25 TikTok Viral Products and Finds that Can Boost Your Sales
Whether you're looking for beauty must-haves, viral gadgets, or trending clothing pieces, TikTok has become the go-to platform for discovering products that are flying off the shelves. In this article, we’ll dive into the hottest TikTok viral products of 2025 and guide you toward identifying these trending items for your own e-commerce business.Let’s explore the top products and trends that TikTok has made famous this year.
Table of contents
Which Products Are Trending on TikTok in 2025?
In 2025, TikTok remains a powerful platform for discovering the latest product trends, influencing what’s hot in beauty, fashion, and beyond. From skincare essentials to lifestyle must-haves, TikTokers continue to shape consumer preferences with viral product recommendations.We've listed some of the most trendy ones below.
1. Snail Mucin Serum
The trend toward Korean skincare continues to thrive in 2025, and snail mucin serum has become a cult favorite. TikTokers are raving about its hydrating and healing properties, making it a go-to for achieving the glass-skin look popularized by K-beauty influencers.
The global snail mucin skincare products market, estimated at $500 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. The rise of Korean skincare (K-beauty) and the growing use of snail mucin in these routines are major drivers of market expansion.
2. Face Massager
This beauty tool has gained traction thanks to its promise of reducing puffiness and improving skin elasticity. TikTok skincare enthusiasts swear by its ability to enhance blood circulation, with many influencers showcasing dramatic before-and-after results after just a few uses.
As of 2023, women dominated the facial massager market, holding a commanding 60% share - no surprise, given the deep-rooted emphasis on skincare and beauty in many women’s routines. But the tides are slowly shifting. Men's interest in skincare is on the rise, with demand for facial massagers projected to grow at a striking CAGR of 12.9% through 2030. This surge reflects a broader cultural shift, as more men embrace grooming rituals once considered the domain of women.
To discover TikTok’s hottest products, consider ordering a customized TikTok Shop Trend Report.
3. Pimple Patches
The rise of skin positivity on TikTok has also fueled the popularity of pimple patches. Users love how these patches can provide a quick, visible solution to acne, often showing their real-time healing results in viral skincare routines. This product is being sold more than 4,000 times/day. It’s also a profitable item to sell because it’s relatively inexpensive and lightweight.
Acne is on the rise globally, especially among teens and young adults, fueling the demand for quick, effective solutions like pimple patches. A study in the British Journal of Dermatology revealed that acne cases jumped from 156.7 million in 1990 to over 231 million in 2019. As this common skin condition continues to affect millions, consumers are turning to easy, targeted treatments that fit seamlessly into their routines. Pimple patches have emerged as a go-to option: discreet, affordable, and backed by growing demand.
Additionally, according to AMZScout’s PRO AI Extension, this product has a winning score of 10/10 for reselling on Amazon.
4. Heatless Hair Curling Set
With an increased focus on minimizing heat damage, the heatless curling set has become a viral favorite for effortless styling. TikTok beauty influencers have demonstrated how to achieve perfect curls overnight without using damaging hot tools, making this product a must-have for healthy hair enthusiasts.
The heatless hair curler market is on a steady rise, valued at $162.5 million in 2022 and projected to reach around $259.3 million by 2032. With a compound annual growth rate of 4.8%, the trend points to a growing shift in consumer preference toward gentler, heat-free styling methods. More people are prioritizing hair health, driving demand for tools that minimize damage without sacrificing results.
5. Face Mister
As TikTok users promote the trend of all-day hydration and glowing skin, portable face misters are becoming essential items as well. Users love the way these gadgets give their skin a dewy finish and refresh their makeup on the go, especially during the hot summer months. According to AMZScout’s Keyword Search, this product was searched more than 8,000 times on Amazon in August.
The face mist market is getting a glow-up, thanks to a growing demand for natural ingredients, on-the-go convenience, and skincare that does more than just hydrate. Today’s consumers want multitasking mists that pull double (or triple) duty, offering everything from SPF protection to anti-aging benefits and blue light defense. It’s no surprise, then, that in 2023, over 38% of new face mist launches worldwide included either sun-shielding ingredients or antioxidant-packed formulas.
6. Standing Desk Treadmill
With so many people still working from home, standing desk treadmills have surged on TikTok as the perfect way to stay active while working. Influencers are showing how easy it is to integrate movement into their daily grind, inspiring users to maintain their productivity and fitness at the same time.
