15 Best Sites Like eBay to Find and Sell Products
If you want to sell products online, eBay offers an elegant solution that doesn’t require you to have prior business experience. However, many eBay sellers tend to leave the platform because of how much they take from each sale. With this in mind, many people find themselves looking for great alternatives.
15 Sites Like eBay
This article will help you learn more about sites like eBay and others, as you explore alternatives for selling online. So, if you are an e-commerce seller who’s looking to expand your horizons, check out this helpful list.
What is eBay?
eBay is the most popular auction-style shopping site, for both new and used products. The company was founded in 1995, providing an online marketplace platform for businesses and individuals. As of 2023, eBay hosts more than 1.7 billion live listings.
Why You Need an Alternative to eBay
While eBay is the most popular auction site, there are several reasons to explore some other alternatives.
Here are some reasons why:
eBay takes a high percentage of all of your sales.
You might prefer to sell on sites that don't emphasize their auction system.
There are other sites that are more popular (like Amazon and Walmart).
You’re looking for a site that specializes more in antique sales.
You want to expand your business to a site where you can build your brand - eBay doesn’t have any brand building tools.
Regardless of your reasons, there are many other sites besides eBay that solve many of the problems mentioned above. So, ask yourself why you are leaving, and use our guide to help you discover which sites will solve those issues.
Below, you’ll find 15 alternatives to eBay.
Amazon is the largest e-commerce website in the world, and dominates 50% of the online e-commerce market. By comparison, eBay owns a tiny portion of e-commerce.
Amazon provides a platform for third parties like brands, resellers, and individuals. They also have a strong international presence, with Amazon currently available in all major countries. Across various continents, you can sell everything from electronics to t-shirts.
This company is well known for its Amazon Prime membership program, which offers customers one- or two-day shipping. They also extend this service to third-party sellers through the Amazon FBA Program (Fulfillment By Amazon).
Gain access to one of the world's largest logistics networks.
Receive more sales because of Amazon’s huge amount of traffic.
Get massive support from third-party tools to help automate your business.
Amazon charges high fees for membership, referrals, and FBA.
Amazon has high competition in many product categories.
Amazon regulates its traffic, making it hard to obtain customer loyalty.
How to Get Started Selling on Amazon
Amazon’s huge customer base is a big reason why many sellers choose this platform. Amazon comes packed with useful features. Given its size, there are also powerful third-party tools, like AMZScout, designed to help you outsell your competition.
To get started selling on Amazon, you need to find a good product. AMZScout’s tools can help you find the right product faster, letting you calculate potential profits. Follow these steps so you can research products effectively:
1. Open the AMZScout Product Database.
2. Sign into your account. If you don’t have an account, you’ll be taken to a registration page where you can begin a free trial.
3. Select the product criteria you want to search for. This can include new products, trending products, products based on the number of sales, and over 24 different categories. You can also use the product selections to find recommendations based on proven product criteria.
4. Click Find products to see your results.
5. Save the best products to check later using the PRO Extension. This tool will allow you to look at other products in the same niche to see if you have expansion potential. The PRO Extension also lets you check estimated sales, prices, competition, and more.
6. Get the AMZScout PRO Extension from the Chrome Web Store.
7. Wait for the extension to install.
When the installation is finished, Amazon will open automatically.
Start a free trial with a new account (if you haven’t already during the earlier steps).
8. Check out different product niches. They can be:
Product categories (and their subcategories)
Trending products on Amazon
Items found in the Product Database (see step five above)
9. Review different niches. Search for items, including custom-made products, on Amazon.com. When the page fully loads, click the AMZScout button in the left corner of your browser. This will show you important insights, including:
Profit data from a built-in calculator
On-demand forecast tools that give you monthly sales estimates
Historical data on price and sales trends
Competition levels determined with a visibility score
Amazon is the largest e-commerce marketplace in the world, which enables this website to offer ample opportunities for new sellers to find low-competition fields.
