Temu Statistics: 18 Latest Insights and Facts for 2024
Temu is an e-commerce platform launched in China in 2022 that has quickly made a name for itself in the U.S., already competing with giants like Amazon. Its standout approach connects shoppers directly with manufacturers, cutting out the middleman and offering lower prices. Temu also uses gamification and other engaging features to keep users hooked and encourage spending, fueling its rapid growth.
In this article, we’ll share 18 key facts about Temu to help you gain a better understanding of the platform and its impressive rise in the e-commerce world.
Please note that this information is accurate only as of the date this article was written.
1. Temu App Performance
One way to measure an e-commerce platform’s performance is by tracking the number of app downloads, which reflect customer interest and market penetration. Temu has emerged as one of the most popular shopping apps, consistently gaining millions of downloads each month.
In September 2024 alone, the app recorded 47 million installs, according to Statista. Nearly 40% of all shopping app downloads came from the U.S., making Temu a strong competitor for Amazon and eBay, which were both installed almost 10 times less.
Additionally, Similarweb reports that 152 million Americans use Temu daily. Millennials, who make up a significant portion of the market, favor this app in particular, making it the third most popular shopping app among this age group. This highlights Temu's rapid growth and rising dominance in the U.S. market.
2. Temu Website Traffic
Temu is now ranked among the top 100 most visited websites globally, experiencing significant growth of over 40% in the first three months of 2024. According to Similarweb, in September 2024 alone, Temu received an impressive 635 million visits. 23% of visitors are from the U.S., highlighting the platform’s strong foothold in this key market.
3. Temu Global Presence
After entering the U.S. market in 2022, Temu continued to expand rapidly, covering numerous countries and regions across Europe, Latin America, Africa, and Oceania. By the end of July 2024, Temu launched in Thailand, bringing its presence to 79 countries within just two years.
While Temu's prices are unbeatable in many countries, the platform faces tough competition from other low-cost retailers in Southeast Asia. As a result, its expansion in this region has been slower and more cautious.
4. Temu Demographics
While many may assume that women shop more than men, nearly two-thirds of Temu's website visitors in April 2024 were actually male. According to Statista, in April 2024, the largest group of Temu visitors were those between the ages of 35-44 (20.69%), closely followed by visitors ages 25-34 (20.6%). Notably, almost half of Temu’s income comes from high earners who make over $190,000/year.
5. Number of Temu Sellers
It's difficult to pinpoint the exact number of sellers on Temu, as this figure is constantly evolving. However, there currently are around 100,000 sellers in the U.S. and 200,000 international merchants. As Temu continues to expand, they aim to increase these numbers to 200,000 U.S. sellers and 300,000 international sellers, respectively.
With its vast global customer base, Temu offers significant profit potential. In order to succeed on the platform, it's vital to develop a selling strategy tailored to Temu's unique dynamics.
Read this guide to learn more about how to sell on Temu.
6. Temu Stats on Shipping Operations
Every day, Temu dispatches an impressive 4,000 tons of inventory, significantly outpacing competitors like AliExpress and TikTok Shop by four and five times, respectively. Despite this remarkable achievement, Shein still leads the pack, sending out 20% more inventory than Temu.
In terms of package shipments, Temu's operations are equally noteworthy. The platform ships over 1.6 million packages daily, translating to approximately 584 million packages annually. This substantial scale of operations highlights Temu's robust logistics and its commitment to meeting the demands of its rapidly growing customer base worldwide.
7. Number of Products on Temu
In 2024, Temu offers around 10 million SKUs globally, with 2 million available in the U.S. The platform plans to expand its product range, especially in categories like home goods, aiming to reach at least 4 million items in the U.S. market.
While this number may seem modest compared to Amazon's extensive catalog of over 600 million listed products, according to AMZScout’s Product Database, Temu's inventory is continuously growing, reflecting its ambitious growth.
8. Top Categories on Temu
Temu features a broad array of products, appealing to a wide audience all across the U.S., U.K., Australia, and Canada. According to recent research conducted in these countries, here are some of the most popular categories on Temu:
Household Items: 35% of purchases
Accessories and Beauty Products: 29% of purchases
Shoes: 35% of purchases
Recently, Temu has also been expanding its selection of vintage and handmade products, making it increasingly competitive with Amazon and Etsy.
9. How Much Time Do Shoppers Spend on Temu?
Although Temu's catalog is at least ten times smaller than Amazon's, in Q2 of 2023, people spent an average of 18 minutes/day shopping on Temu —nearly twice as much time as they spend on Amazon. As Temu's influence continues to grow, it’s establishing itself as a formidable competitor to Amazon.
To find out which platform is better suited for your business, read more about it in this comparison article.