Wired under-desk treadmills may currently lead the pack with a 65% market share, but it’s the wireless models that are picking up serious speed. Accounting for 35% of the market, these sleek, cordless versions are quickly gaining ground, thanks to a surge in demand for more portable, clutter-free fitness solutions. With innovation driving convenience, the wireless segment is poised for a major growth spurt in the coming years.
7. Small Portable Charger
As people are increasingly reliant on their devices, TikTok users have turned portable chargers into a must-have gadget. These tiny, lightweight chargers make it easy to stay powered on the go, with influencers highlighting their convenience for travel and everyday life.
Asia Pacific led the charge in 2023, claiming 41.2% of global revenue, and it’s easy to see why. Home to tech powerhouses like Samsung and Qualcomm, the region is a hotbed of innovation, especially in next-gen charging technologies. With these industry giants pouring resources into cutting-edge development and manufacturing, Asia Pacific continues to set the pace in the fast-evolving electronics landscape.
8. Portable Humidifier
In the quest for perfect skin, portable humidifiers have taken off, thanks to their ability to maintain moisture levels in dry environments. TikTok beauty communities have embraced these devices, especially when it comes to keeping skin hydrated during colder months.
The global portable humidifier market is breathing in fresh momentum, valued at $1.93 billion in 2024 and on track to more than double, reaching $4.05 billion by 2034. With a solid 7.7% annual growth rate, this surge reflects a growing appetite for compact, travel-friendly solutions that keep indoor air clean, comfortable, and hydrated—whether at home, in the office, or on the go.
9. Portable Cereal Cup
Meal prep has gone viral on TikTok, and the portable cereal cup is part of this trend. Users love this item's convenience for eating on the go, with viral videos that demonstrate how to keep cereal and milk fresh and separate until you’re ready to enjoy it.
Fueled by the rise of on-the-go lifestyles and a growing thirst for convenience, the global market for portable food and beverage cups is showing no signs of slowing down. Valued at $19.33 billion in 2024, the market is expected to climb to $20.52 billion by 2025, riding a healthy 6.1% annual growth rate. It’s clear that whether it’s coffee on the commute or snacks between meetings, portability is now a must-have feature in everyday dining.
10. Remote Scrolling Ring
As social media use grows, gadgets like the remote scrolling ring have gone viral because of their practicality. TikTok users love how it allows them to scroll through content hands-free, and it’s especially popular among creators and content consumers looking for comfort and ease.
According to data provided with the help of AMZScout’s Keyword Search tool, this product saw a spike in searches in January (with almost 10,000 queries recorded on Amazon), which was most likely due to a successful ad campaign or influencer promotion.
11. Oversized Hoodies
The trend of oversized, cozy clothing is still thriving on TikTok. Oversized hoodies, in particular, have become a fashion staple, with influencers showing how they effortlessly combine comfort with style, making them a favorite for casual wear.
Hoodies topped shopping lists in 2024, with 65% of men planning to snag one - and oversized styles were leading the charge. Nearly 27% are opting for roomier fits, a trend especially popular among younger shoppers aged 18 to 29, where 29% say oversized is their go-to. Comfort and style are clearly aligning in this laid-back wardrobe staple.
12. Charmed Bracelets and Necklaces
Charmed jewelry is both customizable and stylish, and has been making a huge comeback. TikTok users love creating personalized pieces, whether they’re a form of self-expression or for gifting. This trend has also been widely shared in fashion DIY tutorials across the platform.
Jewelry in general is having a major moment in 2025, with the global market expected to reach a stunning $374 billion. And the momentum doesn’t stop there as growth is projected to continue at nearly 5% annually through 2030, fueled by a lasting appetite for elegance, self-expression, and investment-worthy style.
13. Sundresses
Light and breezy sundresses have captured the hearts of TikTok's fashion-forward community. Influencers showcase how to style them for both casual and dressy occasions, and they were considered to be must-have summer clothes in 2025, thanks to their versatility.
Women’s dresses and skirts are on a steady style ascent, with the global market expected to hit a striking $218.5 billion by 2028. Growing at a consistent 5% annually since 2022, this trend confirms what fashion lovers already know: sundresses and skirted silhouettes aren’t going anywhere. They’re timeless staples that continue to twirl their way into wardrobes around the world.
