Sourcing from India: Products That Have Good Demand on Amazon
Online shopping has transformed the way we buy and sell, making it easier than ever to access products from around the world. Shoppers are drawn to items that are not only useful or stylish but also affordable without compromising on quality. Among these, products sourced from India, like trendy clothing, handmade crafts, and natural wellness items, are gaining tremendous popularity on platforms like Amazon. For sellers, understanding which Indian products are in high demand can open the door to a thriving online business.
What Are the Different Products That Can Be Sourced From India?
India's economic trajectory continues to impress, with its economy expanding at an estimated 6.5% in FY 2025–26. This growth positions India as a premier destination for product sourcing, attracting companies worldwide eager to tap into its vast manufacturing capabilities. The shifting dynamics in global trade, including the erosion of China's competitive position and concerns about its future, have prompted businesses to reconsider their sourcing strategies.
As the seventh-largest country by area and the second-most populous globally, India's sheer size, coupled with low labor costs - often 70% lower than China's - economic weight, and stable political system, make it an attractive hub for sourcing. The government's initiatives, such as the "Make in India" campaign, further bolster this appeal. With the right experience and strategic insights, establishing and expanding sourcing operations in India can be a highly rewarding endeavor.
What Indian Products are Popular on Amazon?
Indian products are gaining significant traction on Amazon, with several categories experiencing notable growth. For instance, the demand for ethnic fashion in the U.S. and Europe has seen a 15% year-on-year increase, driven by cultural diversity and fashion trends. Among the top-selling items are pure cotton clothes, leather accessories, agarbati (incense sticks), and various herbal mixes and teas.
In the fashion segment, India excels in cotton products, fashion jewelry, silver and brass artware, glass artware, wooden artware, embroidered garments, stone artware, home decor items, and leather products, all of which are hot imports. These products not only reflect India's rich cultural heritage but also cater to the growing global demand for authentic and sustainable goods.
Indian Handicraft Items
Each state of India contributes to the rising standards of Indian handicrafts.
Rajasthan, which is also known best for its handicrafts, has elegant products like carved tables, cabinets, chairs, tables, chests, windows, racks, chess boards etc. made out of rosewood. Figurines with inlay ivory work, latticework in rosewood and sandalwood are considered the highlights of the handicraft industry. The tribal population of Arunachal Pradesh carves exquisite wooden products like dishes, bowls and cups, and toys made of sal, teak, and oak woods. Andhra Pradesh is rich in red sandalwood which is used to carve panels, columns, framework, and traditional dolls. In Tamil Nadu, craftsmen carve small wooden religious sculptures that can be set for any interior decors. Sandalwood and rosewood are mostly used in Karnataka. Artists crafters are expert crafter of wooden items like jewel boxes, lamp shades, trays, puppets, and walking sticks.
Handicraft items are not only made of wood. They can be crafted out of metal, jute, coir, ceramic, clay, bone, paper, embroidery or glass.
Leather Goods
India accounts for 12.93% of the world’s leather production of hides/skins. India is the second largest producer of footwear and leather garments in the world. Handbags made from pure leather are plentiful.
Other leather products such as party bags, handmade wallets, belts can also be sourced from India. Here are some examples of “Made in India” products that have excellent sales on Amazon US (images below). Indian leather products are popular in European and other Amazon markets as well.
Jute Products
Jute is one of the most affordable natural fibers and is only second to cotton in amount produced. It has a variety of uses as a vegetable fiber. Products such as baskets, mats and rugs, garments, blinds, twines and many more can be sourced from India. Today jute has become one of the most affordable biodegradable alternatives in the world.
Coir Products
Coir or coconut fiber, is a natural fiber extracted from the husk of coconut and used in products such as floor mats, doormats, brushes and mattresses. These products are eco-friendly with demand that keeps climbing. As customers increasingly demand “green products,” there is an incentive for marketers to offer such products which are safe for the environment.
Coir mats and coir for gardening are selling particularly well on Amazon; according to AMZScout PRO AI Extension, coir doormats generate an average monthly revenue of $24,154 with around 1,012 units sold per month.
Brass and Silver Items
Silver fashion jewelry or other items made of brass and silver can be sourced from many states of India. For example, good quality silver jewelry for fashion and brass decors are available from many sellers in Jamnagar, Gujarat. This city is also the hub for brass and bronze metals.
Gold plated items
Gold-plated silver jewelry is crafted from 925 sterling silver and dipped in 24k gold. Products such as earrings, necklaces, rings, antique items, and bracelets can be made using this technique. It can be sourced from Maharashtra and Rajasthan in India, while other states may produce such items in lower quantities or quality.
According to the AMZScout Keyword Search tool, the keyword “gold plated jewelry” generates an estimated 1,000 monthly searches on Amazon, highlighting steady consumer interest and potential for profitable sales.
Conclusion
India is an excellent sourcing destination with a rich variety of products that appeal to global buyers. While we’ve highlighted just a few popular items above, the opportunities extend far beyond this list. From handmade crafts and fashion to wellness products and home essentials, countless goods from India are in high demand on Amazon. For sellers willing to explore and tap into this market, sourcing from India can be a profitable way to meet customer needs and grow a successful online business.
FAQs
Which product is most exported from India?
Textiles and apparel top India’s exports, including cotton garments, yarn, and fabrics. Other major export categories include gems and jewelry, pharmaceuticals, and engineering goods. India’s rich manufacturing base and competitive pricing make these products popular worldwide, catering to diverse markets across the U.S., Europe, and Asia.
How to sell products internationally from India?
Start by selecting products with global demand and complying with export regulations. Register with platforms like Amazon Global or Etsy, handle customs and shipping logistics, and ensure quality packaging. Digital marketing, competitive pricing, and understanding target markets are key to building an international customer base from India.
Can I sell on Amazon US from India?
Yes, Indian sellers can list products on Amazon US through the Amazon Global Selling program. You’ll need to create a professional seller account, manage international shipping or use Amazon FBA, comply with U.S. regulations, and optimize listings to attract buyers. Many Indian exporters successfully grow their business this way.
