Check Amazon Product Sales Data with the AMZScout PRO Extension

Check Amazon Trends Using AMZScout hero1
by Travis F.posted on 12.04.2024

Amazon, a global e-commerce leader, offers vast opportunities for sellers, with over a third of global buyers starting their product searches on this platform. To make the most of this opportunity, merchants need to analyze sales data to decide which products to prioritize and how to manage their inventory effectively. 

In this article, we'll explore available software designed to simplify your analysis and provide a comprehensive guide on finding out your Amazon sales data. 

Here’s how it works:

Step 1: Install the AMZScout PRO Extension

The AMZScout’s PRO Extension lets you estimate sales data quickly and easily, calculate trends, and perform an analysis automatically for any item you are interested in.

Explore the PRO Extension’s functionality through these steps:

1. Click here to install the AMZScout PRO Extension.

2. Once it’s installed, you’ll see the AMZScout icon in the top corner of your browser.

How to install and open AMZScout PRO
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The PRO Extension offers a free trial period, allowing merchants to access vital data, such as estimated total monthly sales, price, competition levels, and other useful stats. This information is presented through a variety of easy-to-understand graphs, reports, and estimator tools.

Additionally, sellers can conveniently compare various items to help them identify the most promising ones. If you’re wondering how to get amazing insights on Amazon products, this is the easiest way. Let's move on to the next stage.

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Find profitable products with the AMZScout PRO Extension

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Step 2: Search for Your Product or Niche on Amazon

1. Go to Amazon.сom.

2. Enter a product name or a keyword in the search field that you have chosen to evaluate. For example, if you want to check sales data for instant print cameras from a specific brand, enter the brand name and product description, such as “Kodak instant print camera”. 

Enter a product name or a keyword in the search field
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Once you receive a list of items matching the keyword you’ve entered, you can check the sales data analysis for the item you're interested in. Below, we'll explore how to gain insights into historical sales data.

Step 3: Analyze Product History Data Using the PRO Extension

Let's see how to check sales of a product on Amazon using the PRO Extension. 

Follow these steps to check Product History:

1. Open the AMZScout PRO Extension. Click the AMZScout icon in the top right corner of your browser.

2. Check historical data. 

  • Click on the item you’re interested in. 

  • Navigate to “Product History” below the item to display the statistics for your chosen product. 

  • At the top right corner, select a specific timeframe ranging from one month to the maximum available time period to track fluctuations over a given duration. 

How to check AMZScout Amazon Product History
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Consider analyzing the following criteria:

  • Sales data. Review the graph to determine if the item has been experiencing consistent sales over time, which would indicate steady demand and potential profitability for that product.

  • Pricing fluctuations. Examine how competitors have adjusted their prices for the product over time to make informed pricing decisions for your own products.

Keep in mind, this information alone may not be sufficient for your needs. Let's delve a little deeper to gain insights into sector dynamics.

Step 4: Analyze Niche Trends

Individual product sales can vary due to factors like brand popularity, stock shortages, ad efficiency, and more. Conducting trend analysis within an entire niche on Amazon provides insights not only into individual product performance, but also into broader market trends and patterns. 

To analyze niche trends, follow these steps:

1. Open the AMZScout PRO Extension. Click the AMZScout icon in the top-right corner of your browser.

2. Enter a niche-related name or keyword in the search field. For example, if you want to check sales data for coffee machines, enter phrases that describe the niche,  such as "coffee maker" or "brewed system".

3. Check the Niche history. Click on “Niche History” in the upper right-hand corner to examine the overall sales history within the niche. Evaluate whether the overall trend is either stable or growing, as this will indicate positive sales prospects.

Where to find the AMZScout Niche History
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By understanding the broader context, sellers can identify untapped opportunities and manage their inventory levels effectively. It may also be beneficial to search for products with your desired sales volume upfront. Let's explore this approach further.

Step 5: Finding a Product with a Desired Sales Volume

The AMZScout Product Database enables you to discover products that meet your sales criteria fast (such as a specific sales volume), thereby saving you time and effort. 