14. Yoga Pants
Athleisure items continue to dominate TikTok, and yoga pants are a key component of this trend. Users praise the comfort and adaptability of yoga pants as they demonstrate how they can be styled for both workouts and casual outings, making them a wardrobe essential.
With over 300 million people practicing yoga worldwide, the global embrace of mindful movement is stronger than ever. This surge in participation has fueled a booming market for activewear that goes beyond the mat, serving everything from Pilates to running and cycling. Notably, women make up more than 70% of yoga enthusiasts, driving demand for versatile, stylish, and performance-ready yoga apparel that fits both workout and lifestyle.
To get insights into trending products and strategies for maximizing your potential on the platform, consider ordering an individualized TikTok Shop Trend Report.
15. Crop Tops
Crop tops remain a TikTok favorite, offering a playful yet chic option for everyday wear. Influencers love how they can be easily paired with high-waisted jeans, skirts, or shorts, making them a key part of many viral outfit videos.
Driven by the athleisure boom, a rising demand for sustainable fashion, and cutting-edge advances in fabric and design, the global crop top market is on a stylish upward climb. Forecasts suggest a steady annual growth rate of 2.4% to 5.9%, setting the stage for this trend to potentially hit a remarkable $783.4 billion by 2030.
16. Pet Grooming Gloves
TikTok’s pet community has embraced grooming gloves as a gentle and effective way to remove loose fur while bonding with their pets. Many viral videos have also shown satisfied cats and dogs enjoying the experience, further boosting the popularity of these items.
With more pet owners treating their furry friends like family, the demand for convenient and effective grooming solutions is soaring. Valued at $450 million in 2024, the pet grooming gloves market is set to grow steadily at a 7.5% CAGR from 2026 to 2033, potentially reaching an impressive $800 million by 2033. This booming growth reflects the deepening bond between people and their pets and the desire to keep them looking and feeling their best.
17. Interactive Pet Feeders
These feeders have become a hit with TikTok pet lovers because of their ability to engage pets during mealtime. Users love how they provide both mental stimulation and a fun challenge while keeping pets entertained while they eat.
According to the data provided by our AMZscout Keyword Tracker, the number of monthly queries for "pet feeder" on Amazon is always at least 5,000.
18. Cooling Mats for Pets
With rising temperatures, many TikTok pet owners enjoy the benefits of cooling mats to keep their pets comfortable in the heat. These mats have become a viral favorite that helps pets stay cool during the summer months.
Overall, the dog cooling products market is heating up. Valued at around $300 million in 2024, it’s projected to double to $600 million by 2033, growing steadily at an 8.5% annual rate from 2026 onward. As pet parents prioritize comfort in warmer climates, demand is only set to rise.
19. Cat Water Fountains
Hydration is critical for pets, and TikTok has made cat water fountains a must-have for any pet owner. Numerous influencers have demonstrated how the constant flow of fresh water from these fountains encourages pets to drink more, promoting better health.
Hydrated pets are happy pets - and the global pet water fountain market is flowing fast to meet that need. Valued at $160 million in 2024, the market is projected to more than double, reaching a refreshing $390 million by 2033, with a steady 10.1% annual growth rate.
20. Pet Hair Remover Rollers
Maintaining a clean, fur-free home has become easier thanks to pet hair remover rollers. TikTok users have shown their efficiency in cleaning furniture, clothing, and car seats, making them a staple for any pet household.
According to the AMZScout PRO AI Extension, the number of Amazon sales averages 1,500/day, and the product score for reselling this product is 10/10.
21. Chlorophyll Water Drops
The increase in wellness trends on TikTok has made chlorophyll water drops a viral sensation. Many influencers tout the health benefits of these drops, such as their ability to boost energy and improve skin clarity, sparking widespread interest.
North America leads the chlorophyll extract market, generating an impressive $4.5 billion in revenue in 2023, driven largely by strong demand from the food and beverage industry. Europe is catching up fast, with the market projected to reach $3.8 billion by 2032, fueled by the increasing use of chlorophyll in pharmaceutical and personal care products.
22. Acupressure Mats
Self-care routines have flourished on TikTok, and acupressure mats are one of the newest relaxation trends. These mats are designed to relieve stress and tension and are often featured in videos demonstrating how to create an at-home spa experience.
