10 Best Sellers on Amazon: Product List for 2025
Attaining best-selling status on Amazon is the pinnacle of success for sellers. Best sellers outperform most other items in their respective categories, resulting in substantial sales and profits. However, not every product can reach this level of success, as there can only be one best seller at a time.
Fortunately, you can enhance your chances of joining the ranks of the most sold items by conducting comprehensive product research. This post will provide invaluable guidance on how to identify products with the potential to become best sellers on Amazon.
Table of contents
How to Find Amazon Best Sellers
To find Amazon's best sellers, there are effective techniques: product research and checking the most sold items on Amazon. However, these methods don't guarantee that every chosen item will become a best seller. Nonetheless, investing time and effort in research increases the chances of finding items with excellent selling metrics.
1. Use Tools for Product Research
Product research software is the only real way to get current and historical data for both the product and the market. When you’re in the early stages of finding products for your business, the AMZScout Product Database is the tool you’ll want to start with. Below are the steps you need to follow to use it effectively.
How to Find Ideas with the AMZScout Product Database
Step 1. Open the AMZScout Product Database.
Step 2. Start your free trial. All you need to enter is your email address - no credit card details are required.
Step 3. Use the search filters to enter your product criteria. To find the best selling things, use the sales filter to only show items with over 1,000 monthly sales. You can also utilize additional filters, such as price or number of reviews, to discover other viable products in the database.
Step 4. Refine your search results. Use the product category filter to only show items in categories that you find interesting. With the Product Selections feature, you can leverage ready-made filter sets to show items with a successful track record.
Step 5. Focus on strong trends. Selecting the Trending Products box focuses will only show you products with sales growth over the past one to three months. You can also check the New Products option to show items that have been added in the past two weeks.
Step 6. Click “Find Products” to get your results.
Step 7. Create a list of interesting items. Focus on key stats like sales, net, and reviews to quickly assess product viability.
For further information related to historical data and niche viability, the AMZScout PRO Extension is the next step. Below is more information on how to use it effectively.
How to Use the AMZScout PRO Extension
Step 1. Install the PRO Extension and start your free trial.
Step 2. Browse Amazon for the products on your list. Use Amazon’s search bar at the top of the page to navigate to the items you found in the Product Database. When reviewing different niches, you can use multiple searches to get better insights into their potential.
Step 3. Open the Extension. Click the extension icon in the upper-right or bottom-left corner. This will open the results page in the lower part of the page.
Step 4. Look at the niche and product scores. These scores are quick indicators of demand and competition. Focus on niches and products with scores above seven. This is an indication of low competition and/or high demand.
Step 5. Check the demand. When analyzing different niches, you’ll want to review the average monthly sales. In doing so, look for specific products that have more than 1,000 sales a month. These products have the potential to be best sellers.
Step 6. Look at historical performance and seasonality. You can find historical data for the niche by clicking Niche History. For individual products, click Product History to see the historical data. Check to see if a product or niche has had big fluctuations in sales or price, as this will influence your selling strategy.
Step 7. Analyze more data points. To pick the right product, you also want to check other metrics such as margins, reviews, FBA fees, and seller types. This will ensure you have a full understanding of products and niches.
Combining insights from the AMZScout Product Database and PRO Extension gives you powerful insights into potential Amazon products. By implementing the process outlined above, you’ll have a solid list of niches and products to choose from.
Using product research software this way is a more scientific approach to finding products, and increases your chances of discovering the next hot product on Amazon.
2. Explore the Amazon Best Sellers Page
Now, this next method may seem obvious, but it's also one of the most effective ways to find best selling items. You simply go to the Amazon Best Sellers page to see which products have the highest sales rank. This page will show the top items selling in the USA as well as international markets like the UK, Germany, Spain, and Canada.
The main page shows the most popular items across the entire site. To find the best sellers in a particular category, simply view the left-hand menu and click on the page for that category.
When you want a quick way to find the highest-selling items, this is definitely a great place to start. Once you identify interesting products, you can find suppliers that offer those same products. You can also create new versions of top-performing products to gain an advantage over the competition.
