales, marking an 11.4% year-over-year growth. Consumer engagement is surging, with review volumes spiking across the category over the last year. This reflects heightened consumer interaction and presents increased opportunities for product improvement.
Popular Products:
Outdoor recreation gear (e.g., tents, hiking boots)
Fitness equipment (e.g., resistance bands, dumbbells)
Sports accessories (e.g., yoga mats, water bottles)
How to Identify a Good Product to Sell
Finding the best products to sell on Amazon requires more than just browsing the marketplace. The key is to combine strategy with smart tools to pinpoint items with high demand, profitability, and long-term potential. Whether you’re a beginner, exploring FBA, wholesale, or even ungated categories, the process starts with understanding the characteristics that make a product a winner.
1. Determine Your Product Criteria
Not every item on Amazon is created equal. Successful products often share some common traits:
High Demand: Look for items that consumers are actively searching for. A product moving over 200 units per month is a strong signal of demand.
Low Competition: Products with fewer sellers or minimal competition in a specific niche give you more visibility and a better chance to rank.
Price Range: Items priced between $30–$70 strike a balance between affordability and profit, appealing to a wide range of buyers.
Profitability: Ensure margins are strong after considering sourcing, shipping, and Amazon fees. A profit margin above 20% is generally considered healthy.
Manageable Size & Weight:
Smaller, lighter products are easier and cheaper to store and ship, reducing operational headaches.
2. Explore Product Ideas with AMZScout Product Database
Manually analyzing products can be time-consuming. Tools like the AMZScout Product Database make it easier to discover profitable items and identify top selling opportunities.
Step-by-Step Guide:
Open the Product Database: Log in with your AMZScout account or start a free trial.
Set Your Filters: Enter criteria like sales volume, price range, weight, ratings, and other specifications. You can also target trending products or recent launches for emerging top selling items.
![Which AMZScout Product Database Filters to choose]( "AMZScout Product Database Filters")
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Refine Your Search: Use the “New Products” filter for recently added items or check “Trending Products” to see those with 20%+ sales growth in the last 3 months.
Review Results: Analyze the list of products to identify promising candidates. Compare across brands, sales volume, fees, and niche potential.
![Analyze AMZScout Product Database results]( "AMZScout Product Database Results")
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3. Validate Demand, Competition, and Profitability with PRO AI Extension
Even a trending product may fail if competition is too fierce. The AMZScout PRO AI Extension gives detailed insights to ensure your product can succeed.
How to Use It:
Install the extension and open it in your browser.
![Install AMZScout PRO AI]( "Install AMZScout PRO AI")
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Search for a product on Amazon.
Check the Niche Score, which rates potential on a 1–10 scale based on demand, competition, and profitability.
Review historical sales, ranking trends, and price fluctuations under the “Product History” section. Steady sales and manageable review patterns indicate sustainable growth.
![AMZScout PRO AI Product History]( "AMZScout PRO AI Product History")
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Use AI Product Analysis for a concise overview of strengths, weaknesses, opportunities, and threats.
Calculate profitability with the built-in Profit Calculator, considering sourcing, FBA, and shipping fees.
Compare multiple options using the “Favorites” and “Product Comparison” tools to select the most promising product.
![AMZScout PRO AI Favorites]( "AMZScout PRO AI Favorites")
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By following this method, you can confidently identify items that are not just trendy but also profitable and manageable for your business. These steps work for FBA, wholesale, or private label ventures, helping you determine what to sell in your chosen niche.
Top 8 Products to Sell
So, what are the items you should be selling? Here are the eight best products to sell on Amazon in 2025.
1. Portable Bluetooth Speakers
Portable Bluetooth speakers continue to be a top-selling category on Amazon, combining convenience with high-quality audio. According to the AMZScout PRO AI Extension, this product boasts a solid Niche Score of 7 out of 10, indicating a healthy balance between demand and competition. With an average of 5,389 monthly sales and approximately $341,286 in monthly revenue, these products demonstrate consistent consumer interest and profitability.
The global market for portable Bluetooth speakers is projected to grow significantly, with estimates reaching $18.32 billion in 2025 and expanding at a CAGR of 20.22% through 2030. This growth is driven by factors such as increased smartphone usage, the rise of outdoor activities, and advancements in audio technology. For sellers, this category offers a wide range of products: from compact, budget-friendly options to premium models with advanced features. The diversity in product offerings allows for targeting various consumer segments, making it a versatile and profitable niche to explore.
2. Electric Toothbrushes
Electric toothbrushes are a perennial favorite on Amazon, appealing to consumers who prioritize health, hygiene, and convenience. According to the AMZScout PRO AI Extension, this product has a solid Niche Score of 7 out of 10, indicating a strong balance of demand and competition. With an average of 3,558 monthly sales, an average monthly revenue of $176,544, and an impressive net margin of 72%, electric toothbrushes are clearly a profitable category for sellers looking to enter a stable, high-demand market.
The appeal of electric toothbrushes lies in their ability to combine effectiveness with ease of use. Features like timers, pressure sensors, and multiple brushing modes cater to consumers seeking better oral care at home. Additionally, their compact size makes them ideal for shipping and storage, while the variety of models, from basic options to advanced smart versions, allows sellers to target multiple consumer segments. These qualities make electric toothbrushes a versatile, best selling, and profitable product to offer on Amazon.
3. Stainless Steel Tumblers
As consumers become increasingly conscious of sustainability, stainless steel tumblers have surged in popularity as a reusable alternative to single-use plastic bottles. Beyond being eco-friendly, these tumblers excel at maintaining the temperature of beverages, keeping drinks hot or cold for hours, which makes them a daily essential for commuters, office workers, and anyone on the go.
