Amazon Global Selling Explained: Grow Your Sales Internationally
In today’s hyperconnected world, expanding your business beyond borders isn’t just an option—it’s a game-changer. Amazon Global Selling offers sellers a powerful program to tap into international marketplaces, helping you sell globally on Amazon with ease. Whether you’re analyzing new markets, exploring FBA options, or curious about selling your product overseas, Amazon’s global marketplace opens doors to millions of customers across multiple countries.
From China to countries in Europe and beyond, unlocking these international markets can transform your online business into a thriving global powerhouse. Are you ready to explore the benefits and practical steps to selling internationally? Let’s dive into the world of Amazon Global Selling.
Why Should You Sell Globally?
Expanding your business through Amazon Global Selling isn’t just trendy - it’s a powerful way to boost your sales and grow your brand worldwide. Instead of being limited to only your home market, you can reach millions of customers across Amazon’s 20+ international marketplaces.
Key benefits of selling internationally on Amazon:
Access a global customer base in major markets like the U.S., U.K., Germany, and other fast-growing ones like India, Brazil, and the Middle East.
Diversify your revenue streams to reduce risk from seasonal slumps or local economic shifts.
Leverage Fulfillment by Amazon (FBA) for streamlined storage, shipping, and customer service across borders.
Increase brand visibility and competitiveness by reaching new audiences and staying ahead of sellers who only sell domestically.
Tap into year-round sales opportunities and scale your business more sustainably.
While there are setup requirements and fees, the growth potential makes global selling on Amazon well worth the effort.
How to Sell Globally on Amazon
Breaking into the global market may sound complex, but it starts with a simple, strategic step: choosing the right international marketplace. With Amazon operating multiple marketplaces around the world, knowing where to sell is key to unlocking new customers and maximizing your overseas sales.
Step 1: Choose an International Marketplace
Amazon’s Global Selling program gives you access to over 20 international marketplaces, from established giants like Germany and the U.K. to fast-growing markets such as India, Mexico, and the UAE. But choosing where to expand isn’t just about geography, it’s about strategy.
At this early stage, focus on:
Market size and growth: Look for regions with strong e-commerce growth and high Amazon usage.
Consumer behavior: Are shoppers in the market comfortable buying from international sellers?
Ease of entry: Some marketplaces are more beginner-friendly in terms of regulations and logistics support.
Amazon support infrastructure: Consider where programs like Fulfillment by Amazon (FBA) are fully supported.
Finally, remember that language barriers can also impact everything from listing translation to customer service—markets like France, Japan, or Brazil will require high-quality localization to succeed.
By choosing the ideal international marketplace, you lay the groundwork for smooth expansion and better sales performance across borders.
Step 2: Choose a Profitable Product to Sell
After choosing your target region, the next step is finding a product that’s not just popular, but also global-ready and profitable. Selling internationally through Amazon Global Selling means identifying products with proven demand, solid margins, and the potential to succeed across cultures and countries.
Instead of guessing what might work, use tools like the AMZScout Product Database to let real sales data guide your decisions.
Here’s a step-by-step guide to help you find profitable products you can sell globally:
Step 1: Head to the AMZScout Product Database. Log in to your account or start a free trial. All you need to share is your email address —no credit card required.
Step 2: Once you open the tool, select your desired marketplace in the top-right corner. This ensures that you’re viewing data tailored specifically to that region. The AMZScout Product Database currently supports 14 different marketplaces, giving you localized insights to guide your product research.
Step 3: Use the smart filters to set your ideal product criteria. You can filter by category, price range, estimated sales, reviews, size, weight, and more. To find globally trending products, focus on items with high estimated monthly sales (e.g., 300+ units), low competition (fewer reviews), and good profit potential.
Step 4: Click “Find Products” and browse through your customized results. The tool will instantly generate a list of items that meet your criteria, complete with estimated revenue, number of sellers, and other key metrics.
Step 5: Build a shortlist of promising products. You can sort the data by columns like Estimated Revenue or Reviews to prioritize products that align with your international goals. For example, a travel-friendly water bottle with over $15,000 in monthly revenue and under 100 reviews could be an ideal low-competition product for global markets.
Choosing the right product is the foundation of your success as an international seller. With data on your side, you’ll be positioned to enter new countries with confidence and purpose.
Step 3: Research Demand, Competition, and Local Regulations
Before you list a single product abroad, it’s crucial to understand how that product will perform in a specific international marketplace. What sells well in the U.S. might flop in Japan or face heavy restrictions in Europe. That’s why researching local demand, analyzing competition, and checking for product regulations in your target country is one of the most important steps in the Amazon Global Selling journey.
