Tips for Selling on Amazon Successfully in 2025
Did you know that 70% of Amazon shoppers never scroll past page one?
If your product isn't ranking or converting — you're leaving thousands in revenue on the table.
That’s exactly what happened to HiccAway: a viral product, physician credibility, and even a Shark Tank deal with Mark Cuban. But none of that translated to Amazon. The listing was buried, and the product was nearly invisible on the marketplace.
In this case study, I'll break down exactly how EHP Consulting Group and AMZScout helped turn their stagnant store into a scalable, high-converting brand in just 90 days — and how you can do the same.
Table of contents
Why You Should Read This Case Study
I'm Joshua Hackett, founder of EHP Consulting Group, where we help Amazon sellers go from stuck to scaling using data-driven systems.
We've worked with scrappy startups, household names, and seven-figure brands. But the best turnarounds happen when a product already has potential — and just needs the right strategy and tools for selling on Amazon to succeed.
That was precisely the case with HiccAway.
The Backstory: Viral Product, Stalled Sales
HiccAway is a patented, drug-free device invented by a physician to instantly stop hiccups. It works by activating the phrenic and vagus nerves using a simple drinking motion — science-backed, simple, and effective.
The product gained viral traction after appearing on Shark Tank, where it secured a deal with Mark Cuban. It was featured on CNN, NPR, Healthline, and dozens of other major media outlets. Sales surged through direct-to-consumer (DTC) channels and retailers.
But on Amazon?
It was a completely different story.
Despite their media buzz, brand credibility, and clear consumer demand, the listing was struggling to gain traction. Here's what we uncovered during our initial audit:
Monthly Sales: < $6,000/month
Conversion Rate: < 9%
Buy Box: Frequently lost as a non-FBA seller
Search Rankings: Outside top 50 for core keywords
Content: Poor images, generic bullet points
Customer Confusion: Inconsistent pricing and lack of medical credibility
Core Challenges:
Hijacked Listings: Unauthorized sellers were tanking prices and damaging brand trust
Poor Visibility: Weak SEO meant they weren't showing up for buyer-intent searches
Lack of Control: Without brand protection tools, the team couldn’t edit their listing or remove hijackers
Lost Conversions: Even when traffic landed, the listing failed to convert due to weak visuals and copy
So, how do you sell on Amazon successfully when you’re starting from behind?
We developed a clear, data-driven plan — and we’re breaking it down below.
Goals for the Turnaround
Many sellers ask how to be a successful Amazon seller, but few stop to define what success actually looks like. That’s why it’s essential to set clear, measurable objectives and track progress against them.
When HiccAway partnered with us, we aligned on three crystal-clear objectives:
Reclaim Brand Authority: Secure Brand Registry, remove unauthorized sellers, and stabilize pricing.
Improve Visibility: Optimize SEO, improve rankings, and drive quality traffic through PPC.
Double Conversions: Overhaul the listing to build trust, communicate value, and convert more shoppers.
Note: Amazon Brand Registry is a free tool provided by Amazon that helps with both brand protection and brand promotion.
Armed with these KPIs, we developed a 90-day roadmap to transform HiccAway from a hidden to a high-performing brand.
The Turnaround Strategy: 4 Pillars of Amazon Growth
One of the most important elements in making smart decisions on Amazon is removing the guesswork. To support that approach, we partnered with AMZScout as our primary data partner.
With the right data in hand, we rolled out a four-pillar strategy that transformed HiccAway into a scalable and profitable brand — and laid the groundwork for what became a true success story.
1. Brand Registry & Listing Control
This was the foundation. Enrolling in Brand Registry gave us full control over HiccAway’s listing — from images and bullet points to backend keywords and direct access to Amazon’s Brand Support team.
Here’s what we did right away:
Built a branded storefront: We created a cohesive brand experience with visuals and messaging. Adding A+ Content (visually enhanced images) helped communicate the product’s value, share the brand story, and build trust.
Removed hijackers: Using Amazon’s Brand Registry, we cleared unauthorized sellers who were undercutting prices and confusing customers.
Reclaimed the Buy Box: With brand control in place, HiccAway became the sole authorized seller — eliminating competition on its own listing.
Restored pricing consistency: We stabilized the product at $16.95 across the board.
2. SEO & Keyword Optimization with AMZScout
Next, we tackled visibility. The key question: How do you drive customers to your listing? It starts with using the same search terms your customers are already typing into Amazon.
To find those terms, we looked at what was working for top competitors. Using AMZScout's Reverse ASIN Lookup, we uncovered dozens of high-traffic keywords that similar products were ranking for — but HiccAway wasn’t.
Here’s a simple way to find out what keywords your competitors are using:
1. Go to the Reverse ASIN Lookup.
2. Search for keywords. Enter competitors' ASINs that you can find in the "Product details" section of the Amazon page.
3. Receive keyword data. Click "Find Keywords" and review data filtered by 10 parameters like search volume and relevance.
We rebuilt the entire listing using high-volume, relevant keywords — not just in the title and bullet points, but also in the backend search terms.
Examples of high-opportunity keywords we uncovered:
hiccup remedy for adults
stop hiccups instantly
hiccup cure for kids
natural hiccup solution
Result: Within just 30 days, listing impressions increased by over 400%, and HiccAway began ranking on page one for several core keywords.