Walmart is the largest physical retailer in America. This company is best known for its physical stores, but the Walmart Marketplace is quickly growing to compete with Amazon. If these growth rates stay consistent, Amazon will soon face some serious competition.
Walmart shoppers can find a vast range of items in both their digital and physical stores. Walmart sells many of these items directly through its Great Value private label. Walmart also has a strong logistics network that offers two- or even one-day delivery. The advantage here is that you can pick up many of these items in-store.
Walmart is a quickly growing option for third-party sellers through its Walmart Marketplace. When selling on Walmart, you don't pay a listing or membership fee. Instead, Walmart charges an 8-15% referral fee for each sale.
Walmart has no monthly fees.
Walmart Marketplace has less competition than Amazon, because it’s newer.
Walmart lets you access its huge audience and strong logistics system.
Walmart has high referral fees for most products.
Walmart has pricing requirements.
Walmart has a smaller audience of shoppers than Amazon.
Target is incredibly similar to Walmart in terms of both its physical and online store offerings. While they are mainly known for operating with big brands, Target Plus (Target+) is this store’s marketplace for third-party sellers. This third-party marketplace has only been around since 2019.
The company appears to have a more positive employee reputation than its competitors, meaning they can focus on providing a better customer experience. As a result, many consumers expect Target’s goods to be more expensive. However, Target does offer a wide variety of low-cost options.
Target has a robust fulfillment system with same-day pickup or delivery. They also offer numerous promotions and discounts to help attract buyers. Target is a newcomer to third-party sales, creating a fascinating competitive field. Their referral fees are similar to Walmart's, ranging from 5-15%.
Target is a household name that lets you build your brand reputation.
Target’s third-party marketplace is low-competition due to how new it is.
Target lets you build a customizable storefront.
Target Plus is an invite-only marketplace.
Target has a weaker reach than Walmart and Amazon.
Target has higher customer service standards, which discourages sales of cheap products.
Etsy is best known for its focus on creative endeavors. They allow you to sell products through both a physical and digital marketplace, but tend to focus on custom or creative items. Examples include handmade products, arts, crafts, and creative guides.
Because of their creative focus, Etsy is known for being whimsical and attracting a specific type of buyers. Artistic and crafty sellers can thrive here, building a community around their love of creative pursuits. Other than creative sales, Etsy isn’t especially known for much else.
Etsy is a well-known online marketplace that generates traffic for sellers.
Etsy makes it easy for you to build your brand with a custom storefront.
They have reasonable selling fees of $0.20item and transaction fees of 6.5%.
Etsy does not let you customize bids if you advertise across multiple platforms.
Etsy does not offer the same one- or two-day shipping as other platforms.
Etsy’s handmade category is incredibly competitive because its definitions are too broad.
Wish is best known for connecting a western audience with inexpensive overseas goods. Because many of these goods come from China, prices are incredibly low. However, this overseas marketplace can also involve slow shipping. As one of the most well-known e-commerce apps, Wish is excellent.
The Wish Merchant program is their platform for third-party sellers. They accept brand owners, retailers, crafters, or artists. Selling fees on Wish typically fall around 15%/sale.
Wish boosts its sellers through built-in promotional tools and the Trusted Merchant program. You can use this platform in a similar fashion as Amazon, buying built-in advertising and competing organically on the platform.
Wish is excellent for international sales, selling to over 300 million people in over 120 countries.
Wish has in-app promotions, digital ads, and analytics tools that help with sales.
Wish does not require you to pay a monthly subscription fee.
Wish’s merchant program is invite-only.
Wish is not known for selling high-quality products, which might impact the perception of your brand.
Wish is known for low-cost items, which will cause brands known for quality over cost-effectiveness to struggle.
The-saleroom is a UK-based auction site used to sell collectibles and antiques. It supports both live and timed auctions. While auctions take place at a UK-based auction house, you can view them and make bids online. Timed auctions are similar to those on eBay.
