Best Summer Items to Sell: 50 Hot Product Ideas
While sellers are often advised to look for products that have stable demand, selling seasonal items can also be advantageous. If you want to make quick profits or expand your business by offering trendy products, selling high-demand summer items can be a great option for this season. While there is a wide range of these types of products, not all of them can guarantee significant income.
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In this article, we'll explore the hottest summer items to sell online and provide 50 relevant examples for 2025.
What Are the Best-Selling Products for Summer?
Summer is typically associated with hot sunny weather, outdoor activities, and fun vacations. As a result, products that cater to these categories often see high demand. Here are the top-10 sought-after summer products:
Sunscreen
There is a growing trend for chemical-free sun protection products, preferably those containing vitamins. These sunscreens not only provide protection from the dangers of the sun, but also moisturize the skin.
According to AMZScout PRO AI, these products bring in nearly 25,000 sales/month on Amazon, generating around $400,000 in monthly revenue during peak summer.
Fans and Air Conditioners
Portable air conditioners are a cost-effective cooling solution. People are increasingly seeking multifunctional models that combine the functions of a dehumidifier and a fan.
As temperatures rise, consumers turn to cost-effective cooling solutions. Multifunctional models that combine fans, dehumidifiers, and air conditioning are especially popular—generating nearly 17,000 monthly sales and over $700,000 in revenue on Amazon, according to AMZScout.
Sunglasses
During the summer, it's essential to protect your eyes from the sun's rays. Many people also like to stand out with fashionable or funky sunglasses, making them a must-have accessory.
According to AMZScout, these items sell over 7,000 units/month on Amazon, generating nearly $200,000 in monthly revenue—driven by consistent demand and strong accessory appeal.
Swimwear
Trips to pools, lakes, and beaches drive steady demand for swimwear—especially styles with trendy prints and flattering cuts. According to AMZScout PRO AI, this category sees over 9,000 monthly sales on Amazon and generates more than $320,000 in revenue, reinforcing its status as a top seasonal performer.
Insect repellent
Time spent outdoors increases during summer, making protecting the skin from insects essential. Mosquito bracelets are especially popular because they are easy to wear and don't have a strong smell.
AMZScout shows 10,000+ monthly sales on Amazon and $220,000+ in revenue, with mosquito bracelets leading due to their ease of use and low odor.
Flip-Flops and Sandals
Lightweight and often water-friendly, this summer footwear category is a seasonal staple. AMZScout data shows over 10,000 monthly sales on Amazon and more than $200,000 in revenue, with clogs continuing to lead the segment.
Summer apparel
People look for lightweight clothing, favoring materials like linen and bright colors. There's also a strong demand for bundles, like shorts and t-shirt combos, packs of several t-shirts, and other value deals.
For example, sleeveless tops alone generate nearly 11,000 sales/month on Amazon and over $150,000 in revenue, according to AMZScout PRO AI.
Hats and Caps
Hats and caps serve not only as protection from the sun but also as popular fashion accessories. They allow you to showcase your favorite brand or sports team, or convey any message you wish to express.
AMZScout data reveals 6,500+ monthly sales on Amazon and about $120,000 in revenue for summer hats during peak season.
Beach towels and accessories
People are increasingly seeking beach towels that are sand-free and quick-drying. Larger sizes that accommodate families and friends are particularly popular, especially when the item is made from pleasant, natural materials.
AMZScout shows over 6,000 monthly sales on Amazon and around $175,000 in revenue, indicating strong demand for functional summer textiles.
Outdoor toys and games
The increase in outdoor activities during summer raises the demand for games, particularly those involving water. These types of toys are especially appealing since they provide refreshing and enjoyable play.
According to AMZScout, compact, easy-to-set-up kits generate nearly 1,500 sales/month on Amazon and bring in around $45,000 in revenue—highlighting strong potential for seasonal demand.
To identify the best products to sell during the summer season, it's crucial to assess various criteria to ensure that they align well with your store's offerings. While seasonality is important, it doesn't guarantee profitability for every product. You still need to assess whether an item is suitable for your business model, by checking various criteria including:
Demand: Even if the niche appears to be profitable, it's important to assess individual items thoroughly to confirm that they generate substantial sales (ideally, at least 1,000 units/month during peak season).
Margin: When a product is seasonal, there is a brief selling window. Therefore, it's crucial to ensure that the markup between the selling price and the purchase price generates substantial profits during the peak sales period.
Competition: For resellers, choosing products with fewer competitors on the listing is advantageous. For private labeling, the number of competitors on the listing is irrelevant since you're the sole seller, but avoiding direct competition with major brands in the niche is crucial.
To find the most relevant products, consider checking Amazon. As the leading marketplace in the U.S., this platform serves as a reliable reflection of market trends and demand. There are also many analytical tools designed to facilitate this type of research. One of these options is AMZScout, which can provide fast, effortless access to precise data, and help you find top-selling summer items on Amazon.
