Amazon Haul 101: What it Is, Why it Matters, and How to Join
Move over Temu and Shein—there’s a new player in the budget-friendly shopping game, and it’s backed by the power of Amazon. Say hello to Amazon Haul, the e-commerce giant’s latest beta program that’s making waves with savvy shoppers looking for low-cost, legit products across a variety of categories. Whether you’re browsing through the Amazon app, scrolling the website, or hunting for your next great deal, Amazon Haul brings the thrill of the discount store straight to your screen.
But what exactly is Amazon Haul and how can you tap into this program as a seller? In this article, we’ll break down what this new shopping experience is all about and share insider tips on how to showcase your products in this fresh e-commerce program. Spoiler: If you’ve ever wondered how to compete with Temu or Shein without slashing your margins, you’re going to want to read this.
What is Amazon Haul?
Think of Amazon Haul as Amazon’s answer to the other viral cheap shopping apps that have taken social media by storm. Currently in beta, this new program is designed to spotlight curated, budget-friendly product collections that include trendy fashion items, affordable gadgets, beauty must-haves, and home finds—all with that classic Amazon convenience. Shoppers can explore themed "haul" pages right through the Amazon app or website, making it easier than ever to score low-cost items without digging through endless listings.
Unlike random deals you might find elsewhere, Amazon Haul items are part of a legit program, meaning they’re sold by trusted sellers and backed by Amazon’s customer support. It’s a streamlined way for users to find cheap but quality products, just like they would on Temu or Shein, but with the added confidence that comes from shopping on the world’s biggest e-commerce platform.
Most Amazon Haul items are incredibly budget-friendly, with prices typically under $20. This makes it easy to try out new gadgets, beauty tools, home finds, or fashion accessories without overspending. Many of the sellers offering these products are based in China, which means prices stay low due to direct-from-manufacturer sourcing. However, it also means shipping can take longer than usual, but the trade-off is access to unique and affordable products you might not find in your local store or even in Amazon’s main listings.
Plus, if something isn’t quite right, Amazon’s return policy still applies, which offers a layer of protection you typically won’t get from other discount shopping platforms.
Who is Amazon Haul For?
Amazon Haul is built for two kinds of people: the smart seller and the savvy shopper.
For buyers, it’s a dream come true, especially if you’re always on the hunt for cheap, legit, and budget-friendly products without sacrificing quality. Whether you're a college student furnishing a dorm on a dime, a parent hunting for affordable kids' clothing, or just someone who loves the thrill of a good shopping deal, Amazon Haul brings you curated finds across top categories. You’ll find everything from fashion, beauty, and home essentials, to tech gadgets, kitchen tools, accessories, toys, and more. It’s like a digital treasure hunt, only better, because it all ships from Amazon.
For sellers, this new e-commerce program opens the door to a massive audience that’s already primed for deals. If you can offer low-cost products with fast shipping and solid reviews, giving you a golden opportunity to stand out in a space that’s gaining traction fast. Think of it as your chance to compete directly with the likes of Temu and Shein, but with the built-in trust and infrastructure of Amazon.
All in all, Amazon Haul is designed to serve those who value discounts, simplicity, and smart shopping.
How to Sell on Amazon Haul
Are you ready to get your products in front of millions of deal-hunting shoppers? Selling on Amazon Haul could be your next big move, but here’s the catch: it’s currently invitation-only. That means you can’t just sign up and start listing items; you need to be invited to join the beta program.
If you're a seller who offers low-cost, budget-friendly products and you're eager to be part of this new shopping experience, your first step is to express interest by reaching out directly to interested-sellers@amazon.com.
Once you submit your inquiry, there’s no guarantee, but there are additional things you can do to boost your chances of being selected. Below you’ll find tips and best practices to align your store with what Amazon Haul is all about: quality, affordability, and a smooth e-commerce experience that rivals platforms like Temu and Shein. Follow these steps:
1. Find a cheap product with a good margin.
When it comes to selling on Amazon Haul, your product needs to check two key boxes: cheap for buyers and profitable for you. Since Amazon Haul focuses on low-cost, budget-friendly items, it’s important to choose products that look appealing to deal-seekers while still offering healthy margins.
One of the best tools for finding these golden opportunities? The AMZScout PRO AI Extension for Chrome, which works for regular Amazon listings and for identifying trends within Amazon Haul too.
Here’s a step-by-step guide to help you get started:
Step 1: Install the AMZScout PRO AI Extension.
Head over to the Chrome Web Store and add the AMZScout PRO AI Extension to your browser. Start your free trial by entering your email address.
Step 2: Search for a product or niche
Go to the Amazon Haul store and enter any product or niche into the search bar (for example, “budget makeup brushes” or “cheap storage bins”).
Step 3: Open the PRO AI Extension.
Click the AMZScout icon in the upper-right corner of your browser. This will open a detailed analytics panel above your Amazon search results.
Step 4: Evaluate the product’s profit potential. Now that you’ve found some options, it’s time to dig deeper and assess whether a product is worth promoting. Focus on these key actions:
Check the price and sales volume: Make sure the product is priced under $20 and sells at least 300+ units per month. This ensures that it's affordable for impulse buyers and has proven demand.
![AMZScout PRO AI Dashboard sales and revenue]( "AMZScout PRO AI Dashboard sales and revenue")
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Review niche score and history: Evaluate how competitive and stable the niche is. Look for consistent interest and low-to-moderate competition to improve your chances of success.
Analyze with AI product insights: Use the AI Product Analysis tool to understand why customers are buying this item and identify potential improvements or selling angles that make it stand out.