To sell on The-saleroom, you must live in London (or nearby). You can take your collectibles to a valuation expert through the group, who will provide you with a number. You cannot sell as you would on Amazon or Walmart, as there is no third-party account access.
You can receive proper valuation of your collectibles.
You can connect with multiple reputable auction houses all over the UK.
You get a clear breakdown of how much you will need to pay for valuation and resale services.
The-saleroom is not intended for starting a new business or brand.
The-saleroom offers no direct sales or third-party accounts.
The-saleroom works with auction houses who will take a significant portion of each sale.
AuctionZip is an online auction marketplace where sellers and buyers come together for everything. The site receives over 1.5 million monthly visitors (fewer than eBay). AuctionZip features live auctions broken down by different states in the US.
To join the auction, you can create a free auctioneer account. There are no monthly fees, but you need to pay $20/listing, which is a bit steep. As a result, you'll find mostly expensive items here. Because of this, you can buy physical property, vehicles, furniture, and everything in between.
For those who sell more expensive items, this site can be ideal for exposure. AuctonZip is found among the top results for auction websites. So, if you want to list a more expensive item, AuctionZip isn't a bad idea.
AuctionZip is one of the only auction sites that lets you sell property.
AuctionZip has no monthly fees or complicated account setup.
AuctionZip is less competitive than more popular sites, like eBay.
You have to pay a $20/listing listing is $20, alienating low-cost items.
You have to sell expensive products, which tend to move slower.
You have to deal with a poor user interface because of infrequent updates.
Invaluable is an auction website for fine art, jewelry, and collectibles. It hosts over 5,000 sellers in 53 countries. You'll also find over 260-thousand items from some of the most prestigious auction houses in the world.
Much like The Saleroom, Invaluable works in both live and timed auctions. You can view their live auctions online and make bids there as well. To sell on Invaluable, you must work with a registered auction house.
This website receives over eight million visitors and 425,000 bids each month. You can get this type of exposure by using the Invaluable Private Label Service, which creates a website and mobile app for you to host auctions from your site. However, unless you are an auction house owner, you won't find much use for this private label service.
This company is known for high-quality collectibles in many product categories.
Invaluable works with some of the most prestigious auction houses in the world.
Invaluable lets you host both live auctions and timed auctions.
Invaluable’s system only works with auction houses.
Invaluable can be somewhat complex for new online sellers.
Invaluable has a no-refund policy, with almost no exceptions.
eBid is a direct competitor of eBay, which you can probably tell from how similar their names are. eBid is an online marketplace with a mix of auctions and fixed-price products. There are nearly three million items for sale across numerous product categories. None of these products come from eBid, they are all from third parties.
Like eBay, eBid offers a free account (only for buying). In order to sell, you need to choose between the Silver or Gold plans. Regardless of which plan you choose, the fees are pretty easy to understand.
The Silver Plan has a $0 auction listing fee and no monthly fee, but does include a 5% final value fee on the product's sale price. With the Gold Plan, the final value fee is removed in exchange for an upgrade fee, ranging from $1.99 (for seven days) to $64.99 (for one year).
eBid’s fees are cheaper than those on eBay.
Their rules are more lax and consistent.
This company lets you sell both used and new products.
You have to deal with eBid’s low traffic, making it hard to compete for exposure.
You might not be able to make significant sales because of eBid’s low popularity.
LiveAuctioneers is an online market for both timed and live auctions. Shoppers can find auction categories like collectibles, antiques, and art. Just like other auction sites, this one relies on auction houses to support its listings. To use this site, you'll need to cosign with trusted auction houses.
LiveAuctioneers offers fraud protection, flexible payment methods, 24/7 customer support, and on-site advertising services, but you need to pay for these services. Listing fees cost $199 (plus a 15% commission) for online-only services, and $650 for traditional auction house sales.
This site has a tool for looking up nearby auction houses.
They offer numerous protection benefits for sellers.
You need to pay a 15% commission, which is incredibly expensive.
You need to cosign with auction houses in order to sell products.
