How to Find Low-Competition Niches: 20 Profitable Ideas for 2025
Starting a business selling products online can feel overwhelming, especially when you're up against established brands. That’s why it's essential to carefully assess the competition when choosing a product niche. Finding opportunities with low competition and high demand can be a challenging process, but it's crucial if you want to stand out.
In this article, we’ll show you how to identify untapped niches, and we’ll share 20 promising examples.
Table of contents
What is a ‘Low-Competition Niche’?
Low-competition niches focus on specific segments of the market, where there are either very few sellers, or the sellers are relatively unknown. For example, instead of competing in the broad pet food market, you might specialize in organic dog food for small breeds, where competition is limited due to fewer sellers.
While niches often face less competition, it's equally important to consider demand and profitability to ensure that they can be viable in the long term.
Now, let’s explore how to identify the best unsaturated niches.
How to Find Low-Competition Niches
Identifying profitable niches requires thorough market research to evaluate profitability trends and saturation levels. This involves analyzing several critical factors, including:
Keyword search volume: Check keywords related to your product. High search volumes often signal intense competition, so consider exploring long-tail keywords (those containing three or more words) with moderate volumes and less competition, as these are ideal for targeting niche.
Number and size of competitors: When you’re selling on online marketplaces, you need to check how many similar products exist. Fewer competitors or newer brands indicate less saturation. You can also review a few pages of Google search results to get some insights into the competition.
Emerging trends: Focus on trending niches or products to help you establish a presence before competition increases. Platforms like Instagram and TikTok are excellent resources for spotting these trends.
Analyzing this data manually can be challenging, as key sales data is typically often unavailable. Instead, you can leverage Amazon’s status as an e-commerce leader, and utilize various available analytical tools to streamline the process of identifying high-demand, low-competition niches.
A popular choice among Amazon sellers is the AMZScout toolkit, known for its user-friendly interface and powerful features that help sellers find profitable products. Let’s delve into how to use these tools for effective market research.
Identify High-Demand Low-Competition Niches with AMZScout
By leveraging cutting-edge technology, you can view highly accurate market data, including sales figures, competition levels, profitability, and more, in order to identify lucrative opportunities.
To find niches that offer profitable products with low competition, follow these steps:
1. Install the AMZScout PRO AI Extension. Start your free trial by entering your email address—no credit card details are required.
2. Search for any product you'd like to analyze. Enter the product name into Amazon's search bar (for example, “pet robot camera”).
3. Assess niche trends fast. The built-in widget at the top of the search results provides a Niche Summary of key trends based on the first 25 products that come up. Review essential data, such as:
Monthly revenue: Indicates potential earnings for sellers.
Monthly sales: Average sales over 200 suggest strong demand.
Reviews of the first 10 products: This score is based on a 10-point scale, highlighting customer satisfaction.
...And more.
This summary allows you to quickly determine if further analysis is worth pursuing.
4. Open the PRO AI Extension. For deeper insights into the niche, click on the AMZScout icon located in the lower-left corner of your browser.
5. Evaluate the niche’s potential. In the top-right corner of the extension page, click on the Niche Score to see the following info:
Niche assessment: In the left-hand area of the widget, you’ll see a concise formulated verdict. For instance, the ‘pet robot camera’ niche is labeled “likely to succeed”.
Niche score explanation: In the right-hand part of the widget, you’ll find a score along with its explanation. This score is determined by analyzing a combination of demand, competition, and profit potential, with scores above 6 typically considered to be promising.
For example, the ‘pet robot camera’ niche has a strong score of 7, indicating good potential for success, due to its low competition and high profit margins. However, as a relatively new niche, it also demands additional effort to drive consistent traffic.
Tip: If the niche doesn’t meet your expectations or you need fresh ideas, click on the ‘Product Ideas’ tab in the top-right corner of the window. This feature provides a list of high-performing products to help you discover promising new opportunities.
6. Explore the niche performance over time. In the top-right corner of the extension page, click on ‘Niche History’ to see a graph of sales trends spanning up to two years. Upward or steady trends indicate strong potential, while downward trends may highlight challenges.
For example, the sales history of the ‘pet robot camera’ niche demonstrates steady growth with noticeable peaks since September 2024, highlighting its rising popularity.
This information enables you to make informed decisions about whether a particular niche aligns with your goals and resources.