Finding Summer Products to Sell on Amazon
With AMZScout, you check any product idea and identify profitable items for your store. To do this, simply follow these steps:
1. Download and Install the PRO AI Extension. Enter your email address to start a free trial.
2. Search for a product on Amazon. Type a product name into Amazon's search bar (for example, "water slide"). Next, select the icon in the top-right corner of the page to access the PRO Extension.
3. Evaluate the niche’s demand. Click on the Niche History, located in the upper right-hand corner of the page. This tool allows you to review the overall sales history within the niche, providing valuable insights into market dynamics and emerging trends.
4. Review the product’s performance. From the list of search results, select the most promising items and examine their sales history. Click on the Product History under any item to analyze sales fluctuations over the past two years. Check for growth trends during the summer season.
5. Assess alignment with your business model. Look at the Product Score next to the item to determine whether it’s better suited for reselling or launching your own brand.
6. Calculate your potential profit. If you plan to use FBA, you can click on the Profit Calculator under the item to determine your potential earnings after deducting all expenses (FBA fees are calculated automatically). This helps you decide if the product is a suitable summer choice for your inventory.
This process allows you to ensure that an item is in demand during the summer, and by assessing the number of sales, you can plan your inventory stock levels accurately. AMZScout helps sellers meet customer demand effectively and boost sales with relevant products.
What Are the Best Summer Items to Dropship in 2025?
Dropshipping is a business model where you sell products without holding inventory—your supplier handles both storage and shipping. You only purchase an item after a customer places an order, making it an ideal strategy for testing seasonal products with minimal risk and upfront investment.
Below, you can find another list of 30 items that are popular during the summer and available for dropshipping:
Water shoes: Lightweight and essential for beach and water activities, these saw over 8,000 sales and $130,000 in monthly revenue on Amazon during early summer 2025, according to AMZScout—making them a top seasonal performer.
Reusable water bottles: Sought after by eco-conscious buyers year-round, especially in hot weather. Affordable, durable, and often bought in multiples.
Camping sofa chairs: A rising star in outdoor gear. This niche generated nearly $90,000/month and scored an 8 on AMZScout for high margins, strong demand, and low saturation—making it an excellent pick for dropshippers seeking a fresh summer product.
Ice cream makers: Summer heat fuels interest in fun, at-home treat-making. A great category for bundles, content-friendly listings, and giftable options.
Water blaster sets: A consistent bestseller for kids’ outdoor play during warm months—bright, active, and easily bundled.
Earplugs for concerts and festivals: Festival season drives demand for these small, high-margin items. Great for multi-pack sales and niche targeting.
Beach totes: With the global market projected to hit $5.9 billion in 2025, these stylish yet functional bags offer high demand potential, especially when paired with trendy patterns or waterproof features.
Reusable straws: Popular with eco-conscious shoppers—ultra-light, affordable, and easy to ship.
Waterproof phone cases: A high-demand summer essential for beachgoers, swimmers, and travelers—offering protection without sacrificing usability.
Dog water bottles with food containers: Pet owners love this practical combo gear during hot weather. According to AMZScout, nearly 2,000 units were sold in early summer 2025, generating close to $30,000 in monthly revenue—making it a strong Amazon niche with emotional buying triggers.
Pool floats and chairs: Visually appealing, easy to bundle, and perfect for social media-driven purchases.
Summer romance books: Travel season fuels demand for easy beach reads and giftable titles—ideal for casual readers and vacationers.
Water bottle carrier bags: Great for hikers, campers, and festivalgoers—combining functionality with portability.
Splash pads: A hot-weather favorite among parents seeking safe, mess-free water play at home.
Ice cube trays: Demand for fun shapes and fast-freeze designs surges in hot weather. According to IndustryARC, the global ice cube trays market is projected to reach $702.5 million by 2031, showing long-term growth potential beyond summer.
Beach umbrellas: Sun protection becomes a priority in summer, making umbrellas a seasonal staple for beachgoers and outdoor loungers.
Kites: A classic toy that resurfaces every summer—perfect for beach trips, park outings, and family weekends.
Cooler boxes: Essential for keeping drinks and food cold during summer outings. Demand spikes around holidays, road trips, and outdoor gatherings.
Grill baskets: A BBQ-season favorite, these accessories generate over $45,000/month from nearly 2,000 Amazon sales, according to AMZScout. Lightweight, easy to store, and often purchased as bundled gifts or add-ons.
Cocktail mixers: Popular at parties, cookouts, and outdoor events—easy to bundle and ideal for summer entertaining.
Energy drinks: A fast-selling consumable fueled by summer sports, festivals, and high temperatures.
Floating pool basketball games: A hit at pool parties, these combine active play with novelty appeal—making them a top summer gift for families and kids.
Goggles: A seasonal staple for pools and vacations, the swimming goggles market is valued at $800 million in 2024 and is expected to continue growing steadily in the coming years, driven by rising demand for recreational and sports use.
Picnic blankets: High in both functionality and aesthetics, these waterproof, easy-to-fold mats are essential for outdoor dining, park picnics, and festival lounging.