This is how to find a product with a desired sales volume:

1. Go to the AMZScout Product Database. Enter your email address to start a free trial.

2. Set your desired product criteria. Enter preferred number of sales per month. Use additional search filters to refine items based on weight, ratings, or other important traits.

Product Database filters and Product Selections
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3. Review the results. Click “Find Products”. In addition to providing you with a list of products that match your desired sales volume, you'll also receive detailed statistics for each of them. This data encompasses estimated sales and revenue, a product score with detailed explanations of suitability for reselling or private labeling, as well as the number of reviews, customer ratings for each item, and more.

Analyze AMZScout Product Database results
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All of this data will provide you with deeper insights into products that already meet your desired sales volume.

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Brainstorm New Product Ideas with the Product Database

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Step 6: Try Different Searches and Keywords

When evaluating niche performance, it's necessary to try different search queries to accurately assess sales potential. Some keywords are used less frequently, and therefore the sales numbers for these kinds of searches might be different. For example, while “caffeine machine” yields only 452 results with an estimated average of 2994 sales per month, “coffee maker” generates over 10,000 results with an estimated average of 5970 sales per month.

Here are a couple of suggestions that can help you find other queries that customers use when searching for a product:

1. Enter a product-related phrase in the Amazon search field.

2. Open the AMZScout PRO Extension. Click the AMZScout icon in the top-right corner of your browser.

3. Find a list of new keywords. Click “Niche Keywords” at the top of the screen.

Where to find AMZScout Niche Keywords
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Another way is to use Amazon Keyword Search. 

1. Open Amazon Keyword Search. 

2. Set up your search criteria. 

  • Enter your product-related phrase. Ideally, this is slightly broader than your exact product description in order to capture more keyword variations. For example, instead of searching for “desk lamp”, search for "lamp". This broader search will yield more specific keywords like “table lamp”, “bedside lamp”, “led desk lamp”, and more.

    What are the Keyword Search Filters
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  • Specify the minimum and maximum number of words in a keyword.

  • Enter your desired search volume of a keyword within one month, if applicable.

3. Get a list of new keywords associated with that product. Click "Find Keywords".

Amazon product discovery with keyword search
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This approach will help you to accurately gauge the demand for products within your niche and identify the most effective keywords.

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How to Check Your Amazon Sales Data

To assess the performance of the product you're selling, it's crucial to access your Amazon seller data. This will allow you to gain invaluable insights into various aspects of your business, including sales trends, page views, and inventory management. 

Here's how to view your sales statistics:

1. Log in to your Amazon seller account.

2. Click “Analytics”. This tab is available in the left part of the page in the Menu. 

3. Open “Business Reports”. 

  • Check “Sales Dashboard” at the top of the page to analyze your sales performance. In the “Sales Dashboard”, you can typically find the total number of sales and set date ranges to verify sales within a certain period of time.

  • On the left part of the screen, select a specific report type to analyze further. There are seven types of sales reports,  sorted by Date or ASIN, as well as a “Sales & Orders by Month”. 

4. Analyze the data. Given the multitude of available report types, you can consider the following universal criteria for analysis:

  • Buy Box: Assess how often your products secure the Buy Box during page views.

  • Order Quantity: Check the total number of units ordered within a designated time frame to help you identify sales patterns.

  • Product Profitability: Keep an eye on the revenue generated by individual products during a specified time period to gauge their financial performance.

This analysis empowers you to adjust your pricing strategies, optimize advertisements, and enhance customer satisfaction. By delving into Amazon-specific statistics, you can gain deeper insights that enable you to tailor your strategies accordingly.

Key Statistics on Amazon Sales

Having explored how to perform comprehensive product research and gained an understanding of where to find your sales statistics, now we’ll discuss  the key statistics of Amazon sales. This data offers insights that can further enhance your understanding of the platform's dynamics.

  • Amazon Numbers

Amazon's global sales in 2023 were $574.8 billion. That is $60.8 billion more sales than in 2022 (a 12% increase). Amazon’s daily sales revenue in 2023 amounted to $1.4 billion, reflecting an increase from $1.29 billion in 2022.

