How to Find Low-Competition Niches: 20 Profitable Ideas for 2025
Starting a business selling products online can feel overwhelming, especially when you're up against established brands. That’s why it's essential to carefully assess the competition when choosing a product niche. Finding opportunities with low competition and high demand can be a challenging process, but it's crucial if you want to stand out.
In this article, we’ll show you how to identify untapped niches, and we’ll share 20 promising examples.
Table of contents
What is a ‘Low-Competition Niche’?
Low-competition niches focus on specific segments of the market, where there are either very few sellers, or the sellers are relatively unknown. For example, instead of competing in the broad pet food market, you might specialize in organic dog food for small breeds, where competition is limited due to fewer sellers.
While niches often face less competition, it's equally important to consider demand and profitability to ensure that they can be viable in the long term.
Now, let’s explore how to identify the best unsaturated niches.
How to Find Low-Competition Niches
Identifying profitable niches requires thorough market research to evaluate profitability trends and saturation levels. This involves analyzing several critical factors, including:
Keyword search volume: Check keywords related to your product. High search volumes often signal intense competition, so consider exploring long-tail keywords (those containing three or more words) with moderate volumes and less competition, as these are ideal for targeting niche.
Number and size of competitors: When you’re selling on online marketplaces, you need to check how many similar products exist. Fewer competitors or newer brands indicate less saturation. You can also review a few pages of Google search results to get some insights into the competition.
Emerging trends: Focus on trending niches or products to help you establish a presence before competition increases. Platforms like Instagram and TikTok are excellent resources for spotting these trends.
Analyzing this data manually can be challenging, as key sales data is typically often unavailable. Instead, you can leverage Amazon’s status as an e-commerce leader, and utilize various available analytical tools to streamline the process of identifying high-demand, low-competition niches.
A popular choice among Amazon sellers is the AMZScout toolkit, known for its user-friendly interface and powerful features that help sellers find profitable products. Let’s delve into how to use these tools for effective market research.
Identify High-Demand Low-Competition Niches with AMZScout
By leveraging cutting-edge technology, you can view highly accurate market data, including sales figures, competition levels, profitability, and more, in order to identify lucrative opportunities.
To find niches that offer profitable products with low competition, follow these steps:
1. Install the AMZScout PRO AI Extension. Start your free trial by entering your email address—no credit card details are required.
2. Search for any product you'd like to analyze. Enter the product name into Amazon's search bar (for example, “pet robot camera”).
3. Assess niche trends fast. The built-in widget at the top of the search results provides a Niche Summary of key trends based on the first 25 products that come up. Review essential data, such as:
Monthly revenue: Indicates potential earnings for sellers.
Monthly sales: Average sales over 200 suggest strong demand.
Reviews of the first 10 products: This score is based on a 10-point scale, highlighting customer satisfaction.
...And more.
This summary allows you to quickly determine if further analysis is worth pursuing.
4. Open the PRO AI Extension. For deeper insights into the niche, click on the AMZScout icon located in the lower-left corner of your browser.
5. Evaluate the niche’s potential. In the top-right corner of the extension page, click on the Niche Score to see the following info:
Niche assessment: In the left-hand area of the widget, you’ll see a concise formulated verdict. For instance, the ‘pet robot camera’ niche is labeled “likely to succeed”.
Niche score explanation: In the right-hand part of the widget, you’ll find a score along with its explanation. This score is determined by analyzing a combination of demand, competition, and profit potential, with scores above 6 typically considered to be promising.
For example, the ‘pet robot camera’ niche has a strong score of 7, indicating good potential for success, due to its low competition and high profit margins. However, as a relatively new niche, it also demands additional effort to drive consistent traffic.
Tip: If the niche doesn’t meet your expectations or you need fresh ideas, click on the ‘Product Ideas’ tab in the top-right corner of the window. This feature provides a list of high-performing products to help you discover promising new opportunities.
