10 Best Items to Resell in 2025: Top Things to Buy and Resell on Amazon
Did you know that there are millions of people buying and reselling products on Amazon? It’s true, and the best part is many of these people are making good money doing it. Some have even built entire businesses around this strategy.
But how do you know which items to resell? You don’t want to purchase a bunch of products only to discover that no one wants to buy them.
Table of contents
In this guide, we’ll go over ten types of items that are great for reselling on Amazon. We’ll also provide you with some tips and tricks to help you find success.
What are the Criteria for Profitable Products?
Once you decide to become an Amazon reseller you need to figure out the best things to resell. But with so many items being sold online how do you choose? Here are some criteria to look for:
Stable Demand: The number one thing you should look for is a product that’s in high demand from consumers. Watch out for temporary trends. Ideally, you want to find an item that has a proven track record of sales.
Low Competition: You also want products that don’t have a lot of other sellers to compete against. Look for underserved niches that not many sellers have discovered yet.
High Profit Margins: The best items are ones that you can buy for cheap and sell for a really high markup. Remember, Amazon takes a cut of every sale, so make sure your margins are large enough to account for that.
Everyday Use: Products that run out or wear down are the best because customers will have to buy from you on a regular basis.
Small and Light: The smaller and lighter your stuff is, the less you’ll have to pay for shipping. That means you’ll be left with a greater profit after each sale.
Keep each of the above criteria in mind when choosing your products and you’ll have a much better chance of building a profitable business.
How to Find the Best Products
In addition to the criteria we mentioned earlier, you’ll need access to a wide range of data in order to find the best items to resell on Amazon. Luckily, there are tools that can help you do this.
Find Ideas with the AMZScout Product Database
The first step is to find a product idea. The easiest way to do this is by utilizing the AMZScout Product Database, which can help you find profitable products that meet your specific business needs and criteria.
Below are the steps for using the AMZScout Product Database to find reselling ideas:
Step 1. Open the AMZScout Product Database.
Step 2. Start your free trial ( no credit card information is required). Just enter your basic information to sign up.
Step 3. Browse through products using the search filters. You can narrow down items based on price, category, keywords, seller type, size, weight, etc. You can also focus on products with high sales numbers (300 or more/month), a small number of sellers (ranging from 2 to 20), and affordable prices ($40 to $70).
Step 4. Click ‘Find Products’ for results.
Step 5. Make note of any items that appeal to you. Select products that have the potential to bring in as much revenue and sales as possible, but with minimal competition.
Check the Potential of Your Ideas with the AMZScout Amazon Dropshipping, Arbitrage, and Wholesale Extension
The next step is to check the profitability of the products you’ve found and the opportunity to resell them without restrictions. To do this, you can use the AMZScout Amazon Dropshipping, Arbitrage, and Wholesale Extension. This is a research tool geared toward dropshippers and sellers who work in both retail and online arbitrage. Below is a quick tutorial you can use to understand this tool’s features.
Here is how to get started:
Step 1. Install the AMZScout Dropshipping, Arbitrage, and Wholesale Extension.
Step 2. Start your free trial. The extension will direct you to create an AMZScout account. To start a free trial, you don’t need to enter any credit card info.
Step 3. Browse Amazon to explore the product ideas you found in the Product Database.
Step 4. Evaluate product information. The extension allows you to check by viewing data under each product on the search page. Here is what you will see:
Margins (look for products with margins over 50%)
Monthly sales
Seller types (if Amazon sells this product, your competition will be high. Products with FBA and FBM sellers have lower competition.)
![AMZScout Dropshipping, Online Arbitrage and Wholesale extension quick view]( "AMZScout Dropshipping, Online Arbitrage, and Wholesale extension quick view")
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Mark products that meet these requirements and your needs for later use. You can look at them in greater detail later.
Step 5. Gather additional information about these products. Each product page has a built-in window that includes important data. Use this window to check if a product is private label, ungated, or HAZMAT. This will tell you whether the product requires additional steps or has potential restrictions.
Step 6. Check the product’s historical data. Next, click ‘Price History’ and ‘Buy Box History’ to view price fluctuations. This will help you determine the highs and lows you need to be aware of, helping you understand the long-term potential of your target products.
Step 7. Find out the product’s potential profitability. By taking into account your costs and the current price, the built-in calculator enables you to calculate your potential earnings:
If you sell with FBA, you just need to add your product costs, and FBA fees will be calculated automatically.
