Finding Most Sold Items on Amazon: 10 Best Seller Examples and How-To

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by Travis F.posted on 25.05.2023

Attaining best-selling status on Amazon is the pinnacle of success for sellers. Best sellers outperform most other items in their respective categories, resulting in substantial sales and profits. However, not every product can reach this level of success, as there can only be one best seller at a time. 

Fortunately, you can enhance your chances of joining the ranks of the most sold items by conducting comprehensive product research. This post will provide invaluable guidance on how to identify products with the potential to become best sellers on Amazon.

 How to Find Amazon Best Sellers

To find Amazon's best sellers, there are effective techniques: product research and checking the most sold items on Amazon. However, these methods don't guarantee that every chosen item will become a best seller. Nonetheless, investing time and effort in research increases the chances of finding items with excellent selling metrics.

1. Use Tools for Product Research

Product research software is the only real way to get current and historical data for both the product and the market. When you’re in the early stages of finding products for your business, the AMZScout Product Database is the tool you’ll want to start with. Below are the steps you need to follow to use it effectively.

How to Find Ideas with the AMZScout Product Database

Step 1. Open the AMZScout Product Database.

Step 2. Sign in to your AMZScout account.

Step 3. Use the search filters to enter your product criteria. To find the best selling things, use the sales filter to only show items with over 1,000 monthly sales. You can also utilize additional filters, such as price or number of reviews, to discover other viable products in the database.

Find best selling products on Amazon using AMZScout Product Database
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Step 4. Refine your search results. Use the product category filter to only show items in categories that you find interesting. With the Product Selections feature, you can leverage ready-made filter sets to show items with a successful track record.

Using Product Selections in the AMZScout Product Database
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Step 5. Focus on strong trends. Selecting the Trending Products box focuses will only show you products with sales growth over the past one to three months. You can also check the New Products option to show items that have been added in the past two weeks.

New + Trenging Products Boxes
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Step 6. Click “Find Products” to get your results.

Step 7. Create a list of interesting items. Focus on key stats like sales, net, and reviews to quickly assess product viability.

Review Product Database results
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For further information related to historical data and niche viability, the AMZScout PRO Extension is the next step. Below is more information on how to use it effectively.

How to Use the AMZScout PRO Extension

Step 1. Install the AMZScout PRO Extension. Once installed, you’ll find it in the upper-right corner of your browser or the bottom-left corner of the search and product pages on Amazon.

How to install and open AMZScout PRO
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Step 2. Browse Amazon for the products on your list. Use Amazon’s search bar at the top of the page to navigate to the items you found in the Product Database. When reviewing different niches, you can use multiple searches to get better insights into their potential.

Amazon search field
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Step 3. Open the Extension. Click the extension icon in the upper-right or bottom-left corner. This will open the results page in the lower part of the page.

Step 4. Look at the niche and product scores. These scores are quick indicators of demand and competition. Focus on niches and products with scores above seven. This is an indication of low competition and/or high demand.

Where to find the AMZScout Niche Score
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Step 5. Check the demand. When analyzing different niches, you’ll want to review the average monthly sales. In doing so, look for specific products that have more than 1,000 sales a month. These products have the potential to be best sellers.

Step 6. Look at historical performance and seasonality. You can find historical data for the niche by clicking Niche History. For individual products, click Product History to see the historical data. Check to see if a product or niche has had big fluctuations in sales or price, as this will influence your selling strategy.

How to check AMZScout Amazon Product History
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Step 7. Analyze more data points. To pick the right product, you also want to check other metrics such as margins, reviews, FBA fees, and seller types. This will ensure you have a full understanding of products and niches.

Combining insights from the AMZScout Product Database and PRO Extension gives you powerful insights into potential Amazon products. By implementing the process outlined above, you’ll have a solid list of niches and products to choose from.

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Using product research software this way is a more scientific approach to finding products, and increases your chances of discovering the next hot product on Amazon.

2. Explore the Amazon Best Sellers Page

Now, this next method may seem obvious, but it's also one of the most effective ways to find best selling items. You simply go to the Amazon Best Sellers page to see which products have the highest sales rank. This page will show the top items selling in the USA as well as international markets like the UK, Germany, Spain, and Canada.