Either option can work well. But, there are also some important factors to keep in mind when using the Best Sellers page to find product ideas:
Best Seller products are hyper-competitive. Anyone can go to the Best Sellers page to see which products are currently doing the best. This means that there are likely to be many other sellers for these products. As a new seller, this level of competition will make it harder to succeed.
Sales could be trending down. No product is guaranteed to be a best-seller forever. Items that are currently at the top could be part of a trend that is not due to last. Or, their sales could be trending downward. If you pick one of these products, it could very well be out of demand by the time your business ramps up.
They could have low-profit margins. A product’s sales volume gives no indication of how profitable it actually is. An item could get 10,000 sales per month but if its per unit margin is only $0.10, it won’t make much money.
The potential downside to this strategy is the fact that you can’t get all of the information you need to really assess a product adequately just by looking at the Best Sellers page. You need to know the data and history behind a product before you take the risk of investing in it. This is why using the Best Sellers page works best as an initial step to getting new ideas. You can then conduct further analysis by using product research software.
If you still have any questions about finding products or conducting business on Amazon, we recommend attending a webinar. During these types of events, successful sellers share their own experiences and answer your questions readily.
Now, let's look at 10 examples of the most frequently purchased products on Amazon. This will give you product ideas as well as insights about various niches.
10 Best-Selling Products Currently on Amazon
Which product is the best seller on Amazon in 2025? Using the AMZScout toolkit, we have identified 10 trending products across 10 different niches:
Please note that this information is current as of the time this article was written, and may become outdated over time. Regular research is needed to identify the most current new best sellers.
1. Furbo Dog Camera
Category: Pet Supplies
This is one of the most popular devices among pet owners, gaining traction after COVID-19 when people returned to their offices and left their pets home alone. Monthly sales are estimated to be around 2,291 units with a revenue of approximately $141,000. This product integrates various technological functions, which allows it to be sold for up to $120, despite having a relatively low supplier price. With a high margin of over 75% and low competition, this product is definitely worth considering for your Amazon store.
2. Instant Pot
Category: Home & Kitchen
With the modern trend towards a healthier lifestyle and time optimization, instant pots are the number one choice for the home. This is confirmed by the niche history, showing a growing sales trend that results in $217,737 in revenue. Due to its multifunctional cooking features, this device boasts a 4.7 rating, resulting in higher visibility. By investing in this product category, you can build a loyal customer base, as people tend to repurchase expensive products they like from the same retailer.
3. One-Step Hair Dryer and Volumizer Hot Air Brush
Category: Beauty & Personal Care
This is one of the most frequently bought items from the Beauty category. In the USA, women shop for personal care products at least once a week on average. Therefore, it’s no surprise that a product that combines the features of a hair dryer and a volumizer brush is estimated to generate $70,325 in revenue. Some brands even have a BSR badge, indicating high demand. Additionally, it only weighs one pound, so shipping costs are minimal.
4. Greenies Original Regular Natural Dental Dog Treats
Category: Pet Supplies
Healthcare trends extend beyond people to pets as well. Pet owners love their animals and are willing to invest in prime products for them. For example, dental care treats are relatively inexpensive to purchase from a supplier and can be sold at a significant markup. Given that these treats are consumed quickly and owners often prefer to stick with the same product, it’s no surprise they achieve 8,262 sales/month.
5. LEGO Star Wars: The Mandalorian The Child Building Kit
Category: Toys & Games
Parents are constantly seeking products for their children that not only provide entertainment but also enrich development. This ongoing demand is reflected in Lego kits’ impressive sales of 2,490 units/month. This brand boasts its own loyal customer base, allowing you to save on advertising costs. And since this kit is inspired by Star Wars, it may also attract adults. Sourcing from Alibaba yields lower prices and a 70% margin due to its high resale value.
6. Waterpik Flosser
Category: Health & Household
Multiple studies have shown that electric devices can be more effective for dental care, reducing the risk of future dental issues. As a result, the Waterpik Water Flosser is projected to achieve 5,420 sales/month, generating $76,990 in monthly revenue. This product enjoys consistent demand throughout the year, without seasonal fluctuations. However, due to high competition, it's essential to find a unique selling point. One strategy could be to bundle the flosser with other dental care products, enhancing value and helping you stand out in the market.
