20 High Demand Products with Low Competition to Sell on Amazon
Selling trending items is a great way to ensure consistent sales and profitability. To spot high-demand items, you need to analyze sales history, keep an eye on market trends, and assess the competition. Tools like those available from AMZScout can make this process much easier by providing key insights and saving you time.
In this article, we’ll walk you through how to find best-selling products and highlight 20 of the most in-demand items for 2024.
Table of contents
What is a High-Demand Product?
A high-demand product is one that generates consistently strong sales by appealing to a large number of buyers. For most Amazon sellers, a product is considered to be high-demand if it generates over 300 sales/month.
Usually, these items are listed among other best selling products and can be found within any category. To maximize your success, consider focusing on an already high-performing category.
To help you identify products with high demand and low competition from these categories, consider using the guide below.
15 High-Demand Products to Sell in 2024
Even though consumer demand is constantly evolving, certain categories continue to offer consistently high margins. Using the AMZScout toolkit, we’ve pinpointed the following top categories and their leading products.
Let’s explore what products are in high demand right now.
Beauty & Personal Care
In 2024, Beauty & Personal Care currently ranks among the top-three Amazon categories of products with the highest demand. With the average millennial shopper in the USA spending around $200/month on beauty products online, sellers have a lucrative opportunity, especially by focusing on trends like eco-friendly and natural skincare. Among these booming products, you’ll find:
1. Zero Waste Deodorant
Zero-waste deodorants are in high demand, as more people seek eco-friendly cosmetics and health items. This niche offers excellent potential for attracting loyal customers and generating strong sales. Despite a few dominant sellers, the broad range of options allows for low competition opportunities.
2. Multifunctional Portable Facial Massager
Staying beautiful is always in trend, especially among women. Multifunctional portable facial massagers are popular for their compact design and ease of use. Their growing demand is also driven by their promise to help reduce the need for invasive procedures.
Phone Accessories
Nowadays, a phone can help people streamline countless tasks, such as recording videos, taking photos, and more. This has led to great demand for various accessories designed to enhance these capabilities, as well as a desire to keep devices safe and powered. Some of the top-selling accessories include:
3. iPhone 15 Crossbody Lanyard
Phones have become an essential part of our lives, and this crossbody lanyard is a practical solution for keeping your phone secure and accessible. These items often include space for a credit card, combining functionality with style.
According to the AMZScout PRO Extension, this product’s estimated sales are 1,473 units/month, with an average monthly revenue of $24,056.
4. Wireless Microphone for Android
With the rise of content creators like podcasters, the demand for quality audio recording solutions has increased. This wireless microphone for Android is seeing high sales due to its compact design and strong influencer endorsements.
Home & Kitchen
Products in this category enjoy high sales throughout the year due to their everyday utility and broad demand. Many of these items are also lightweight, helping sellers save on shipping costs. Additionally, you can capitalize on trends, such as kitchen products made from natural materials. Here are three popular products:
5. Drink Dispenser for Parties
Drink dispensers are a practical and stylish addition to any party, and can accommodate various types of beverages. Their eye-catching design helps sellers stand out, and with strategic marketing around holiday seasons like Christmas or the summer, you can boost sales significantly.
6. Bamboo Steamer
Asian cuisine has gained popularity for its health benefits, especially with the use of steam for cooking. Bamboo steamers have become a popular choice not only for their health advantages but also for their stylish appeal in the kitchen.
7. Set of Mini Vases
This set of mini vases is versatile for decorating various spaces, including homes, hotels, and restaurants. Its practical and elegant design has led to an expected average monthly sales of 849 units and an average monthly revenue of $22,325, according to the PRO Extension.
Automotive
Even though the automotive category is often underrated due to the high cost of car parts, it still maintains steady demand because vehicles require regular maintenance. Sellers can tap into this demand by offering innovative accessories, many of which are available at affordable sourcing prices, and by catering to car enthusiasts. One of the leaders in this category is:
8. Gas Can Spout Replacement Kit
The gas can spout replacement kit is a practical solution for car owners, solving the common issue of running out of fuel. Its consistent demand is boosted by its essential utility and durable design.