Use the Amazon Best Sellers Page to find products
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The main page shows the most popular items across the entire site. To find the best sellers in a particular category, simply view the left-hand menu and click on the page for that category.

When you want a quick way to find the highest selling items, this is definitely a great place to start. Once you identify interesting products, you can find suppliers that offer those same products. You can also create new versions of top-performing products to gain an advantage over the competition.

Either option can work well. But, there are also some important factors to keep in mind when using the Best Sellers page to find product ideas:

  • Best Seller products are hyper-competitive. Anyone can go to the Best Sellers page to see which products are currently doing the best. This means that there are likely to be many other sellers for these products. As a new seller, this level of competition will make it harder to succeed.

  • Sales could be trending down. No product is guaranteed to be a best seller forever. Items that are currently at the top could be part of a trend that is not due to last. Or, their sales could be trending downward. If you pick one of these products, it could very well be out of demand by the time your business ramps up. 

  • They could have low-profit margins. A product’s sales volume gives no indication of how profitable it actually is. An item could get 10,000 sales per month but if its per unit margin is only $0.10, it won’t make much money.

The potential downside to this strategy is the fact that you can’t get all of the information you need to really assess a product adequately just by looking at the Best Sellers page. You need to know the data and history behind a product before you take the risk of investing in it. This is why using the Best Sellers page works best as an initial step to getting new ideas. You can then conduct further analysis by using product research software.

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Tips for Finding Your Next Best Seller to Sell on Amazon

So, we can see that finding a best selling product takes more than just looking at Amazon’s Best Seller page. Here are some tips you can use to know what to look for when researching top selling products: 

1. Estimate Competiton

Popularity doesn’t necessarily mean an item will be good to sell. It could receive thousands of sales per month, but if there are hundreds of other sellers offering the same product, it will be hard to capture a lot of sales. 

To give you an example, let’s say a product has 100 daily sales and there are 100 sellers. If each seller had an equal share of the market, you would get one sale per day. Compare this to a product that only has 50 sales per day but only has five sellers. In this citation, the average daily sales per seller would be 10.

This is why low competition is an important factor to consider. Oftentimes, low competition is a sign of an untapped market. There could be strong demand for the product but there isn’t anyone else selling it. If you come in and offer a quality version of that item, you’ll likely get a lot of sales.

2. Analyze Demand

Naturally, if you want to invest in a product, you need some evidence that there is actually demand for it. Products don’t need thousands of sales per day to be worth investing in, but you do want to sell something that you can verify people are buying on a regular basis.

At a minimum, any product you aim to sell should get an average of 10 sales per day. This is enough for you to know there’s a customer base to support it. For items with strong demand, you can expect to generate even more sales than that if you create a better version and become a market leader.

3. Track Sales Changes

Some niches and products only enjoy temporary popularity. Then, in short order, their sales come crashing back down. As such, you should look for consistent or growing sales when evaluating products.

How to check AMZScout Amazon Product History
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Upward-trending sales can mean that a product is gaining popularity. These trends may continue or they may not, as few trends last forever. A more conservative approach is to look for sales that have been consistent for a long period of time. Products like these are safer picks, since they’ve been in demand for years with no signs of changing.

4. Look at the Niche or Product Score

It can take a lot of time to research and decide if a product’s underlying metrics make it a good fit for a best selling item. This is why the AMZScout PRO Extension gives you summarized scores for both niches and individual products, which will save you time when making a decision.

These scores factor in demand, sales margins, and the level of competition. Scores range from 1 to 10. Anything with a score over 7 has great potential for being a best seller. All you need to do is look up a product or niche using the Extension to see the score. Doing so will help you quickly identify products with the best potential.

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10 Best Selling Products Currently on Amazon

So, what are some of the best selling products on Amazon at the moment? Here are 10 products in 10 different niches that are successful in 2023:

1. Fabric Shaver and Lint Remover 

Fabric Shaver and Lint Remover is one of the Amazon best sellers
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The Fabric Shaver and Lint Remover is a top-performing product in its category for a reason. Boasting an impressive 4.5-star average rating, it's clear that this product has received a wealth of positive reviews from satisfied customers. Also, the product gets over 90,000 sales each month, at a price of almost $15 per item. No wonder why it has been popular for a long time and continues to be a bestseller. 

