2025 Top Beauty Products on Amazon: Skincare, Makeup & More
The beauty industry is in the middle of a record-breaking run. In 2025, the global beauty and personal-care market is projected to surpass $639 billion, fueled by steady annual growth of nearly 7%. Online platforms now account for more than 40% of U.S. beauty sales, with Amazon standing out as the top destination for both everyday essentials and premium cosmetics.
From viral Korean skincare to organic, natural hair care, shoppers are buying products at unprecedented levels. To see what’s shaping trends and driving billions in revenue, we rounded up the 20 best selling beauty products on Amazon in 2025, complete with market data and insights on why they’re dominating the charts.
20 Best Selling Beauty Products on Amazon in 2025
With beauty sales exploding online, certain products have emerged as true breakout stars. These aren’t just fleeting viral trends. They’re top-rated, top-selling items that combine smart innovation with strong consumer demand. Let’s take a closer look at the must-haves dominating Amazon’s beauty charts this year.
1. Hydrocolloid Pimple Patches
From a niche Korean skincare favorite to a global sensation, hydrocolloid patches have become one of Amazon’s top-selling acne solutions in 2025. Fans love the no-fuss approach: apply a patch before bed and wake up with visibly calmer skin. Average monthly sales are estimated at 19,864 units, generating around $243,343 in revenue, as tracked by AMZScout PRO AI.
Their success is driven not just by efficacy, but by viral social media demonstrations showing instant results. Shoppers increasingly favor gentle, organic-leaning treatments, and repeat purchases make these patches a reliable, must-have skincare item. Entrepreneurs who sell from home often start with trending beauty products like this due to their consistent demand.
2. Miniprotein Peptide Boosting Moisturizer
The global peptide-based skincare market is expected to grow at a CAGR of 6.8% from 2023 to 2025, highlighting the increasing consumer demand for products that promote skin regeneration and elasticity. Peptide-rich moisturizers in particular have become a 2025 must-have beauty product, blending science-backed skin benefits with a luxurious feel. Premium brand recognition also drives conversions, as shoppers trust established names in skincare.
This miniprotein formula helps boost hydration and firmness, attracting consumers who want visible anti-aging results. AMZScout gives the niche a score of 7 out of 10, with stable average sales growth that signals consistent consumer demand and low volatility compared to trend-driven products. Its viral appeal comes from short, shareable videos demonstrating skin glow after just a few uses. The product hits the sweet spot between premium ingredients and affordable pricing, making it a standout in Amazon’s top-selling skincare category.
3. PDRN Collagen Infusion Cream
Polydeoxyribonucleotide (PDRN) treatments have gained traction in the skincare industry, with the global collagen market anticipated to reach $10.2 billion by 2025. PDRN collagen infusion creams are celebrated for their regenerative properties, aiding in skin repair and rejuvenation. According to AMZScout PRO AI, the niche averages 3,340 units sold per month, supported by an impressive 2,677 average reviews that highlight strong customer trust and repeat purchases. This balance of steady sales and substantial feedback indicates both reliable demand and a loyal consumer base, setting the product apart from short-lived beauty fads.
Viral content highlighting the cream’s firming effect and radiant finish has fueled repeat purchases.
4. Dual-Textured Facial Toner Pads
These facial toner pads have elevated a classic skincare step into a viral trend. The dual-textured design offers gentle exfoliation and hydration, making it perfect for busy routines. AMZScout estimates they generate around $82,482 in monthly revenue, a figure that reflects both strong market traction and consistent consumer demand. This level of revenue positions the product as a reliable earner within the competitive skincare category, driven by repeat purchases and social media buzz.
Influencer tutorials and trending social media posts highlight their convenience and visible results. Consumers value the combination of organic-friendly formulations and practical skincare innovation, keeping this product in high demand.
5. Jelly‑Texture Lip Tint or Blush
The U.S. color cosmetics market is expected to reach $23.30 billion in 2025, driven by trends like jelly-texture formulations that offer a dewy finish and long-lasting wear. Even classic categories like lipstick have seen renewed demand, but multifunctional lip tints are stealing the spotlight. Makeup lovers adore multipurpose jelly-texture products that double as lip tint and blush.
According to the AMZScout Keyword Research tool, the keyword “lip tint” generates an average of 22,200 monthly searches, highlighting a consistently strong level of consumer interest in this category. Viral social media tutorials showcasing the blendable, natural finish have driven its popularity.
The product’s versatility, long-lasting formula, and vibrant shades make it a must-have cosmetic for 2025, appealing to shoppers who enjoy fun, trendy, and practical makeup.
6. Cooling Water Jelly Lip Tint
Cooling water jelly lip tints have captured attention for their sheer, hydrating color and refreshing feel. Insights from AMZScout PRO AI show that average monthly sales are around 2,372 units, generating roughly $27,786 in revenue.
