Shopping Trends: Amazon Report September 2021
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How to Prepare for the 2021 Holiday Shopping Season
The holiday shopping season receives the highest number of sales every year. This year should be no exception, although some experts predict that this year’s sales will not be as high due to less lockdown restrictions and an increasing number of open stores and malls. In any case, sellers may expect a hot season as usual, which is why it is important to be prepared for it!
1. Adjust your listings and keywords
It’s important to check that your listings have the most recent and suitable photos of the product, as well as proper descriptions that give all the necessary information to a buyer. You must make sure listings are optimized for search and conversions, especially with holiday-related keywords.
Use AMZScout Keyword Search tools to get a list of the most suitable keywords for the product, or check keywords used by competitors. Do not forget to use holiday-related keywords such as “gift”, “Christmas”, or “Hanukkah” whenever possible.
2. Make sure to have enough inventory
Every seller knows how important it is to manage inventory effectively, especially when it comes to high-demand time. Use your past sales data or check competitors’ sales history. You can do this using AMZScout PRO or AMZScout Product Tracker.
3. Adjust PPC campaign and consider creating holiday deals or coupons
Many Amazon experts recommend adjusting PPC campaign budgets and keyword bids as Amazon traffic increases over the holiday shopping season to ensure your ads are always running. Additionally, make sure to target holiday-related keywords in your campaigns. Do not hesitate to create deals and coupons using Seller Central, as they can boost sales during the holiday season.
4. Increase your digital and social media presence
According to a 2020 Statista survey, 49% of shoppers were more interested in online shopping in 2020 than they were in 2019, and that percentage will likely increase this year. Facebook, Twitter, TikTok, and other social media are exciting ways to attract more customers who may have otherwise never come across your products.
According to Amazon’s blog, 130 million Instagram users tap on shopping posts to learn more about a product every month. The holiday season is a good time to get extra sales, especially if you are selling products that people buy emotionally or spontaneously.
Whether you are adjusting your existing products to sell during the holiday season or launching a new product, you should analyze past and recent sales and do your own research using the AMZScout toolkit.
What Products Should You Sell During the 2021 Holiday Season
Here are some ideas of products that are expected to have very high sales over the coming months:
1. Seasonal themed products and party items
The first thing that comes to mind when you think about making a big profit on holiday shopping is selling holiday-related products. This could include:
Various Christmas and New Year related products and decorations
Themed party supplies
LED and glow-in-the-dark items and decorations
Party beauty items and costumes
2. New and trending products
Everyone remembers spinners and popits - make sure to research similar trending items. It can be helpful to:
Follow social media, especially TikTok and Instagram
Check other websites like Alibaba for trending items
Check new releases on Amazon and other eCommerce websites
Amazon recently released 2021 shopping data that offers some insight into what customers may be purchasing in the coming months. Among these products is athletics, with overall athleisure sales increasing by more than 50% annually.
3. Items that could be good gifts
Check various gift packs (any category works)
Check “most wished” products and new products that could be good gifts
Research what people buy as a gift
Check arts and crafts items, DIY items and toys
Funny and fancy things
We analyze all Amazon reviews using our AI system and Big Data to select product qualities that customers prefer. We also examine what customers are complaining about so that users can understand ways that a product can be improved to make it stand out from the competition.
Here are some interesting niche ideas:
1. LED Foam Sticks
No strong sellers or big brands in the niche
Relatively simple and lightweight product
Low number of reviews, and a good opportunity to enter the niche
2. Assorted Sweets Resin Charms
No strong sellers or big brands in the niche
Possibility of offering various designs and sets
Low average monthly sales
3. Fermented Rice Water
Growing demand trend
Relatively new niche
Some strong sellers in the niche
As you can see, the market changes frequently. New and profitable niches surface all the time. It's important to keep an eye out if you want to stay on top of trends and profit from them. To stay tuned to the latest trends, hot niches, and insights, follow us on our social networks! Feel free to send your feedback or comments to us!