6. Explore the niche performance over time. In the top-right corner of the extension page, click on ‘Niche History’ to see a graph of sales trends spanning up to two years. Upward or steady trends indicate strong potential, while downward trends may highlight challenges.
For example, the sales history of the ‘pet robot camera’ niche demonstrates steady growth with noticeable peaks since September 2024, highlighting its rising popularity.
This information enables you to make informed decisions about whether a particular niche aligns with your goals and resources.
7. Evaluate the competition within the niche. To better understand the competitive landscape, consider these factors:
Product listing age: The ‘Available From’ column displays the listing date for products on the first search results page. Since these are usually the top-selling items, they provide a snapshot of market dynamics. Longer listing durations often indicate more entrenched competitors.
For example, in the ‘pet robot camera’ category, the majority of products have been listed recently in 2024, with only a few from 2021, highlighting the niche's relatively new status.
Review count: The ‘Number of Reviews’ column reveals how many reviews a product has accumulated. A higher count typically reflects stronger competition, which may pose challenges for newer listings.
Total Listings: The ‘Number of Results’ for a specific search term indicates the total competitor volume. A lower number suggests a less crowded niche.
For example, the ‘pet robot camera’ niche has 220 listings. Niches with under 1,000 results are generally regarded as less saturated and easier to penetrate.
8. Get an overview of products in the niche. Click the violet ‘AI Analysis’ button in the top-right corner of the extension to explore a comprehensive overview of the most popular product in the niche, highlighting key trends and market patterns:
AI Product Insights: Learn about the product's strengths and weaknesses, along with potential opportunities and challenges in the niche.
AI Product Improvement: (For brand owners) Get actionable advice on how to improve a product so your listing stands out.
![AMZScout PRO AI product improvement]( "AMZScout PRO AI product improvement")
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This analysis helps you quickly assess whether the products in the niche align with your business strategy and goals.
With AMZScout, you can seamlessly evaluate niche viability and make informed decisions about product selection, while saving time. The insights gained from analyzing Amazon are applicable to other platforms and markets, providing valuable guidance for identifying opportunities anywhere.
20 Profitable Niches with Low Competition
Now that you know how to identify promising niches, let’s dive into 20 examples of niches with low competition that offer strong potential for growth and profitability.
Note: Please note that these examples reflect market conditions at the time of writing and are not direct recommendations for selling.
1. Labrador Christmas Sweater
If you're eyeing the Labrador Christmas Sweater niche on Amazon, the market shows promising signs for new entrants. According to AMZScout PRO AI, most listings are held by just one seller, signaling low direct competition per product, which is a refreshing change in the saturated holiday apparel space. New products in this niche are selling around 30–100 units per month, generating a modest but meaningful revenue range of $600 to $2,000. Overall, it’s a competitive, light, opportunity-rich corner of Amazon, especially for niche brands looking to stand out with seasonal, pet-loving charm.
2. Vintage Comics
The vintage comics niche on Amazon presents a unique opportunity for savvy sellers. According to data from AMZScout tools, competition in this category is moderate, meaning it's not overcrowded, but not a free-for-all either. While overall sales volume isn't sky-high, new entrants can realistically aim for a 0.5% to 1% share of page sales, which is a reasonable starting point. Bottom line: if you're looking to break into a collectible niche with manageable competition and room to grow, vintage comics might just be your next smart move.
3. Cradle Cap Kit
The cradle cap kit niche on Amazon is heating up, with AMZScout analytics flagging it as a strongly competitive space. The market is largely dominated by FBA sellers, showing that speed, convenience, and Prime eligibility are key to standing out. While most listings only feature 1–3 sellers, this actually signals a moderately competitive environment rather than oversaturation. What’s drawing sellers in? The revenue potential, with top-performing kits pulling in over $400,000.
4. Odorless Garlic Capsules
If you're considering diving into the supplements market, odorless garlic capsules might be your golden ticket. This niche shows strong, consistent demand, especially among health-conscious shoppers seeking heart and immune system support. Yet surprisingly few sellers are tapping into it. So, you won’t be going head-to-head with Amazon itself, which gives independent sellers a valuable edge. Top-performing products in this category are already moving over 1,000 units a month, according to AMZScout extension. All signs point to a highly competitive opportunity with room for smart, well-branded newcomers to thrive.
