10 Amazon Best Sellers and Trending Products in 2023
Having a best seller is the pinnacle of selling on Amazon. Best sellers get way more sales than most other items in their categories. If the product has decent margins, this means the seller will make large amounts of money. In fact, the top best-selling products are making sellers thousands of dollars per hour.
However, not every product can reach this status. After all, there can only be one best seller at a time. While a product’s sales can come and go (even for a best seller), many items won’t ever come close to being the dominant player in its category.
Fortunately, you can increase your chances of having a best seller by knowing how to conduct proper product research. This post will show you how to find products that will become best sellers on Amazon.
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How to Find Amazon Best Sellers
There are several ways to find Amazon's best sellers. Two of the best techniques are using product research and checking the Amazon best sellers page.
While these methods work well, they won’t guarantee that every item you pick will become a best seller. It is common for sellers to experiment with a few different products before one starts to dominate the niche. That said, taking the time and effort to thoroughly research products can ensure that any item you sell makes you money.
Here is how you can use the two methods to find best selling Amazon products:
1. Use Tools for Product Research
Using product research software is the ideal way of finding products to sell on Amazon. To find a top selling item, you need to perform a thorough analysis to understand its true potential. The best way to do this is by looking at current and historical data for both the product and the market.
Estimated profit margins
Number of other sellers
Whether the item is trending
Product research software is the only real way to get this information. There are several useful tools that can show you this data and more. For instance, AMZScout’s Product Database and PRO Extension let you see a wide range of data for any product sold on Amazon.
When you’re in the early stages of finding products for your business, the AMZScout Product Database is the tool you’ll want to start with. Below are the steps to follow to use it effectively.
How to Find Ideas with the AMZScout Product Database.
Step 1. Open the AMZScout Product Database.
Step 2. Start your free trial. All you need to enter is your email, no credit card details are required.
Step 3. Use the search filters to enter your product criteria. To find best selling things, use the sales filter to only show items with over 1,000 monthly sales. You can also use search flyers to find other viable products in the Database.
Step 4. Refine your search results. Use the product category filter to only show items in categories that you find interesting. With the Product Selections feature, leverage ready-made filter sets to show items with a successful track record.
Step 5. Focus on strong trends. Selecting the Trending Products box focuses will only show products with sales growth over the past one to three months. You can also check the New Products to show items added in the past two weeks.
Step 6. Click “Find Products” to get your results.
Step 7. Create a list of interesting items. Focus on key stats like sales, Net, and reviews to quickly assess product viability.
The next step in the product research process is to use the AMZScout PRO Extension to check the historical data and niche viability for the products on your list. Here are the steps for how to use the tool.
For further information related to historical data and niche viability, the AMZScout PRO Extension is the next step. Below is more information on how to use it effectively.
How to Use the AMZScout PRO Extension
Step 1. Install the AMZScout PRO Extension. Once installed, you’ll find it in the upper-right corner of your browser or the bottom-left corner of the search and product pages on Amazon.
Step 2. Browse Amazon for the products on your list. Use Amazon’s search bar at the top of the page to navigate to the items you found in the Product Database. When reviewing different niches, you can use multiple searches to get better insights into their potential.
Step 3. Open the Extension. Click the extension icon in the upper-right or bottom-left corner. This will open the results page in the lower part of the page.
Step 4. Look at the niche and product scores. These scores are quick indicators of demand and competition. Focus on niches and products with scores above seven. This is an indication of low competition and/or high demand.
Step 5. Check the demand. When analyzing different niches, you’ll want to review the average monthly sales. You then want to look for specific products that have more than 1,000 sales a month. These products have the potential to be best sellers.
Step 6. Look at historical performance and seasonality. You can find historical data for the niche by clicking Niche History. For individual products, click Product History to see the historical data. Check to see if a product or niche has big fluctuations in sales or price as this will affect your selling strategy.
Step 7. Analyze more data points. To pick the right product, you also want to check other metrics such as margins, reviews, FBA fees, and seller types. This will ensure you have a full understanding of products and niches.
Combining insights from the AMZScout Product Database and PRO Extension gives you powerful insights into potential Amazon products. With the above process, you’ll have a solid list of niches and products to choose from.
Using product research software this way is a more scientific approach to finding products. It increases your chances of discovering the next hot product on Amazon.
2. Explore the Amazon Best Sellers Page
Now, this next method may seem obvious, but it's one of the most effective ways to find best selling items. You simply go to the Amazon Best Sellers page to see which products have the highest sales rank. The page will show the top items in the USA as well as international markets like the UK, Germany, Spain, and Canada.
The main page shows the most popular items across the entire site. To find the best sellers in a particular category, simply use the left-hand menu to go to the page for that category.
When you want a quick way to find the highest selling items, this is definitely a great place to start. Once identify interesting products, you can find suppliers that offer those same products. Or, you can create new versions of the top-performing products to get an advantage over the competition.
Either option can work well. But, there are some important factors to keep in mind when using the Best Sellers page to find product ideas:
Best Sellers products are hyper-competitive. Anyone can go to the Best Sellers page to see which products are currently doing the best. This means that are likely many other sellers for these products. As a new seller, this level of competition will make it hard to succeed.
Sales could be trending down. No product is guaranteed to be a best-seller forever. Items currently at the top could be part of a trend that is not due to last. Or, their sales could be trending downward. If you pick one of these products, it could very well be out of demand by the time your business ramps up.
They could have low-profit margins. A product’s sales volume gives no indication of how profitable it actually is. An item could get 10,000 sales per month but if its per unit margin is only $0.10, it won’t make much money.
The potential downside to this strategy is the fact that you can’t get all the information needed to really asses a product by simply looking at the Best Sellers page. You need to know the data and history behind a product before you take the risk of investing in it. This is why using the Best Sellers page works best as an initial step to getting new ideas. You can then conduct further analysis using product research software.