10. How Much Money Do People Spend on Temu?
In July 2024, Americans spent an average of $70/week on Temu, which is nearly equivalent to their spending on Shein. In contrast, TikTok Shop users spent $20 less during the same period.
Interestingly, consumers in France spent over €300/year on Temu just one year after its launch, surpassing their spending on Shein, which averaged around €270. This rapid adoption highlights Temu's growing popularity in European markets.
11. Why Do People Shop on Temu?
Temu’s convenient buying options offer several compelling reasons for shoppers to choose this platform. According to a recent survey of respondents from the U.S., U.K., Australia, and Canada, here are the most impactful reasons for shopping on Temu:
53% cited low prices
31% appreciated the ease of use
29% were attracted by special deals and discounts
These factors collectively highlight Temu's appeal, particularly among budget-conscious consumers seeking a user-friendly shopping experience.
12. Temu's Net Worth
Temu is owned by PDD Holdings, which encompasses multiple businesses, making it challenging to determine Temu's individual worth. As of early October 2024, PDD Holdings Inc. was valued at approximately $211 billion. However, the parent company is currently facing significant challenges, as they experience a notable slowdown in market performance.
In September 2024, PDD Holdings reported a staggering loss of $55 billion in market capitalization. By mid-October, this valuation further declined to $178 billion. Despite these setbacks, the company's diverse portfolio continues to position it as a significant player in the market.
13. How Much Does Temu Make Daily?
In May 2023, Temu reported a gross merchandise volume (GMV) of $635 million, a figure that has continued to grow as the platform expands into new markets. By December 31, 2023, Temu's total revenues reached an impressive $35 billion, translating to approximately $95.9 million in earnings/day. To further boost these numbers, Temu plans to capitalize on major shopping events (such as Black Friday) and implement discount campaigns aimed at attracting more buyers.
14. Temu's Advertising Strategy
To boost its influence and attract a larger customer base, Temu is making significant investments in advertising. The platform's catchy slogan "Shop like a billionaire" has become widely recognized and is prominently featured in its marketing campaigns. In 2023, Temu allocated a substantial budget of $3 billion to marketing efforts, with over half of that amount—$2 billion—dedicated specifically to Meta Ads.
15. Temu’s Growth
Temu's growth trajectory is currently experiencing a slight decline, with a reported 25% decrease in the number of buyers visiting the platform from January to August 2024. This decline is accompanied by a reduction in customer retention rates. According to Temu’s statistics, its retention is twice as low as Amazon's, but it still surpasses that of Walmart, AliExpress, and Etsy.
Several factors may be contributing to this downturn. European countries continue to investigate Temu's remarkably low prices, raising concerns about potential issues related to quality and labor practices. Additionally, some countries, such as Indonesia, have implemented a ban on Temu in 2024 to protect small local merchants from the competitive pressures posed by the platform.
16. Temu's Market Share
In just two years, Temu has secured a significant 17% of the U.S. budget shopping market, showcasing its rapid growth and increasing popularity. Among Chinese marketplaces, Temu leads with a remarkable 37.3% market share, closely followed by TikTok Shop at 37%. In contrast, Shein holds a smaller share at just 25% as of July 2024.
17. Temu Competition
Temu’s main competitors are other large Chinese low-cost marketplaces, and this rivalry takes interesting turns across different demographics. According to consumer reports, U.S. men rated Temu higher than Shein, but lower than TikTok Shop. Women, on the other hand, gave Temu a higher rating than men, but preferred Shein and TikTok Shop over other Chinese marketplaces.
In terms of competition, Temu faces tough challenges from Shein in certain categories. For children’s clothing, Shein captures 20% of the market share, while Temu lags slightly behind at 17%.
However, when it comes to adult clothing, Shein leads with over 50% of the market share, leaving Temu struggling to keep up. In the electronics category, Temu is on more equal footing, matching the influence of TikTok Shop and AliExpress, and signaling its growing strength in this segment.
18. Temu's Sustainability Efforts
Temu faces criticism from environmental organizations regarding its sustainability practices. With the platform shipping over 1.6 million packages each day, its carbon dioxide (CO2) emissions are significant, raising concerns about its overall environmental impact.
Since July 2023, Temu has planted 14,737,560 trees, as stated on their website, in an effort to offset its carbon footprint. However, many environmental groups remain skeptical about the effectiveness and transparency of this initiative, questioning the authenticity of such claims.
Conclusion
Temu has rapidly gained popularity due to its low prices and diverse selling formats. Despite ongoing discussions about product legitimacy, the platform continues to expand into new markets and broaden its influence. With new opportunities for sellers and attractive deals for buyers, Temu is steadily carving out a space in the competitive e-commerce landscape.