5. Tudor-Era Coins
The rising popularity of films and TV series set in the Tudor era has sparked growing interest among collectors for coins from this time period. While sourcing these coins can require an upfront investment due to their rarity, their limited availability often justifies a substantial markup. This scarcity, paired with growing cultural interest, creates a strong foundation for long-term demand and collector loyalty. In terms of competitiveness, the market remains relatively unsaturated compared to more mainstream collectible niches, offering sellers a chance to establish authority early and tap into a high-value, high-margin segment.
6. Shaped Bandages
If you're looking for a playful, high-potential product niche on Amazon, shaped bandages might be your golden ticket. Demand is strong, especially for fun-themed designs that appeal to kids and parents alike. Several products in this category are already selling over 1,000 units per month, with top listings pulling in more than $40,000 in revenue, as per AMZScout. Bottom line: shaped bandages combine low competition with high demand, which is a rare and competitive sweet spot for savvy Amazon entrepreneurs.
7. Dried Fruit Slices
Dried fruit slices are quietly emerging as a sweet spot for online sellers, especially on Amazon. According to AMZScout PRO AI data, the category has very few third-party sellers. Top-performing products in this niche are pulling in over $100,000 per month, highlighting impressive revenue potential. While the market is relatively uncrowded, introducing unique flavors or eye-catching packaging can help you carve out a distinct brand presence.
8. Personalized Christmas Ornament Bulbs
Personalized Christmas ornament bulbs offer a festive and highly profitable niche for savvy sellers. AMZScout analytics reveals that very few third-party sellers are active in this space, which is great. With top products raking in over $100,000 during the holiday rush, the revenue upside is substantial. Success hinges on smart seasonal planning, from timely inventory stocking to holiday-focused marketing strategies. In short, it's a low-competition niche with high seasonal payoff, perfect for sellers who know how to capitalize on holiday cheer.
9. Animal Cocktail Straw
Animal cocktail straws are a quirky, high-demand product that bring serious party vibes—and serious sales potential. According to AMZScout PRO AI, the niche has very few third-party sellers, making it an ideal low-competition entry point. These colorful, themed straws are especially popular for events and celebrations, with top products moving over 300 units each month. With playful designs and the right marketing, they can quickly become a party essential.
10. S’mores Kit
S’mores kits are a deliciously untapped opportunity for Amazon sellers ready to elevate the game. The AMZScout tool highlights very few sellers in the space and not much competition from Amazon itself. Even better, most existing listings are low quality, meaning it’s easy to stand out with well-branded packaging, sharp photos, and a compelling product description. Top kits are selling over 10,000 units, with a sweet spot price range of $20–$30 for newcomers looking to stay competitive. It’s a prime chance to break into a high-volume niche with a polished, irresistible offer.
11. Fuzzy Socks
Fuzzy socks are a cozy bestseller-in-the-making, especially for sellers who know how to create standout listings. AMZScout extension reports very few third-party sellers in this niche, which is a major plus. Even better, most current listings are low quality, giving you an easy edge with better visuals, descriptions, and packaging. Top products in this space bring in over $40,000 per month, with ideal pricing between $10–$15 to stay competitive and appealing. With comfort-driven demand and minimal competition, this niche is ripe for a soft-yet-smart launch.
12. Left-Handed Notebooks for Kids
Left-handed notebooks for kids fill a thoughtful niche with meaningful sales potential, especially during the back-to-school season. According to AMZScout PRO AI, demand for these specialized products tends to spike around that time, making seasonal inventory planning essential. While not a high-volume item year-round, top products are still generating over $2,000, proving there’s real revenue to be made.
