Best Items to Sell on Amazon: 5 Most Profitable Ideas for 2025
Amazon sellers are always on the lookout for best-selling products to fuel their business growth. The success of your store hinges largely on the potential of the items you choose to sell. And with so many available options, identifying the right products can be challenging.
In this article, we’ll guide you on how to discover top-performing goods and share 30 examples of the most profitable items to sell on Amazon.
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The Most Profitable Items to Sell on Amazon This November
Amazon sellers need to be prepared as each new season approaches, since it brings changes in customer preferences. Fall in particular has its own unique characteristics and opens up new opportunities for sales. With the arrival of November, AMZScout has identified five ideas for what to sell on Amazon in 2025.
Please note that this information is current as of when this article was written. It’s important to utilize AMZScout tools to help you verify whether trends have shifted and if these products are still selling well.
1. Halloween Costumes
Product Example: Kid’s Dragon Costume
With one of the main fall holidays approaching, people are searching actively for Halloween costumes and decorations. According to the PRO AI Extension, this niche is highly profitable, as it strikes a balance between great demand with moderate competition. Consider capitalizing on classic, evergreen costumes that attract consistent attention (like Marilyn Monroe), or tap into new trends, such as those inspired by the latest season of Bridgerton.
2. Fall Home Decor
Product Example: Oversized Blanket
Among the best products to sell on Amazon are home decor items with broad appeal. As people start to search for products that can make their homes feel cozy and warm, best-selling items include electric blankets, decorations with wooden accents, and vanilla-scented candles. With Halloween and Thanksgiving approaching, there's also growing demand for pumpkin-shaped items (like mugs) and Thanksgiving-themed tablecloths.
3. Vitamins & Supplements
Product Example: Vitamin C
Vitamins and dietary supplements are in demand year-round, but they sell especially well as the school year begins, as confirmed by the screenshot below from the PRO AI Extension. Items like vitamin C and multivitamins not only serve a functional purpose for boosting immunity and overall health, but also appeal to health-conscious consumers, making them some of the most popular products on Amazon during the back-to-school season.
4. Fitness Equipment
Product Example: Heated Gloves
With the growing trend towards a healthy lifestyle and regular exercise, sports equipment has become one of the most frequently purchased categories on Amazon. As summer sports wind down, people shift their focus to indoor workouts or invest in gear for outdoor activities in colder weather. Items like yoga mats, insulated water bottles, and thermal activewear are gaining popularity as people adapt to the changing seasons.
5. Baking Supplies
Product Example: Baking Form
In autumn, many people use seasonal products like pumpkins for cooking, and traditional recipes (such as apple crisp) become popular for fall holidays. As a result, baking supplies have gained popularity. This trend offers plenty of opportunities for sellers, as baking products are typically lightweight and have numerous suppliers, which can lead to lower sourcing costs.
According to AMZScout’s analytical tools, the items mentioned above are among the best things to sell on Amazon this fall. Now, let's explore how sellers can conduct their own analysis to find these niche items on their own.
How to Find Top-Selling Products to Sell on Amazon
Identifying top-selling products with high sales and profitability potential on Amazon requires a strategic approach. To streamline this process, follow these three key steps:
1. Determine Your Product Criteria
First and foremost, it's important to recognize that the success and profitability of any product can vary significantly. Not all items have equal selling potential, and some may yield higher returns than others.
First, it's essential to choose the right category. Some categories are easier to enter than others due to lower costs and fewer upfront investments, while others may be more competitive or require approval to sell. According to Statista, these are the most profitable categories to focus on in 2025:
Beauty & Personal Care
Home & Kitchen
Clothing, Shoes & Jewelry
Electronics
Sports & Outdoors
Toys & Games
While success is possible in other categories, the ones listed generally offer steady sales over time. Choose a category that interests you, as this will make the process more engaging. After selecting a category, it’s crucial to evaluate specific product criteria to help you find the most successful items within that category. Let’s explore some universal criteria to consider.
Key Considerations for Product Research
Here's a breakdown of the key criteria to consider when choosing the best products to sell on Amazon:
High Demand: Choose products that consumers are actively searching for and purchasing. A benchmark of over 200 sales per month indicates strong interest and demand.
