ECommerce Statistics - 2025 Updates

Over the last few years, eCommerce has become a profitable path for both new and existing businesses. As technology evolves and people's shopping habits change, it's important to understand how online selling works. This article explores important facts and trends in the online shopping world and highlights various eCommerce stats. Let’s explore why investing in eCommerce can be a lucrative decision for 2025.

ECommerce Business in 2025 - Is it worth it?

The eCommerce sector has shown remarkable resilience and growth over the last several years, reaching new heights in sales and expanding its share in the retail market. Here's a closer look at this dynamic evolution of eCommerce trends:

• Global retail eCommerce sales are estimated at $6.42 trillion in 2025, marking a 6.86% year-over-year increase from 2024.

  

  

  

  

  

• ECommerce market share is projected to account for 20.5% of total retail sales worldwide in 2025, highlighting the sector's adaptability and consumer reliance on digital shopping.

• The number of online shoppers is expected to reach 2.77 billion globally by 2025. This number highlights a significant digital consumer base, which is expected to keep growing each year.

• Cross-border eCommerce is expanding: Cross-border eCommerce is forecasted to be on the rise, particularly in the US, China, and Europe, with projections showing an expected 115% increase by 2029.

• ECommerce sales are estimated to break $8.3 trillion in 2027. The ongoing expansion and potential of the digital retail landscape is going to grow even more.

Sources: Statista, Startupbonsai, Manaferra, Exploding Topics, Artios

What’s the Current Global ECommerce Landscape?

This section outlines the details of market leadership, growth trends, and consumer shopping habits that have shaped the eCommerce sector worldwide in 2023.

• Both China and the USA are world revenue leaders: With revenue of $1.1 trillion, China led the global eCommerce market in 2024. The US closely followed China with $1.05 trillion.

  

  

  

  

  

• India and Philippines are growing: The Philippines are predicted to show growth of online sales of 26.5% in 2025. India, with a 24.1% increase in online sales, is estimated to be not only among the fastest-growing markets, but also to reach $142.5 billion in eCommerce sales.

  

  

  

  

  

• The USA is the leader when it comes to the frequency of online shopping: The United States holds the top spot globally for online shopping frequency, as 44% percent of Americans shop online at least once/week.

• UK’s online shopping popularity: In the United Kingdom, 30% of consumers engage in online shopping at least once/week.

• Frequency of online shopping in other countries: Consumers in Mexico, Canada, and Australia each have a consistent 24% population of people who shop online weekly.

• Cross-border eCommerce is expanding: Cross-border eCommerce is forecasted to be on the rise, particularly in the US, China, and Europe, with projections showing an expected 107% increase by 2028.

• Projected cross-border revenue is going to grow: In 2024, cross-border eCommerce is expected to reach $1.9 trillion. In 2028, it is believed that this number will jump to $3.37 trillion.

Source: Statista, Artios, Exploding Topics

What Are the Leading eCommerce Platforms

In this section, we’ll delve into the landscape of global eCommerce platforms, highlighting key players and their growth. These platforms are used for site building, digital marketing, and search optimization. These numbers showcase the industry's most promising prospects and trends.

• Shopify: Shopify, a popular platform for building online shopping websites, commands a significant 27.5% of the eCommerce platform market share. It’s a leading choice among internet retailers who want to build their own independent eCommerce stores.

• Top 10 eCommerce giants: The top 10 eCommerce firms from the US, China, Argentina, and Singapore control 95% of the market size, worth $2.5 trillion, with Amazon leading the list.

Source: EcommerceDB

How Does Amazon Lead in eCommerce?

Now, let’s discover how Amazon leads in the US eCommerce with its significant traffic and size.

• Vast traffic:Amazon attracts an impressive 3.8 billion monthly visits, standing as a top destination for online shoppers.

• Dominant US market share:Amazon holds a 39.2% share in the US-based eCommerce sector.

• Leading categories: The most popular categories for online shopping on Amazon include Electronics (with over 30% of Amazon buyers) and Clothing (at around 28%). Remarkably, during the July Prime Day event, products from a Home Goods category were purchased by an impressive 42% of Amazon users.

  

  

  

  

  

• Amazon bestseller numbers: One of Amazon’s bestsellers is the Stainless Steel Water Bottle. According to the AMZScout PRO AI Extension, this product has sold 77,520 units in just the last month, with its revenue approaching over $2 million.