If you sell with FBM, you need to enter all of your costs, including your own fulfillment expenses.
The app calculates your Profit Margin, Minimum Net, and ROI. This data will tell you whether you can make a profit. Be sure to check the number of sellers, because sales and profits are divided among all sellers on the listing.
The AMZScout Dropshipping, Arbitrage, and Wholesale Tool can help you narrow down products so you can be sure that your business will make money. Because selling relies so heavily on data, it’s important to have a user-friendly tool to help you find products with the best potential.
Extended Research with the AMZScout PRO AI Extension
Additional analysis of your selected product can be done via the AMZScout PRO AI Extension.
You can measure demand, competition, and much more for your chosen items.
Step 1. Install the AMZScout PRO AI Extension for Google Chrome by clicking this link.
Step 2. Search for the item list you made with the database (or any new product types that appeal to you).
Step 3. Review the product information like the seller count. Having more sellers means the product is likely available for resale but more than 20 is heavy competition, net margins (look for those over 50%), and when the product was first available on Amazon.
Step 4. Check the product score for reselling. Focus on products that have a score higher than seven.
Step 5. Evaluate the product sales performance. Then click the arrow to the product's left and select product history. Take note of how the product fluctuates over time to gauge its consistency.
The AMZScout PRO AI extension has the ultimate data set for all seller types. Because information is your friend in sales, always check this with any new product.
What Products Are Not Easy to Resell
Several factors determine how easy a product is to resell on Amazon. Below are some lesser-known tips:
Avoid private label products. These products are sold by one merchant only. They are usually a member of the Amazon Brand Registry. Brand owners can limit who sells their products, so these are usually unsuitable for dropshipping or online arbitrage.
Gated category or hazardous materials (hazmat) products. Gated categories are those that require approval from Amazon. Some are hazmat, requiring certifications to ship and handle. Both require extra steps to sell.
Products under Prime delivery. Dropshippers should avoid products under Amazon Prime. Providing fast shipping services isn’t typically an option.
The Best Items to Resell: Our 10 Picks
Want a little help figuring out what you should resell? Here are ten items that are always popular with shoppers:
Jewelry
Jewelry isn’t just for women anymore—there’s a growing male jewelry market, expanding your customer base and boosting selling potential. One of the biggest advantages of selling jewelry is that most pieces are small and lightweight, making them inexpensive to ship and ideal for Amazon FBA, where storage and fulfillment fees are based on size.
While Amazon restricts certain types of jewelry—such as those containing precious metals or gemstones—most fashion jewelry is easy to get approved.
According to AMZScout, pearl earrings alone generate over $10,000/month on Amazon. The niche offers high profit margins and moderate competition, making it an appealing choice for both new and experienced sellers.
Toys
Toys are always in demand—especially during the holiday season, when parents are eager to treat their kids. Compact items like dolls, toy cars, and accessories are not only easy to ship but also cost-effective to store. With so many varieties available, it’s easy to offer a diverse product range to match different interests.
To minimize returns and negative reviews, it’s best to focus on simple, non-electronic toys that are less prone to breakage. For example, kids’ instant cameras generate over $50,000 in monthly revenue on Amazon, with nearly 1,500 sales/month, according to AMZScout—proving that even basic toys can deliver strong results.
Books
While eBooks continue to gain popularity, physical books still hold a strong place in the market. Many readers prefer the tactile experience of a real book over a digital version, and demand remains high—especially for used books. These are often seen as more eco-friendly, and out-of-print titles can even become collectibles, offering excellent profit margins.
The key to success is knowing what to look for. Many book owners don’t realize the value of what they have—meaning savvy sellers can uncover hidden gems worth reselling at a premium. Globally, the eBook market alone is projected to reach $14.92 billion in revenue by 2025, highlighting the strong opportunity across both formats.
Trends are constantly changing, so you can use the AMZScout PRO AI Extension to follow them in real-time.
Board Games
Classic board games remain reliable sellers, appealing to families, gift buyers, and collectors alike. Well-known titles tend to maintain steady demand throughout the year.
For example, according to AMZScout, Monopoly alone generates over $40,000 in monthly revenue on Amazon, with nearly 2,500 sales per month. Its ongoing popularity highlights the strong earning potential within the board game niche—especially for established brands.
Sports Equipment
Sports gear is always in demand, as people look for ways to stay active and enjoy their favorite hobbies. Both new and used items sell well, and Amazon allows sellers to list secondhand equipment—making thrift stores a great place to source inventory. Since most sports gear is built to last, even pre-owned items can be highly profitable.