Pet Supplies
Pet owners tend to spend generously on their pets due to their strong bond. Sellers can capitalize on this loyalty, as pets may have specific needs or preferences that drive repeat purchases. Offering high quality pet products can attract dedicated customers and provide recurring revenue. One of the best-selling products in this category is:
9. Laser Cat Toy
The laser cat toy has transformed from a simple laser pointer into an innovative device that operates autonomously. It keeps cats engaged and active, ensuring that they stay fit and entertained when you're not home, preventing loneliness and boredom.
Sports & Outdoors
There is increasing demand for products that support a healthy lifestyle and enhance outdoor enjoyment. Sellers can also boost their revenue by offering products in bundles (such as pairing yoga mats with water bottles) to attract customers looking for comprehensive solutions. A standout product from this category is:
10. Folding Walking Stick with Seat
The folding walking stick with a seat is a valuable asset for outdoor enthusiasts. This product’s lightweight design makes it easy to carry, and its durability ensures that it can withstand various weather conditions. This item also sees steady demand throughout the year due to its convenience and versatility.
Toys & Games
The Toys & Games category is projected to grow by nearly 11% on Amazon in 2024. This increase is driven by parents looking to keep their children entertained, as well as rising demand for board games for adults. Sellers can also benefit by targeting peak holiday seasons, like Christmas, when gift demand is high. The most popular products include:
11. Music Quiz Game
Music quiz games are interactive, making them a popular choice for adults seeking entertainment. They offer a great way to engage friends and family, providing hours of fun and fostering social connections.
12. Fort Building Kit for Kids
The Fort Building Kit for kids is becoming an increasingly popular bestseller for children over five years old. This kit keeps them engaged in creative play, as it fosters imagination and teamwork skills. Plus, it's easy to dismantle, making it space-efficient for storage when it’s not in use.
Health & Household
This category includes everyday essentials like toilet paper and cleaning supplies, which naturally see high sales due to their broad necessity. By offering a ‘Save & Subscribe’ option, you can not only provide convenience with automatic repeat orders and discounts, but also ensure stable sales. The top products in this market are:
13. Indoor Air Quality Monitor
With the growing trend toward a healthy lifestyle, products like indoor air quality monitors are becoming increasingly popular. These monitors are especially essential for parents with babies to control humidity and air temperature, making them highly sellable.
14. Extendable Wall Cleaning Mop
Dust tends to accumulate in hard-to-reach places, making cleaning difficult. This extendable wall cleaning mop solves this issue with its flexible, twistable head, ensuring that every surface is thoroughly cleaned.
Apparel
This category meets the everyday needs of individuals of all genders and ages. Not only are these products practical, but they also allow for personal expression, helping customers stand out. One of the top-selling products is:
15. Dinosaur Slippers
Warm dinosaur slippers are highly sought-after and make the perfect starter-product for beginner sellers. They also make a fun gift for others or a cozy treat for oneself.
According to the AMZScout PRO Extension, this product has low competition and solid sales potential, and is expected to achieve 1,108 sales/month and generate around $16,754/month.
Market demand shifts over time, so it's vital to analyze trends regularly in order to identify emerging bestsellers and spot declining products. While finding high-demand items is important, it's equally crucial to avoid those with too much competition, which can lead to lower profit margins and make it harder to stand out.
Let's discuss how to research and identify these products effectively.
How to Find High-Demand and Low-Competition Niches
Now that we’ve explored examples of high-demand products on Amazon, let’s dive into how you can find similar items for your store. To simplify this process, we’ll use the AMZScout toolkit, which provides data on millions of Amazon products.
