AMZScout vs. Jungle Scout vs. Helium 10: Review and Accuracy Comparison
The success of an Amazon business depends primarily on selling the right products. To ensure that you are making the wisest choices, it's crucial to use trustworthy and accurate data from product research tools. These tools estimate sales figures using their own algorithms. However, keep in mind that the tools don’t have access to real figures, so, their accuracy may vary.
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In this article, we’ll compare the strengths and weaknesses of the most prominent sales analytics tools, mainly concentrating on their preciseness. We’ll discuss the various insights and strategic advantages they offer for product research, as well as why they have become essential for Amazon sellers.
AMZScout vs. Jungle Scout vs. Helium 10: Main Product Research Features
Meet the key players — AMZScout, Jungle Scout, and Helium 10. All of these tools are used for product research, keyword research, and listing optimization. With the help of these tools, sellers can assess the demand, competition, and profitability of products and niches on Amazon, as well as discover new trends.
When comparing AMZScout, Helium 10, and Jungle Scout, distinctions may arise in the types of data they provide, the presence of additional tools for product analysis, and their pricing policies. Let's review all of these tools with a specific focus on their accuracy.
Accuracy Experiment
There are different factors which can impact the success of an Amazon business, but the preciseness of sales estimations is the most crucial one. We have conducted an experiment to compare the accuracy of three prominent product research tools: AMZScout, Helium 10, and Jungle Scout, against sales data displayed directly on Amazon.
The accuracy of sales estimates from these tools can indicate the reliability of the overall information they provide.
We did a little test comparing three different competitors, and checked what they said compared with what appeared on Amazon's listings.
All of the tools show an estimate of sales, which is calculated based on the product's category and BSR (Bestseller Rank).
The Bestseller Rank (BSR) is a metric indicating a product's position based on the number of sales within a specific category on Amazon. The lower the BSR is, the higher the sales are. This means that the product is selling more frequently compared to others with a higher BSR in the same category.
To summarize the results of this experiment, no tool is perfect at estimating exact numbers for every product, yet all three are considered to be accurate enough, thanks to their unique algorithms and characteristics. It's important to keep the specific features of any given tool in mind. For instance, AMZScout doesn't usually tend to overestimate numbers, which reduces the likelihood of finding a product that won’t meet an optimistic forecast.
How Accurate Is Jungle Scout’s Sales Estimator?
Many users find Jungle Scout to be reasonably accurate. However, based on the data, it appears that Jungle Scout may sometimes overestimate its sales numbers by more than two times.
Is Helium 10 Accurate?
In general, Helium 10 is deemed accurate by most users. This tool may also overestimate sales numbers by two times and more, which can significantly impact its reliability.
Is AMZScout Precise in Terms of Sales Estimations?
Yes, it is. While it can produce minor occasional errors, this tool doesn’t tend to overestimate sales.
Why Use Product Research Tools When There Is a Free Amazon Sales Estimator?
Amazon provides an approximate number of sales directly in each listing, which shows how many items were sold last month. But if we want to choose a potentially profitable product to sell, it isn’t enough to know this number by itself.
The fact that a product sells well on Amazon doesn't necessarily mean it's worth selling.
There might be high competition in a chosen niche, which means sellers will need to spend more to promote a product, whereas, an item with less sales might be more profitable and require less promotional effort.
Solid current sales numbers may not last forever, especially if the item is seasonal or trendy.
To help them consider and analyze all of this information, sellers turn to product research tools. The information found with the help of these tools empowers them to select products with a higher likelihood of success.
In the following section, we’ll explore other strengths and potential drawbacks of the three tools. Whether you're a seasoned seller or a newcomer, having a comprehensive understanding of these tools can be your ticket to success on the Amazon marketplace.
AMZScout
AMZScout stands out with its robust and affordable toolset, making it one of the most powerful tools for product research. From beginners to seasoned professionals, AMZScout offers numerous features for any Amazon seller. Here are its main advantages and disadvantages:
Advantages
Toolset for different types of Amazon sellers. AMZScout provides a set of tools that caters to various types of Amazon sellers, from private label to resellers, including dropshippers, arbitrage specialists, and wholesalers. The Amazon Dropshipping, Arbitrage, and Wholesale Extension is designed specifically to evaluate the suitability of a product for reselling, a feature not offered by other competitors. This tool helps users streamline their online arbitrage research efficiently and identify potential product pitfalls.
