How to Find Most Searched Items and Keywords on Amazon in 2024
To ensure that your Amazon business succeeds, it's vital to align your approach with buyers’ needs and demand. Customer searches highlight their interests, helping you spot opportunities. By staying informed about what people are looking for, you can tap into both current and emerging trends.
In this article, we’ll guide you through how to identify the most frequently searched items that can elevate your business, and share 20 examples of the most profitable products in 2024.
Table of contents
Why Search Trends Are Important for Amazon Sellers
Knowing which items are among the top Amazon searches can help sellers build an effective selling strategy. These insights benefit sellers in several key areas:
Listing & SEO optimization: Including popular search terms and keywords in your listings and PPC campaigns can significantly increase your traffic and visibility.
Financial management: Understanding what people are searching for helps you allocate both your purchasing and advertising budgets more effectively.
Staying competitive: Identifying search trends enables you to tap into emerging opportunities that your competitors may overlook, giving you an edge in the marketplace.
Inventory management: Tracking top Amazon searches helps sellers spot demand shifts and plan their stock levels efficiently, ensuring that they stock up on high-demand items while avoiding overstocking less popular ones.
Business scalability: Understanding the most frequently searched products on Amazon enables you to tap into new markets and attract a wider customer base.
All of these factors create a solid foundation for choosing the right products and boosting your sales. Now, let's take a look at the products that are looked up the most on Amazon.
What Are People Searching for on Amazon?
Many people ask “What is the number one selling item on Amazon?”, but there’s no precise answer, since this varies by category, and the statistics are updated constantly. To give you a better understanding of what consumers are interested in, here are the 20 most frequently searched keywords on Amazon in 2024, identified using the AMZScout toolkit:
Note: Please note that the following information is provided for reference purposes only, and does not constitute product recommendations. This data is accurate at the time this article is written.
Coffee: Coffee is a staple of modern life, and with the growing popularity of coffee machines, people are always on the lookout for new and exciting flavors to try.
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Laptop: With the rapid development of technology, remote work has gained popularity, making laptops one of the top searches on Amazon, due to their versatility and portability.
Legos: Lego products have gained immense popularity among both adults and children, particularly with special releases like Star Wars, thanks to their intricate designs and collectible appeal.
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AirPods: Wireless headphones offer a convenient, hands-free solution for users, and with the growing popularity of the iPhone, AirPods often emerge as a top choice.
PlayStation 5: This game console maintains its strong position among Amazon search results thanks to its extensive video library and reputation as a leader in the gaming industry.
Crocs: Crocs, known for their stylish rain boots and summer water shoes, are among the most frequently searched items, with accessories available to personalize and decorate them, adding to their appeal.
Nintendo Switch: The Nintendo Switch gaming system, famous for games like The Legend of Zelda, remains popular thanks to its new game releases and stylish design.
iPhone: According to statistics, the iPhone holds over 55% of the U.S. smartphone market share, making it highly sought-after by customers, along with its accessories.
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Instant Pot: With a growing demand for time-saving solutions in the kitchen, the Instant Pot has become a popular choice for its ability to simplify cooking while promoting healthier meal preparation.
Shoes: Everyday shoes are both a practical necessity and a fashion statement, making them a popular search among a diverse audience.
TV: With a wide variety of content, including films, series, and games, TVs are highly sought-after, particularly the latest models that feature advanced functionalities.
Apple Watch: With a growing focus on health, smartwatches like the Apple Watch are popular for tracking wellness metrics, thanks to their brand reputation and robust features.
Ring: Rings, especially those featuring handmade designs, attract buyers seeking unique accessories to express their individuality and showcase their personal style.
Stanley Mug: This viral product on TikTok is incredibly popular, offering a range of colors and accessories to choose from.
Backpack: Backpacks are versatile and stylish accessories purchased by a diverse audience for both sports and work.
Air Fryer: Air fryers have gained popularity, appealing to health-conscious consumers seeking convenient cooking solutions.
Portable Air Conditioners: Air conditioners offer heating and cooling solutions, with portable models being popular due to their affordability and easy mobility without needing installation.
Ring Video Doorbell: Safety remains a priority for many, and the Ring video doorbell provides a smart solution for home monitoring.
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Kindle: Amazon started as a book platform, and the Kindle continues to be one of their most popular products, with over 900,000 units sold in the U.S. last year.
Camera: We now live in the era of digital content, which drives demand for high-quality photo and video devices among both professionals and amateurs alike.
While these types of items are searched frequently on Amazon, not every individual product within these categories ranks as a bestseller. Let’s explore the differences between the most frequently searched and top-selling items.