![AMZScout PRO AI product improvement]( "AMZScout PRO AI product improvement")
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Use the Profit Calculator: Calculate your estimated costs and potential earnings. This helps to ensure that the product is low-cost but offers a high margin, ideally with at least a 20% net profit after expenses.
Using a data-driven approach like this ensures that you’re not just guessing—you’re actually picking products with real potential in a space that’s growing fast. And with Amazon Haul's emphasis on affordable, legit, and trending goods, this research gives you a serious edge over less-prepared sellers.
2. Find a reliable supplier.
After you identify a low-cost product with a solid margin, the next step is finding a reliable supplier who can deliver both affordability and consistency. Since Amazon Haul often features items with longer delivery times compared to regular listings, it’s perfectly normal—and often expected—that your supplier may be located overseas.
Platforms like Alibaba, 1688, and DHgate are great starting points for connecting with manufacturers who specialize in budget-friendly products. Reach out to a few, compare prices, and don’t be afraid to negotiate. Look for suppliers who can offer economical shipping options (like ePacket or economy air), reasonable lead times, and quality that matches customer expectations, even if the product is relatively cheap.
Requesting samples is also a smart move before committing to a bulk order. While Amazon Haul shoppers may tolerate slightly longer shipping, they still expect products that look and work as advertised. Keeping that balance between low cost and good quality is crucial if you want to attract repeat buyers and positive reviews on this new e-commerce platform.
3. Optimize your listing with the right keywords.
To stand out in the Amazon Haul program, having a great product isn’t enough. You also need a well-optimized product listing packed with relevant keywords. This helps shoppers actually find your item when they’re browsing for budget-friendly deals, low-cost gadgets, or cheap fashion finds. Think of it as making your product searchable in a sea of similar options.
Fortunately, tools like the AMZScout Keyword Search and the AI Listing Builder make this process fast, smart, and surprisingly simple. Here’s how to use them, step by step:
Step 1: Use AMZScout’s Keyword Search tool.
Go to the Keyword Search page and enter your email address to start a free trial.
Search for keywords by typing the name of your product or niche (e.g. “ phone case” or “makeup kit”). If you want to refine your list further, you can also filter by keyword count, search volume, or trends.
![What are the Keyword Search Filters]( "Keyword Search Filters")
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Click “Find Keywords” to generate a list of top-performing keywords. Focus on terms that align with Amazon Haul trends, such as “low cost,” “budget,” “discount,” “cheap,” and “under $20.” Look at how often they’re searched and how competitive they are.
![finding keywords for amazon ads with amzscout keyword search]( "finding keywords for amazon ads with amzscout keyword search")
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Step 2: Create your optimized listing with the AI Listing Builder
Open the AMZScout AI Listing Builder tool and log in. If you used the Keyword Search tool, you can select suitable keywords, group them, and then click "Go to Listings" to go directly to the AI Listing Builder and have your chosen keywords transferred automatically.
Click “AI Autofill” to instantly generate a ready-to-go title, bullet points, and product description.
![AI Listing Builder dashboard blank]( "AI Listing Builder dashboard")
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Review and customize the listing for your target audience. Make sure it fits the tone of Amazon Haul shoppers by making it clear, honest, and value-focused.
Use the checklist in the bottom-left corner to ensure that your listing follows Amazon’s guidelines and includes everything it needs to convert clicks into sales.
![Crossed out keywords in the Listing Builder]( "Crossed out keywords Listing Builder")
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With these tools, you’ll create an optimized, keyword-rich listing that actually gets seen, helping you rise above the competition and reach deal-seeking shoppers who love the thrill of a good Amazon Haul.
FAQs
What types of products are available on Amazon Haul?
Amazon Haul features a wide variety of affordable, everyday essentials from numerous categories like Home, Beauty, Fashion, Kitchen, Pet Supplies, and more. You’ll find trending items, seasonal favorites, and clever gadgets, all for less than $20.
Is Amazon Haul legit?
Yes, Amazon Haul is 100% legit—it’s part of Amazon's effort to spotlight quality products that won’t break the bank. These deals come directly from trusted sellers on Amazon, and are backed by the same reliable shipping, customer service, and return policies you already know. Think of it as a curated way to shop smart and spend less.
Why is Amazon Haul so inexpensive?
Amazon Haul highlights items that offer great value, often through discounts, bulk deals, or simplified packaging. By curating products that are popular and affordable, Amazon makes it easier to find budget-friendly picks without sacrificing quality. It’s a win for both buyers’ wallets and their wish lists.
What’s the difference between Amazon and Amazon Haul?
Amazon is the full online marketplace with millions of products, while Amazon Haul is more of a spotlight on great finds under $20. It’s like a guided tour through Amazon’s best bargains, designed to save you time and money. You still shop on Amazon, but with Haul, the deal-hunting is already done for you.
Final Thoughts
As Amazon Haul continues to grow, it’s clear that this budget-friendly shopping program is more than just a passing trend. It’s a fresh opportunity for both shoppers and sellers to thrive in the evolving e-commerce space. If you’re a seller who’s looking to tap into the demand for low-cost, legit products that rival platforms like Temu and Shein, now is the time to act.
From finding the right products and suppliers to optimizing your listings with the right keywords, AMZScout’s tools can give you a serious edge. They are there to help you make smarter decisions, boost visibility, and build a store that fits perfectly into the Amazon Haul ecosystem.
Whether you’re just getting started or scaling an existing business, positioning yourself in this new shopping experience could open the door to a whole new audience—and a whole lot more sales.