Tips for Finding Your Next Best Seller to Sell on Amazon
So, we can see that finding a best-selling product takes more than simply looking at Amazon’s Best Seller page. Here are some tips you can use to know what to look for when researching top selling products:
1. Estimate Competiton
Popularity doesn’t necessarily mean an item will be good to sell. It could receive thousands of sales per month but if there are hundreds of other sellers offering the same product it will be hard to capture a lot of sales.
To give you an example, let’s say a product has 100 daily sales and there are 100 sellers. If each seller had an equal share of the market, you would get 1 sale per day. Compare this to a product that only has 50 sales per day but only has 5 sellers. In this citation, the average daily sales per seller would be 10.
This is why low competition is an important factor to consider. Oftentimes, low competition is a sign of an untapped market. There could be strong demand for the product but there isn’t anyone selling it. If you come in and offer a quality version of that item, you’ll likely get a lot of sales.
2. Analyze Demand
Naturally, if want to invest in a product, you need some evidence that there is actually demand for it. Products don’t need thousands of sales per day to be worth investing in but you do want something that you can verify people are buying on a regular basis.
At a minimum, any product you aim to sell should get an average of 10 sales per day. This is enough for you to know there’s a customer base to support it. For items with strong demand, you can expect to generate even more sales than that if you create a better version and become a market leader.
3. Track Sales Changes
Some niches and products only enjoy temporary popularity. Then, in short order, their sales come crashing back down to Earth. As such, you should look for consistent or growing sales when evaluating products.
Upward trending sales can mean that a product is gaining popularity. These trends could continue or they could not as few trends last forever. A more conservative approach is to look for sales that have been consistent for a long period of time. Products like these are safer picks as they’ve been in demand for years with no signs of that changing.
4. Look Over Niche or Product Score
It can take a lot of time to research and decide if a product’s underlying metrics make it a good fit for a best-selling item. This is why the AMZScout PRO Extension gives you summarized scores for both niches and individual products that will save you time when making a decision.
These scores factor in demand, sales margins, and the level of competition. Scores range from 1 to 10. Anything with a score over 7 has great potential for being a best seller. All you need to do is look up a product or niche using the extension to see the score. Doing so will help you quickly identify products with the best potential.
10 Best Selling Products Currently on Amazon
So, what are some of the best selling products on Amazon at the moment? Here are 10 products in 10 different niches that are excelling in 2022 going into 2023:
1. Seamless Shaping Boyshorts Panties for Women
Seamless Shaping Boyshorts are one of the most popular items in the clothing category. It has great sales (12,700 sales per month) and good margins. The high demand is due to the fact that this is a basic piece of women's wardrobe that helps them look their best.
2. Flip Advanced 4-in-1 Carrier
The Flip Advanced 4-in-1 carrier is a comfortable and stylish wearable baby carrier. The product gets over 23,000 sales per month and continues to grow in demand as parents look for more efficient ways to carry their kids.
3. Pet Odor Eliminator for Strong Odor
The Pet Odor Eliminator is a scented spray that helps reduce the smells of urine from cats or dogs. The product gets a massive 46,278 sales per month. Demand for this item is always high and that's not set to change anytime soon. Many people have pets and they will always need to clean up after them.
4. Pop Tubes Sensory Toys
Pop Tubes Sensory Toys are fun STEM toys made to help children improve learning and motor skills. The product currently gets 17,000 monthly sales on Amazon. As a seller, you can source these toys at a low cost and sell them at a decent margin.
5. Makeup Remover Cleansing Face Wipes
Makeup Remover Cleansing Face Wipes are one of the best Amazon finds in the Beauty & Personal Care category. The best selling product in this niche gets over 110,000 sales per month. These items are lightweight, making them affordable and simple to ship.
6. Mini Maker for Individual Waffles
The Mini Waffle Maker is a popular item in the Home & Kitchen category. The product has strong demand year-round and currently gets over 29,000 sales per month. With a $20 average sales price, these items are great for driving a high number of sales while still earning good margins.
7. Sports Water Bottle
Sports Water Bottles are a handy item for people needing a portable container for their liquids. The best selling item in the niche currently gets 40,000 monthly sales. These products are continuing to grow in demand as consumers look for more environmentally-friendly alternatives to plastic bottles.
8. Liquid Ant Killer
Liquid Ant Killer is a pest control product used to kill ants and other invasive insects. The product currently gets over 33,000 sales per month. This is another small, lightweight item that you can source and ship at a low cost.
9. Apple Barrel Acrylic Paint in Assorted Colors
Apple Barrel Acrylic Paint is a quick-dry acrylic paint that customers can use for artwork or do-it-yourself projects. The product currently generates a whopping 93,000 sales per month.
However, this product is the perfect example of how a best seller may not be the most profitable item. The paint retails for $0.54, making it all but impossible to earn a profit as the shipping costs alone are six times the value of the sales price.
10. Blink Video Doorbell + Sync Module 2
The Blink Video Doorbell is a widely popular item that is the current “Amazon Choice” holder for many prominent keywords in the niche. The product gives people the ability to view and unlock their front door from anywhere they have their phone. Presently, the product gets a mouth-watering 89,000 sales per month. And unlike the previous item on the list, this product has solid 75% margins as well.
With consistent effort, anyone can find best selling Amazon products. When you know how to search for winning products, you’ll gain experience picking items that bring in profit. Over time, you could have your own best seller that gets thousands of sales per day.
Whether you want to sell books for people to read on their Kindle or some other item, the key to getting a best seller is sound product research. Fortunately, there are plenty of tools to simplify the process. All you need to do is put your mind to it.