Low Competition: Opt for items with fewer sellers on one listing for reselling, or with no strong competitors in the niche for private label. Lower competition can lead to higher visibility for your product.
Price Range: Products priced between $30-$70 often provide a balance between affordability and profit. This price range tends to appeal to a wide range of consumers while still ensuring satisfactory profit margins for sellers.
Profitability: Make sure the product you choose can generate a strong profit after covering costs like buying, shipping, and Amazon fees. A profit margin higher than 20% considered is good.
Product Size: Smaller, lightweight items are generally easier and more cost-effective to store and ship.
These are just some of the factors to evaluate when searching for products to sell on Amazon. Analyzing all aspects manually can be both time-consuming and challenging. Also, accessing certain data points, such as keyword search volume, may even be impossible without specialized tools.
Utilizing the AMZScout tools can simplify this process, allowing you to assess multiple products simultaneously and compare them in order to identify profitable products and make informed decisions for your Amazon business.
2. Explore Product Ideas
The AMZScout Product Database has detailed information on a vast number of Amazon items. This tool helps you find products easily that can earn you a lot of money on the platform.
Here's a simple guide to using this tool for product research:
1. Open the AMZScout Product Database. Log in with your AMZScout account or enter your email for a free trial.
2. Use the search filters. Set your product requirements, including your desired number of sales, size, price, ratings, and more. You can also enter specific words to narrow down your search, or use a pre-set filter group from the Product Selections feature.
3. Make your search more precise. Choose the option for New Products if you only want to see items added in the last two weeks. If you want to find products with increasing demand, check the Trending Products box to find those that have experienced a 20% sales increase over the last three months.
4. Click Find Products. Once you've chosen your filters and put in all your details, you can see a list of products that match your criteria.
5. Pick out the most appealing options. Look for products that best meet your needs. Consider comparing items across different niches based on sales volume, Amazon FBA fees, pricing, and other relevant parameters to help you identify the most promising products for sales.
Now that you’ve found some great options among millions of Amazon products, it's essential to check for potential challenges within the niche and analyze the long-term sustainability of your chosen products.
3. Validate Demand, Competition, and Profitability
Even if a product seems like it might be perfect and is trending, it might still be hard to make money if there are too many other strong sellers in the market. The AMZScout PRO AI Extension can give you detailed insights into the levels of demand and competition for any product category.
Here's how to use the PRO AI Extension to analyze a niche:
1. Install the AMZScout PRO AI Extension. To start a free trial, just enter your email address (no credit card information is needed).
2. Open the Extension. Click on the AMZScout icon in the top corner of your browser.
3. Search for a product on Amazon. Type a product name from the Product Database into Amazon's search bar.
4. Look at the niche's performance. The Niche Score indicates the niche's potential on a scale from 1-10, factoring in things like demand, competition, and profitability.
5. Identify the most promising products. To do this, click on the "Estimated Sales" column title or any other relevant criteria to display items with the highest results first.
6. Examine the historical product performance. Under the selected item, navigate to the "Product History" section, where you’ll find a detailed graph showcasing sales trends, rank changes, reviews, and pricing history. Pay close attention to the following:
Sales Trends: Look for steady sales patterns, which indicate consistent demand and potential profitability.
Review Patterns: Examine the relationship between sales spikes and increases in customer reviews, as this may suggest the use of promotional campaigns to help you boost visibility.
Price Fluctuations: Track price changes over time to develop an informed pricing strategy.
Note: If you’re targeting products for winter, consider analyzing data from the past two years to evaluate how the item performed in previous winter seasons.
7. Evaluate the product's suitability for your business. To determine if a product aligns with your business goals, click on "AI Product Analysis" for your desired product, and AI Product Insights will open automatically.
This feature provides a concise summary of the product’s benefits and drawbacks, helping you assess its potential value. It also highlights opportunities and threats, offering insights into whether the challenges associated with the product are manageable.
Optional: If you plan to launch your own brand, use the "AI Product Improvement" option to see tailored suggestions for product enhancements, including improved descriptions and estimated impacts. This tool simplifies your product optimization process to give your brand a competitive edge.
8. Calculate profitability. If the AI Product Analysis confirms the product's potential, the next step is to calculate its profit potential. Simply click on the Profit Calculator below the product and input all relevant costs. Generally, a profit margin above 20% is considered strong and conducive to sustainable business growth.