7. Evaluate the competition within the niche. To better understand the competitive landscape, consider these factors:
Product listing age: The ‘Available From’ column displays the listing date for products on the first search results page. Since these are usually the top-selling items, they provide a snapshot of market dynamics. Longer listing durations often indicate more entrenched competitors.
For example, in the ‘pet robot camera’ category, the majority of products have been listed recently in 2024, with only a few from 2021, highlighting the niche's relatively new status.
Review count: The ‘Number of Reviews’ column reveals how many reviews a product has accumulated. A higher count typically reflects stronger competition, which may pose challenges for newer listings.
Total Listings: The ‘Number of Results’ for a specific search term indicates the total competitor volume. A lower number suggests a less crowded niche.
For example, the ‘pet robot camera’ niche has 220 listings. Niches with under 1,000 results are generally regarded as less saturated and easier to penetrate.
8. Get an overview of products in the niche. Click the violet ‘AI Analysis’ button in the top-right corner of the extension to explore a comprehensive overview of the most popular product in the niche, highlighting key trends and market patterns:
AI Product Insights: Learn about the product's strengths and weaknesses, along with potential opportunities and challenges in the niche.
AI Product Improvement: (For brand owners) Get actionable advice on how to improve a product so your listing stands out.
![AMZScout PRO AI product improvement]( "AMZScout PRO AI product improvement")
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This analysis helps you quickly assess whether the products in the niche align with your business strategy and goals.
With AMZScout, you can seamlessly evaluate niche viability and make informed decisions about product selection, while saving time. The insights gained from analyzing Amazon are applicable to other platforms and markets, providing valuable guidance for identifying opportunities anywhere.
20 Profitable Niches with Low Competition
Now that you know how to identify promising niches, let’s dive into 20 examples of niches with low competition that offer strong potential for growth and profitability.
Note: Please note that these examples reflect market conditions at the time of writing and are not direct recommendations for selling.
1. Labrador Christmas Sweater
As the holiday season approaches, many pet owners enjoy dressing up their furry friends. Labradors, being one of the most popular dog breeds, ensure steady demand. Clothing options for larger breeds also tend to be limited, which creates a great niche opportunity. Additionally, launching a targeted ad campaign before the holidays can attract pet owners and drive sales.
2. Vintage Comics
The ongoing release of Marvel films continues to fuel collectors' interest in vintage comics. If you don’t have a collection of your own, consider sourcing comics at auctions for lower prices and reselling them on Amazon at a markup. Offering limited editions can help you stand out by reducing competition. However, for comics older than 50 years, be sure to review Amazon’s rules, as there may be restrictions when selling internationally.
3. Cradle Cap Kit
Baby products enjoy consistently strong demand, and while addressing ‘cradle cap’ isn’t particularly trendy, this issue remains a priority for many parents. Beyond just shampoo, these care kits can include premium or eco-friendly combs designed to treat cradle cap. To stand out even more, consider bundling your items with wooden teething toys or eco-conscious baby creams to enhance customer satisfaction and appeal to environmentally conscious parents.
4. Odorless Garlic Capsules
As colds become more frequent, many people seek natural remedies to recover faster without resorting to antibiotics. Garlic is a well-known, effective option, but its strong odor deters some individuals. Odorless garlic capsules offer an innovative solution, with few competitors in the market. Since these are not classified as medicine, you’re less likely to face selling restrictions, making it a promising niche.
5. Tudor-Era Coins
The rising popularity of films and TV series set in the Tudor era has sparked growing interest among collectors for coins from this time period. While sourcing these rare coins can be costly, their scarcity allows for a significant markup, making them a promising niche.
6. Shaped Bandages
Shaped bandages are a playful twist on traditional first aid items, and are designed in playful variations like animals, beloved characters, or objects. These bandages offer a dash of entertainment during the healing process (especially for kids), and provide an opportunity for creative customization. Offering unique designs or eco-friendly materials can help sellers stand out and attract customers looking for a fun, practical product.
7. Dried Fruit Slices
As more people embrace a healthy lifestyle, dried fruit slices have become a popular, tasty, and nutritious snack. While industrial players tend to dominate the market year-round, many consumers prefer handmade options, which are typically seasonal depending on the availability of fresh fruits. By offering a handmade alternative and gathering positive reviews, you can drive sales and tap into this growing market.
