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Shopping Trends: Amazon Report September 2021

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by AMZScout T.posted on 28.09.2021

How to Prepare for the 2021 Holiday Shopping Season

The holiday shopping season receives the highest number of sales every year. This year should be no exception, although some experts predict that this year’s sales will not be as high due to less lockdown restrictions and an increasing number of open stores and malls. In any case, sellers may expect a hot season as usual, which is why it is important to be prepared for it!

Shopping trends Holiday shopping season

1. Adjust your listings and keywords

It’s important to check that your listings have the most recent and suitable photos of the product, as well as proper descriptions that give all the necessary information to a buyer. You must make sure listings are optimized for search and conversions, especially with holiday-related keywords.

Use AMZScout Keyword Search tools to get a list of the most suitable keywords for the product, or check keywords used by competitors. Do not forget to use holiday-related keywords such as “gift”, “Christmas”, or “Hanukkah” whenever possible.

Shopping trends - Holiday season keyword research

2. Make sure to have enough inventory

Every seller knows how important it is to manage inventory effectively, especially when it comes to high-demand time. Use your past sales data or check competitors’ sales history. You can do this using AMZScout PRO or AMZScout Product Tracker.

Tracking shopping trends with AMZScout product tracker

3. Adjust PPC campaign and consider creating holiday deals or coupons

Many Amazon experts recommend adjusting PPC campaign budgets and keyword bids as Amazon traffic increases over the holiday shopping season to ensure your ads are always running. Additionally, make sure to target holiday-related keywords in your campaigns. Do not hesitate to create deals and coupons using Seller Central, as they can boost sales during the holiday season.

4. Increase your digital and social media presence

According to a 2020 Statista survey, 49% of shoppers were more interested in online shopping in 2020 than they were in 2019, and that percentage will likely increase this year. Facebook, Twitter, TikTok, and other social media are exciting ways to attract more customers who may have otherwise never come across your products.

According to Amazon’s blog, 130 million Instagram users tap on shopping posts to learn more about a product every month. The holiday season is a good time to get extra sales, especially if you are selling products that people buy emotionally or spontaneously.

Shopping trends in social media

Whether you are adjusting your existing products to sell during the holiday season or launching a new product, you should analyze past and recent sales and do your own research using the AMZScout toolkit.

What Products Should You Sell During the 2021 Holiday Season

Here are some ideas of products that are expected to have very high sales over the coming months:

1. Seasonal themed products and party items

The first thing that comes to mind when you think about making a big profit on holiday shopping is selling holiday-related products. This could include:

  • Various Christmas and New Year related products and decorations

  • Themed party supplies

  • LED and glow-in-the-dark items and decorations

  • Party beauty items and costumes

Shopping trend products to sell during holiday season

2. New and trending products

Everyone remembers spinners and popits - make sure to research similar trending items. It can be helpful to:

  • Follow social media, especially TikTok and Instagram

  • Check other websites like Alibaba for trending items

  • Check new releases on Amazon and other eCommerce websites

Amazon recently released 2021 shopping data that offers some insight into what customers may be purchasing in the coming months. Among these products is athletics, with overall athleisure sales increasing by more than 50% annually.

Exploring shopping trends through trending items

3. Items that could be good gifts

  • Check various gift packs (any category works)

  • Check “most wished” products and new products that could be good gifts

  • Research what people buy as a gift 

  • Check arts and crafts items, DIY items and toys

  • Funny and fancy things

Seasonal products are a shopping trend during the holiday season

Niche Ideas 

We analyze all Amazon reviews using our AI system and Big Data to select product qualities that customers prefer. We also examine what customers are complaining about so that users can understand ways that a product can be improved to make it stand out from the competition.

Here are some interesting niche ideas:

1. LED Foam Sticks

LED Foam Sticks product data

  • No strong sellers or big brands in the niche

  • Relatively simple and lightweight product

  • Low number of reviews, and a good opportunity to enter the niche

Shopping trends - LED Foam Sticks Niche

2. Assorted Sweets Resin Charms

Assorted Sweets Resin Charms product data

  • No strong sellers or big brands in the niche

  • Possibility of offering various designs and sets

  • Low average monthly sales

Shopping trends - assorted sweets resin charms niche

3. Fermented Rice Water

Fermented Rice Water product data

  • Growing demand trend

  • Relatively new niche

  • Some strong sellers in the niche

Shopping trends - fermented rice water niche

As you can see, the market changes frequently. New and profitable niches surface all the time. It's important to keep an eye out if you want to stay on top of trends and profit from them. To stay tuned to the latest trends, hot niches, and insights, follow us on our social networks! Feel free to send your feedback or comments to us!

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