Here's a visual chart you can embed in your blog to showcase HiccAway's keyword ranking improvements over 30 days. It demonstrates how strategic SEO and AMZScout tools helped move the brand from near-invisibility to page-one prominence.
3. Conversion Optimization
We didn’t stop at simply identifying the right keywords — we went a step further. By combining keyword optimization with a complete visual and messaging overhaul, we maximized the listing’s impact across the board.
Our goal was to make the listing feel like a high-converting DTC landing page. Here’s what we changed:
Shark Tank recognition: Highlighted through A+ Content to build instant trust
Doctor endorsements: Reinforced the product’s credibility as a drug-free, science-backed solution
Clear "How to Use" visuals: Added infographics and usage diagrams for instant understanding
Instant results: Emphasized this core benefit in both copy and visuals
Family-safe: Clearly stated in bullets and supported with lifestyle imagery showing use by kids, adults, and families
Easy to use anywhere: Positioned as a go-to solution at home, at work, or on the go
Result: With the right keywords and a fully optimized listing, HiccAway’s conversion rate increased by 60% in just 30 days.
4. PPC Campaign Launch
To maximize visibility, we launched a carefully structured PPC campaign focused on high-intent search traffic. Using AMZScout’s Reverse ASIN tool, we extracted valuable competitor keywords. Then, with Keyword Search, we identified the most searched terms in the niche.
We prioritized keywords that offered the best balance between cost and search volume — and built our campaigns around them.
Here are a few things we focused on:
Low-competition, high-intent, long-tail keywords
Defensive campaigns to protect branded terms
Seasonal ad groups for flu season and Q4 spikes
Competitor conquesting via Reverse ASIN data
Irrelevant words were added to a blacklist to avoid wasting budget
We structured our PPC into three tiers:
Defensive Ads — "HiccAway" and branded search
Offensive Ads — targeting top competitors directly
Long-Tail Ads — e.g., "how to stop hiccups fast".
Result: PPC ROAS hit 3.2× within 45 days, and the listing saw a surge of qualified traffic.
5. Switched to Amazon FBA
After optimizing the listing and launching PPC, we transitioned HiccAway to the Amazon FBA model. This shift made a big impact:
Improved delivery speed
Increased customer trust through Amazon’s reliability
Gained more customers thanks to Prime eligibility
Boosted sales during Prime Day
Result: It became easier for shoppers to convert with confidence.
How AMZScout Tools Made It All Possible
We didn’t guess. Every decision was guided by data — thanks to AMZScout’s full suite of tools:
Purpose: Uncovered competitor keywords HiccAway wasn’t ranking for
Result: Improved rankings in under 2 weeks
Purpose: Analyzed customer feedback across similar products and HiccAway reviews
Result: Informed listing updates and boosted customer satisfaction
Purpose: Monitored pricing, profit margins, and delivered AI-backed strategy insights
Result: Maintained a 28% profit margin, achieved 3.5× sales in December, avoided stockouts
Purpose: Identified the most searched and relevant keywords in the niche
Result: Built a high-traffic, keyword-optimized listing
Purpose: Tracked keyword performance weekly
Result: +22% visibility in first 3 weeks — even before PPC launch
Bottom line: AMZScout gave us the roadmap. All we had to do was follow the data — and execute.
The Results (In Just 90 Days)
Once the new strategy was in place, the transformation was fast and measurable. Here’s what HiccAway achieved in just three months:
From invisible to thriving — HiccAway is now positioned to scale like a direct-to-consumer brand, with Amazon as a strong foundation for long-term growth.
Final Takeaways: How You Can Apply This Today
HiccAway's story isn't a one-time fluke — it's a playbook for success that any seller can apply. Here are a few proven tips for selling on Amazon you can apply right now:
1. Secure Your Brand: Register your trademark (USPTO), then enroll in Amazon Brand Registry to protect your listings, remove hijackers, and unlock brand tools. Pair this with Amazon FBA to streamline fulfillment, boost customer trust, and win the Buy Box more consistently.
2. Let Data Guide Your SEO: Use AMZScout’s Reverse ASIN tool to find real keywords your competitors rank for — and rebuild your listing around them.
3. Optimize Like a Landing Page: Strong visuals and clear messaging sell. Use A+ Content, high-quality images, and hire a designer if needed.
4. Run Smart PPC: Target high-intent, low-competition keywords, and blacklist irrelevant terms to stretch your ad budget.
5. Monitor & Improve: Track performance weekly. Small adjustments over time build long-term results.
Remember: building a brand takes time — consistency and patience are key.
Want Similar Results?
The strategy we used for HiccAway is built on proven principles and can be adapted to many Amazon businesses. But every brand is different, and success often requires a tailored approach.
If you’re looking for more personalized guidance, here’s how you can get started:
Book a 1:1 Strategy Session with EHP Consulting Group
Conclusion
HiccAway’s journey proves that even great products can struggle on Amazon without the right strategy. But you don’t have to figure it all out alone. With expert guidance from EHP Consulting Group and data-driven support from AMZScout, you can turn insights into action — and action into results.