TikTok-driven “glass lips” tutorials have propelled this product into viral status, while its multipurpose use as a subtle lip tint and blush ensures repeat purchases. Its appeal lies in a natural, dewy look that resonates with women seeking playful, everyday makeup.
7. Overnight Hydrogel Deep Mask
The global overnight face mask market size was valued at USD 22.45 billion in 2024 and is projected to reach USD 41.16 billion by 2034. Overnight hydrogel masks in particular have transformed evening skincare routines, offering deep hydration while users sleep. Generating nearly $135,517 in monthly revenue, the niche earns a score of 7 out of 10 according to AMZScout PRO AI, reflecting strong consumer interest and steady demand.
Their popularity stems from visible results and a spa-quality feel at home. Social media buzz emphasizes plump, radiant skin after one use, establishing them as a top-selling skincare product for consumers who love indulgent, effective treatments. Products like these continue to sell thousands of units each month, making them highly attractive to Amazon sellers.
8. Silicone Scar/Treatment Patches
Silicone patches for scars and skin imperfections have become a consistent bestseller, with average $34,056 in monthly revenue, based on AMZScout PRO AI estimates. Reviews average 4.4 stars, reflecting strong consumer satisfaction.
Their low-cost, non-invasive approach appeals to shoppers looking for gentle yet effective skin solutions. Viral tutorials and before-and-after content have helped cement these patches as a popular organic-leaning treatment in 2025.
9. Vitamin C Serum
The global vitamin C serum market is projected to reach USD 2.5 billion by 2033, with a CAGR of 7.6% from 2025 to 2033. According to the AMZScout Keyword Search tool, the keyword “vitamin C serum” generates roughly 110,000 monthly searches, reflecting massive and consistent consumer demand.
Its popularity is reinforced by influencer endorsements and viral online routines. Shoppers increasingly seek products with visible health benefits, and this serum’s premium yet accessible formulation makes it a consistent top-seller.
10. Screen‑Defense Tinted SPF Moisturizer (Blue-Light Protection)
Blending sun protection with anti-blue-light technology, this tinted SPF moisturizer has become a viral skincare trend. Monthly revenue reaches $137,400, and reviews average 4.4 stars, as tracked by AMZScout PRO AI.
Its lightweight, multitasking formula appeals to digital-age consumers concerned with skin health. The product’s unique positioning as both a sunscreen and a health-conscious cosmetic ensures it remains one of Amazon’s top-selling items.
11. Multi-Function Hybrid SPF Moisturizer
Hybrid moisturizers that hydrate, protect, and provide light coverage are flying off Amazon shelves. The estimated average of 5,117 units sold monthly reflects strong consumer demand, supported by 6,018 average reviews and an impressive 4.48 average rating (per AMZScout data), highlighting both satisfaction and loyalty among shoppers.
Its multifunctionality, combined with the viral trend of “all-in-one” beauty products, keeps it in high demand. Shoppers seeking premium, convenient skincare have made this a 2025 must-have.
12. “Barrier Health” Cleanser
Barrier-repair cleansers are increasingly popular for their gentle yet effective approach. AMZScout PRO AI data reveals that average monthly sales are around 1,503 units, with revenue close to $33,577. Consumers love that it strengthens the skin’s natural defenses while being compatible with sensitive skin. Its organic and health-conscious positioning has helped it become a top-trending item in Amazon’s skincare category.
13. Marine-Antioxidant Adaptogen Oil Serum
The global facial oil market is projected to grow from $2.3 billion in 2024 to $3.7 billion by 2030 at a CAGR of 6.5%. Marine-antioxidant adaptogen oils tap into this trend, producing $52,564 in revenue, according to AMZScout PRO AI.
Shoppers seek its marine-based antioxidants for glow and anti-aging benefits. Its premium formula, combined with social media buzz, has made it one of the best-selling organic beauty products in 2025.
14. Retinol Anti-Aging Creams
The global retinol skincare market is expected to exceed $1.9 billion by 2025, growing steadily as consumers seek clinically-backed anti-aging solutions. Retinol remains a top-performing skincare ingredient and has quickly climbed into the platform’s beauty bestsellers list.
Retinol creams remain a go-to solution for anti-aging and skin renewal. According to the AMZScout Keyword Search tool, the keyword “retinol cream” generates an estimated 40,500 monthly searches, reflecting strong and consistent consumer interest. This high search volume indicates that shoppers actively seek trusted formulations, making retinol creams a staple in daily skincare routines and a highly competitive yet rewarding category for sellers. Viral content showcasing visible wrinkle reduction has further fueled its success.
15. Glass-Skin Glow Essence
The essence market, largely driven by Korean skincare trends, is projected to hit $5.2 billion globally by 2025. Popular glass-skin essences are delivering luminous, hydrated complexions. Figures compiled by AMZScout PRO AI indicate average monthly sales of 3,539 units, generating $86,469 in revenue.