Outside food-cover tents: In high demand for outdoor meals, these covers help keep bugs away—offering a simple, reusable solution for summer dining.
Gardening kneelers and seats: With gardening activity peaking in summer, these tools address real comfort and mobility issues, making them a seasonal must-have.
Outdoor thermometers: Blending decor and function, these patio accessories generated over $22,000 in revenue and more than 1,300 monthly sales on Amazon in early summer 2025, according to AMZScout—proof that small, practical items can deliver steady profits.
Zapping rackets for insects: A bestselling summer item that solves a common warm-weather problem—keeping bugs at bay quickly and effectively.
Cooling mats for pets: With rising concern over pet safety in the summer heat, these mats have become a go-to solution for keeping animals cool and comfortable.
Cooling headbands: According to AMZScout, this product generates nearly 2,500 sales/month and brings in around $50,000 in revenue on Amazon—thanks to its low cost, wide appeal, and strong potential for repeat purchases.
These are examples of highly profitable summer dropshipping items. When you’re selecting products for resale, remember to ensure that they’re in high demand, compact, and cost-effective to source. This allows for competitive pricing and maximizes profitability.
What Products Are Trending in Summer 2025?
While some summer products are consistently in-demand each season, others are specifically trending in 2025. This presents a prime opportunity for sellers to capitalize on the most popular items. Here are 10 products that are currently hot in the summer of 2025:
Please note that this information is accurate as of this article's publication date.
Leopard prints: In 2025, the 90s fashion revival brought back the popularity of leopard print, both in classic styles and trendy grey variations. This trend is reflected in a variety of summer products, such as leopard bucket hats and swimwear. According to Google Trends, searches for “leopard print” have surged by over 100% in recent weeks, confirming its massive return.
Big & bold jewelry: Another product is making a comeback, drawing inspiration from 80s fashion trends. These pieces are ultra oversized, perfect for highlighting the décolleté or making a bold statement.
Straw bags: Straw bags are essential summer accessories, and feature new designs and materials in 2025. They also align with the growing trend towards eco-friendly products.
Crochet knit: In summer, people seek breathable clothing solutions, and crochet items can be perfect options. This season, minimalistic shapes and clean-lined geometric prints are recommended for a stylish and comfortable look. The global knitting and crochet market is projected to grow by $10.69 billion between 2024 and 2028.
Motorized floats: These TikTok-famous pool floats are going viral—videos featuring motorized floats alone have racked up over 76 million views, while regular pool float content has topped 9 million. Their novelty and visual appeal make them a hit for both fun and content creation.
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Sunscreen applicator: Every year, technology improves upon existing products. Now, there's a sunscreen applicator that prevents mess and eliminates the need to spread cream with your palms.
Ice cube maker silicone bucket: This ice bucket is in high demand due to its creative design and functionality. You can place a bottle inside and take it anywhere with ease, thanks to its lightweight construction.
Phone umbrella: These tiny sunshades went viral after Tobes Finds posted a video that racked up 13 million views on TikTok. They’ve become popular for helping users shoot glare-free selfies and videos outdoors—both practical and perfect for content creation.
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Swedish candies: On TikTok, everyone is raving about BonBon summer mix candies. The demand for this product is so high that the company is struggling to guarantee speedy or precise delivery due to the overwhelming number of orders. The product is not available on Amazon yet, presenting a prime opportunity for sellers to become distributors.
Animal straw cup covers: With the viral rise of the Stanley Cup, accessories like 3D animal-shaped straw covers are exploding in popularity. One cute dragon-shaped straw cover earned over 36,000 likes on TikTok—just one example of how niche add-ons are capturing serious attention.
Trends in summer products are dynamic and ever-changing, highlighting the importance of monitoring consumer demand constantly. Sellers need to assess each item individually to ensure it aligns with their business goals. By doing so, you invest in the right products, maximizing your profitability based on their popularity.
FAQs
What is the most frequently sold item during the summer?
It is hard to identify the one item that generates the greatest number of sales in the summer, since the season is still not over and each category has its own best-selling products. According to AMZScout, this pocket fan is one of the most popular options with over 60,000 sales/month. To stay updated on trends, consider checking the market regularly using analytical tools.
How can I increase my sales in the summer?
To boost your summer sales numbers, consider taking part in Amazon Prime Day 2025, which takes place in mid-July. Statistics show that sellers who participate in this event see an increase in traffic of over 60%. However, to be eligible, you must be enrolled in either the FBA or SFP program.
Is selling summer products profitable?
Selling summer products can be highly profitable if an item is trending. However, since demand can be seasonal and tends to fluctuate, it's crucial to plan your inventory management carefully. To maximize profitability, it’s important to avoid overstocking, running out of stock, and minimize any logistics delays.
Conclusion
The success of selling seasonal products hinges on factors like timely advertising, efficient inventory management, and smart product selection. Use AMZScout to help you identify the most profitable things to sell in summer. This will enable you to add top products to your store and make money on seasonal trends effectively.