Luckily, you don’t need to guess. The AMZScout PRO AI Extension gives you real-time data and AI-powered insights to help you validate product ideas directly on Amazon product pages, and on multiple marketplaces, not just the U.S. Whether you’re selling in Germany, the U.K., Canada, or elsewhere, this tool shows you what’s working, what’s not, and why.
Here’s how to use it:
Step 1: Install the AMZScout PRO AI Chrome Extension. It’s fast, free to try, and works seamlessly across Amazon marketplaces worldwide.
Step 2: Search for a product on your chosen international Amazon marketplace. For example, go to amazon.co.uk if you’re targeting the U.K., or amazon.de for Germany. Enter your product idea in the search bar.
Step 3: Click the AMZScout icon in the top-right corner of your browser to open the PRO AI Extension. Select any product listing that catches your eye, then click “Product History.”
Sales and pricing history: See how sales volumes and pricing have changed over time. Look for a consistent or growing trend, with no sharp declines.
Review history: Analyze how reviews have grown alongside sales to understand customer engagement and brand strength.
![AMZScout PRO AI Product History]( "AMZScout PRO AI Product History")
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Step 4: Evaluate the product’s overall viability using AI Product Analysis. Click the “AI Product Insights” tab in the extension window to reveal a breakdown of opportunities, potential threats, and overall strengths and weaknesses.
For instance, you might discover that a certain fitness product sells well in the U.S., but in Canada, a competitor may dominate the market with stronger pricing and better reviews. Or perhaps a kitchen item performs well globally, but is restricted or highly regulated in Australia. This is the type of vital info you want to catch before launching.
With Amazon Global Selling, success depends on more than just having a good product - it’s about understanding the local market it enters. By using tools like the AMZScout PRO AI Extension, you equip yourself with data-driven clarity on what kinds of products are truly viable and profitable overseas.
Step 4: Translate Your Listings and Adjust Your Pricing
Selling globally means speaking your customers’ language—literally. One of the most overlooked yet vital steps in Amazon Global Selling is translating your product listings and tailoring your pricing for each international marketplace. A great product alone won’t sell if your listing isn’t clear, culturally relevant, and optimized with the right keywords in the local language.
While Amazon does offer automatic translation for listings, these translations can be inaccurate or lack the nuance needed to truly resonate with local shoppers. For more reliable results, it’s best to use a tool like AMZScout’s AI Listing Builder, which helps create high-quality, localized listings tailored to each marketplace.
With the AMZScout Keyword Search tool, you can effortlessly find relevant keywords in the language of your target market and use them to create optimized, translated listings in seconds with the AI Listing Builder. This makes it easier than ever to tailor your product titles, bullet points, and descriptions for international shoppers, without struggling with language barriers or SEO guesswork. Setting the right course for your global listings ensures that your brand speaks directly to customers worldwide.
Adjusting your pricing is equally important. Different countries have varying fees, shipping costs, and customer expectations, so setting competitive and profitable prices for each marketplace is crucial. By combining smart translation and pricing strategies, you ensure that your products stand out and convert better across Amazon’s diverse global marketplaces.
Step 5: Use Amazon FBA for Global Shipping
When it comes to selling internationally, logistics can quickly become a headache, bringing challenges like shipping complexities, customs, and customer service across borders. That’s where Amazon FBA steps in as a game-changer for global sellers.
Using Amazon FBA for your global shipping means the ecommerce giant handles all aspects of storage, packaging, and fast, reliable delivery to customers in multiple countries. This not only saves you time and money, but also boosts buyer confidence with trusted shipping and hassle-free returns - the two key factors for increasing overseas sales.
With FBA, you can efficiently manage your inventory across Amazon’s worldwide warehouses, while meeting local requirements and shipping regulations without the usual stress. Plus, Amazon’s global fulfillment network helps you scale your online business abroad more profitably by reducing shipping fees and improving delivery speed.
In short, leveraging Amazon FBA as part of your global selling strategy unlocks smoother operations and better customer experiences, making it easier than ever to expand your business internationally and tap into new, lucrative markets.
Final Thoughts
Expanding your business through Amazon Global Selling opens up a world of opportunity. From choosing the right marketplace and finding profitable products to mastering local demand and optimizing your listings in multiple languages, each step brings you closer to unlocking new markets and skyrocketing your overseas sales.
With AMZScout tools by your side, navigating the complexities of international ecommerce has never been easier or more data-driven. So why limit your business to one market when the entire globe is waiting? Dive in, go global, and watch your brand grow beyond borders.