Its viral popularity stems from a glowing, dewy finish and visible radiance after use. The product resonates with consumers looking for organic, health-conscious skincare that merges aesthetics with effectiveness.
16. Firming Eye Creams
The global eye cream market is forecasted to reach $1.45 billion by 2025, driven by demand for targeted anti-aging and puffiness reduction. Firming eye creams are favored for their visible results, gentle formulas, and strong online reviews. Shoppers consistently rank this among the best beauty buys online. AMZScout PRO AI reports that monthly revenue is estimated at $115,572.Social media buzz emphasizes visible firming effects and gentle ingredients. Its combination of viral exposure, premium feel, and functional results makes it a top-rated skincare product in 2025.
17. LED Light Therapy Facial Mask
The global LED light face mask market is projected to reach $655.6 million by 2030, growing at a CAGR of 11.9% from 2022 to 2030. These masks utilize various light wavelengths, such as red for anti-aging, blue for acne treatment, and green for pigmentation, to target specific skin concerns. On Amazon, LED light face masks average around 321 monthly sales, at an average price of $145 (per AMZScout PRO AI), solidifying their place as one of the most exciting new categories reshaping the beauty market in 2025.
Users have reported improvements in skin texture, reduced fine lines, and a more even complexion. The convenience of at-home treatments combined with the efficacy of professional-grade technology has made these masks a favorite among skincare enthusiasts.
18. Scar-Sheet / Micro-Exfoliating Tape
Scar management solutions are part of the broader $600 million silicone scar treatment market, growing steadily. Micro-exfoliating tapes have carved a niche in scar and blemish care, with an average of 1,056 units sold monthly and 4.5-star reviews, as highlighted by AMZScout PRO AI.
Consumers value its gentle, effective results, and social media demos have made it a popular trending skincare item. Repeat purchases indicate strong loyalty among health-conscious users.
19. Souped-Up Sunscreen Oil or Stick with Skincare Actives
Sunscreen sticks combining SPF with active ingredients have gained viral traction. Per the AMZScout Keyword Research tool, the keyword “sunscreen stick” generates around 18,100 searches monthly, signaling steady consumer interest and a growing demand for easy-to-use sun protection solutions. Its multifunctional formula appeals to shoppers seeking premium, convenient sun protection with visible skincare benefits, cementing its status as a top-selling beauty product in 2025.
20. Underpainting or Cream Contour Palette (Cream Correcting Base for Makeup)
Cream contour palettes that prep and color-correct have become essential for multitasking makeup routines. Based on AMZScout PRO AI estimates, monthly revenue is $107,913 from 5,740 average units sold. Its viral popularity stems from tutorials showing flawless, natural-looking skin. Consumers love the multifunctionality, convenience, and trend-driven colors, making it a must-have cosmetic for women in 2025.
Final Thoughts
Amazon’s beauty category in 2025 is booming, driven by viral Korean skincare, multifunctional makeup, and organic, health-conscious products. The 20 products on this list, from hydrocolloid pimple patches to vitamin C serums, show what’s trending, with strong sales, glowing reviews, and repeat purchase appeal. For sellers, these top-selling beauty products highlight profitable opportunities and must-have items that continue to capture consumer attention online.
FAQs
How can I find the best-selling beauty products that align with current viral beauty trends?
The easiest way to spot best-selling viral beauty products is by tracking Amazon sales data with tools like AMZScout. It helps identify trending items such as hydrocolloid pimple patches, jelly-texture lip tints, and dual-textured toner pads. Also, checking TikTok beauty hashtags alongside Amazon’s bestseller lists ensures you align with what’s currently going viral.
What are the best-selling beauty products on Amazon?
Amazon’s best-selling beauty products often include Vitamin C serums, hydrocolloid pimple patches, overnight hydrogel masks, and peptide moisturizers. These items rank highly because they solve common skincare needs while fitting current TikTok beauty trends.
What is the most popular cosmetic item?
Among cosmetics, lip products remain the most popular, especially jelly-texture lip tints and blushes that deliver a natural, dewy look. Viral trends continue to favor multi-use items, such as cooling water jelly lip tints that double as cheek stains. Their popularity is boosted by influencers showcasing quick, radiant looks that work for everyday beauty routines.
What’s trending in skincare?
Current skincare trends spotlight peptide-boosting moisturizers, PDRN collagen creams, dual-textured toner pads, and silicone scar patches. Consumers are drawn to formulas promising both hydration and skin barrier repair. Products with soothing, jelly-like textures or overnight results, like hydrogel deep masks, are especially popular. Monitoring viral TikTok skincare reviews alongside Amazon data gives a clear view of what’s rising in demand.
