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How Much Can You Make Selling on Amazon in 2024?

How Much Do Amazon Sellers Make hero-1488-552
by Eli S.posted on 11.12.2023

Many people become Amazon sellers because they believe they can make a lot of money selling products on this online marketplace. But is this really the case? How much do Amazon sellers actually make? Below, you’ll find out the answer to this question and learn different ways to boost your profits.

How Much Does the Average Amazon Seller Make?

It’s tricky to determine an exact income amount you can earn because selling on Amazon can include various business options. A seller’s costs will vary depending on the type of products they sell, the quantity they sell, and the prices they charge.

With this in mind, the average Amazon seller earns between $2,000 and $7,000/month. This leads to annual earnings equivalent to approximately $100,000/year.

Admittedly, there is a huge difference between $2,000 and $7,000. But, the variety of online sellers vary widely because some sell products as a side gig while others focus on their Amazon business full-time, and some sellers run a business with staff. 

Profit margins also vary significantly, but can average between 10 to 20%. Again, this wide range comes from the cost of sourcing and shipping goods and how much you spend on advertising.  

Amazon Seller Profit Margins

The income of every seller is also based on the hard work they put in, external conditions, and a bit of luck. However, anyone can start selling on Amazon, regardless of whether they have skills or prior experience.

Here’s a breakdown of factors that can impact your profits:

  • Type of product sold

  • Number of products sold

  • Prices you charge for products

  • Cost of the product

  • Competition

  • The seller’s marketing skills 

Not all products, markets, or sellers are built the same. Recognizing what works effectively is what differentiates sellers that make a few hundred dollars/month from those who earn a few thousand/month. Below, you’ll find out more about what it takes to become a profitable Amazon seller.

How to Make More Money on Amazon as a Beginner

If you want to increase your potential profits on Amazon, you need to conduct product research. By understanding more about which products are most profitable, you can make good money on Amazon.

These two tools can help you gain a deeper understanding of products to sell: the AMZScout Product Database and PRO Extension. 

How to Use the AMZScout Product Database to Create a List of Potential Products

The AMZScout Product Database is a search engine for finding products. This search tool contains detailed information (like sales metrics) about millions of products available on 

Here’s how you use it:

Step 1. Go to the AMZScout Product Database page. To use this page, you’ll need to create a free account, which lets you enjoy a free trial for the service. 

Step 2. Enter your criteria at the top to narrow down what kind of product you want. You can select from among 24 product categories, include keywords, and set specific prices. You can also use the product selections tool to find the best products in these categories. 

How to find products with the AMZScout Product Database

Step 3. Click “More filters” for additional details. Clicking “More filters” opens a more detailed search, which includes net filters, estimated revenue, weight, and the number of other sellers for a given product. You can also check out new or trending products for a more detailed search. 

Step 4. Click the “Find products” button to see your results. Clicking “Find products” in the bottom-right corner generates your results. From there, you can make a list of your options or save them for our next step. 

Product Database Results example

Create a list of products you might consider selling.

Product database banner langing page

Brainstorm New Niche and Product Ideas with the Product Database


Brainstorm New Product Ideas with the Product Database


With more research, you can narrow your options down to your favorites. Then, we recommend you enhance your research even further using the PRO Extension. 

How to Use the AMZScout PRO Extension to Ensure You Choose Profitable Products

The AMZScout PRO Extension is a Google Chrome extension that works as you search the Amazon site. The PRO Extension focuses on finding profitable products and providing information about competition levels and earnings. 

Here’s how you can use it:

Step 1. Go to the AMZScout PRO Extension Chrome Page. Then, click the “Add to Chrome” button in the upper-right corner. If you haven’t already, you’ll be prompted to create a free account after you install the extension.

How to install and open AMZScout PRO

Step 2. Go to and start searching. Use the regular Amazon search bar to find products (like those from your Product Database research).

Amazon search field

Step 3. Open the Extension. Clicking the AMZScout icon on the lower-left corner of your screen will open the Extension. You can do this when your search results are done loading. 