The only drawback is that many products are bulky or heavy. Still, if the profit margins are strong, the resale value often outweighs the shipping costs. For instance, AMZScout estimates that yoga mats generate over $100,000 in monthly revenue on Amazon, with around 4,000 sales/month.
Phone Cases
Smartphone cases are consistently high-demand products, as nearly everyone owns a phone—and most people want to protect it in style. Offering cases for multiple phone models, including both iPhone and Android, helps you reach a broader audience and increase your sales potential.
Phone cases are also lightweight, durable, and inexpensive to ship, making them ideal for e-commerce sellers. According to AMZScout, iPhone 16 cases alone generate over $150,000 in monthly revenue on Amazon, with nearly 10,000 sales/month—demonstrating just how profitable this category can be.
Cameras
Photography remains a popular and profitable niche, with strong demand for both cameras and accessories. While new gear can be expensive, many buyers actively seek used equipment to save money—creating opportunities for resellers to find undervalued items through online listings or flea markets.
That said, cameras can be complex, and faulty gear may lead to returns or negative reviews. If that’s a concern, consider focusing on safer options like lenses, straps, or bags. Still, the profit potential is significant: according to AMZScout, used cameras generate nearly $285,000 in monthly revenue on Amazon, with over 1,200 sales/month.
Collectibles
Collectibles—such as posters, Pokémon cards, sports tickets, comic books, and stamps—hold strong resale potential due to their emotional and nostalgic value. While most people view these items as insignificant, collectors are often willing to pay a premium to complete their sets. This creates a unique opportunity: buy low from casual sellers and flip for profit to passionate buyers.
Demand in this niche remains consistent, as collectors are always searching for the next piece. According to AMZScout, vintage posters alone generate around $3,500 in monthly revenue on Amazon.
To receive up-to-date information on popular categories in real-time, you can use the AMZScout PRO AI Extension.
Antiques
Antiques are another high-profit flipping category, especially when sourced from thrift stores, flea markets, or even giveaways. Items like antique furniture remain in steady demand, and the right piece can sell quickly at a premium.
However, it’s important to do your research before buying—authenticity matters, and mistakes can be costly. According to AMZScout, antique mirrors alone generate nearly $20,000 in monthly revenue on Amazon, highlighting the strong potential for sellers who know what to look for.
Records and Record Players
Vinyl records have seen a major resurgence, as both music lovers and collectors rediscover the appeal of analog sound. Many artists now release new albums on vinyl, but the biggest profits often come from reselling used records—especially rare or limited-edition pressings. These can often be sourced cheaply and flipped for a solid return.
Success in this niche depends on knowing which albums are in demand, so research is essential. As interest in vinyl continues to grow, so does the related market: the global turntable market is projected to grow from $359.98 million in 2023 to $613.87 million by 2033—signaling long-term opportunity for sellers.
FAQs
What is the most profitable thing to resell?
The most profitable items to resell often depend on timing, trends, and seasonality. For example, according to AMZScout PRO AI, sunscreen sees nearly 25,000 monthly sales on Amazon during peak summer, generating around $400,000 in revenue. Since demand shifts constantly, it’s essential to use real-time tools like AMZScout to verify sales data and uncover profitable opportunities.
Which products are best for reselling?
The best products to resell vary by niche, but top categories include beauty, home decor, and fashion accessories. For example, AMZScout shows that a hair straightener brush earns nearly $165,000/month on Amazon. Since demand changes, it’s important to verify trends and sales data using tools like AMZScout PRO AI.
How much profit can I expect flipping items?
Flipping profits vary depending on what and how you sell. Many beginners earn over $1,000 within their first four months. In 2024, according to AMZScout, 17% of Amazon sellers made between $1,000 and $5,000 per month, while 16% earned between $10,000 and $25,000. With the U.S. e-commerce resale market projected to surpass $90 billion by 2027, the opportunity to scale your flipping income continues to grow.
Where can I source items to resell cheaply?
You can source low-cost items for reselling through both local and online channels, depending on your niche and strategy. Clearance racks and outlet stores often offer products below retail value. Online, Alibaba is ideal for bulk orders, while AliExpress is great for testing small batches. You can also explore niche-specific sites—for example, iHerb offers affordable health and wellness products.
Conclusion
Reselling products on Amazon is very profitable when done correctly. If you’re willing to put in the time to do your research there’s nothing stopping you from using this strategy to build a successful business.