Step 1: Generate Trending Product Ideas
First, you need to determine what products are in high demand right now, and avoid those saturated with numerous sellers or strong brands. Browsing Amazon’s bestseller lists or checking social media trends manually can be time-consuming and lacks detailed statistics. Instead, AMZScout’s Product Database enables you to quickly access comprehensive data and find trending products with strong sales potential.
Here's how to use the tool:
1. Go to the AMZScout Product Database. Start a free trial by entering your email address.
2. Apply filters to narrow down your search. There are 16 search filters for refining your search. Consider using the following ones:
Category: Select the category you’re interested in. Consider those listed in the previous section, like Pet Supplies. You can also opt to refine your search by including specific keywords (like “dental treats”).
Reviews: Limit your search to products with a max of 300 reviews to avoid competing with established sellers.
Number of sales: Aim for at least 1,000 sales/month to ensure a high order volume.
New and trending products: You can choose new products whose sales are increasing rapidly, so you don’t miss the train on a growing trend and earn money.
![Where are the AMZScout Product Database Search Filters]( "AMZScout Product Database Search Filters")
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3. Get your results. Click “Find Products” to generate a list of items that match your criteria. Evaluate the results and choose the ones that interest you most. Check out their prices and revenue to determine their potential profitability.
This approach allows you to compile a list of low-competition products on Amazon with strong profit potential. Next, you’ll need to examine each product idea that catches your eye individually to ensure that it’s profitable and aligns with your business goals. Let’s explore how to do this below.
Step 2: Check Product Profitability and Competition
Evaluating a product’s niche and competition is crucial for determining its profitability, as sometimes, individual product success can be just pure luck. It’s important to analyze the niche of items you find interesting to ensure stability, then assess the profitability of each product individually.
Here's how to perform this analysis:
1. Install the AMZScout PRO Extension.
2. Search for a product. Enter a product name from the Product Database into the Amazon search field.
3. Open the PRO Extension. Click on the icon in the lower left-hand corner of the page.
4. Analyze niche demand. To review how worthwhile the niche is, you need to check two points:
Niche Score: Click Niche Score to get an analysis of the entire
niche. A score greater than 6 indicates high demand, low competition, and good potential for profits.
![Where to find the AMZScout Niche Score]( "AMZScout Niche Score")
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Niche History: Check the historical performance by looking at the Niche History. Review a visual graph of sales to ensure a positive trend and steady demand over time, regardless of seasonal changes.
5. Analyze competition. There are two different ways to evaluate competition depending on the selling strategy being used:
For Resellers: Check the number of sellers. If the product listing has two or more sellers, it may be open for resale. But if there are already more than 20 other sellers, competition is likely to be too intense.
For New Brands: Analyze the number of reviews. Listings with fewer than 150 reviews typically indicate lower competition, whereas more reviews can signal intense competition.
![PRO Extension Number of reviews]( "PRO Extension Number of reviews")
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6. Performance Review of a Specific Product.
At this stage, the goal is to select a profitable product with consistent demand. To assess the product's performance, you need to examine the following:
Product History: Analyze the historical data of the chosen product to gain insights into its past performance.
Product Score: Review the overall product score, which provides a comprehensive view of its demand, competition, and profitability.
![How to check Product Score for PL and reselling]( "Product Score for PL and reselling")
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7. Estimate Monthly Profit. Select a product and click on the Profit Calculator to input your data (e.g. product price, shipping, and production costs). FBA fees will be calculated automatically, and your estimated monthly profit will appear. Target products with a net margin exceeding 20% after accounting for all costs.
By focusing on high-demand products to sell while avoiding heavy competition, you can maximize your chances for rapid growth and success on Amazon.
Conclusion
Identifying high-demand products with low competition usually calls for detailed market analysis, which can be both time-consuming and require a lot of expertise. But with the AMZScout toolkit, you can quickly pinpoint most frequently-sold products that fit your business model—all with minimal effort. This approach can significantly enhance your chances of making sales and driving overall business growth.