Affordable pricing. With monthly plans starting at $49/month, and yearly plans at $32/month, AMZScout offers a cost-effective solution for accessing a bundle of tools. A lifetime subscription option is also available, priced at $799.99 for the PRO Extension, and $1,599.99 for the Seller’s Bundle.
Free trial. AMZScout provides free access to all its tools without any functionality restrictions. However, there is a limit on the number of queries you can make with each tool. Additionally, they don't require credit card information for the trial. This user-friendly approach allows potential customers to explore all of the tools' capabilities without the concern of automatic charges.
User-friendly interface. Users laud AMZScout for its user-friendly interface, making it accessible to sellers of all levels. Many hints are provided to users, and data is presented clearly and precisely. These factors make the interaction with this tool easy and pleasant.
Disadvantages
A smaller number of tools. AMZScout offers fundamental tools essential for product research. However, they don’t have the types of tools that may be needed in the later stages of sales. For example, there’s no tool for automating reviews or analyzing advertising.
Limited free trial. While a free trial is available, it comes with a limited number of queries.
Helium 10
Helium 10 is a recognized solution, covering a wide range of features from product research and listing optimization to PPC advertising analysis. But for comprehensive product research, you need to purchase the most expensive pricing plan. Let’s explore this tool in a greater detail:
Advantages
Accuracy. Helium 10 tools are generally considered reliable, with accuracy estimations of at least 70%, according to various sources and our own accuracy experiment.
Listing optimization. Helium 10 stands out for its diverse set of listing optimization tools, helping sellers streamline their analysis and enhance their listings efficiently.
Disadvantages
Pricing. The Starter Plan is $39/month, but may lack sufficient functionality for comprehensive professional use. The Platinum Plan, which is the most popular option, is priced at $99/month (or $79/month with the annual plan), making it comparatively more expensive than alternatives.
Shady payment policy. Helium 10 has faced criticism for mishandling users' credit cards. Users opting to delete their accounts may encounter problems with canceling their subscriptions, as Helium 10 tends to freeze accounts instead, which results in unexpected charges and concerns about unauthorized transactions.
Complex interface. The multitude of tools offered by Helium 10 results in a complex interface, requiring users to learn and navigate different interfaces for each tool.
Poor customer support. Numerous reviews highlight concerns about Helium 10's customer support, with users feeling that responses often do not effectively address less typical situations.
Jungle Scout
Jungle Scout offers product research tools as well. This toolset is primarily tailored to private label sellers, and provides options for product research, tracking, and finding profitable product opportunities. However, the absence of some important features can seem like a flaw to other types of Amazon sellers, like dropshippers, wholesalers, and online arbitrage specialists. Let’s explore this tool a little deeper:
Advantages
Opportunity Score. The Jungle Scout Chrome Extension condenses data on a product's demand (units sold), competition (number of sellers), and the quality of similar listings into an Opportunity Score. This is not an exclusive feature, and both AMZScout and Helium 10 have similar options. However, many users find the Opportunity Score to be a convenient way to discover potential product ideas.
Fairly accurate data. Jungle Scout delivers pretty accurate and up-to-date information on products within a marketplace. It also offers daily snapshots of sales data, enabling sellers to track performance trends and choose product ideas on the basis of actual data.
Disadvantages
No free trial. One significant drawback of Jungle Scout is the absence of a free trial, preventing users from testing the tools before committing to a subscription.
Focus on Private Label sellers. This tool is primarily designed for private label sellers, potentially limiting its utility for other types of sellers, like wholesalers and online arbitrage specialists.
Too many extensive features. For beginner sellers on Amazon, many of Jungle Scout’s features may seem unnecessary. However, they are still included, and their presence affects the price.
Complex interface. The tables display an overwhelming amount of information, making it unclear to some users where to find specific details.
No lifetime membership. Jungle Scout lacks the option for a lifetime membership, which might be a drawback for users seeking a one-time payment solution.
Each of the above tools offers different features, levels of accuracy, and pricing. It’s important for Amazon sellers to pick an instrument based on their particular business goals and limitations.
Conclusion
In conclusion, the choice between AMZScout, Helium 10, and Jungle Scout depends on each seller’s individual preferences, budget, and specific business needs. AMZScout stands out with its user-friendly interface and cost-effective pricing.
Our accuracy experiment, comparing AMZScout, Helium 10, and Jungle Scout against the Amazon Sales Estimator showed that in some instances, tools can make mistakes in comparison with Amazon’s data. However, these tools also offer significantly more benefits than just viewing sales numbers alone.