Fueled by the growing popularity of at-home wellness, the global massage mat market is gaining serious momentum. Valued at $250 million in 2024, it’s projected to soar to $450 million by 2032, driven by an impressive 11% annual growth rate. Smart tech innovations and strong investor interest are accelerating this shift, turning massage mats into everyday essentials for stress relief and self-care.
23. Vitamin Gummy Bears
The TikTok wellness community has embraced vitamin gummy bears as a fun and easy way to maintain health. These supplements are popular for their great taste and convenience, making them a viral hit with health-conscious users.
In 2023, adults led the vitamin gummy market, claiming a hefty 66.3% share, but the kids’ segment is quickly catching up. With a projected CAGR of 11% from 2024 to 2030, vitamin gummies for children are on a fast track to growth. Their playful shapes, fruity flavors, and chewy texture make wellness feel like a treat, especially for kids aged 2 to 14.
24. Water Dental Flosser
TikTokers are moving away from traditional dental floss in favor of water flossers, which offer a more effective and easier way to maintain oral hygiene. Influencers highlight how these gadgets make cleaning between teeth faster and more enjoyable.
A sparkling smile is just the beginning: oral health is now recognized as a key pillar of overall wellness, and the global water flosser market is riding that wave. Valued at $1.02 billion in 2024, the market is projected to reach $1.69 billion by 2033, growing at a steady 5.79% CAGR. As consumers become more health-conscious, demand for effective, tech-forward dental tools like water flossers continues to surge.
25. Collagen Supplement
Collagen supplements are trending as a beauty-boosting product, with influencers promoting their benefits for healthier skin, hair, and nails. This trend ties into the broader TikTok focus on self-care and long-term beauty solutions.
Once a niche supplement, collagen has officially gone mainstream, and it’s showing no signs of slowing down. The global collagen market, valued at $9.9 billion in 2024, is projected to nearly double to $18.7 billion by 2030, fueled by a robust 11.3% annual growth rate. With more consumers embracing natural, sustainable solutions for glowing skin, joint health, and overall vitality, collagen has become a go-to essential in the modern wellness routine.
The things mentioned above have recently gone viral on TikTok, and there's a strong likelihood they will remain popular for some time. Many TikTok trends tend to have a ripple effect, continuing to influence consumer behavior long after the initial buzz. Sellers who capitalize on these trends early are in a prime position to ride the wave of popularity and sustain strong sales over the coming months.
How to Identify Trending TikTok Products to Sell
Identifying trending products on TikTok is crucial for staying ahead in the fast-paced world of e-commerce. Viral products often translate into high demand, giving sellers a valuable opportunity to capitalize on emerging trends and boost sales.
Browse TikTok
To discover current trends, start by searching popular hashtags such as #TikTokMadeMeBuyIt, #ViralProducts, or #AmazonFinds. You can also use the TikTok Discovery tab, which highlights what’s trending in real time. By observing what types of content are gaining views and likes quickly, you can identify products that are on the rise. Look for products featured in videos with high engagement — thousands of comments, shares, and likes usually indicate that the product has caught the attention of the TikTok community.
To dig deeper, pay attention to the way products are showcased in user-generated content (UGC). If you see influencers or everyday users highlighting certain benefits or creating tutorial-style videos around a product, this could signal that the item is becoming a hit.
Order TikTok Research
Finding trending products on TikTok can be time-consuming, as it requires scrolling through many videos without access to sales data that can help you predict their potential performance. To ensure that you're investing in the right products, consider ordering a professional research report from experienced analysts.
To access this service, follow these steps:
1. Review the service page.
2. Place your order. Choose how many product ideas you want to receive—either one or five.
3. Receive your report. It will be emailed to you within 8-10 business days.
Check out a sample to get an idea of what you can expect in a typical report. This approach helps to streamline your time and effort, and provides profitable product ideas and strategies for boosting your chances of success.
Check Amazon Trends
While TikTok is an excellent place to spot emerging trends, verifying with Amazon is key for determining whether those products are worth selling. Check Amazon’s best-selling or ‘interesting finds’ categories in your niche to find real-time data on which products are gaining popularity, which is often a result of viral TikTok trends.