7. Fitbit Charge 4 Fitness and Activity Tracker
Category: Sports & Outdoors
This is one of the hottest items on Amazon, with an expected monthly revenue of over $376,664. This fitness tracker monitors health metrics, and is also designed for calls and texts. Its compact size ensures low shipping costs. Launching your own brand can set you apart by offering customized wristband colors or designs, or adding accessories. Despite a potentially high supplier MOQ, it’s worthwhile with projected sales of nearly 3,500 units/month.
8. Women's Latex Waist Trainer
Category: Clothing, Shoes & Jewelry
This product combines the desire to stay beautiful with the practical function of enhancing health during workouts. Its dual appeal to beauty and fitness enthusiasts ensures a broad customer base. The lightweight design ensures low shipping costs, and you can source it cheaply from suppliers. Priced between $20 and $30, this item’s high monthly sales volume of 3,283 units promises to generate a revenue of $74,101.
9. Digital Tire Pressure Gauge
Category: Automotive
Studies show that men tend to visit car-related websites nearly five days/a week. Therefore, it’s no surprise that an innovative Digital Tire Pressure Gauge catches many buyers’ attention. This lightweight and easy-to-use tool is very practical. The product enjoys a high rating of 4.7, further boosting its appeal. With an affordable price of $30, it is expected to generate $24,220 in monthly revenue. Numerous suppliers on Alibaba offer it at lower prices, making it cost-effective to source.
10. Multipurpose Copy Printer Paper
Category: Office Products
Multipurpose Copy Printer Paper is essential for homes and offices year-round, ensuring constant demand. With high order volumes of 6,245 units/month, it generates nearly $172,000 in monthly revenue. While it’s possible to source this item affordably, competing with other sellers requires differentiation. Consider offering eco-friendly or recycled paper to earn Amazon’s ‘Climate Pledge Friendly’ badge, attracting eco-conscious customers and boosting sales.
These products combine high quality, low supplier prices, and lightweight features. They also enjoy multiple positive reviews and high demand, making them profitable to sell.
Now, let's explore a few tips from top sellers on other methods of searching for products to sell and how to become successful on Amazon.
Tips for Finding Your Next Best Seller to Sell on Amazon
Now that we’ve reviewed the most straightforward way to identify best seller products on Amazon using analytical tools, let's explore further. There are several additional strategies you can use to research top-selling products, which can enhance your product selection process:
Monitor competitors: Top sellers recommend checking competitor activity regularly. Review their customers' feedback to identify improvements for your product, listing, or support. Assess competitors' product ranges to differentiate and adjust your pricing strategy and stay competitive. However, avoid pricing your items too low so you can maintain profit margins and customer trust in your product’s quality.
Keyword research: Conduct thorough keyword research to identify the most frequently searched terms by customers. Use tools like Google Trends for global market insights, or AMZScout's toolkit for Amazon-specific data. By analyzing the best-performing keywords and those with growing trends, you can stay informed about changing consumer preferences and adapt your product offerings.
Explore niche markets: You can explore niche markets such as used goods, homemade products, or on-demand customizable items. These areas typically have low competition and can also have high demand. By focusing on niche communities, you can uncover opportunities for differentiation, establishing yourself as a market leader.
Test and iterate: Monitor the performance of your products by checking sales metrics and customer reviews regularly. This helps you identify which products are most popular with your customers and adjust your strategy accordingly. Consider expanding your product offerings through dropshipping, which allows you to test different products with minimal upfront costs.
As we can see, checking Amazon's Best Sellers list can be a great first step in researching profitable products to sell. However, this process requires thorough product analysis and utilizing additional strategies to stay up-to-date with market trends. Combining these methods ensures a comprehensive approach to identifying and capitalizing on top-selling products.
Conclusion
With consistent effort, anyone can find best selling Amazon products to sell. When you know how to search for winning products, you’ll gain experience in picking items that bring you a profit. Over time, you can offer your own best seller that gets thousands of sales per day.
To become a top seller on any platform, conducting thorough product research is crucial. With the help of our tools, finding, launching, and selling popular products has never been easier, even compared to selling books for Kindle readers.