The versatility of stainless steel tumblers also makes them ideal for private label products. With endless options for personalization in terms of design, size, and quantity, sellers can cater to a wide array of tastes and lifestyles. While the market is competitive, tumblers that stand out with unique designs, innovative features, or branding can generate impressive sales and strong profit margins, making this a top contender for high-demand and profitable Amazon listings.
4. LED Strip Lights
LED strip lights have become a staple for home decor enthusiasts, offering a simple yet transformative way to enhance living spaces. According to the AMZScout PRO AI Extension, this product niche averages 4,995 monthly sales and generates around $112,093 in monthly revenue, demonstrating strong and consistent consumer demand. Their popularity stems from versatility: they can be used for ambient lighting, accenting furniture, or creating immersive setups for gaming and entertainment. Lightweight and easy to install, they appeal to a wide range of buyers—from renters looking to personalize their apartments to tech-savvy homeowners wanting customizable lighting solutions.
Sales for LED strip lights also experience seasonal boosts, particularly during holidays when consumers are decorating for celebrations, parties, and gift-giving. This trend, combined with their relatively low shipping weight and high perceived value, makes LED strip lights an ideal product for sellers aiming to tap into a high-demand, profitable niche. With opportunities for customization, bundle deals, and creative marketing, this category provides a clear path for standing out in a competitive market.
5. GPS Trackers for Kids
No, this isn’t something out of a science fiction movie. Tracking your kids’ location is something that is apparently one of the newest tools available for parents.
This is a really interesting niche. It doesn’t really look like your standard private label product. It's a pretty sophisticated piece of technology, which is something that is generally not recommended for less experienced sellers. However, this has the potential to really catch on and you may be able to get in on the ground floor before it explodes.
Don’t be fooled by the high average reviews. If you look closely you’ll see that there are only a handful of sellers that have generated a lot of reviews. Plenty of other listings have less than a hundred reviews and are still on page one, which is a really good sign.
This might be an unusual product and certainly not an easy one to properly source and bring to market. But if you’re willing to take the risk there could be big rewards.
6. Memory Foam Mattress Toppers
Memory foam mattress toppers are a favorite among consumers seeking comfort, support, and an affordable way to upgrade their sleep experience. According to the AMZScout PRO AI Extension, this niche generates an impressive $424,907 in average monthly revenue and sees around 6,101 average monthly sales, highlighting its strong market performance and consistent demand. The appeal of these toppers lies in their ability to improve sleep quality, relieve pressure points, and extend the lifespan of an existing mattress, which are all highly valued benefits for a wide range of buyers.
This category also offers excellent potential for sellers looking to enter a profitable and high-demand market. Mattress toppers are versatile products that cater to various preferences, including thickness, firmness, and hypoallergenic or cooling features. Lightweight, easy to package, and suitable for private label branding, these products can be marketed to both individual consumers and as part of bundled sleep-related offerings, making them a strong contender for sustained Amazon success.
7. Fridge Storage Racks
After looking at a couple of unconventional items, we have one that’s a perfect example of a private label Amazon product: fridge storage racks. It’s in the Home & Kitchen category which is a favorite of many sellers.
It's simple and plastic and it solves a problem that pretty much everybody has, which is trying to organize your fridge. This makes it a perfect product to sell. People are always coming up with new kitchen items, and this item has been trending up for a while now.
As we can see:
Sales are great
Review numbers are reasonable
There’s a lot of demand for it
There’s not a lot of competition
This type of product is exactly what a private label seller is looking for.
8. Pet Grooming Tools
Pet grooming tools have become increasingly popular as pet owners prioritize their pets’ hygiene, comfort, and overall health. According to the AMZScout PRO AI Extension, top products in this niche average 3,507 monthly sales and generate around $141,711 in monthly revenue, demonstrating strong and consistent demand. From grooming gloves and brushes to nail clippers and deshedding tools, these products offer practical solutions that make pet care easier and more convenient, appealing to a wide range of pet owners.
While this niche is profitable and high-demand, it’s important to note that products generally need a lot of reviews to drive sales. Positive feedback builds trust among buyers, especially in a market where pet owners are highly selective about the tools they use on their animals. For sellers, there’s ample opportunity to differentiate through quality, unique features, or bundled offerings, making pet grooming tools an attractive option for those looking to enter a profitable and versatile Amazon category.
Final Thoughts
So there you have it - eight compelling products that are poised to perform well on Amazon in 2025. Each offers unique opportunities for profitability, whether you’re exploring a new niche, building a private label brand, or reselling high-demand items. If none of these feel like the perfect fit, don’t worry. Tools like AMZScout make it easy to uncover countless other profitable, top selling products throughout the year, helping you discover the right opportunities for your business and stay ahead in a competitive marketplace.
FAQs
What are the most selling products on Amazon?
The most selling products on Amazon are items in high-demand categories like electronics, home & kitchen, beauty & personal care, sports & outdoors, and health products. Top-selling items include portable Bluetooth speakers, memory foam mattress toppers, stainless steel tumblers, LED strip lights, and electric toothbrushes, which combine strong demand, good profit margins, and year-round appeal.
How do I find niche top-selling products?
To find niche top-selling products, start with research tools like AMZScout to filter by sales volume, revenue, and competition. Analyze trends, seasonal demand, and product reviews to gauge interest. Focus on products with high profitability, low competition, and a defined niche audience. Private label, FBA, and ungated items often offer the best opportunities.
What niche is trending in 2025?
In 2025, trending niches include eco-friendly and sustainable products, smart home technology, health & wellness items, home fitness gear, and pet care solutions. High-demand categories also feature customizable home décor, portable tech gadgets, and products that enhance convenience or lifestyle. Sellers targeting these niches can tap into profitable, growing markets with top-selling, high-demand potential.