What Is the Difference Between Most Frequently Searched and Top-Selling Items?
While the most frequently searched items can offer valuable insights into consumer interests and purchase intention, it's important to recognize that high search volume doesn’t always lead to high sales. On the other hand, best-selling items are those that consistently generate high sales, reflecting real demand and profitability. Many commonly-searched terms (like "water bottle") can be quite generic, but the actual sales numbers of specific products depend heavily on factors like brand reputation, reviews, and other variables.
For sellers, it's important to confirm that a product truly sells well before making any financial investments. By reviewing sales data, you can focus on products with proven performance, boosting your chances of success while minimizing risks. Now, let’s dive into how to identify top-selling products.
How to Find Top-Selling Items on Amazon
There are several ways to identify the most frequently purchased things on Amazon. They can be classified into two groups: those that offer precise sales data and those that do not. Here are the most effective methods for each category:
Product Research Tools
In order to accurately gauge product performance, it's essential to use analytical tools since Amazon doesn’t disclose individual product sales figures. By doing so, you can save time and access data-driven insights, helping you make informed decisions for your business.
A top choice of Amazon sellers when searching for trending products is the AMZScout Product Database. In just four simple steps, you can generate a list of hot products that align with your specific preferences. Here’s how to use it:
1. Go to the AMZScout Product Database. Start your free trial by entering your email address.
2. Define your key criteria. Choose the category (such as Toys & Games), and include specific keywords if needed (e.g., “remote control toys”) to narrow down your search. The database offers 16 filters to help you refine your search based on your goals. Here’s an example of effective filters:
Estimated sales: Target products with over 1,000 units per month for consistent demand and smoother inventory management.
Net margin: Target items with a profit margin of over 20% to ensure room for business growth.
Price: Focus on products priced over $10 to ensure a reasonable profit margin.
3. Check New and Trending Products. Use the New Products or Trending Products filters to find newly released items or those with a recent surge in sales.
4. Review your results. Click Find Products to view all items that meet your criteria. You can sort the results by criteria (like Estimated Revenue) or other relevant parameters to help you prioritize products with the highest results first.
By performing this kind of analysis, you can gather ideas effortlessly about what's trending in the market, including new product releases, customer preferences, and potential growth opportunities.
Other Solutions
To get insights on trending Amazon products, you can check Amazon itself, and also conduct research on other platforms for valuable insights. Here are the top four sources to consider:
Amazon Bestsellers: This list is updated every hour, and reveals the current top performers across a variety of categories.
Amazon Most Wished For: This section reflects emerging trends by showcasing items that are frequently added to wishlists.
Other marketplaces: Explore eBay, Etsy, and other platforms' bestseller lists to identify broader trends that may apply to Amazon as well.
Social media: Follow Amazon influencers and bloggers to see what types of products they are promoting, as this often reflects current consumer interests and demand trends.
While these sources allow you to understand e-commerce trends and identify promising products, they do not offer precise statistics or sales data to calculate potential profits, determine whether a product aligns with your business model, or other metrics.
That's why using analytical tools is typically more informative for sellers. However, using one method doesn’t exclude the other. In fact, combining multiple methods will provide deeper insights into trending items.
Now, let’s explore how to find the most frequently searched keywords on Amazon—another key factor when identifying hot products.
How to Find Top Keyword Searches on Amazon
Identifying top words and phrases is a useful approach for finding the most frequently searched products on Amazon, giving you insights into high-demand items worth considering. To help with this, here are three effective methods you can use:
Keyword tools: Keyword tools provide precise data on search volumes and performance metrics. While tools like Ahrefs and SEMrush reflect common e-commerce trends, for Amazon, it’s better to use those that are tailored specifically for the platform, such as Amazon Keyword Search. This approach allows you to optimize your Amazon business based on insights for this particular platform.
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Manual search: Searching manually on Amazon and reviewing auto-suggestions in the search bar can also reveal popular keywords and trending products. However, this method is time-consuming and may lack comprehensive data.
AI keyword generator: By describing your desired product category to an AI tool like ChatGPT, you can quickly generate a list of relevant keywords, including synonyms and related phrases. However, you may still need to verify this list as AI can make mistakes.
By using these methods, you can identify valuable product opportunities while also optimizing your listings and PPC campaigns, giving you a better chance to succeed.
Conclusion
Understanding the most frequently searched items on Amazon can enhance your selling strategy, but it's equally important to verify what customers are actually buying. Consider using the AMZScout toolkit to help you find the most frequently searched keywords while validating product sales data, so you can ensure a secure investment when selecting goods. This way, you'll stay informed about Amazon trends and make smart decisions that drive your business forward.
