How to Sell on Shein and Make Money: A Step-by-Step Guide
Shein has quickly become one of the biggest online fashion marketplaces, attracting millions of buyers worldwide. With its rapidly growing customer base and strong online presence, Shein provides an excellent opportunity for any seller who’s looking to expand their e-commerce business. Whether you’re an independent fashion designer or a reseller, understanding how Shein works and what products perform well on the platform is crucial to your success.
In this guide, we’ll walk you through everything you need to know about how to sell on Shein and make money. From choosing the right products to setting up your seller account, we’ll provide a comprehensive roadmap to help you start and scale your business on Shein.
Table of contents
What is Shein?
Shein is an international online retailer known for offering trendy and affordable fashion items, especially clothes. Originally launched in China, Shein has expanded globally and currently serves customers in over 220 countries. The platform operates primarily as a fast-fashion brand, but it also offers opportunities for third-party sellers to list and sell their products.
Unlike traditional marketplaces like Amazon or eBay, Shein follows a curated marketplace model. This means that sellers must apply and gain approval before they can list their products. Once they’re accepted, sellers can benefit from Shein’s vast customer base, seamless logistics, and marketing tools to help them generate sales.
Selling on Shein comes with several advantages such as:
Access to millions of active shoppers.
A streamlined fulfillment and shipping process.
Shein’s built-in marketing and promotional campaigns.
Low entry barriers compared to other e-commerce platforms.
By understanding how Shein functions and aligning your business with its model, you can leverage this marketplace to sell things and grow your brand.
What Types of Products Can You Sell on Shein?
Before listing any products on Shein, you need to conduct thorough product research. Consider the following factors when selecting items to sell:
Trending Fashion Items – Analyze Shein’s website and social media pages to see what kinds of styles are trending.
Seasonality – Offer products that align with both the current and upcoming seasons.
Competitive Pricing – Ensure that your pricing is competitive yet profitable.
High-Demand Niches – Categories such as women’s clothing, accessories, and beauty products tend to perform well.
Quality and Material – Customers on Shein expect stylish yet affordable items. Ensuring the quality of your materials will also help boost your positive reviews and repeat sales.
Sustainability Trends – More shoppers are looking for eco-friendly options, so incorporating sustainable materials into your products can give you a competitive edge.
If you find a promising product idea, it’s important to conduct further research to ensure that you can make money with this product. You need to confirm whether there's demand, manageable competition, and good profitability. This will help you minimize investment risks. See below to find out how to do this.
Finding Profitable Products to Sell
To help you identify trends, visit Amazon, which is one of the largest marketplaces across the globe. Analyzing Amazon’s top-selling items can provide valuable insights into the kinds of products that might perform well on Shein. Since both platforms cater to online shoppers looking for affordable products, researching Amazon’s top sellers can give you an edge. Consider the following:
Both platforms thrive on affordability and trend-driven products.
Fast-fashion and low-cost accessories perform well on both marketplaces.
Amazon’s sales data can indicate potential success on Shein.
Reviewing Amazon’s best sellers allows sellers to predict which types of products may gain traction on Shein.
Amazon's customer reviews provide insights into potential product improvements for Shein listings.
To help you streamline your product research on Amazon, use the AMZScout PRO AI Extension. It provides statistics on sales trends, competition, and more for any product you're considering selling so you can evaluate the viability of your product idea with accuracy. Here’s how:
1. Install the AMZScout PRO AI Extension. Sign up for a free trial—no credit card details required. After installation, an icon will appear next to your browser’s address bar, indicating that it’s ready to use.
2. Search for your product idea on Amazon. Enter relevant keywords in the Amazon search bar, such as "vintage dresses" or "wireless earbuds".
3. Activate the extension. Click the round icon to open the tool. The dashboard will show key metrics, such as sales performance and pricing trends.
4. Analyze your competitors. The extension provides detailed insights into your competitors’ products:
Sales Trends: Identify which items sell well over time.
Reviews: Check how many reviews there are to help you gauge competition.
![AMZScout PRO AI Number of sellers Number of reviews]( "AMZScout PRO AI Number of sellers Number of reviews")
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Note: Take time to read product reviews on Amazon to get an understanding about customers’ opinions. This can offer valuable insights that enable you to refine your own strategy.
Pricing: Use data to determine competitive yet profitable pricing.
5. Assess niche’s potential. Use the Niche Score tool to get an assessment based on the evaluation of demand and competition. A score above 7 suggests strong potential.
6. Analyze how similar products perform over time. Review the niche's history to identify seasonal or long-term trends.
7. Develop a pricing strategy. Use the Profit Calculator to ensure that your price covers any necessary costs and generates a profit. Aim for a margin of at least 20%.
8. Evaluate risks and opportunities. The AI Product Analysis tool highlights a product’s strengths and weaknesses. This mini-report helps you identify market gaps so you can gain an edge over competitors.
By leveraging AMZScout’s PRO AI, you can make data-driven decisions, ensuring that your Shein store features high-performing products.
How to Become a Shein Seller
The process of becoming a seller on Shein is simple if you follow the rules and implement an effective strategy. Here is a step-by-step guide to selling on Shein:
1. Register for a Shein Seller Account.
To start, visit Shein’s official seller registration page, where you’ll need to fill out an application form with your business details, including your company name, product category, and sourcing method.
2. Get approved.
Shein reviews each application to ensure that all products align with their marketplace standards. Obtaining approval may take anywhere from a few days to a couple of weeks.
3. List your products.
Once you’re approved, it’s time to create detailed listings with high-quality images, descriptions, and competitive pricing. Your listing needs to be well-optimized to stand out from the rest. As long as you include clear, high-quality pictures, detailed SEO-descriptions, and effective keywords you use, you’ll have a high chance of increasing your visibility on the platform.
4. Manage your orders and shipping.
Shein provides their own fulfillment options, or you can opt to handle shipping on your own. It’s up to you to decide which fulfillment method you want to choose. Learn more about the conditions of Shein’s fulfillment option to help you decide if you want to use their service, or if you’d rather handle storage on your own.
5. Promote your store.
To promote your product on the platform, you can take advantage of Shein’s promotional campaigns to boost your visibility and sales. You can also leverage influencer marketing on social media to reach a broader audience outside the platform and attract new buyers to your Shein store.
Another great option is to offer discounts and bundle deals to encourage more sales. People love discounts and bargains, so don’t miss out on the opportunity to use them to attract sales.
Becoming a Shein seller is a straightforward process, but your level of success depends greatly on strategic planning and execution. Consistency, market research, and adapting to trends will help you stand out in this competitive marketplace. With the right approach, you can turn Shein into a profitable sales channel for your business.
In case you still have additional questions, we’ve answered some more below.
FAQs
Is it worth it to sell on Shein?
Yes, if you are looking for a low-cost entry into e-commerce with access to millions of shoppers, Shein is a great platform. However, competition is high, so effective product research and pricing strategies are essential.
Is Amazon better for sellers than Shein?
Amazon and Shein cater to different types of audiences. Amazon offers a more diverse product range and global fulfillment options, while Shein focuses on fashion and accessories. If you specialize in apparel, Shein might be a better fit for you.
Can I dropship from Shein?
Shein’s policy does not officially support dropshipping. However, some sellers opt to source products from Shein and resell them on other platforms. If you plan to do this, make sure you comply with Shein’s policies and ethical business practices.
Conclusion
Selling on Shein presents an excellent opportunity for fashion entrepreneurs and resellers. By conducting thorough product research and following Shein’s seller guidelines, you can build a successful e-commerce business.