Step 4. Check the data. When the app opens, you’ll find a stat compilation at the top of the screen. Pay close attention to the average net margin, which indicates your potential profit. 

Check average net margin for the niche in AMZScout PRO

Step 5. Focus on the profits of individual products. Below the stat compilation is a table, including data on your net margin. You can click the table to sort by the highest margin. Of course, you’ll also want to consider other stats during your research. 

Step 6. Use the built-in profit calculator. Next, click the “Profit Calculator” and enter the cost-related data for your item. This includes product costs and additional per-unit costs. FBA costs are calculated automatically. This is your final measure of potential profits. 

Where to find the AMZScout Profit Calculator

Step 7. Don’t forget the other metrics! The PRO Extension has a neat combination set of features called Niche Score and Product Score. Both of these give you a general idea of how easy a product is to sell. You also need to pay attention to other stats, like reviews, when picking your products.

Purepet Ocean Fish Adult Dry Cat Food product score

Combining the Product Database and PRO Extension lets you create a list of products and determine how much you can make. It’s like having a research assistant without needing to pay them an exorbitant price. You can save a lot of time and money when collecting product data by using these tools. 

AMZScout PRO Advanced

Find profitable products with the AMZScout PRO Extension


Find profitable products with the AMZScout PRO Extension


Is Selling on Amazon Profitable?

Most sellers on Amazon report that their businesses are profitable, which means they generate at least $500/month in average sales. Profitability can vary depending on how you source, ship, and deliver your products. 

Below, you’ll learn more about the most popular sourcing strategies and how your earnings and profit margins might change. 

Retail and Online Arbitrage

Online or retail arbitrage is when you take goods from a retail store and resell them at a higher price. Arbitrage makes money by leveraging sales, finding discounts, and taking advantage of any situation that might result in a reduced price.

Potential profits (with the possibility of earning more or less):

  • 5-10% net profit margin

  • $100-1,000/month in profits

  • High potential profits come from finding great deals, so income can be inconsistent

  • Startup costs are as low as $100, but time investment can be high


Dropshipping is when you resell products fulfilled by a third-party vendor. This means your supplier handles all shipping and storage, while you handle listing management and customer service.

Potential profits (with the possibility of earning more or less):

  • 10-15% net profit margin 

  • $500-2000/month in profits

  • Startup costs are almost zero, but you might have to pay suppliers a monthly fee (depending on which one you pick)

  • You don't have to keep inventory, which can save you a lot of money


Wholesale is when you purchase goods from a well-known brand for resale. Goods are purchased in bulk at wholesale prices, allowing you to make a profit.

Potential profits (with the possibility of earning more or less):

  • 15-25% net profit margin 

  • $1,000-10,000/month in profits

  • Startup costs are generally higher because you need to make a bulk purchase

  • Operating costs are less because you don’t need to worry about manufacturing

Private Label with FBA

Private Label with FBA combines private label sales and Fulfillment By Amazon. Having a private Label means you hire a manufacturer to make a product with your brand name. FBA is Amazon’s fulfillment service that handles all aspects of shipping, storage, and customer service for you.

Potential profits (with the possibility of earning more or less):

  • 20-40 % net profit margin 

  • $2,000-7,000/month in profits

  • Requires the most startup investment money and time because you must work with manufacturers 

  • Potential earnings are the highest because you can build brand loyalty more easily 


If you want to be an Amazon seller, having accurate expectations is important. While you can make up to $10,000/month with the right product and skills, only some sellers reach that goal, but that’s no reason not to try. 

Remember that despite taking on the “Amazon seller” mantle, this business is yours. You own the product and all of the profits that come with it. And, if things change, you can take these skills to any platform you choose. 

In order to grow and acquire these skills, you need to get started, and you can do that with selling anything from books to clothes. Thankfully, Amazon is the perfect place to start, learn, stumble, and get back up again. We hope this guide helps you find awesome, profitable products during your journey.

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