Most Demanded Products in India: How to Find Best-Selling Products
India is one of the fastest growing markets in the world, with a thriving consumer market and an increasing demand for products from both domestic and international sources. As such, it is no surprise that many businesses are now looking to capitalize on this market and are seeking to track the demand for Indian products.
For those who are new to the Indian market, this article provides a short guide on how to find the most demanded products in India, as well as a list of the most popular products.
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How to Find the Most Demanded Products in India
Finding the best-selling products in India can be challenging due to the market’s sheer size and diversity. In order to navigate this complexity, it’s important to implement a well-planned strategy.
Here’s a four-step guide designed to help businesses identify high-demand products in India with potential to become future bestsellers.
1. Research the market: First, you need to understand the local market. Research platforms like Amazon India, Flipkart, and other ecommerce sites, as well as various check industry reports and market surveys for insights. Tools like Google Shopping and Amazon’s Best Sellers list can also give you a clear picture of what’s currently in demand in India, and what isn’t.
2. Identify the most popular categories: Once you have a clearer understanding of the Indian market, the next step is to identify the most popular categories. According to online statistics, some of the most highly-demanded product categories in India include:
Electronics
Clothing and Accessories
Home and Kitchen Appliances
Mobile Phones and Accessories
Beauty and Personal Care
Books
Toys and Games
Sports and Fitness
Automotive
Baby Products
3. Monitor trends: Next, you need to identify the top-performing products within those categories by analyzing current trends. Tools like Google Trends and Bing Trends can help you spot frequently-searched terms, giving you a better understanding of consumer interest and shifts in demand.
For more specific insights—especially those tailored to your selling platform—consider using analytical tools. For example, if you're selling on Amazon India, you can use the AMZScout Product Database, which is designed to help Amazon sellers generate profitable product ideas based on their criteria and real Amazon insights.
4. Look at online sales data: In order to make informed decisions, it's important to analyze sales data to ensure that a product is truly a good fit for your store. While you can try finding sales data from open sources, this information is often unavailable or unreliable.
For certain selling platforms, analytical tools can simplify the process. For example, if you're selling on Amazon India, AMZScout PRO AI can help you estimate sales volume, calculate profitability, assess competition, and track sales patterns. By reviewing a product’s historical performance and analyzing the numbers, you’ll know whether it’s worth selling.
Now that we’ve covered the theory behind finding the best products to sell in India, let’s look at how to put it into practice.
Finding Trending Products on Amazon India
To help you find trending products and identify the most profitable ones, we'll use Amazon India as an example. This platform accounts for over 30% of the Indian market, making it a strong indicator of customer behavior, and it’s also accessible for international sellers.
To streamline the research process, use the AMZScout toolkit. Here’s how:
1. Go to the Product Database. Start your free trial by entering your email address.
2. Choose your preferred marketplace. Select ‘India’ from the ‘Marketplace’ drop-down menu in the upper right-hand corner of the page.
3. Set your product criteria. The search filters will help you find products based on specific criteria. To optimize your search, consider selecting the following options:
Estimated Monthly Sales: Set this to over 500 sales/month to ensure sufficient demand.
Trending Products: Enable this filter to display items with a growth rate exceeding 20% over the past three months.
![Which AMZScout Product Database Filters to choose]( "AMZScout Product Database Filters")
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4. Get your results. Click Find Products. Review detailed information from each product listing, including its sales, price, net and others. Pick a few of the most interesting products. To verify their alignment with your business model and business goals, we’ll review how to use AMZScout PRO AI.
5. Install the PRO AI Extension.
6. Start your search. Enter the name of the product you identified using the AMZScout Product Database into the search bar on the Amazon.in website.
7. Analyze the niche’s potential. Click on the Niche Score in the upper right-hand part of the page to view the assessment, which is based on a combination of demand, profitability, and competition.
8. Make sure demand is consistently high. Check the Niche History to see historical data on how the niche performs as the seasons change, and predict how it will perform in the future. Additionally, if any product catches your eye, click Product History below it to view its sales history and determine whether the trend is growing, stable, or declining.
Note: For any product, you can click on the "Profit Calculator" to calculate your potential profit margin. This should cover your costs and leave room for business growth.
By following these steps, you’ll get a clear picture of the product’s demand in the market, compare it with competing items, and determine its profitability.
5 Examples of Best-Selling Products in India in 2025
Which items are in high demand in India right now? To help you get some ideas, we’ve done some research on Amazon and found five examples of high-demand products for you to consider.
1. Cetaphil Face Cleanser
Cetaphil Face Cleanser is popular in the Indian market, where skincare is a top priority. This lightweight formula is enriched with vitamins, and gently cleanses, making it perfect for all skin types. It’s a great choice for sellers who are looking to offer trusted, high-demand skincare products.
2. Storage Bag for Clothes
The Storage Bag for Clothes is perfect for anyone interested in organizing their home space or keeping their clothes neatly stored while traveling. This item is lightweight and durable, and makes an ideal product to bundle with clothing, which offers convenience for sellers.
3. Foldable Kids’ Scooter with LED Wheels
This Foldable Kids’ Scooter with LED Wheels is one of the most popular toys for children, making it an excellent gift option. The fun, glowing wheels and compact design make it perfect for active kids. Sellers can also capitalize on peak seasons like Black Friday for increased sales.
4. Multi-Plug Adapter
The Multi-Plug Adapter is a must-have for households with numerous devices. It’s perfect for organizing and powering multiple electronics simultaneously, making it an essential accessory. Sellers can highlight this item’s practicality, especially for tech-savvy customers.
5. Car Duster
The Car Duster is perfect for cleaning your car quickly, and removes dust and debris in minutes. It’s washable and reusable, and offers both convenience and sustainability for car owners. Sellers can highlight this product’s eco-friendly features, making it a great addition to any automotive collection.
All of these things are similar in terms of their low price, small size, and frequency of use. But this is only a small fraction of the many products that can sell well in India.
Top 25 Popular Products in India
If you don’t want to spend time conducting your own research, you can explore ready-to-go ideas of hot selling products and pick some interesting options. To help you out, here’s a list of 25 top ideas of high demand products in India. From Health and Beauty to Electronics and home Goods, these are the products that are currently in the highest demand in India.
25 Products in high demand in India
Mobile phones
Laptops
Wireless earphones
Skincare products
Hair oil
Makeup and cosmetics
Nail products
T-shirts
Sneakers
Gold plated jewellery
Water purifiers
Air fryers
Vacuum cleaners
Spin mop
Pet food
LEGO
Weight loss products
Wet wipes
Stainless steel water bottles
Yoga mats
Mosquito net
Laptop table
Vitamins
Black tea
Nuts
Obviously, a lot of most consuming products are the same all over the world. However, the Indian market has its own unique characteristics, which should be taken into account if you are going to import or export goods.
Conclusion
Tracking the demand for Indian products is an important step for any business looking to enter the Indian market. By following the guide outlined in this article, sellers and customers can easily identify the most popular products in India, as well as the most popular brands and categories. With this information, you can begin to develop strategies for targeting the Indian market and capitalizing on the booming market for Indian products.
