Strategies for Product Research
Galina Zagumennova
by Galina Z.posted on 21.01.2018

Five Best Strategies for Product Research

How do you find interesting product ideas to sell on Amazon? There are many different ways of doing it. Here are some of the best strategies:

1. Check Pages Like Stream, Movers & Shakers, Most Wished For or GoldBox

That’s the simplest  Amazon item search strategy. Pages such as Stream, Movers & Shakers, Most Wished For or GoldBox contain products that Amazon considers as interesting, new or old with quick growing sales, or products with high search volumes. Just open any of these pages and run AMZScout Pro extension. You can sort products in the spreadsheet by RPR (revenue per reviews) to get the most profitable ideas. Make sure to check estimated sales and revenue!

If there are too many products, you can always filter the results. Here are some of the most important parameters to keep in mind:

- Price and sales. The price should be reasonable and the Amazon sales per day must be sufficient. The exact numbers actually depend on your possibilities, expectations, and preferences.

- Size and weight. It’s always easier to deal with standard products since fulfilled by Amazon fees are lower.

- Products with a lower rating are better since you will have room for improvement.

Once you found an interesting product, be sure to check the niche. It’s more important to find the most profitable niche than a particular product. Consider using our AMZScout Chrome extension to research your niche in a very organized and structured way. We know how tiresome and exhausting that can be, which is why we developed it and we are very proud with the result.  

2. Check the “Last minute deals” Page

The page “Last minute deals” lists the products with discounts. Sellers use discounts to get more reviews and get higher BSR. Usually, it happens in profitable niches. You can explore all deals by the department, price, or discount. Choose a department that you are interested in and run the AMZScout extension. It is one of the best tools for Amazon sellers since it works on all Amazon pages. Sort products by RPR and check items that seem interesting to you. Once you find an interesting product don’t forget to check the whole niche. Is there any room for improvement? Will you be able to compete?

3. Product Database Search

This strategy requires you to use AMZScout web application and our 20+ million products database. Just go to amzscout.net/app and select Product Database tab. Click on the filter to select search parameters:

- Price. It is wise to be focused on products with a price range from $10 to $100, however it entirely depends on your preferences.

- Estimated revenue. The amount you want to earn. It depends on many things and most of all, your ambitions.

- Reviews. We recommend choosing products of Amazon with no more than 100 reviews. Otherwise it is difficult to enter the top.

- Subtract (-)  some words in the search bar, if you want to exclude some kinds of products.

By the way, you can use the web application to track sales on Amazon. Just use the Product Tracker tab. This is a simple seller tracker that allows you to spy and have a better understanding why a product is selling well, or not.

When you find a product that seems interesting, check it on the Amazon website. Check the product niche using the AMZScout extension. Do you like the niche? Can you improve the product?

4. Check Alibaba

Another simple strategy is to look at hot new product ideas on Alibaba or similar websites. Search something like “new best selling products on Alibaba 2018” in Google. Check products that are popular on Alibaba. Then check how they move on Amazon and their FBA sales rank.

Use AMZScout extension and sort the list of Amazon products by RPR. What is the revenue? What is the number of reviews? Does this niche seem interesting to you? Is there any brand that dominates this market? Are there many products with high revenue but low number of reviews (less than 100)?

5. Look Around Yourself

Be creative! Look around and try to notice even some small things! Is there something that seems uncomfortable to you to search in regular shops? Are there products that you feel are difficult to find? Does it seem like a product you can buy in ordinary shops has an unreasonably high price? Do you have any product  ideas that can improve on an already available product?

Try to check these products online. Use the Amazon search tool. Analyze search results using the AMZScout extension. Will it be a good market? Does a product have good sales? Will you be able to enter this market?

Conclusion…

There are many ways of conducting your product research but the most important is to be creative. Source inspiration from everywhere. At the same time, don’t forget about logic and analysis to make sure your idea will work. A good rule of thumb is to find an idea that makes the most logical sense to pursue and it feels right at the same time. Also consider using AMZScout tools for Amazon sellers to help you!

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