In 2024, Amazon net sales are anticipated to increase by 5% compared to the first quarter of 2023. The majority of these sales will be attributed to more than 350 million products sold by third-party sellers.

  • Amazon Prime

Amazon Prime membership is forecasted to reach 172 million in the United States in 2024, marking an increase of four million from 2023. Sellers may find Prime Day, an exclusive annual sales event for Prime members, particularly appealing. 

The sales volume during Prime Day surged by 7% from 2022 to 2023, reaching a remarkable $13 billion. This provides merchants with a notable opportunity to attract new customers, clear inventory, and generate revenue.

  • Amazon Peak Season 

While Prime Day presents a fantastic opportunity, it's important not to overlook others as well. Nearly 70% of global users turn to Amazon for their gift purchases. It's crucial to tailor your strategy according to key holidays in your target market. Review important dates, such as Mother's Day and the back-to-school season, and adjust your offerings by optimizing ads, offering discounts, and planning inventory accordingly.

Additionally, don't forget about major sales events like Black Friday and Cyber Monday, which generated 220 million and 210 million orders respectively in 2023. If you ship orders via FBM, you may require additional assistance to ensure prompt delivery and maintain positive customer reviews during this period.

Amazon is projected to experience an 11.7% growth in 2024. Understanding key statistics and trends on Amazon is crucial for sellers to seize growth opportunities successfully. Below, you'll find FAQ about Amazon to help streamline your experience.

Frequently Asked Questions About Selling on Amazon

How do I find the number of sales a seller has on Amazon?

You can find an Amazon seller’s sales using the AMZScout PRO Extension.

Search the seller, go to their storefront, and launch the PRO Extension. Export the data, and add the estimated monthly sales for each product together. For more details, click here.

How do you find the number of sales a product has had on Amazon? 

To check Amazon product sales for a particular item, you need to know how to use the AMZScout PRO Extension. Search for the product that you want to analyze and open the tool. This will show you the estimated monthly sales for the item. By clicking the provided metric, you can see a chart that displays the product’s sales for your selected period of time, beginning from one month. For more details, click here

How do I find the sales volumes for Amazon Categories?

You can find the sales volume for Amazon niches using the AMZScout PRO Extension. Search the niche in Amazon and open the tool. In addition to sales estimates for individual items, it will also show an average for the niche. Multiply the average amount by the number of products to get a total volume for the top products. For more details, click here.

How do I find the hottest selling items on Amazon?

The AMZScout Product Database makes it easy to find the most in-demand products.

Perform a search using the tool and select the “Trending Products” filter. This will ensure that the results only include items that have grown by over 20% in the past three months. For more details, click here.

How do I check a product’s Amazon sales rank? 

You can find a product's sales rank by using the AMZScout PRO Extension. Search for the product you’re interested in and open the tool. The results will show the product rank for each item, along with other important metrics. When you click the rank for an item, the extension shows a chart of how the rank has changed over time.

Does Amazon provide sales data?

Amazon provides comprehensive sales reports for your business. You can also check the data of other sellers, as Amazon displays sales figures in search results for the past month. However, it's important to note that these numbers are estimated and may not be updated frequently.

How do I find my monthly sales on Amazon?

You can find your monthly Amazon sales data by logging into your Seller Central account, and going to Analytics > Business Reports > Sales and Orders by Month.

How do I find my sales history on Amazon?

You can find your own Amazon product sales data in your Seller Central account by going to Analytics > Business Reports > Sales Dashboard. Change the date range to “custom” and select your business start date.

What types of products sell the best on Amazon? 

Amazon sellers can find the best-selling products on the “Best Sellers” page on the Amazon website. This will show you the top performers for each category.

Conclusion

Monitoring product trends is a crucial component of identifying profitable items to sell on Amazon, analyze market trends, and optimize your business strategy. If you're looking for an effective way to track sales, prices, and other key indicators, consider using AMZScout's software. These tools enable you to evaluate an item’s sales history and observe market patterns quickly, enabling you to differentiate between short-term fads and long-term winners. By leveraging this tool, you can develop strategies to help you manage your business effectively and achieve sustained sales growth over time.

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