Source: Bloggingwizard

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What Insights Can We Gain from Alibaba?

This section underscores Alibaba's significant impact in the global eCommerce arena and its dominance in both the Chinese and global markets at large. It showcases the company's strategic positioning and influential role in shaping online commerce numbers.

• Robust revenue:In 2024, Alibaba's revenue reached 1.1 trillion yuan (about $160 billion US dollars).

• The biggest category: Electronics. Alibaba is the largest global retailer and leads in Electronics, Office, Leisure, and Entertainment. This category's online sales in the US alone amassed $350 billion in revenue in 2023.

• Number of orders:Annually, Alibaba processes 14.5 billion orders/year, mainly from growth-seeking companies.

• Significant revenue from China:In 2023, 68% of Alibaba's revenue stemmed from its retail services in China.

Sources: Wallstreetzen, Techreport

How is Mobile Commerce Shaping Online Shopping?

The shift towards mobile commerce (M-Commerce) is evident as consumers have been increasingly using their mobile devices to shop. This transition is further influenced by social media, which significantly impacts purchasing decisions, particularly in the fashion industry and accessories sector. Here are the main facts supporting this trend:

• Global mobile commerce:In 2024, mobile eCommerce sales hit $2.6 trillion, making up 62% of global eCommerce transactions.

• US mobile commerce growth:It is forecasted that in 2025, mobile commerce in the US will reach $580 billion, accounting for 42% of all eCommerce sales.

• Amazon's mobile dominance: Amazon is recognized as the top mobile shopping app, leading the online shopping space on mobile platforms. Amazon Shopping already boasts over 550 million downloads and has garnered more than 4 million reviews on Google Play.

Sources: Octalsoftware, Charle

Consumer Behavior and Demographics in Online Shopping

In this section, we’re going to cover the evolving trends in online shopping, from generational shifts and delivery preferences to gender differences and the influence of social media.

• Gen Z’s online dominance: Gen Z leads as the most actively involved online shopping generation, constituting 42% of the total customer base in the United States.

• Demand for free delivery:68% of consumers expect free shipping for all of their online purchases.

• Men vs. women in online shopping: Men are increasingly shopping online via mobile devices, driving nearly as much online spending as women. However, when it comes to household purchases, women dominate, accounting for 82% of shopping.

  

  

  

  

  

• Young shoppers' Innovative engagement: Younger shoppers, specifically Gen Z & Millennials, are two to three times more likely to explore new touchpoints such as social media, virtual try-ons, and online live streams for their shopping activities.

• Social media's influence on purchases: Social media plays a key role in influencing purchasing decisions, with 43% of US shoppers being influenced by social media when making a purchase. Clothing and Accessories emerge as the most influential product category on social media.

• The impact of eCommerce marketing emails on buying decisions:Cart abandonment emails boost sales by 4.8% across all eCommerce sectors. Meanwhile, only 52% of the top 100 eCommerce businesses send cart abandonment emails, which means businesses can expect amazing prospects if they implement this strategy.

Source: Zipdo, BusinessDIT, LinkedIn, Think with Google, Credit Karma, Iterable

What Are the Biggest Fraud Risks in Online Shopping?

Fraud is one of the main issues associated with eCommerce, and in this section, we will examine its significant impact on the industry:

• Annual fraud loss:eCommerce companies face an estimated $50 billion in annual loss due to fraud.

• Impact of fraudulent orders:For every $100 in fraudulent orders, businesses incur $215 in losses.

• Fraud detection tools: The average eCommerce company employs six fraud detection tools.

• Refund abuse: 27% of eCommerce shoppers request refunds with intentions of keeping the product.

• Fraud prevention budget: 78% of eCommerce businesses intend to boost their fraud prevention budget.

• Consumer fraud victimization: 45% of eCommerce consumers have experienced payment fraud.

Source: Exploding Topics

Conclusion

As you can see, the eCommerce sector can be expected to continue growing, driven by technological advancements, changing consumer preferences, and the global expansion of major platforms. Studying the most significant trends and data in the shoppers’ world, both B2B and B2C companies can craft highly effective eCommerce frameworks. This approach ensures not only the attraction of buyers but also their consistent return to preferred brands and stores.

As we move forward through 2025 and beyond, the eCommerce landscape promises exciting opportunities for innovation, expansion, and success in the digital business space.

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