9. Select the best product option. If you're evaluating multiple options, use the "Favorites" feature to save your selections. Then, in the top-left menu, choose “Product Comparison”. This tool offers a side-by-side analysis, highlighting each product’s strengths to help you pinpoint the one with the greatest potential for success.
This method can help sellers make more informed decisions by providing real-time pricing data and competitor analysis for any products on the platform. Now let’s explore which products can be both profitable and easy to sell for beginners.
What You Can Sell on Amazon as a Beginner
Most often, the best products to sell successfully on Amazon are from the Home & Kitchen, Electronics, Beauty, Baby Products, or Pet Supplies categories. However, even within the same category, products can vary greatly based on factors such as demand stability, more suitable sales approach, trending growth, and other criteria.
To assist new sellers with finding optimal items on Amazon, we have compiled a comprehensive list of product ideas. This list combines several factors that represent various conditions that sellers may encounter.
Note: For each category, it's essential to consider market saturation, competition, and your ability to source these products reliably. We recommend checking all this data in advance using special tools, such as the AMZScout Product Database and PRO AI Extension.
Evergreen Products
Evergreen products are those that maintain steady customer interest throughout the year. These include essential or traditional items that people continually need. Sellers can rely on a consistent stream of sales and revenue, unaffected by seasonal fluctuations or trends.
Pet care supplies (e.g., dog beds)
Reusable water bottles
Kitchen utensils
Basic clothing items (e.g., socks or undergarments)
Educational books for children
Seasonal Products
Seasonal products see spikes in demand during certain times of the year, often due to holidays, specific seasons, or special events. Compared to evergreen products, seasonal items attract the easiest and fastest sales due to increased demand during those periods.
However, it's crucial to plan your inventory wisely to avoid overstocking while ensuring that enough products are available, especially for Amazon FBA sellers who may face high stocking fees.
Holiday decorations (e.g., Christmas or Halloween)
Seasonal clothing (e.g., swimwear in summer or coats in winter)
Gift boxes (e.g., for Easter or Valentine's Day)
School supplies (for the back-to-school season)
Winter sports equipment (e.g., skis or snowboards)
Small and Light Products
These products are compact and lightweight, making them easy and cost-effective to ship. They are ideal for online sales thanks to their low shipping costs. However, it's also important to note that small and light products might not have high-profit margins, and the FBA method might not be the best option for these types of items due to the potentially high fees associated with this service.
Phone cases
Jewelry (e.g., earrings or necklaces)
Compact travel accessories (e.g., luggage tags or travel bottles)
Small beauty products (e.g., lip balm or travel-sized cosmetics)
Stationery items (e.g., pens or notebooks)
Trending TikTok Products
TikTok has become a powerful platform for setting trends. Products that go viral on TikTok can see a massive surge in demand that leads to easy sales, as TikTok users are drawn to things that are trendy and unique. This perception makes these products more attractive to potential customers who want to stay current with the latest trends.
The Pink Stuff paste
Sunset lamps
Skincare tools (e.g., jade rollers or gua sha stones)
Novelty kitchen gadgets (e.g., avocado slicers or pancake art kits)
Car cleaning gel
Branded Products to Resell
Reselling branded products involves selling items from well-known brands, typically through wholesale agreements that allow sellers to use the brand's name. These products have built-in demand driven by brand recognition, making them sought-after by consumers. These items often fall into categories with high demand, making them easy to sell online and ensuring a steady stream of revenue.
Sneakers from popular brands
Designer handbags
Electronics
Branded cosmetics
Popular board games and toys
The range of options available in these categories provides new Amazon sellers with many opportunities to cater to diverse consumer preferences and market dynamics.
However, it's also essential to remember that a winning strategy isn't just about choosing the type and category of frequently purchased products. It also involves thoroughly analyzing each specific product using such tools as those in the AMZScout toolkit to ensure its profitability.
Conclusion
To identify the best items to sell on Amazon, it's important to monitor the market and assess various product metrics continuously. To streamline this process, consider using AMZScout tools to find product ideas and conduct in-depth research. This approach will help you select the right products for your store, ultimately driving your business growth and increasing revenue.