8. Personalized Christmas Ornament Bulbs
Personalization continues to be a strong trend, especially during the holiday season, and personalized Christmas ornament bulbs have become a popular gift choice. Customers enjoy adding their own phrases or photos to create unique holiday decor. Competition in this niche is also relatively low, leaving room for sellers who offer custom, personalized products.
9. Animal Cocktail Straw
Animal-themed party decorations (like straws) are popular and help reduce competition while adding a fun touch to events. Offering reusable straws also appeals to eco-conscious buyers. Additionally, many dropshipping suppliers offer these types of low-cost, small, in-demand products, making them easy to start selling a with minimal investment.
10. S’mores Kit
With outdoor activities limited by colder weather, many people strive to create cozy experiences at home. S'mores kits offer a fun and nostalgic solution for family gatherings or quiet evenings indoors. Sellers can stand out by offering themed kits or by focusing on specific types of foods, like gourmet marshmallows or cheese-based options.
11. Fuzzy Socks
Staying warm during the winter season is essential, and cozy socks are a solid go-to solution. Fuzzy socks are particularly trendy due to their playful and humorous appeal. By offering unique designs, you can carve out your share of the apparel market and attract customers looking for both comfort and style.
12. Left-Handed Notebooks for Kids
This niche caters to an evergreen demand in school supplies, with a focus on helping kids learn how to write. These notebooks are specially designed to open from the opposite side, making them ideal for left-handed children, but less suitable for right-handed users. With under 500 competing results, this is a narrow niche where you can differentiate yourself by offering attractive and kid-friendly designs.
13. Personalized Blanket
Personalized blankets have become a sought-after gift, especially those that feature quirky designs like pizza slices or shark shapes. This niche stands out because it combines creativity with practicality, making it perfect for gifting. With relatively few sellers offering truly personalized options, there’s room to attract a loyal customer base by meeting this growing demand.
14. Quick Frozen Smoothies Cup
Quick frozen smoothie cups are gaining popularity, particularly through TikTok, with demand continuing to rise. And despite these cups’ growing fame, the market still has relatively few options available. Offering unique designs and customization features can help attract even more customers and set your product apart.
15. Electric Nail Clipper for Dogs
Dog owners understand the challenge of trimming their pets’ nails, which creates steady demand for tools that simplify the task. According to Quora discussions, choices for efficient dog nail clippers are limited, especially since many owners seek options tailored to their dog’s breed. This makes breed-specific nail clippers a promising and narrowly-focused niche with significant potential.
16. Portable Baby Bottle Warmer
As more parents adopt active lifestyles, they take their babies on the go, creating a demand for portable milk-warming solutions. Many existing options are not designed for portability, giving you an opportunity to stand out by offering a product that combines a sleek design and advanced technology. However, be cautious—if your device includes lithium batteries, you'll need additional certifications to sell it.
17. 3D Simulation Pillow
3D simulation pillows are fun and unique decor items. Currently, the market is dominated by just two popular designs—dog and bread shapes—leaving room for sellers to introduce more creative and novel designs. By expanding the options beyond these familiar shapes, you can tap into a growing market for eye-catching home accessories.
18. Food-Themed Earrings
As individuals seek to express their personal style, earrings are a popular accessory to help people stand out. Food-themed earrings are particularly trendy, and offering handmade options allows sellers to save on sourcing while meeting customer demand for artisanal pieces. Additionally, these earrings are lightweight, making them cost-effective to ship and easy to add to your product range.
19. Funny Flavored Toothpaste
Toothbrushing can become more enjoyable with tasty toothpaste, giving parents a fun and easy way to teach their kids healthy habits. Sellers can stand out by offering unique flavors or themed kits that make brushing more exciting, while appealing to parents looking for innovative, engaging products.
20. Pajama-Blankets
Pajama-blankets combine the comfort of a cozy blanket with the convenience of wearable pajamas, offering a fun and practical solution for staying warm. With the added option of personalization, these blankets make cool and thoughtful gifts, resulting in a particularly lucrative niche for sellers during the holiday shopping period.
Monitoring trends regularly is crucial, as market conditions and demands can change over time. It’s also essential to keep an eye on competition levels, as more players may enter a given niche. By staying informed and adaptable, you can increase your chances of success and maintain a competitive edge.
Conclusion
Specific customer interests are often unmet due to their narrow focus or emerging nature, leaving many niches largely untouched. Tools like those available from AMZScout make it simple to identify the most profitable, low-competition products. By focusing on these opportunities, you can stand out from competitors and significantly boost your chances of driving sales.