2. Rosemary Oil

Rosemary Oil is one of the Amazon best sellers
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To access current sales data and other relevant metrics on your own,  consider trying out AMZScout PRO Extension.

Rosemary Oil is one of the most popular items in the Beauty and Personal Care category, having over 13,000 sales per month, over 21,000 positive reviews, and a remarkable 4.6-star average rating. Combined with an affordable price point of $8.99 per item, Rosemary Oil stands out as an unbeatable product in the industry. It truly is a winning product.

3. Rapid Egg Cooker

Rapid Egg Cooker is one of the Amazon best sellers
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Since the start of 2021, the Rapid Egg Cooker has become one of the best products in the Kitchen & Dining category, and has quickly gained momentum. This is likely due to its compact and convenient design for on-the-go egg cooking, a plethora of positive customer reviews, and its included warranty. The result was a monthly revenue of $196,000 and more than 111,000 product reviews.

4. Spin Mop

Spin Mop is one of the Amazon best sellers
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The Spin Mop is an essential household item for keeping your home clean year-round, regardless of the season. Its added functionality is also a major selling point, contributing to its popularity among consumers. This product has been a bestseller so far in 2023 and at the peak of its popularity, it often sells more than 1,500 units a day! Nevertheless, it has still earned a high star rating of 4.6, is in the top-100 by rank and a substantial number of positive reviews, which will boost its search ranking and drive further sales and positive feedback.

5. Water Filter For Sink

Water filter is one of the Amazon best sellers
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This Water Filter for the Sink is popular for its practicality in providing clean and filtered water with added health benefits. Compared to its average sales in 2022, they have now doubled, and can get more than 1,000 sales per day. This is still a number one product, with a star rating of 4.2, estimated monthly revenue of $770,000, and 28,000 sales a month.

6. Dental Floss Picks

Dental Floss Picks is one of the Amazon best sellers
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Dental floss picks are a prime example of how a simple and inexpensive product can make it to the top and bring in half a million dollars every month. In fact, the popularity of this product has been consistently high for the past two years and it holds the position of one of the most popular items in the Health & Household category. With about 76,000 reviews and over 2,000 sales per day, which is about $440,000 monthly revenue, you can see why this product has become a bestseller.

7. Compression Socks

Compression Socks is one of the Amazon best sellers
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To access current sales data and other relevant metrics on your own,  consider trying out AMZScout PRO Extension.

Compression socks are a specific product in demand with athletes or for medical purposes. The product listings are well-presented, with clear descriptions, images, and high-quality content, contributing to its popularity. Due to the average price of $20 and low shipping and storage costs, these socks can generate huge profits, averaging $95,000.

8. Pet Hair Remover

Pet Hair Remover is one of the Amazon best sellers
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Pet hair removers have become a top Amazon choice among pet supplies. With a high rating of 4.6 and over 45,000 sales each month, it's clear that these items are in high demand. Pet hair removers are a popular tool that aids in keeping homes clean. This is also a simple product, contains no electronics, is not fragile, and is, therefore, a great option for sales. What’s more, it has a 72% margin.

9. Oil Sprayer For Cooking

Oil Sprayer For Cooking is one of the Amazon best sellers
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The Oil Sprayer for cooking has been a top choice for kitchen enthusiasts for a considerable period of time. With monthly sales of almost 29,000 and a price of $13.54, this product generates a significant amount of revenue each month, estimated to be around $390,000. This product's simplicity and low initial cost make it a great choice for selling. Its frequent use in the kitchen also contributes to its high demand, as it remains popular regardless of the season.

10. Palazzo Pants

Palazzo Pants is one of the Amazon best sellers
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Palazzo pants are one of the best Amazon finds out there due to the fact that they are both fashionable and comfortable. This product has been sold 21,800 times over the past 30 days, generating $740,000 in revenue per month on average. This is a great niche for top sellers to enter, as clothing items can be bought in bulk cheaply from suppliers and have high margins.

Conclusion

With consistent effort, anyone can find best selling Amazon products to sell. When you know how to search for winning products, you’ll gain experience in picking items that bring you a profit. Over time, you can offer your own best seller that gets thousands of sales per day.

To become a top seller on any platform, conducting thorough product research is crucial. With the help of our tools, finding, launching, and selling popular products has never been easier, even compared to selling books for Kindle readers.

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