However, before jumping on a trend, it’s also crucial to evaluate the profitability of the product. This can be done easily with AMZScout’s PRO AI Extension by following these steps:
1. Install the AMZScout PRO AI Extension. Enter your email address to start a free trial.
2. Start your search. Enter a product name in the Amazon search bar to explore the specific product that piques your interest for a detailed analysis, or alternatively, to assess the broader niche as a whole.
3. Open the extension. Click the icon in the top-right corner of the page to access the PRO AI Extension and review the data dashboard. The extension will display important data automatically, including estimated sales, revenue, and more.
4. Evaluate the demand level. Click the "Estimated Revenue" column to view products with the highest sales at the top. Then check the Product History under the products with the highest revenue estimation to review sales and pricing trends, ensuring stability or growth.
5. Analyze the competition. Take the following factors into account:
Number of sellers: Look at the “Sellers” column. If you plan to resell certain products, a manageable range is 2 to 15 sellers.
Established sellers: Take a look at the number in the “# of Reviews” column—if many products in the niche have received a high number of reviews, the competition may be tough.
![AMZScout PRO AI Number of sellers Number of reviews]( "AMZScout PRO AI Number of sellers Number of reviews")
![image]()
6. Evaluate your profit potential. Click on the Profit Calculator under any product that catches your eye and enter all relevant expenses (FBA fees are pre-calculated). Aim for a profit margin exceeding 20%. If the margin is lower, this is a sign the product may not be a worthwhile investment.
7. Review opportunities and challenges. Click on AI Product Analysis under the product to open AI Product Insights. Analyze the report to ensure that the product’s benefits outweigh its limitations. Assess the risks and opportunities carefully to confirm that they align with your business strategy.
By combining TikTok trends with Amazon profitability insights, you can ensure that you're selecting high-demand, profitable products to sell.
Follow Influencers
Influencers are key drivers of viral TikTok products, where short-form content has the power to create overnight sensations. By following influencers in your niche — whether it’s beauty, tech, fitness, or pet products — you can stay ahead of emerging trends. Influencers often receive new products from various brands, allowing them to review and promote items before they become mainstream. Watching these influencers will give you valuable insights early on into which products might go viral next.
Find Trending Products on Other E-commerce Platforms
TikTok is a great place to start, but verifying the popularity of products on other e-commerce platforms can give you a broader view of market demand. Check out platforms like Etsy, eBay, and Pinterest to see if the product has gained traction elsewhere. On Pinterest, for example, you can track pins related to the product and see how often they’ve been saved, which indicates growing interest.
You should also explore marketplaces like Walmart, and AliExpress, or even niche-focused platforms, like Depop for fashion items. This can help you understand whether the product has long-term potential or if it's a short-term TikTok fad. If the product is trending across multiple platforms, it’s a good sign that it has widespread appeal, making it a strong candidate for your online store.
The Benefits of Selling Popular TikTok Products
Selling popular TikTok products can be a lucrative strategy for e-commerce sellers looking to tap into a massive, trend-driven market. Viral TikTok items often create buzz and excitement, translating directly into consumer demand and higher sales potential. Here’s a list of the main advantages of selling viral products:
High Demand and Popularity: Viral products on TikTok often have a built-in audience that’s eager to buy, making it easier to generate sales quickly without extensive marketing efforts.
Low Marketing Costs: Because TikTok has such a powerful word-of-mouth effect, sellers can leverage the platform's organic traffic and viral nature to promote products with a minimal advertising investment.
Social Proof: Products that have gone viral come with a stamp of approval from influencers and real users. This social proof builds trust and makes it easier for potential customers to decide on a purchase.
Fast Sales Cycles: TikTok trends move fast, and so do sales. Once a product goes viral, sellers can see a rapid turnover and capitalize on short-term trends for quick profits.
Increased Brand Exposure: Even if you don’t sell directly on TikTok, having your products featured in viral videos can boost brand visibility across multiple platforms and drive sales from different channels.
By capitalizing on TikTok trends, sellers can not only boost their revenue but also gain a competitive edge in the e-commerce space. The platform's viral nature offers unique opportunities to connect with a large, engaged audience and respond quickly to consumer demands.
Conclusion
In 2025, TikTok will continue to dominate the e-commerce landscape by shaping consumer behavior and driving product trends. You can tap into lucrative opportunities and build a successful online business by staying ahead of the curve and identifying viral products early. Keep browsing TikTok, following influencers, and monitoring trends on platforms like Amazon to discover the next big product that TikTok made you buy.