13. Personalized Blanket
Personalized blankets are a high-demand gift item, especially during the holiday season—and the market is wide open for sellers who can deliver quality and creativity. AMZScout data shows that most listings are controlled by a single seller, meaning limited competition. With top products selling over 10,000 units and generating more than $1 million in revenue during peak times, the opportunity is massive. Current listings are generally low quality, making it easy to stand out with better visuals, personalization options, and customer experience.
14. Quick Frozen Smoothies Cup
Quick frozen smoothie cups are heating up as a cool, high-potential product niche with plenty of room to grow. According to AMZScout PRO AI, there are very few sellers in the space, giving you a clear competitive edge. These slushie makers are especially popular for their fun, hands-on appeal, with strong sales potential for unique or innovative designs. Since competition is limited, investing in A+ content and sharp branding can go a long way in capturing buyer attention.
15. Electric Nail Clipper for Dogs
Electric nail clippers for dogs are a proven pet care essential with strong staying power—and even stronger sales potential. AMZScout reports very few sellers in this niche, making it an attractive space to enter. Top products are selling over 10,000 units and generating more than $300,000, showing just how lucrative this market can be. While many listings have been around since 2018, signaling a mature category, there’s still room for innovation through better design, quieter motors, or pet-friendly features.
16. Portable Baby Bottle Warmer
Portable baby bottle warmers are a must-have for on-the-go parents—and a major opportunity for sellers ready to raise the bar. AMZScout tool shows very few third-party sellers in this niche, along with low-quality listings that are ripe for disruption. Leading products are pulling in over $500,000 in revenue, proving strong demand and solid profitability. To truly stand out, focus on adding thoughtful features or sleek, parent-friendly designs that go beyond the basics. With minimal competition and high stakes for quality, this is a space where a standout listing can quickly become a bestseller.
17. 3D Simulation Pillow
3D simulation pillows offer a playful and eye-catching twist on home comfort, with strong seasonal demand. AMZScout reveals very few sellers in this niche, giving newcomers a clear runway to enter without competing with Amazon. Sales tend to spike around holidays and special occasions, making timing and creativity key. Top products are moving thousands of units, with buyers drawn to bold, unique shapes and themes. For sellers who can combine novelty with quality, this is a high-potential niche with plenty of room to get imaginative and profitable.
18. Food-Themed Earrings
Food-themed earrings are a fun, quirky niche with plenty of room for creative sellers to shine. According to the AMZScout extension, competition is only medium, and very few sellers are active, plus most current listings are low quality. That means it’s easy to stand out with better photography, branding, and packaging. Top products are selling over 200 units monthly, proving there’s steady demand for playful, eye-catching designs. For sellers who can serve up style with a side of originality, this niche offers tasty potential with low entry barriers.
19. Funny Flavored Toothpaste
Funny-flavored toothpaste is brushing up to be a quirky, high-demand niche with surprising earning power. AMZScout PRO AI reports very few sellers, meaning low competition. Shoppers are especially drawn to unique, novelty flavors, making this a hit for kids and giftable gag items alike. Top products are earning over $15,000 in revenue, showing strong potential in a playful space. With the right branding and a fresh twist on flavor, this category is ripe for sellers ready to make oral care a little more fun.
20. Pajama-Blankets
Pajama-blankets combine comfort and convenience into one cozy bestseller, and the niche is wide open for new sellers. AMZScout analytics shows very few third-party sellers, making this a smart entry point. With top products generating over $100,000 per month, the revenue potential is impressive, especially during colder seasons. Aligning inventory and promotions with seasonal trends can help maximize those peak sales windows.
Monitoring trends regularly is crucial, as market conditions and demands can change over time. It’s also essential to keep an eye on competition levels, as more players may enter a given niche. By staying informed and adaptable, you can increase your chances of success and maintain a competitive edge.
Conclusion
Specific customer interests are often unmet due to their narrow focus or emerging nature, leaving many niches largely untouched. Tools like those available from AMZScout make it simple to identify the most profitable, low-competition products. By focusing on these opportunities, you can stand out from competitors and significantly boost your chances of driving sales.