Gumtree is an online classified advertisement website from the UK. This company advertises itself as offering "everything you need to settle into a new city." Users can list many types of products, from property to jewelry.
This website is solely for C2C (consumer-to-consumer) sales. So, if you want to operate a business here, you'll have to come up with creative solutions. Because this is a site for classified ads, there is no monthly fee. However, you can pay for front-page exposure.
No expensive fees
No account approval process
It‘s challenging to get exposure here because Gumtree has low traffic.
It’s difficult to sell products there because there are many scammers.
Craigslist is another online classified advertisement site with just as much history as eBay. This site divides its marketplace into different geographic areas (cities, towns, states, etc.). Because this is a site for classified ads, you can sell or request almost anything here.
Anyone can create an account on Craigslist, which is part of the risk. Users have to take extra precautions in order to avoid being scammed.
You also don't need to pay to list products (unless they are job openings). However, all payments need to take place off the platform.
This is a great start for sellers who need quick cash but have no money.
This site is simple and there is no complex account creation process.
It’s difficult to get exposure here because sites are segmented into locations, resulting in some low-traffic areas.
It’s difficult to sell here because there are many scammers who will waste your time.
Poshmark is an online marketplace that lets you sell a wide range of both new and used products. They have a good selection of the latest fashion brands as well, so selling clothing here is definitely an option.
Poshmark also allows goods trading on the platform. Buyers and sellers can trade items instead of paying money. Poshmark supports a unique social network (similar to Facebook Marketplace) for this purpose. The company also supports fulfillment by printing shipping labels through PoshPost.
Selling fees include a flat commission of $2.95 for listings under $15. For sales above $15, Poshmark takes a 20% cut from the sale price for whatever you list.
They have a large, active user base with plenty of traffic generated for you.
Poshmark lets you print a prepaid shipping label through the platform.
They have no listing fees, letting you create as many product pages as you want.
It‘s one of the more expensive selling platforms (often 20% of your revenue is taken through fees).
Poshmark has login requirements, and will delete your account if you don’t follow them.
14. Facebook Marketplace
Facebook Marketplace is built directly into the social media site. This platform allows you to create listings through the marketplace and share them with groups. Facebook Marketplace supports both B2C (business-to-customer) and C2C selling.
This online selling platform is available to anyone with a Facebook account. Unlike classified ad selling, Facebook lets you take payments and create official product listings through the platform. This platform has also gone through some significant updates.
Sellers contact you via Facebook Messenger for details. When a sale is made, the selling fee is 5%/shipment, or $0.40 if the item is under $8.
You can leverage Facebook's massive user base.
You can create product listings to share on multiple pages.
You get decent per-item listing rates.
Facebook buyers might ask to meet you, which raises safety concerns.
Facebook is incredibly popular, meaning it’s a relatively high-competition environment.
AliExpress is an international online marketplace owned by Alibaba Group, a company known for supplying products to e-commerce sellers. This Chinese market is available to both businesses and individuals. AliExpress has no private-label brands, allowing its third-party sellers to reap the rewards.
This market features everything from clothes and auto tools to 3D printers. Many buyers use the market to source products for resale, especially those who participate in dropshipping.
Sellers need to provide business information to register here. The commission rates taken by AliExpress range between 5-10%, depending on the product category.
Excellent tool for sourcing products, as its prices are very low.
Low commission rates for the industry.
Access to an international platform with automatic translations.
AliExpress isn't known for providing quality products, and items often have defects (which is important especially if you plan to resell these products, in which case you should order samples).
AliExpress’s storefront editing is pretty limited.
Their translations are automatic, meaning that they aren't always accurate.
When choosing among sites like eBay or other numerous online marketplaces, the route you choose will vary depending on your particular needs. You'll find an array of online marketplaces that offer business growth, sites for collectors, and auction sites for selling to fellow customers on this list. Start by browsing the list above, and make the best choice based on your needs—best of luck making a bit (or a lot) of extra money!