Amazon PPC Course for Beginners from Heath Thompson

Learn how to create ad campaigns that give you total control over your ad expenses, from day one. In addition to showing you the step-by-step process of creating an ad campaign, this course also explains the "why" behind every decision, giving you confidence to make smarter choices for your brand’s growth on Amazon.
By the end of this course, you will understand:
- How the algorithm retrieves search results, and how you can work with it in harmony to boost your sales and organic rank
- The best way to structure your ad campaigns, ad groups, and keyword/ASIN targets to maximize control over your ad spending and understand how they work best together
- What the advertising metrics are telling you about your product, its buyers, and how much the algorithm trusts your product for the targeted keywords
- The most common problems facing advertisers with new campaigns, what these issues indicate, and how to overcome them
- The quickest ways to find key data in search term reports, keyword spreadsheets, and reverse ASIN reports so you can save time